Scientifically Grasping the Major Significance and Practical Requirements of Establishing a Mechanism for Direct Delivery of High-Quality Cultural Resources to the Grassroots

The Decision of the Central Committee of the Communist Party of China on Further Deepening Reform Comprehensively to Advance Chinese-Path Modernization (hereinafter referred to as the Decision), adopted at the Third Plenary Session of the 20th Central Committee of the Communist Party of China, states: “Optimize the supply mechanism for cultural services and cultural products. Improve the public cultural service system, establish a mechanism for direct delivery of high-quality cultural resources to the grassroots, improve the mechanism for social forces to participate in public cultural services, and advance the reform separating ownership and use rights of public cultural facilities.” [n1] The 2025 Government Work Report points out: improve the public cultural service system and promote the direct delivery of high-quality cultural resources to the grassroots. Optimizing the supply mechanism for cultural services and cultural products and properly resolving the matching problem between the supply of and demand for high-quality cultural resources are important pathways for safeguarding the people’s cultural rights and interests and better meeting the growing spiritual and cultural needs of the broad masses of the people. This is of major significance for promoting the balanced development of China’s cultural undertakings, building a strong cultural country, and advancing Chinese-path modernization, which is characterized by “the coordination of material civilization and cultural-ethical progress.”

党的二十届三中全会通过的《中共中央关于进一步全面深化改革、推进中国式现代化的决定》（以下简称《决定》）提出，“优化文化服务和文化产品供给机制。完善公共文化服务体系，建立优质文化资源直达基层机制，健全社会力量参与公共文化服务机制，推进公共文化设施所有权和使用权分置改革”。2025年政府工作报告指出，完善公共文化服务体系，推动优质文化资源直达基层。优化文化服务和文化产品供给机制，解决好优质文化资源供给与需求匹配问题，是保障人民群众文化权益、更好满足广大人民群众日益增长的精神文化需要的重要途径，对于推动我国文化事业均衡发展、建设文化强国，推进“物质文明和精神文明相协调”的中国式现代化具有重要意义。

I. Deeply Understand the Major Significance of Establishing a Mechanism for Direct Delivery of High-Quality Cultural Resources to the Grassroots

一、深刻认识建立优质文化资源直达基层机制的重大意义

Culture is the soul of a country and a nation. On the new journey of the New Era, we must base ourselves on the strategic height of building a strong country and rejuvenating the nation, focus on the major mission of continuing the Chinese cultural lineage and promoting cultural prosperity, and deeply understand that establishing a mechanism for direct delivery of high-quality cultural resources to the grassroots is a necessity of practice, a necessity of the times, and a necessity of the people.

文化是一个国家、一个民族的灵魂。新时代新征程上，我们必须立足强国建设、民族复兴的战略高度，着眼赓续中华文脉、推动文化繁荣的重大使命，深刻认识建立优质文化资源直达基层机制是实践所需、时代所需、人民所需。

An Important Measure to Enhance the People’s Sense of Cultural Gain and Happiness. A high-quality cultural life is an important component of the people’s美好生活 (better life). General Secretary Xi Jinping emphasizes: “Focus on meeting the people’s diverse, multi-level, and multi-faceted spiritual and cultural needs, enhance the capacity to supply cultural services and cultural products, and increase the people’s sense of cultural gain and happiness.” As China’s principal social contradiction has undergone new changes, the people’s longing for a better life has become increasingly strong, they place greater importance on spiritual and cultural life, and the characteristics of high-quality and personalized cultural needs have become more pronounced. Continuously improving the level of cultural services and the quality of cultural product supply, enhancing the people’s sense of cultural gain and happiness, promoting common prosperity in the people’s spiritual life, and meeting the people’s spiritual and cultural needs are important measures for cultural construction to focus on people and be implemented for people. Establishing a mechanism for direct delivery of high-quality cultural resources to the grassroots is conducive to further enhancing the balance and accessibility of high-quality cultural resources, breaking down the obstacles to the sinking of cultural resources, improving the effectiveness of public cultural services, and enabling the supply of cultural resources to better meet the people’s diverse and high-quality spiritual and cultural needs. The report of the 19th National Congress of the CPC emphasized improving the public cultural service system, deeply implementing cultural projects benefiting the people, and enriching mass cultural activities. The 14th Five-Year Plan for Cultural Development further clarified: advance the integrated construction of urban and rural public cultural service systems, promote the digital construction of public culture, innovatively implement cultural projects benefiting the people, raise the level of standardization and equalization of basic public cultural services, and better safeguard the people’s basic cultural rights and interests. The report of the 20th National Congress of the CPC proposed: “Improve the modern public cultural service system and innovatively implement cultural projects benefiting the people.” These major deployments provide the guidelines and direction for establishing a mechanism for direct delivery of high-quality cultural resources to the grassroots.

增强人民群众文化获得感、幸福感的重要举措。优质文化生活是人民群众美好生活的重要组成部分。习近平总书记强调：“着眼满足人民群众多样化、多层次、多方面的精神文化需求，提升文化服务和文化产品供给能力，增强人民群众文化获得感、幸福感。”随着我国社会主要矛盾发生新变化，人民群众对美好生活的向往越来越强烈，对精神文化生活更加看重，文化需求高品质、个性化的特点更加明显。不断提高文化服务水平和文化产品供给质量，增强人民群众的文化获得感、幸福感，促进人民精神生活共同富裕、满足人民精神文化需求，是文化建设着眼于人、落脚于人的重要举措。建立优质文化资源直达基层机制，有利于进一步增强优质文化资源的均衡性和可及性，破除文化资源下沉梗阻，提升公共文化服务的有效性，使文化资源供给更好满足人民群众多样化、高品质的精神文化需求。党的十九大报告强调，完善公共文化服务体系，深入实施文化惠民工程，丰富群众性文化活动。《“十四五”文化发展规划》进一步明确，推进城乡公共文化服务体系一体建设，推动公共文化数字化建设，创新实施文化惠民工程，提升基本公共文化服务标准化均等化水平，更好保障人民基本文化权益。党的二十大报告提出，“健全现代公共文化服务体系，创新实施文化惠民工程”。这些重大部署为建立优质文化资源直达基层机制提供了遵循，指明了方向。

A Key Link in Promoting the High-Quality Development of Public Cultural Services. Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has always placed the development of public cultural services in an important position. The intensity of building China’s public cultural service system has been unprecedented. A modern public cultural service system covering both urban and rural areas, being convenient and efficient, ensuring basic needs, and promoting fairness has been accelerated. High-quality cultural products and cultural services have become increasingly abundant. At the same time, we must also clearly recognize that the structural contradiction between China’s cultural demand and cultural supply remains relatively prominent. The problem of “whether there is enough or not enough” has been generally solved, while the problem of “whether it is good or fine” is becoming increasingly prominent. In some urban and rural areas, phenomena such as gaps in the supply of high-quality cultural resources, imbalances in the allocation of cultural resources, and attenuation of the effectiveness of cultural services still exist, and high-level, high-quality cultural services are relatively lacking. Establishing a mechanism for direct delivery of high-quality cultural resources to the grassroots, optimizing the allocation of urban and rural cultural resources, solving the imbalance in public cultural services between urban and rural areas and between regions, and promoting the standardization and equalization of public cultural services have become key links in promoting the high-quality development of public cultural services. Through government leadership, social participation, shifting the focus downward, and joint construction and sharing, we should improve the public cultural service system, establish and improve working mechanisms for regular tracking, research, and response to grassroots cultural needs, optimize the content and methods of basic public cultural services, and increase coverage and applicability, thereby providing high-quality, precise public cultural services.

推动公共文化服务高质量发展的关键环节。党的十八大以来，以习近平同志为核心的党中央始终把发展公共文化服务摆在重要位置，我国公共文化服务体系建设力度前所未有，覆盖城乡、便捷高效、保基本、促公平的现代公共文化服务体系加快构建，优质文化产品和文化服务日趋丰富。同时也要清醒看到，我国文化需求和文化供给之间的结构性矛盾仍然比较突出，“缺不缺、够不够”问题总体上得到解决，“好不好、精不精”问题越来越凸显，部分城乡地区仍然存在优质文化资源供给缺口、文化资源配置失衡、文化服务效能衰减等现象，高水平、高质量文化服务相对缺乏。建立优质文化资源直达基层机制，优化城乡文化资源配置，解决好城乡之间、区域之间公共文化服务不平衡问题，推动公共文化服务标准化、均等化，成为推动公共文化服务高质量发展的关键环节。通过政府主导、社会参与、重心下移、共建共享，完善公共文化服务体系，建立健全对基层文化需求常态化跟踪、研判、响应等工作机制，优化基本公共文化服务的内容和方式，提高覆盖面和适用性，从而提供高品质、精准化公共文化服务。

An Inherent Requirement for Undertaking the Cultural Mission of the New Era and Building a Strong Cultural Country. The Communist Party of China is a Marxist political party with a high degree of cultural consciousness and cultural confidence, committed to advancing cultural creation while continuing the historical cultural lineage and promoting cultural progress while inheriting Chinese civilization. Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has insisted on placing cultural construction in a prominent position in governing the country, continuously deepening the understanding and practice of the cultural mission of the New Era with a high degree of cultural consciousness. General Secretary Xi Jinping emphasizes: “Contemporary Chinese Communists and the Chinese people should and certainly can undertake the new cultural mission, engage in cultural creation in practical creation, and achieve cultural progress in historical progress,” and “To undertake the cultural mission of the New Era, promote cultural prosperity, and build a strong cultural country, we must unswervingly follow the path of socialist cultural development with Chinese characteristics.” The construction of a strong cultural country has its center of gravity at the grassroots, its foundation at the grassroots, and its difficulties at the grassroots. Currently, enhancing the cultural confidence of grassroots people, ensuring the cultural livelihood of grassroots people, and meeting the cultural needs of grassroots people are important contents and fundamental requirements for building a strong cultural country. Only by establishing a mechanism for direct delivery of high-quality cultural resources to the grassroots and enhancing the balance and accessibility of high-quality cultural resources can we provide the people with higher-quality, more efficient, fairer, and more sustainable public cultural services, and consolidate the foundation of grassroots people’s cultural confidence for building a strong cultural country.

担负新时代文化使命、建设文化强国的内在要求。中国共产党是具有高度文化自觉和文化自信的马克思主义政党，致力于在赓续历史文脉中推进文化创造，在传承中华文明中推动文化进步。党的十八大以来，以习近平同志为核心的党中央坚持把文化建设摆在治国理政突出位置，以高度的文化自觉不断深化对新时代的文化使命的认识与实践。习近平总书记强调，“当代中国共产党人和中国人民应该而且一定能够担负起新的文化使命，在实践创造中进行文化创造，在历史进步中实现文化进步”，“担负起新时代的文化使命，推动文化繁荣、建设文化强国，必须坚定不移走中国特色社会主义文化发展道路”。文化强国建设，重心在基层、根基在基层、难点在基层。当前，增强基层群众的文化自信 、保障基层群众的文化民生、满足基层群众的文化需求， 是文化强国建设的重要内容和根本要求。只有建立优质文化资源直达基层机制，增强优质文化资源的均衡性和可及性，才能为人民群众提供更高质量、更有效率、更加公平、更可持续的公共文化服务，为文化强国建设夯实基层群众文化自信根基。

II. Firmly Grasp the Key Tasks for Establishing a Mechanism for Direct Delivery of High-Quality Cultural Resources to the Grassroots

二、牢牢把握建立优质文化资源直达基层机制的重点任务

Facing the people’s new expectations and new demands for spiritual and cultural life, to establish a mechanism for direct delivery of high-quality cultural resources to the grassroots, we must effectively implement the spirit of the Decision, strengthen the problem orientation and practice orientation, closely combine the strategic goals and key tasks of cultural construction in the New Era, face up to and solve key issues such as “whether cultural resources are good,” “whether high-quality cultural resources have reached the grassroots,” and “whether the mechanism for cultural service supply is flexible,” and promote the further shifting of the center of gravity downward and the sinking of resources in the construction of the public cultural service system and the supply of high-quality cultural resources.

面对人民群众对精神文化生活的新期待、新要求，建立优质文化资源直达基层机制，必须切实贯彻《决定》精神，强化问题导向和实践导向，紧密结合新时代文化建设的战略目标和重点任务，正视并解决文化“资源好不好”、优质文化资源“基层到没到”和文化服务供给“机制活不活”等关键问题，推动公共文化服务体系建设和优质文化资源供给进一步下移重心、下沉资源。

Focusing on solving the problem of whether cultural resources are "of good quality," and improving the quality of public cultural services and cultural product supply. General Secretary Xi Jinping has pointed out: "The greatest difference between human society and the animal kingdom is that human beings have spiritual needs, and the people's need for spiritual and cultural life exists at all times." [1]1 Xi Jinping, "Speech at the Forum on Literature and Art Work" (October 15, 2014). As the people's living standards continue to rise, their demands regarding the quality, taste, and style of cultural products have also increased. At present, the principal contradiction in China's cultural supply is no longer the question of whether there is a shortage or sufficiency, but rather the question of whether it is good or refined. Whether the cultural resources themselves are of high quality is a prerequisite for raising the level of public cultural services. The definition of quality cultural resources should be based on the depth, breadth, and influence of their content. Depth refers to the richness of knowledge, thought, and emotion that culture can provide; breadth refers to whether the coverage and diversity of resources can meet the needs of different groups; influence refers to the power of cultural resources to spread and have an effect in social production and life. "Only when cultural products become the conscious consumption of the broad masses can the propaganda and education function of culture be maximally realized, achieving the goal of inspiring people with excellent works." As China enters the stage of high-quality development, it is necessary to take improving the quality of cultural resources as the prerequisite for establishing a "direct delivery mechanism to the grassroots," striving to provide more cultural products that can both meet the people's cultural needs and strengthen their spiritual strength, provide more distinctive, personalized, and diversified public cultural services, and continuously enrich and expand the supply of quality cultural resources at the grassroots level.

着眼解决文化“资源好不好”，提升公共文化服务和文化产品供给质量。习近平总书记指出：“人类社会与动物界的最大区别就是人是有精神需求的，人民对精神文化生活的需求时时刻刻都存在。”随着人民生活水平不断提高，人民对文化产品的质量、品位、风格等的要求也更高了。当前，我国文化供给的主要矛盾已经不是缺不缺、够不够的问题，而是好不好、精不精的问题。文化资源本身是否优质，是提升公共文化服务水平的先决条件。对优质文化资源的定义应当基于其内容的深度、广度和影响力。深度指文化能够提供的知识、思想和情感的丰富程度；广度是指资源的覆盖面和多样性能否满足不同群体的需求；影响力则是指文化资源在社会生产生活中的传播力和作用力。“文化产品只有成为广大群众的自觉消费，才能最大限度地实现文化的宣传教育功能，达到以优秀作品鼓舞人的目的。”我国进入高质量发展阶段，必须把提升文化资源质量作为建立“直达基层机制”的前提，努力提供更多既能满足人民文化需求、又能增强人民精神力量的文化产品，提供更多特色化、个性化、多样化的公共文化服务，不断丰富和扩大基层优质文化资源的供给。

Focusing on solving the problem of whether quality cultural resources "have reached the grassroots," and raising the level of equalization in public cultural services. General Secretary Xi Jinping has pointed out, "Strive to enhance the balance and accessibility of basic public services," and "increase the coverage and applicability of basic public cultural services." [2]2 Xi Jinping, "Speech at the National Conference on Propaganda, Ideology and Cultural Work" (August 21, 2023). At present, China's public cultural services face problems such as uneven allocation of quality cultural resources and uneven distribution of cultural facilities between urban and rural areas and across different regions. The core of establishing a mechanism for direct delivery of quality cultural resources to the grassroots lies in promoting the standardization and equalization of basic public cultural services. By optimizing the supply method and perfecting the supply system, quality cultural resources are guaranteed not only in quantity but also in terms of effectiveness and accessibility. This includes, but is not limited to, the improvement of public cultural facilities, the supply of cultural products, and the innovation of cultural services. Therefore, establishing a mechanism for direct delivery of quality cultural resources to the grassroots is key to achieving equalization of public cultural services. It is conducive to guiding cultural resources to tilt towards the grassroots, ensuring the people's equal enjoyment of cultural services, breaking through the "last mile" of public cultural services, and allowing quality cultural resources to "directly meet" the people.

着眼解决优质文化资源“基层到没到”，提升公共文化服务的均等化水平。习近平总书记指出，“着力增强基本公共服务的均衡性可及性”，“提高基本公共文化服务的覆盖面和适用性”。当前，我国公共文化服务在城乡之间、不同区域之间存在优质文化资源配置不均、区域文化设施分布不均等问题。建立优质文化资源直达基层机制的核心在于，促进基本公共文化服务标准化均等化，通过优化供给方式、完善供给体系，让优质文化资源不仅在数量上得到保障，更在实效性和可及性上实现均等。这包括但不限于公共文化设施的完善、文化产品的供给以及文化服务的创新等方面。因此，建立优质文化资源直达基层机制是实现公共文化服务均等化的关键，有利于引导文化资源向基层倾斜、保障人民群众平等享受文化服务，打通公共文化服务的“最后一公里”，让优质文化资源与人民群众“直接见面”。

Focusing on solving the problem of whether the cultural service supply mechanism is "flexible," and enhancing the precision and effectiveness of public cultural services. General Secretary Xi Jinping has pointed out, "Combine further leveraging the positive role of the market in allocating cultural resources with better leveraging the role of the government, optimize the supply mechanism for cultural services and cultural products, and continuously enrich the people's spiritual world and strengthen their spiritual strength with high-quality cultural supply." [3]3 Xi Jinping, "Speech at the Symposium on the Protection and Development of Cultural Heritage" (July 25, 2023). Public cultural services must accurately identify and meet the cultural needs of different groups and at different levels. By establishing a scientific and linked allocation mechanism for quality cultural resources, it is necessary to conduct in-depth analysis of the cultural preferences, receptivity, consumption habits, and regional characteristics of different audience groups, providing a scientific basis for optimizing the content and methods of public cultural services. At the same time, it is necessary to properly handle the relationship between the expected goals and actual effects of public cultural services. Whether public cultural services truly meet the people's cultural needs, enrich their spiritual world, and strengthen their spiritual strength is an important criterion for measuring their effectiveness. This requires establishing an efficient and coordinated mechanism for collecting and providing feedback on the people's cultural needs. By optimizing the supply mechanism for cultural services and cultural products, exploring innovative models of cultural services, and enhancing the efficiency of public cultural services, the broad masses of the people can enjoy a more fulfilling, richer, and higher-quality spiritual and cultural life.

着眼解决文化服务供给“机制活不活”，提升公共文化服务的精准性和实效性。习近平总书记指出，“把进一步发挥市场在文化资源配置中的积极作用与更好发挥政府作用结合起来，优化文化服务和文化产品供给机制，以高质量文化供给不断丰富人民精神世界、增强人民精神力量”。公共文化服务必须精准识别和满足不同群体、不同层次的文化需求，通过建立科学联动的优质文化资源配置机制，深入分析不同群体受众的文化偏好、接受能力、消费习惯及地域特点等，为优化公共文化服务内容和方式提供科学依据。同时，解决好公共文化服务的预期目标和实际效果之间的关系。公共文化服务是否真正满足人民文化需求、丰富人民精神世界、增强人民精神力量，是衡量其是否具有实效性的重要标准。这就需要建立高效协同的群众文化需求征集和反馈机制，通过优化文化服务和文化产品供给机制，探索文化创新服务模式，提升公共文化服务效能，让广大人民群众享有更加充实、更为丰富、更高质量的精神文化生活。

III. Exploring the Practical Path for Establishing a Mechanism for Direct Delivery of Quality Cultural Resources to the Grassroots

三、探索建立优质文化资源直达基层机制的实践路径

"One part deployment, nine parts implementation." [4]4 A common Chinese political idiom emphasizing the importance of implementation over planning, often attributed to Xi Jinping. Establishing a mechanism for direct delivery of quality cultural resources to the grassroots is a comprehensive and systematic reform project. It needs to be problem-oriented, demand-driven, and focused on concrete and feasible institutional guarantees, multi-stakeholder coordination, and efficient and smooth institutional mechanisms for its promotion and implementation.

“一分部署，九分落实”。建立优质文化资源直达基层机制是一项全面、系统的改革工程，需要以问题为导向，以需求为牵引，着眼具体可行的制度保障、多方协同的主体力量和高效顺畅的体制机制，予以推进落实。

Improve the quality of cultural resources and optimize the supply of cultural products. Adhere to a people-centered creative orientation, take meeting the people's spiritual and cultural needs as the starting point and goal of literary and artistic creation, adhere to the fundamental direction of serving the people and serving socialism, and guide literary and artistic workers to go deep into life and take root among the people to create excellent works that truly penetrate the people's spiritual world, touch the people's souls, and resonate with the people's thoughts, continuously improving the quality of cultural supply and the capacity for cultural innovation and creation. Persist in combining the production of results with the cultivation of talent, improve the talent incentive mechanism, promote the allocation of production factors for creation to tilt towards high-quality cultural products, focus on supporting the creation and production of fine works, and through measures such as special support and project-based funding, accelerate the cultivation of a large-scale team of excellent cultural talents, ensuring the sustainable development of literary and artistic creation and the continuous production of quality cultural resources. Carry out universal art education, cultivate grassroots-level mass cultural and artistic teams that take root at the grassroots, build a lean and efficient grassroots cultural talent team, strengthen the branding of mass cultural activities, promote the creation of fine works of mass literature and art, enhance the self-development and self-service functions of urban and rural grassroots cultural construction, and fully release the endogenous driving force of culture. Persist in integrating the creation of works with the improvement of the environment, focus on building the internal ecology for the creation and production of cultural products, give play to the leading role of cultural enterprises and institutions, reform management models and optimize resource allocation, tap more creative potential, and launch high-quality cultural products. Give full play to the leading role of the government, improve the external support system, including focusing on policy guidance, strengthening market supervision, and optimizing the creative environment, to increase the proportion of high-quality culture. Advocate for the participation of social forces in public cultural services, encourage, support, and guide the development of non-public cultural enterprises, accelerate the development of new cultural business forms and new cultural consumption models, promote the linkage and coordination of cultural institutions such as libraries, cultural centers, museums, and intangible cultural heritage museums, leveraging their respective advantages to form a joint force for development. At the same time, continue to promote the construction plan for new public cultural spaces, create high-quality cultural spaces integrated into the daily lives of urban and rural grassroots people, extend the chain of cultural services, and enrich the content of cultural supply.

提升文化资源质量，优化文化产品供给。坚持以人民为中心的创作导向，把满足人民精神文化需求作为文艺创作的出发点和落脚点，坚持为人民服务、为社会主义服务的根本方向，引导文艺工作者在深入生活、扎根人民中创作出真正深入人民精神世界、触及人民的灵魂、引起人民思想共鸣的优秀作品，不断提升文化供给质量和文化创新创造能力。坚持出成果和出人才相结合，健全人才激励机制，推动创作生产要素配置向优质文化产品倾斜，着力扶持精品创作生产，通过专项扶持和项目制资助等措施，加快培育形成规模宏大的优秀文化人才队伍，保障文艺创作可持续发展、优质文化资源的持续生产；开展全民艺术普及，培育扎根基层的群众文艺团队，建设精干高效的基层文化人才队伍，加强群众文化活动品牌建设，推动群众文艺精品创作，增强城乡基层文化建设自我发展、自我服务功能，充分释放文化内生动力。坚持抓作品和抓环境相贯通，着力构建文化产品创作生产的内部生态，发挥文化企事业单位的主导作用，改革管理模式和优化资源配置，挖掘更多创作潜力，推出高质量文化产品。充分发挥政府的主导作用，完善外部支持体系，包括注重政策引导、强化市场监管、优化创作环境等，提高优质文化占比。倡导社会力量参与公共文化服务，鼓励、支持、引导非公有制文化企业发展，加快发展新兴文化业态和新型文化消费模式，促进图书馆、文化馆、博物馆、非遗馆等文化机构联动协同，发挥各自优势、形成发展合力。同时，持续推进公共文化新空间建设计划，打造融入城乡基层人民群众日常生活的高品质文化空间，延长文化服务链条，丰富文化供给内容。

Promote the sinking of cultural resources and optimize the allocation of cultural resources. Strengthen paired assistance from cities to rural cultural construction, actively carry out mobile cultural services, continue to implement urban-rural public-benefit projects such as the "Opera into the Countryside" activity and the rural influencer cultivation plan, and improve the normalized working mechanism for urban-rural cultural exchange. Optimize the allocation of urban and rural cultural resources. On the basis of deeply integrating quality cultural resources, guide these resources to sink more towards the grassroots and rural areas, especially tilting towards old revolutionary base areas, ethnic minority areas, border areas, and special groups, ensuring that urban and rural people equally enjoy efficient and high-quality public cultural services. Promote the integrated construction of urban and rural public cultural service systems, focus on achieving simultaneous improvement in the hardware and software construction of public cultural services, continuously improve the grassroots public cultural service network, and promote the standardization of basic public cultural services. Coordinate the supply of public cultural services for special groups, pay attention to the cultural needs of different regions and different groups, promote the effective integration of quality cultural resources into urban and rural public cultural spaces and the daily lives of the people, especially special groups such as the elderly, minors, the disabled, and migrant workers. Carry out regular digital skills assistance and cultural and artistic training to improve the cultural literacy and digital skills of special groups, build a barrier-free service system, support special cultural services such as libraries for the blind, and safeguard the cultural rights and interests of special groups.

推动文化资源下沉，优化文化资源配置。加强城市对乡村文化建设的对口帮扶，积极开展流动文化服务，持续实施“戏曲进乡村”活动、乡村网红培育计划等城乡惠民工程项目，健全城乡文化交流常态化工作机制。优化城乡文化资源配置，在深度整合优质文化资源的基础上，引导这些资源更多地向基层和农村地区下沉，特别是向革命老区、民族地区、边疆地区以及特殊群体倾斜，保障城乡群众平等享有高效且优质的公共文化服务。推进城乡公共文化服务体系一体建设，聚焦实现公共文化服务硬件和软件建设的同步提升，不断完善基层公共文化服务网络，促进基本公共文化服务标准化建设。统筹做好特殊群体公共文化服务供给，关注不同地域、不同群体的文化需求，促进优质文化资源有效融入城乡公共文化空间和人民群众日常生活，尤其是老年人、未成年人、残疾人、农民工等特殊群体。开展常态化数字技能帮扶、文化艺术培训，提升特殊群体的文化素养和数字技能，打造无障碍服务体系、支持盲人图书馆等特殊文化服务，保障特殊群体的文化权益。

Innovate cultural service models and enhance the effectiveness of cultural services. Actively promote innovation in the platform mechanisms of public cultural services, establish and improve a public cultural service platform that integrates demand collection, procurement and distribution, and feedback interaction, so as to achieve precise services. Utilize modern digital technology to promote and improve the "order-type," "menu-type," and "appointment-type" service mechanisms, accurately identify and meet the cultural needs of the grassroots people, and realize the precise distribution and efficient operation of grassroots cultural services. Construct new service provision and feedback models, promptly adjust the supply-demand structure based on the people's feedback, optimize the supply of public cultural products and services in the next phase, enhance the alignment of supply and demand in grassroots public cultural services, and increase the effectiveness of public cultural services. Improve the mechanism for allocating cultural resources, use modern digital technology to integrate cultural resources, broaden the service scenarios and distribution channels for high-quality cultural resources, and continuously enhance the innovation vitality of grassroots public cultural services. Optimize the operational mechanism of public cultural services, deepen the construction of the central-branch library system for public libraries and cultural centers, and establish an operational framework of "district-level libraries and cultural centers as central branches, street-town libraries and community centers as branch libraries, residential village activity rooms and farm bookstores as grassroots service points, with social participation and regional linkage." Improve the cross-border and cross-domain linkage and coordination mechanism, promote the formation of a new mechanism for integrated cooperation in public cultural services across administrative regions, and build a public cultural service collaboration system composed of government departments, cultural enterprises, and cultural institutions, continuously strengthening cooperation and exchange among public cultural institutions.

创新文化服务模式，提升文化服务效能。积极推进公共文化服务平台机制创新，建立完善集需求采集、采购配送、反馈互动于一体的公共文化服务平台，实现精准服务。利用现代数字技术推广和完善“订单式”、“菜单式”、“预约式”服务机制，精准识别并满足基层人民群众的文化需求，实现基层文化服务的精准配送和高效运营。构建新型服务提供与反馈模式，根据人民群众反馈及时调整供需结构，优化下一阶段公共文化产品和服务供给，提升基层公共文化服务供需对接水平，增强公共文化服务效能。完善文化资源配置机制，利用现代数字技术整合文化资源，拓宽优质文化资源的服务场景和配送渠道，不断增强基层公共文化服务创新活力。优化公共文化服务运行机制，深化公共图书馆、文化馆总分馆制建设，建立“区级馆为总馆，街镇馆、社区中心为分馆，居村活动室、农家书屋等为基层服务点，社会参与、区域联动”的运行架构。完善跨界跨域联动协同机制，推动形成跨行政区域公共文化服务合作一体化新机制，搭建由政府部门、文化企业、文化机构等组成的公共文化服务协作体系，不断加强公共文化机构之间的合作与交流。

(Author: Associate Professor, School of Marxism, Chongqing Normal University)

（作者：重庆师范大学马克思主义学院副教授）

Online Editor: Tongxin

网络编辑：同心