Promoting the Long March Spirit and Advancing the Construction of National Cultural Parks

The construction of the Long March National Cultural Park is an important part of the national cultural park construction system. Comprehensively summarizing the scientific experience of the Long March National Cultural Park construction and systematically planning its future development direction are, on the one hand, the core of enhancing the effectiveness of the Long March National Cultural Park construction, and on the other hand, a prerequisite requirement for solving how to further develop and make good use of the existing achievements of the Long March National Cultural Park construction.

长征国家文化公园建设是国家文化公园建设体系中的重要部分。全面总结长征国家文化公园建设的科学经验，系统谋划其未来发展方向，一方面是提升长征国家文化公园建设效能的核心所在，另一方面则是解决如何进一步发展好、利用好长征国家文化公园已有建设成果的前提要求。

The achievements of the Long March National Cultural Park construction are remarkable

长征国家文化公园建设成就显著

The construction of the Long March National Cultural Park is one of the important achievements of thoroughly implementing Xi Jinping Thought on Culture [1]1 Xi Jinping Thought on Culture is a component of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, formally proposed at a national conference on propaganda, ideology, and culture in October 2023, emphasizing cultural confidence and the leadership of the Party in cultural affairs. and upholding the Party’s cultural leadership. It plays an incomparably important role in integrating the Long March’s red cultural resources, enhancing the degree of centralized display of resources, and protecting Long March cultural relics. Incorporating this park into the national cultural park construction system was a wise decision by the Party Central Committee.

长征国家文化公园建设是深入贯彻落实习近平文化思想、坚持党的文化领导权的重要成果之一，对整合长征红色文化资源、提升资源集中展示程度以及保护长征文物等具有无可比拟的重要作用，将该公园纳入国家文化公园建设体系是党中央的英明决策。

The construction of the Long March National Cultural Park takes projects as its starting point, with unified planning and step-by-step advancement, and the construction of key projects has been basically completed. Project construction is both an important construction content and a lever to advance the construction progress. The construction of the Long March National Cultural Park connects core exhibition parks, characteristic exhibition points, and concentrated exhibition belts through key projects along the Long March route, and a spatial layout of “parks” linking “belts” and presenting “points” has taken shape. Currently, 19 counties (districts) in Jiangxi Province have been included in the key construction area of the Jiangxi section of the Long March National Cultural Park, and 38 counties (cities, districts) have been included in the expanded construction area. Fujian has formed a spatial framework of “three parks, six belts, and multiple points.” Guizhou’s “1+3+8” landmark project system has basically taken shape. [2]2 The “1+3+8” system refers to one core area, three key projects, and eight supporting projects in Guizhou Province’s Long March National Cultural Park plan. Gansu’s overall spatial layout of “one line, two zones, multiple nodes” has been basically completed. Shaanxi’s overall layout of “one road, three lines, twelve zones, multiple points” has been basically completed. The formation of an effective spatial layout through key project construction provides a vivid carrier for telling the Long March story, inheriting the Long March spirit, and protecting Long March cultural relics.

长征国家文化公园建设以项目作为抓手，统筹规划、分步推进，重点项目建设基本完成。项目建设既是重要建设内容，又是推进建设进度的抓手。长征国家文化公园建设通过长征线路上的重点项目建设串联起核心展示园、特色展示点、集中展示带，以“园”串“带”呈“点”的空间布局已经形成。目前，江西全省19个县（区）纳入长征国家文化公园江西段重点建设区，38个县（市、区）纳入拓展建设区。福建已经形成“三园六带多点”的空间架构。贵州“1+3+8”标志性项目体系四梁八柱基本成型。甘肃“一线两区多节点”总体空间布局基本建成。陕西“一路三线十二区多点”总体布局基本完成。通过重点项目建设形成有效的空间布局，为讲好长征故事、传承长征精神、保护长征文物提供了鲜活载体。

The construction of the Long March National Cultural Park has effectively promoted the development of red tourism in various regions, becoming a powerful weapon for assisting the comprehensive revitalization of rural areas. Realizing economic transformation is, on the one hand, one of the original intentions of building the Long March National Cultural Park, and on the other hand, an important path for promoting the comprehensive revitalization of rural areas. Among them, Jiangxi has built diversified tourism routes, integrating red culture, green ecology, and ancient-color tourism resources. The inaugural “Retracing the Central Red Army’s Long March Route” activity launch ceremony was held in Zhongfu Village, Changting County. Multiple prefecture-level cities (prefectures) along the Long March route jointly signed the “Declaration of the Red Tourism Alliance of Cities along the Central Red Army’s Long March Route,” and simultaneously released the “Retracing the Central Red Army’s Long March Route” red tourism route. Guizhou has already launched ten high-quality red cultural tourism routes, the first batch of ten most beautiful Red Army routes, the most beautiful Red Army villages, etc. The construction of the Long March National Cultural Park has become an important measure in the New Era to lead the integrated development of red culture and tourism and promote the comprehensive revitalization of rural areas.

长征国家文化公园建设有效推动各地红色旅游发展，成为助力乡村全面振兴的有力武器。实现经济效益转化一方面是建设长征国家文化公园的初衷之一，另一方面则是推动乡村全面振兴的重要路径。其中，江西建成多元化旅游线路，融合红色文化、绿色生态与古色旅游资源。首届“重走中央红军长征路”活动启动仪式在长汀县中复村举行。长征沿线的多个地级市（州）共同签订了《中央红军长征沿线城市红色旅游联盟宣言》，同时发布“重走中央红军长征路”红色旅游路线。贵州则已经推出红色文化旅游十大精品线路、首批10条最美红军线路、最美红军村落等。长征国家文化公园建设成为新时代引领红色文旅融合发展、推动乡村全面振兴的重要举措。

Principles to be followed in the construction and development of the Long March National Cultural Park

长征国家文化公园建设与发展的原则遵循

Adhere to the principle of coordinating construction and development. High-quality construction is the prerequisite for high-level development; high-level development is the core application of high-quality construction; the two are coordinated in the activation and utilization of the Long March National Cultural Park. Currently, the construction of the Long March National Cultural Park is shifting from construction to utilization and development, insisting on promoting inheritance and utilization during construction, facilitating integrated development, realizing utilization innovation, and activating the internal driving force for high-quality development of the Long March National Cultural Park. It is evident that the fundamental prerequisite for promoting the mutual reinforcement of construction and development of the Long March National Cultural Park is to form a situation of coordinated progress and parallel movement between high-quality construction and high-quality development.

坚持建设好与发展好相协同原则。高质量建设是高水平发展的前提，高水平发展是高质量建设的核心应用，二者协同于长征国家文化公园的活化利用之中。目前，长征国家文化公园建设正在从建设好向利用好、发展好转向，坚持在建设中推动传承利用，促进融合发展，实现利用创新，激活长征国家文化公园高质量发展的内在动力。可见，推动长征国家文化公园建设与发展相得益彰的根本前提是要推动高质量建设与高质量发展之间形成协同并进、同向同行之势。

Adhere to the principle of unifying theory and practice. The key to achieving development effectiveness lies in realizing the unified connection between theory and practice. Its implicit essential meaning lies in profoundly clarifying the behavioral logic of construction and development at the theoretical and practical levels. Currently, theoretical research results on the construction of the Long March National Cultural Park are relatively abundant. However, promoting its further activation and utilization requires, to a certain extent, strengthening its practical attributes in application and the value attributes of its implicit connections, and further clarifying the relationship between construction and development, so that the latest theoretical innovation achievements of adapting Marxism to the Chinese context and the needs of the times can play a guiding role in the process of construction and development.

坚持理论性与实践性相统一原则。取得发展成效的关键在于实现理论性与实践性的统一性关联。其隐含的本质含义在于深刻阐明建设与发展在理论层面和实践层面的行为逻辑。当前，关于长征国家文化公园建设的理论探究成果较为丰富，但是推动其进一步活化利用尚需在一定程度上强化其应用中的实践属性及其隐性关联的价值属性，并进一步明晰建设与发展的关系，使得马克思主义中国化时代化的最新理论创新成果在建设与发展进程中发挥指导性作用。

Adhere to the principle of matching capital investment with benefit output. Realizing the market-oriented operation and economic benefit output of the Long March National Cultural Park is a fundamental requirement for its construction and development. In 2024, the “Decision of the Central Committee of the Communist Party of China on Further Deepening Reform Comprehensively to Advance Chinese-path Modernization” [3]3 This is the decision adopted at the Third Plenary Session of the 20th Central Committee of the CPC in July 2024, outlining comprehensive reforms to advance Chinese-path modernization. emphasized improving the public cultural service system, establishing a mechanism for high-quality cultural resources to directly reach the grassroots level, improving the mechanism for social forces to participate in public cultural services, and promoting the reform of separating ownership and use rights of public cultural facilities. Currently, the construction of the Long March National Cultural Park is promoting its development process to advance in depth with higher efficiency and a greater emphasis on benefits.

坚持资本投入与效益产出相适配原则。实现长征国家文化公园的市场化运营与经济效益产出是其建设与发展的根本要求。2024年，《中共中央关于进一步全面深化改革、推进中国式现代化的决定》强调，完善公共文化服务体系，建立优质文化资源直达基层机制，健全社会力量参与公共文化服务机制，推进公共文化设施所有权和使用权的分置改革。目前，长征国家文化公园建设正在以更高效率、更重效益方式推动其发展过程向纵深递进。

Adhere to the principle of integrating scientific protection and activation and utilization. Scientific protection can provide systematic planning for activation and utilization; systematic planning can further enhance the actual effectiveness of scientific protection and strengthen the intensity of scientific protection in activation and utilization. Accordingly, it is necessary to always strengthen the scientific protection of the Long March National Cultural Park construction, enhance institutional innovation in scientific protection, and at the same time, stimulate the internal driving force of the whole society for the joint activation and utilization of the Long March National Cultural Park. Currently, digital protection has become the digital “pillar” for the activation and utilization of the Long March National Cultural Park, which can greatly improve the level of mining and integrating Long March red cultural resources, and improve the classification directory of Long March red cultural resources by level and category, so as to successfully establish a basic information database of Long March red cultural resources.

坚持科学保护与活化利用相融合原则。科学保护可以为活化利用提供系统规划，系统规划则可以进一步提升科学保护的实效，并在活化利用中强化科学保护力度。据此，必须始终强化长征国家文化公园建设的科学保护，提升科学保护的制度性创新，同时，激发全社会共同活化利用长征国家文化公园的内在动力。当前，数字化保护已经成为活化利用长征国家文化公园的数字“梁柱”，可以极大提高长征红色文化资源挖掘整合水平，并完善长征红色文化资源分级分类目录，以成功建立长征红色文化资源基础信息数据库。

Specific measures for the activation and utilization of the Long March National Cultural Park

活化利用好长征国家文化公园的具体对策

Establish an efficient collaborative promotion mechanism. Establishing an efficient collaborative promotion mechanism is aimed at focusing on application orientation, greatly activating the synergistic role of multi-dimensional subjects, and maximizing the operational efficiency of Long March National Cultural Park resources primarily driven by market order. The Long March National Cultural Park is a public cultural product, and ultimately needs to rely on market mechanisms to achieve the sustainability of its operation. Therefore, it is necessary to coordinate integration, systematically advance, and operate collaboratively. At the same time, relevant laws and regulations should be formulated based on the current situation of the Long March National Cultural Park construction, achieving coordinated synchronization and pooling of efforts in the protection, management, and utilization of Long March red cultural resources. It is also necessary to integrate multi-disciplinary cross-perspectives in application practice, including the history of the Communist Party of China, aesthetics, architecture, spatial studies, tourism studies, journalism and communication studies, etc., which should be superimposed and scientifically reflected in the activation and utilization of the Long March National Cultural Park.

建立高效运行的协同推动机制。建立高效运行的协同推动机制是为了聚焦应用导向，极大激活多维主体的协同作用，实现以市场秩序为主推动长征国家文化公园资源运行效率最大化。长征国家文化公园属于公共文化产品，最终需要依靠市场机制实现其运营的可持续化，因此需要统筹融合、系统推进、协同运行。同时，要基于长征国家文化公园建设现状制定相关法律法规，在长征红色文化资源保护、管理以及利用上实现协调同步、凝聚合力。还要在应用实践中融通多学科交叉视野，包括中共党史学、美学、建筑学、空间学、旅游学、新闻传播学等，要在长征国家文化公园的活化利用中得到叠加并科学体现。

Construct national identity content that highlights the Long March brand, achieving development through branding. Building the Long March National Cultural Park brand is an important tool for making good use of the Long March National Cultural Park. Currently, in the brand construction of the Long March National Cultural Park, there are still problems such as insufficient connection with the overall construction goals, too many regional brands, and weak awareness of brand utilization. Its brand should be shaped following the requirements of systematicity, historicity, and public welfare. Promote its brand system construction through top-level design, constructing an overall visual framework for the Long March National Cultural Park brand. Fully combine the value and characteristics of the red cultural resources of the Long March National Cultural Park, consider the elements of Long March culture, to highlight the natural and cultural heritage of the areas along the Long March route. Also adhere to the brand design concept of “taking history as the foundation,” explore brand communication paths from multiple dimensions, and promote the combination of telling the Long March story well and shaping the Long March brand.

建构凸显长征品牌的国家标识内容，实现以品牌促发展。打造长征国家文化公园品牌是用好长征国家文化公园的重要工具。目前，在长征国家文化公园品牌建设上还存在与总体建设目标关联不够、区域性品牌过多、品牌利用意识不强等问题。要遵循系统性、历史性以及公益性要求塑造其品牌。以顶层设计推进其品牌系统建设，建构出长征国家文化公园品牌的整体视觉框架。并充分结合长征国家文化公园的红色文化资源价值、特色，考虑长征文化要素，以凸显长征沿线地区的自然及文化遗产。还要坚持“以历史为本”的品牌设计理念，多维度探究品牌传播路径，推动讲好长征故事与塑造长征品牌相结合。

Expand the product structure of red cultural tourism integration, and actively develop the “Long March+” cultural tourism market. Improve the long-term mechanism for promoting the development of Long March red cultural tourism products. It is necessary to perfect the deep integration mechanism of red culture and tourism in the Long March National Cultural Park, establish a price compensation system for products such as red study tours, promote precise alignment between the Long March National Cultural Park and red cultural tourism demand, reduce the costs of developing and applying red cultural tourism products, expand the product structure of integrated development between red cultural tourism and the Long March National Cultural Park, and enhance the enthusiasm for realizing the value of red cultural tourism products in regional Long March National Cultural Parks. Furthermore, for a series of red cultural tourism products related to the Long March National Cultural Park, as long as their market development and growth have a positive effect on the utilization of this park, the value transformation of red cultural tourism products can be actively promoted on the basis of government support.

拓展红色文旅融合的产品结构，积极开发“长征+”文旅市场。健全推动长征红色文旅产品开发的长效机制。需要完善长征国家文化公园红色文旅深度融合机制，建立红色研学等产品的价格补偿体系，推进长征国家文化公园与红色文旅需求精准对接，降低红色文旅产品开发及应用成本，拓展红色文旅与长征国家文化公园融合发展的产品结构，提高区域性长征国家文化公园红色文旅产品价值实现的积极性。此外，对于关涉长征国家文化公园的系列红色文旅产品，只要其市场开发与增长对用好这一公园具有积极效能，就可以在政府支持的基础上积极推动红色文旅产品价值转化。

Realize educational effectiveness and promote the construction of “grand ideological and political courses” [4]4 “Grand ideological and political courses” (大思政课) refers to a comprehensive educational approach in China that integrates ideological and political education across all subjects and extracurricular activities, extending beyond traditional classroom settings to include social practice and cultural experiences. in universities. Strengthen the integration of Long March red cultural resources into ideological and political education in universities and realize their educational effects, and standardize the conduct of propagating the Long March spirit. Continuously summarize the content and construction experience of the Long March National Cultural Park, and formulate or enrich highly impactful teaching documents for the transformation of educational resources, the adjustment of ideological and political course content, and the modification of teaching behaviors, thereby optimizing teaching methods. Strengthen the coordination and cooperation among course content, teaching staff, and teaching models, and improve the multi-dimensional teaching field. The Long March National Cultural Park, as the primary teaching field, should focus on implementing teaching links such as on-site instruction, demonstration visits, and experiential reflection. Each teaching entity and management institution should fully leverage their positive roles in teaching organization, situational immersion, and behavioral interaction. Universities should establish an integrated ideological and political course teaching curriculum system for primary, secondary, and tertiary education, strengthen the full-process integration of the Long March spirit and Long March stories, and ensure alignment with the course information accompanying relevant textbook content.

发挥育人成效，助推高校“大思政课”建设。强化长征红色文化资源融入高校思政以及发挥育人效应，规范长征精神宣讲行为。不断总结长征国家文化公园内容以及建设经验，针对育人资源转化、思政课内容调适、教学行为调整等制定或丰富具有高度感染力的教学文件，优化教学手段。加强课程内容、教师队伍、教学模式之间的协同配合，完善多维教学场域。长征国家文化公园作为主要教学场域，要着力落实现场教学、示范参观以及体验感悟等教学环节。各教学主体与管理机构应充分发挥在教学组织、情境感染、行为互动等方面的积极效用。高校建立大中小一体化思政课教学课程体系，加强对长征精神以及长征故事的全过程融入，并实现与有关教材内容课程信息配套。

Empower with digital intelligence, and enhance the Long March cultural experience through the reproduction of digital spaces. Improve the metaverse space of the Long March National Cultural Park, optimize experiential space scenes, enrich digital experience methods, innovate virtual interactive spaces, expand experience pathways, elevate the level of digital experience, strengthen the linkage between experience prediction and real-time experience feedback, and enhance experientiality and interactivity. Perfect the scene styles and diverse functions of the metaverse experience space, and further make good use of digital Long March museums, digital Long March experience programs, and the like. Strengthen vivid, realistic, and immersive multi-sensory “cloud tour” experiences of Long March scenes, bringing the public a positive and strong sense of authenticity regarding Long March history and culture, and guiding the public to form a positive political identity with the digital product matrix of the Long March National Cultural Park.

数智赋能，以数字化空间再现提升长征文化体验。完善长征国家文化公园元宇宙空间，优化体验空间场景，丰富数字体验方式、创新虚拟互动空间、拓展体验路径、提升数字化体验水平，强化体验预测与实时体验反馈联动，增强体验性与互动性。完善元宇宙体验空间的场景风格及多样功能，进一步用好数字长征馆、数字长征体验节目等。强化生动、拟真、沉浸式的多感官的长征场景“云游”体验，为公众带来积极的、强烈的长征历史文化真实感，引导公众对长征国家文化公园的数字产品矩阵生成正面的政治认同。

(This article is a phased achievement of the key project “Research on the Construction and Role of the Long March National Cultural Park” (24ZXHYZ10) of the National Red Gene Inheritance Research Center.)

（本文系全国红色基因传承研究中心重点课题“长征国家文化公园建设与作用发挥研究”（24ZXHYZ10）阶段性成果）

(The authors are a professor at the School of Marxism, Nanchang University; and a specially appointed researcher at the Research Center for the Theoretical System of Socialism with Chinese Characteristics, Nanchang University.)

（作者系南昌大学马克思主义学院教授；南昌大学中国特色社会主义理论体系研究中心特约研究员）

Online editor: Tongxin

网络编辑：同心