The Logic, Characteristics, and Pathways of Intelligent Algorithms Empowering Marxist Atheist Propaganda

Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has attached great importance to the research, education, and propaganda of Marxist atheism. In January 2018, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy," issued by the Central Committee of the Communist Party of China and the State Council, explicitly stated: "Strengthen the propaganda and education of atheism." In July 2021, the "Opinions on Strengthening and Improving Ideological and Political Work in the New Era" once again emphasized, "Strengthen education in Marxist materialism and atheism." In October 2022, the report of the 20th National Congress of the CPC put forward the political requirement of "not believing in evil, not fearing ghosts, and not being afraid of pressure." [1]1 The 20th National Congress of the CPC was held in October 2022. The phrase "not believing in evil, not fearing ghosts, and not being afraid of pressure" is a political requirement from the congress report, often interpreted as a call for ideological firmness and courage in the face of challenges. This fully demonstrates the Party's clear attitude towards upholding and strengthening the propaganda and education of Marxist atheism. At the same time, with the leapfrog development of network information technology, intelligent algorithm technology, as an intelligent technology system that dominates the input, processing, and distribution of internet information, is reconstructing the order of information dissemination with a new form of technical framework and operational logic, becoming an emerging power that shapes individual cognitive schemas, influences ideological construction, and transforms social power structures. The technical application and functional exertion of intelligent algorithms are no longer limited to being the underlying technology for information dissemination in cyberspace, but "are substantively performing an ideological function, becoming an important variable affecting the construction of socialist ideology." [2]2 This is a quotation from a Chinese academic source, likely a journal article or policy analysis, emphasizing the ideological role of algorithms. Based on this, in the exploration of strengthening and improving the propaganda and education of Marxist atheism, scientifically understanding and systematically considering the internal logic, distinctive characteristics, and practical pathways of intelligent algorithms empowering Marxist atheist propaganda holds significant strategic importance and practical value for creating a new situation in the cause of Marxist atheist propaganda in the New Era and consolidating the common ideological foundation for the united struggle of the entire Party and society.

十八大以来，以习近平同志为核心的党中央高度重视马克思主义无神论研究和宣传教育。2018年1月，中共中央、国务院印发的《中共中央国务院关于实施乡村振兴战略的意见》明确提出：“加强无神论宣传教育”。2021年7月，《关于新时代加强和改进思想政治工作的意见》中再次强调，“加强马克思主义唯物论和无神论教育”。2022年10月，党的二十大报告提出“不信邪、不怕鬼、不怕压”的政治要求。这充分表明了党对坚持和加强马克思主义无神论宣传教育的鲜明态度。同时，随着网络信息技术的跃迁式发展，智能算法技术作为一种主导互联网信息输入、处理和分发的智能技术系统，正在以新形态的技术框架和运行逻辑重构信息传播秩序，成为形塑个体认知图式、影响意识形态建设、变革社会权力结构的新兴权力。智能算法的技术应用与功能发挥，不再局限于作为网络空间信息传播的底层技术，而“正在实质性地发挥着意识形态功能，成为影响社会主义意识形态建设的重要变量”。基于此，在加强和改进马克思主义无神论宣传教育的探索中，科学认识和系统思考智能算法赋能马克思主义无神论宣传的内在逻辑、鲜明特征与实践路径，对于新时代开创马克思主义无神论宣传事业新局面，巩固全党全社会团结奋斗的共同思想基础具有重要的战略意义和实践价值。

I. The Internal Logic of Intelligent Algorithms Empowering Marxist Atheist Propaganda

一、智能算法赋能马克思主义无神论宣传的内在逻辑

Currently, "intelligent algorithms, with their unique advantages of datafication, intelligence, and precision, help improve the effectiveness of the supply, acquisition, and governance of mainstream ideology, becoming a 'booster' for mainstream ideological construction." [3]3 This is a quotation from a Chinese academic source, describing the positive role of algorithms in mainstream ideology. The organic integration of Marxist atheist propaganda and intelligent algorithms is an inevitable result of Marxist atheist propaganda adapting to the laws of information dissemination under the influence of new technological paradigms in the field of information circulation. It is a realistic response to the prominent problem of online religious dissemination and the weak voice of Marxist atheist propaganda and education. It is also an objective choice to leverage the technical advantages of intelligent algorithms to promote innovation in Marxist atheist propaganda.

当前，“智能算法以其数据化、智能化、精准化的独特优势，助力于主流意识形态供给、获取和治理的效果提升，成为主流意识形态建设的‘助推器’。”马克思主义无神论宣传与智能算法的有机结合，是马克思主义无神论宣传适应信息流通领域新技术范式影响下的信息传播规律的必然结果，是应对网络宗教传播问题突出、马克思主义无神论宣传教育声量微弱严峻挑战的现实回应，也是发挥智能算法技术优势推动马克思主义无神论宣传创新的客观选择。

(A) The Theoretical Necessity of Combining Marxist Atheist Propaganda with Intelligent Algorithms

（一）马克思主义无神论宣传与智能算法相结合的理论必然性

Fundamentally, the combination of Marxist atheist propaganda and intelligent algorithms fully reflects the theoretical logic of Marxist atheist propaganda improving its work and consolidating its dominant position by grasping the laws of information dissemination under the influence of intelligent algorithm technology. As the mainstream ideology of our country, the presentation form and dissemination mode of Marxist atheist discourse are endogenous to real society and will change with the trends of social development. In the intelligent information age, intelligent algorithm technology, with its new form of technical framework and operational logic, possesses and allocates information resources, controls and disciplines information content, and shapes and influences social consciousness. This determines that intelligent algorithms "bear an ideological function and are becoming a highly concealed ideology." [4]4 This is a quotation from a Chinese academic source, highlighting the concealed ideological nature of algorithms. Therefore, the combination of the two is actually an inevitable trend for Marxist atheist propaganda to actively adapt to the mainstream communication paradigm of the intelligent information age and promote its own development. It is also a process of mutual construction and interaction: under the influence of intelligent algorithm technology, Marxist atheist dissemination consolidates its dominant position in a more intelligent, efficient, and precise manner; and under the guidance of the great principles of Marxist atheism, intelligent algorithm technology shapes social consciousness in a more scientific, standardized, and benevolent way.

从根本上看，马克思主义无神论宣传与智能算法的结合，充分体现出马克思主义无神论宣传通过把握智能算法技术影响下的信息传播规律，改进宣传工作、巩固主导地位的理论逻辑。马克思主义无神论作为我国主流意识形态，其话语的呈现形式和传播模式，内生于现实社会之中，会随着社会发展趋势的改变而改变。在智能信息时代，智能算法技术正以新形态的技术框架与运行逻辑，占有和配置信息资源、控制和规训信息内容、塑造和影响社会意识。这就决定了，智能算法“承担着意识形态功能，而且正在成为一种极具隐蔽性的意识形态”。因此，两者的结合，实际上是马克思主义无神论宣传主动适应智能信息时代主流传播范式、推动自身发展的必然趋势；也是在智能算法技术作用下马克思主义无神论传播以更加智能、高效、精准的方式巩固主导地位与在马克思主义无神论大原则指导下智能算法技术以更加科学、规范、向善的方式形塑社会意识的互建互构过程。

On the one hand, intelligent algorithms exert their ideological function, strengthen the effect of atheist dissemination, and provide solid technical support for defending the dominant position of Marxist atheism. By leveraging their powerful function in shaping individual cognition and influencing social consciousness, intelligent algorithms innovate the production, supply, and dissemination of Marxist atheist information content, creating new dissemination scenarios and patterns for Marxist atheism. In this sense, Marxist atheist propaganda uses intelligent algorithms as a medium of power, firmly grasps the dominant power of propaganda work, disseminates atheist ideas clearly and proactively, and thereby continuously strengthens the influence of Marxist atheist propaganda.

一方面，智能算法发挥意识形态功能，强化无神论传播效应，为捍卫马克思主义无神论的主导地位提供坚实的技术保障。智能算法通过发挥自身在形塑个体认知、影响社会意识方面的强大功能，创新马克思主义无神论信息内容的生产、供给与传播，塑造马克思主义无神论的全新传播场景和传播格局。正是在这个意义上，马克思主义无神论宣传以智能算法为权力媒介，牢牢把握宣传工作的主导权，旗帜鲜明、积极主动地进行无神论思想传播，进而不断强化马克思主义无神论宣传的影响力。

On the other hand, under the guidance of the great principles of Marxist atheism, the algorithmic space characterizes the stance, value, and ideological color of the data it holds, embodying the Marxist stance, viewpoint, and method. Behind algorithms lie complex social relations such as capital, power, and value. In particular, the intervention of internet religion, religious extremism, and overseas religious infiltration injects heterogeneous ideologies into the algorithmic information pool, disturbing and confronting the construction of our mainstream ideology. In response to this, General Secretary Xi Jinping pointed out in his speech at the 12th collective study session of the Political Bureau of the 19th Central Committee: "Use mainstream value orientation to steer 'algorithms,' and comprehensively improve the ability to guide public opinion." [5]5 The 12th collective study session of the Political Bureau of the 19th Central Committee was held in January 2019, focusing on the development of media and the use of algorithms. Xi Jinping's remarks emphasized the need for mainstream values to guide algorithmic content distribution. This requires integrating Marxist atheism into intelligent algorithms, endowing intelligent algorithms with value rationality, highlighting the atheist orientation, enabling the mainstream ideology of Marxist atheism to occupy online positions, guide online public opinion, and thereby effectively resist the infiltration of heterogeneous ideologies.

另一方面，在马克思主义无神论大原则的指导下，算法空间对所持数据的立场、价值、意识形态色彩进行定性，体现马克思主义的立场、观点和方法。算法的背后涉及资本、权力、价值等复杂的社会关系。尤其是互联网宗教、宗教极端主义、境外宗教渗透的介入，向算法信息池注入异质性意识形态，侵扰和对抗我国主流意识形态建设。对此，习近平总书记在十九届中央政治局第十二次集体学习的讲话中指出，要“用主流价值导向驾驭‘算法’，全面提高舆论引导能力”。这就要求，将马克思主义无神论融入智能算法，赋予智能算法价值理性，突出无神论导向，使马克思主义无神论主流意识形态占领网络阵地，引导网络舆论，进而有效抵制异质性意识形态渗透。

(B) The Realistic Necessity of Combining Marxist Atheist Propaganda with Intelligent Algorithms

（二）马克思主义无神论宣传与智能算法相结合的现实必要性

From the perspective of the "double-edged sword" effect of technology, while intelligent algorithms provide convenience for propagating Marxist atheism, scientific knowledge, and the scientific spirit, they are also exploited by online religious dissemination, cult organizations, and overseas hostile forces, becoming tools for spreading theistic trends, feudal superstitions, religious infiltration, and subversive and destructive activities. Under the influence of the negative effects of intelligent algorithms, Marxist atheism faces the risk of its dominance, influence, and cohesion being weakened.

从技术的“双刃剑”效应来看，智能算法在为宣传马克思主义无神论、科学知识和科学精神提供便利的同时，也被网络宗教传播、邪教组织、境外敌对势力等利用，成为其传播有神论思潮、封建迷信、宗教渗透、颠覆破坏活动的工具。在智能算法负面效应的影响下，马克思主义无神论面临着主导力、影响力、聚合力被弱化的风险。

The combination of Marxist atheist propaganda and intelligent algorithms is necessary to consolidate the guiding position of Marxism in the ideological field. With the support of algorithms on various media platforms, the "Matthew effect" of information dissemination becomes apparent. The popularity of "hot information" with traffic and entertainment value continues to rise, while attention to "cold information" with public and value significance decreases. This leads to the continuous squeezing of the living space for positive energy content. Online religious dissemination precisely exploits this characteristic by injecting a large number of popular theistic works, such as horoscopes, divination, physiognomy, and fortune-telling, into the algorithmic information pool, thereby enticing users to browse, pay attention to, and accept various theistic trends. Moreover, under the repeated push of intelligent algorithms, these various theistic trends form information cocoons, gradually dissolving users' rational thinking and religious critical consciousness, eroding the dominance of Marxist atheism, and inducing users to develop a religious worldview and religious beliefs. The cocoon effect may increase the probability of group polarization, easily leading users, in an irrational state, to be exploited by cult organizations or overseas hostile forces, becoming their "accomplices" in illegal activities. Marxist atheism is a theoretical system of thought that scientifically reveals the objective laws of the emergence, development, and extinction of religion. It is a scientific methodology for the masses to objectively understand the world and correctly treat religion. It is also a sharp weapon for criticizing theistic thought and resisting ideological infiltration. Objectively speaking, it is necessary to integrate Marxist atheism into intelligent algorithms, increase the content supply and push of Marxist atheism and scientific knowledge from the source of the information pool, so that it can seize momentum and occupy positions in the algorithmic field. At the same time, it is essential to fully leverage the social efficacy of Marxist atheist propaganda, refute and clarify various theistic trends, guide users to establish a rational mode of thinking, and thereby continuously consolidate the guiding position of Marxism in the ideological field.

马克思主义无神论宣传与智能算法相结合，是巩固马克思主义在意识形态领域指导地位的需要。各媒介平台在算法的加持下，信息传播的“马太效应”显现，带有流量性、娱乐性的“热门信息”的热度越来越高，对具有公共性、价值性的“冷门信息”的关注越来越少。这导致正能量内容的生存空间不断被挤压。网络宗教传播正是利用这一特性，将大量星座、占卜、看相、算命等热门有神论作品注入算法信息池，以此引诱用户浏览、关注和接受种种有神论思潮。并且，种种有神论思潮在智能算法的反复推送下，形成信息茧房，逐步消解受众的理性思考和宗教批判意识，消融马克思主义无神论的主导力，诱导受众产生宗教世界观和宗教信仰。茧房效应可能增加群体极化现象出现的概率，易导致用户在非理性的状态下被邪教组织或境外敌对势力利用，成为其进行违法活动的“帮凶”。马克思主义无神论是科学揭示宗教产生、发展和消亡客观规律的思想理论体系，是广大群众客观认识世界、正确对待宗教的科学方法论，更是批判有神论思想、抵御思想渗透的锐利武器。从客观上来看，必须将马克思主义无神论融入智能算法，从信息池源头上增加对马克思主义无神论和科学知识的内容供给和推送，使其在算法场域抢夺声势、抢占阵地。同时，要充分发挥马克思主义无神论宣传的社会功效，驳斥和澄清种种有神论思潮，引导用户树立理性思维方式，进而不断巩固马克思主义在意识形态领域指导地位。

The combination of Marxist atheist propaganda with intelligent algorithms is a practical requirement for safeguarding China’s online ideological security. At present, “online religious dissemination exploits the addictive nature of information consumption inherent in algorithmic recommendations, the homogeneity of the information environment, and the profit-driven nature of algorithmic pushes, inducing audiences to gradually develop superstitious thinking, generate religious beliefs, and ultimately become a religious interest community.” [6]6 Source: The author cites a study on the addictive and homogenizing effects of algorithmic recommendation systems in online religious contexts. Under the influence of this effect, intelligent algorithms are vulnerable to “infiltration” by cult organizations, religious extremism, and overseas religious penetration. These “infiltrators” inject deceptive and inflammatory fallacies into the algorithmic content pool through forms such as online religious rituals, online proselytizing, and online divination, which are then pushed by algorithms to religious believer circles, thereby achieving their goals of deluding followers, manipulating emotions, and creating religious conflicts. However, at present, China’s “forces for atheist research and propaganda education are still relatively weak, and the voice is still relatively faint.” [7]7 Source: The author cites a reference (marked [9] in the original) indicating the current weakness of atheist research and propaganda in China. Combining Marxist atheist propaganda with intelligent algorithms to carry out algorithmic dissemination of Marxist atheism is conducive to absorbing the powerful propaganda energy of various algorithmic media platforms and forming a comprehensive Marxist atheist dissemination matrix. Within this dissemination matrix of Marxist atheism, official mainstream media, commercial platforms, and self-media complement each other’s advantages and speak out jointly, actively promoting atheist thought and scientific spirit, comprehensively guiding netizens to consciously pay attention to, repost, and comment on scientific atheist information, enhancing netizens’ ability to resist the spiritual temptation and ideological penetration of religion, thereby strengthening China’s online ideological security defense line and resisting the “penetration” and “division” by overseas religious forces.

马克思主义无神论宣传与智能算法相结合，是维护我国网络意识形态安全的现实要求。目前，“网络宗教传播利用算法推荐所蕴含的信息消费的致瘾性、资讯环境的同质性、算法推送的逐利性等技术特性，诱导受众逐渐形成迷信思维、产生宗教信仰直至成为宗教利益共同体。”在这种效应的影响下，智能算法易受到邪教组织、宗教极端主义以及境外宗教渗透的“入侵”。这些“入侵者”通过网络宗教仪式、网络传教、网络占卜等形式，把具有迷惑性和煽动性的歪理邪说注入算法内容池，再由算法推送给宗教信众圈层，以此达到其蛊惑信徒、操纵情绪、制造宗教矛盾的目的。然而，目前我国的“无神论研究和宣传教育的力量还比较薄弱，声音还比较弱小”[9]。把马克思主义无神论宣传与智能算法结合起来，进行马克思主义无神论算法化传播，有利于吸收各算法媒介平台的强大宣传能量，形成全方位的马克思主义无神论传播矩阵。在马克思主义无神论的传播矩阵中，官方主流媒体、商业平台、自媒体等平台优势互补、联合发声，积极弘扬无神论思想和科学精神，全面引导网民有意识地关注、转发、评论科学无神论信息，提升网民抵御宗教精神诱惑和思想渗透的能力，进而筑牢我国网络意识形态安全防线，抵御境外宗教势力的“渗透”“分化”。

(III) The Technical Feasibility of Combining Marxist Atheist Propaganda with Intelligent Algorithms

（三）马克思主义无神论宣传与智能算法相结合的技术可行性

The combination of Marxist atheist propaganda with intelligent algorithms is based on the internal mechanism of personalized alignment between information supply and user demand. From a technical mechanism perspective, it can be divided into three steps: first, the algorithm performs datafication and labeling of Marxist atheist information content; second, the algorithm creates digital profiles and user tags based on user-related data, that is, data mining, data integration, and tag classification of users and their needs; third, it achieves personalized alignment between information tags and user tags, meaning the intelligent algorithm selects content of interest based on user profiles and accurately pushes atheist information content that matches their preferences.

马克思主义无神论宣传与智能算法的结合，建立在遵循信息供给与用户需求之间个性化对接的内在机理的基础上。从技术机理出发，可以分为三步：一是算法对马克思主义无神论信息内容进行数据化、标签化处理；二是算法根据用户的相关数据进行数字画像、创建用户标签，也就是对用户及其需求进行数据挖掘、数据整合、标签分类；三是实现信息标签与用户标签的个性化对接，即智能算法依据用户画像，择取其感兴趣内容，向其精准推送符合其偏好的无神论信息内容。

From the perspective of technical advantages, it can assist Marxist atheist propaganda from two levels: constructing a “pseudo-environment” and a “smart field.” On the one hand, it reversely utilizes the technical characteristics of intelligent algorithms, such as emotional, immersive, and circle-based pushing, to create a “pseudo-environment” for Marxist atheist propaganda. The “pseudo-environment” shaped by intelligent algorithms can form an information stratosphere for Marxist atheism, thereby creating sensory and immersive experiences for the audience, enabling them to firmly establish a scientific worldview, outlook on life, and values through a chain reaction of sensory stimulation, emotional resonance, and ideological identification. For example, with the emergence of integrated media products and industrialization such as AR, VR, and human-computer interaction, intelligent information technology centered on algorithms already possesses powerful functions of ultra-strong social interaction, deep immersion, and coexistence of virtual and real spaces. For Marxist atheist propaganda, this powerful function can be utilized to create a “pseudo-environment” integrating vision, hearing, touch, emotion, and sentiment, enabling the audience to strengthen their emotional, ideological, and practical identification with Marxist atheism through sensory and immersive experiences.

从技术优势出发，可以从构建“拟态环境”和“智慧场域”两个层面来助力马克思主义无神论宣传。一方面，反向利用智能算法感性式、沉浸式、圈层化推送的技术特性，创设马克思主义无神论宣传的“拟态环境”。智能算法塑造的“拟态环境”，可以形成马克思主义无神论信息同温层，从而为受众营造感官式、沉浸式体验，使受众在感官触动、情感共鸣、思想认同的链式反应中牢固树立科学世界观、人生观、价值观。例如，随着AR、VR、人机交互等融媒体产品化产业化的出现，以算法为核心的智能信息技术已然具备超强社交、深度沉浸、虚实空间并存的强大功能。对于马克思主义无神论宣传而言，可以利用这一强大功能，创设集视觉、听觉、触觉、情绪、情感于一体的“拟态环境”，使受众在感官式、沉浸式体验中强化对马克思主义无神论的情感认同、思想认同和实践认同。

On the other hand, it leverages the advantages of intelligent algorithms in data analysis, demand prediction, and information feedback to construct a “smart field” for Marxist atheist propaganda. Intelligent algorithms, relying on supercomputing power and algorithmic models, integrate, decode, mine, and track big data, thereby precisely positioning content pushes, tracking development dynamics in real time, and intelligently predicting potential problems. By leveraging this advantage, a “smart field” for Marxist atheist propaganda can be created. First, by integrating and decoding audience data through algorithms, understanding audience needs, and pushing personalized atheist information content to them; second, by mining and tracking audience ideological dynamics through real-time computing engines, capturing key information, and identifying or assessing potential issues the audience may have regarding atheism, theism, religion, etc.; third, by sorting and summarizing audience interest points and potential issues, finding the “commanding heights” of Marxist atheist propaganda, carrying out rational, forceful, and effective atheist propaganda education, thereby enhancing the value guidance strength of scientific atheism and preventing risks such as the erosion of theist thought and overseas religious penetration.

另一方面，发挥智能算法在数据分析、需求预测、信息反馈等方面的优势，构建马克思主义无神论宣传的“智慧场域”。智能算法依托超算力和算法模型，对大数据进行整合、解码、挖掘和追踪，以此精准定位内容推送、实时跟踪发展动态、智能预测可能出现的问题等。借助这一优势，打造马克思主义无神论宣传的“智慧场域”。一是通过算法整合和解码受众数据，了解受众需求，为受众推送个性化适配的无神论信息内容；二是通过实时运算引擎挖掘和追踪受众的思想动态，抓取关键信息，识别或研判受众对于无神论、有神论、宗教等可能产生的问题；三是通过梳理和归纳受众的兴趣点和可能产生的问题，找到马克思主义无神论宣传的“制高点”，开展有理、有力、有效的无神论宣传教育，进而增强科学无神论的价值引导力度，防范有神思想侵蚀、境外宗教渗透等风险滋生。

II. Distinctive Characteristics of Intelligent Algorithms Empowering Marxist Atheist Propaganda

二、智能算法赋能马克思主义无神论宣传的鲜明特征

The widespread application of algorithmic technology in information production, matching, distribution, and feedback has made it a new driving force for controlling the distribution of social information and restructuring the pattern of information dissemination. Under the influence of this new driving force, it promotes a qualitative transformation of Marxist atheist propaganda, highlights new characteristics, and helps integrate Marxist atheist propaganda into the daily lives of the people.

算法技术在信息生产、匹配、分发、反馈中的广泛运用，使之成为一种控制社会信息分发、重构信息传播格局的新动能。在这一新动能的作用下，促使着马克思主义无神论宣传发生质的转变、凸显新的特征，助推着马克思主义无神论宣传融入人民群众日常生活。

(I) Diversification of Subjects: From One-Way Output to Multi-Directional Interaction

（一）主体多元化：从单向输出转向多元交互

In the new dissemination field constructed by algorithms, the model of Marxist atheist propaganda has transformed from traditional vertical, one-way output to interactive, diversified dissemination. Horizontally, Marxist atheist propaganda exhibits a decentralized horizontal diffusion characteristic. Vertically, Marxist atheist propaganda education demonstrates a dissemination pattern of multi-participation, openness, and interaction.

在算法构建的崭新传播场域中，马克思主义无神论宣传模式从传统的垂直化、单向化输出转化为交互化、多元化传播。从横向上看，马克思主义无神论宣传呈现出去中心化的横向扩散特性。从纵向上看，马克思主义无神论宣传教育展现出多元参与、开放交互的传播格局。

Mobile network technology injects the power of intelligent algorithms into Marxist atheist propaganda, breaking the logic of one-way output and vertical control, and placing greater emphasis on the participation and interaction of multiple subjects in the dissemination process. On the one hand, the algorithmic dissemination of Marxist atheism exhibits the characteristic of subject diversification. For example, different subjects integrate the basic viewpoints, values, and ways of thinking of Marxist atheism from their respective fields into the rich media platforms of the algorithmic field, and then through these media platforms, subtly and efficiently integrate them into the life practices of the masses, thereby broadening the dissemination space and radiation range of Marxist atheism and enhancing its influence. On the other hand, in the interactive dissemination field constructed by intelligent algorithms, Marxist atheist propaganda can, in a more flexible, open, and multi-directional interactive manner, guide the masses to coalesce ideological consensus, strengthen Marxist beliefs, and establish a scientific worldview in the process of sharing viewpoints, interactive exchanges, and ideological clustering. In the traditional power structure of Marxist atheist information dissemination, subjects such as newspapers, books, mainstream media, and schools held information resources and dissemination power, and atheist information was mainly passively and linearly transmitted according to subject needs. The emergence of algorithmic technology has changed this dissemination structure and spawned new information drivers. The emergence of media platforms such as Weibo, WeChat, Douyin, and Toutiao has opened up new propaganda fronts, expanding the radiation and influence of Marxist atheism. Taking the Sina Weibo platform as an example, the official anti-cult Weibo account “China Anti-Cult” has held its ground in resisting cults, advocating science, eliminating superstition, and promoting and popularizing Marxist atheism. The “big V” blogger “@科普君XueShu雪树,” with over 13 million followers, has achieved good results in popularizing scientific knowledge, opposing feudal superstition, and promoting the scientific spirit. Weibo user “@雪菲随笔,” through the “Scientific Atheism Forum” topic series of works such as “History of Chinese Atheism,” “Lecture Notes on Marxist Religious Studies,” and “Principles of Scientific Atheism,” as well as the topic of “separation of politics and religion,” has clarified vague understandings in religious work and actively spoken out for atheism. The “interactive reposting and joint efforts of official accounts and ‘big Vs’ have formed a certain scale of atheist propaganda matrix, effectively promoting the popularization of scientific atheism.” [8]8 Source: The author cites a reference (marked [8] in the original) describing the formation of an atheist propaganda matrix through official accounts and influential bloggers.

移动网络技术为马克思主义无神论宣传注入智能算法的力量，打破了单向输出和垂直控制的逻辑，更多地强调传播过程中多元主体的参与互动。一方面，马克思主义无神论算法化传播呈现出主体多元化特征。例如，不同主体从各自领域将马克思主义无神论的基本观点、价值观念、思维方式等融入算法场域丰富的媒介平台之中，再透过各媒介平台，隐蔽、高效地融入到大众生活实践之中，从而拓宽马克思主义无神论的传播空间和辐射范围，提升影响力。另一方面，在智能算法构建的交互式传播场域中，马克思主义无神论宣传可以更加灵活开放、多向互动的方式，引导大众在观点分享、互动交流、思想群聚的过程中凝聚思想共识、坚定马克思主义信仰、树立科学世界观。在传统的马克思主义无神论信息传播权力格局中，报刊、书籍、主流媒体、学校等主体掌握了信息资源和传播权力，无神论信息主要依靠按照主体需求进行被动单向的线性传播。算法技术的出现，改变了这种传播格局，催生新的信息推手。微博、微信、抖音、今日头条等媒介平台的出现，开拓了新的宣传阵地，扩大马克思主义无神论的辐射力和影响力。以新浪微博平台为例，中国反邪教官方微博“中国反邪教”在抵制邪教、崇尚科学、破除迷信、宣传普及马克思主义无神论方面，站稳了阵地。拥有1300多万粉丝的“大V”博主“@科普君XueShu雪树”，在普及科学知识、反对封建迷信、发扬科学精神方面取得了良好成效。微博用户“@雪菲随笔”通过“科学无神论论坛”话题连载的《中国无神论史》《马克思主义宗教学讲义》《科学无神论原理》等著作、“政教分离”话题，澄清了宗教工作中的模糊认识，为无神论积极发声。官微、“大V”的“互动转发、联动发力，形成了一定规模的无神论宣传矩阵，有力地推动了科学无神论的宣传普及”。

(II) Personalization of Content: From “Flood Irrigation” to “Drip Precision Irrigation”

（二）内容个性化：从“大水漫灌”转向“滴水精灌”

Unlike the previous information production and dissemination model centered on “manual editing” and “people seeking information,” intelligent algorithms are transforming the traditional model through an operational mode of “personalized matching between information production and user needs.” Under the influence of intelligent algorithms, the personalized production and precise推送 of information content have become salient features of information production and dissemination in the intelligent information era.

不同于以往“以人工编辑为中心”和“人找信息”的信息生产传播模式，智能算法正在以“信息生产与用户需求之间个性化适配”的运行方式改变传统模式。在智能算法的作用下，信息内容的个性化生产、精准化推送已然成为智能信息时代信息生产传播的显著特征。

First, the personalization of Marxist atheist content production. Algorithmic technology has shifted the content creation model from the previous “manual editing-centered” approach to a “user-needs-centered” one, aiming to tailor “palatable” information content for users. In the field of intelligent algorithms, the personalization of Marxist atheist content production aims to satisfy both holistic needs and individual needs. Holistic needs refer to conducting Marxist atheist propaganda for the entire society. On various algorithmic media platforms, propaganda for dialectical materialism, historical materialism, atheism, the Party’s religious theories and policies, as well as popularizing scientific knowledge and promoting the scientific spirit among the public, should be strengthened, with a focus on cultivating a healthy and civilized social ethos and shaping a positive and uplifting spiritual outlook. Individual needs are mainly manifested in propaganda content that aligns with the audience’s thinking characteristics and cognitive needs. For audiences in different circles (such as age, occupation, hobbies), “determine different emphases and requirements for atheist propaganda and education,”[11]11 This speech was delivered at the National Conference on Cybersecurity and Informatization, a high-level meeting convened by the Chinese Communist Party to address issues of internet governance, security, and digital development. especially for Party members, cadres, and young students, with clear guidance and goals, reflecting deep-seated value concerns. To this end, the algorithmic dissemination of Marxist atheism must pay greater attention to the personalization of content production, balancing holistic and individual needs, producing atheist information content with depth, warmth, and relevance, so that the audience can truly understand and implement it.

一是马克思主义无神论内容生产的个性化。算法技术改变了以往“以人工编辑为中心”的内容创作模式，转变为“以用户需求为中心”，旨在为用户定制“对味”的信息内容。在智能算法场域，马克思主义无神论内容生产的个性化，旨在满足整体性需求和个体性需求。整体性需求指向的是面向全社会进行马克思主义无神论宣传。在各算法媒介平台上，加强对辩证唯物主义、历史唯物主义、无神论、党的宗教理论和方针政策的宣传，以及向大众普及科学知识、发扬科学精神，着重培育健康文明的社会风尚，塑造积极向上的精神风貌。个体性需求主要表现为贴合受众的思维特点和认知需求的宣传内容。针对不同圈群（如年龄、职业、爱好）的受众，“确定无神论宣传教育的不同重点和要求”[11]，尤其是对党员干部和青年学生的宣传教育，有明确的导向和目标，体现出深层次价值关怀。为此，马克思主义无神论算法化传播要更加注重内容生产的个性化，兼顾整体性需求和个体性需求，生产有深度、温度和热度的无神论信息内容，真正让受众听得懂、能落实。

Second, the precise推送 of Marxist atheist content. Intelligent algorithms optimize the traditional “people seeking information” model into a new “information seeking people” model. Relying on big data deep learning and powerful computing systems, intelligent algorithms collect, organize, and process user-related data, calculate users’ content needs, and then precisely push Marxist atheist information to users, thereby achieving a precise match between Marxist atheist information content and audience needs. At the same time, leveraging the advantages of intelligent algorithm technology in data mining, analysis, and feedback, Marxist atheist propaganda and education workers can analyze user behavioral data such as likes, comments, and bookmarks to obtain audience evaluation feedback, grasp the audience’s ideological state, and understand social public opinion dynamics. Furthermore, based on feedback results, they can optimize and promote atheist information favored and endorsed by the audience, while blocking and deleting negative information that generates adverse evaluations, thereby maximizing propaganda effectiveness. Taking the WeChat public account “Science and Atheism” as an example: first, by pushing articles from the journal “Science and Atheism,” targeted atheist propaganda is carried out; second, taking advantage of the “Chinese Academy of Social Sciences’ Excellent Articles on Marxist Theory Propaganda” campaign, outstanding results selected are pushed in installments to let the public understand the research progress of Marxist theory (including Marxist atheism); third, through data such as the number of followers, article push volume and reading volume, content likes and shares, and total reading times, the panoramic characteristics of users are grasped, thereby strengthening Marxist atheist propaganda in a targeted manner.

二是马克思主义无神论内容推送的精准化。智能算法把以往“人找信息”的传统模式优化为“信息找人”的新型模式。依托大数据深度学习和强算力系统，智能算法通过收集、整理和处理用户相关数据，演算出用户的内容需求，进而向用户精准推送马克思主义无神论信息，从而实现马克思主义无神论信息内容与受众需求之间精准匹配。与此同时，借助智能算法技术在数据挖掘、分析和反馈方面的优势，马克思主义无神论宣传教育工作者能够通过分析受众的点赞、评论、收藏等行为数据来获取受众的评价反馈、掌握受众的思想状况、把握社会的舆情动态。并且，依据反馈结果对受众喜爱和推崇的无神论信息进行优化和推广，对形成负面评价的不良信息进行屏蔽和删除，从而达到宣传效果最大化。以《科学与无神论》微信公众号为例，一是通过推送《科学与无神论》刊物中的文章，开展有针对性地无神论宣传；二是借助“中国社会科学院马克思主义理论宣传好文章”活动契机，分期推送评选出的优秀成果，让大众了解马克思主义理论（包括马克思主义无神论）的研究进展；三是通过公众号的关注用户数、论文推送量和阅读量、内容点赞量和转发量、总阅读次数等数据，掌握用户的全景特征，进而有针对性地加强马克思主义无神论宣传。

(III) Concrete Narration: From Grand Narrative to Micro-Narrative

（三）叙事具象化：从宏大叙事转向微观叙事

Influenced by the emotionalized discourse expression, representational thinking mode, and segmented dissemination model of the intelligent algorithm field, Marxist atheist propaganda places greater emphasis on concrete narration, shifting grand narratives toward popularization, life-orientedness, and emotionalization, thereby enhancing the affinity of Marxist atheism.

受智能算法场域感性化的话语表达、表象化的思维方式、分众化的传播模式的影响，马克思主义无神论宣传更加注重具象化叙事，将宏大叙事进行大众化、生活化、情感化转向，以此提升马克思主义无神论的亲和力。

First, the popularization turn in Marxist atheist propaganda narration. Unlike previous mainstream ideological discourse dissemination, which mainly used abstract, profound, and grand narrative methods, intelligent algorithms are influencing individual life practices and social-political life through fragmented and segmented narrative methods, objectively promoting the gradual shift of mainstream ideological discourse dissemination from grand narratives emphasizing normativity and politics to popularized and concrete real-world topics. As an important part of mainstream ideological dissemination, Marxist atheist propaganda, to enhance its discourse power in the algorithmic field, must transform its narrative system—characterized by rigorous logic, tight argumentation, and serious discourse—toward popularization, adopting narrative methods and cultural forms that fit the public’s cognitive schemas, lifestyles, and reception habits, permeating and infiltrating the public’s daily life.

一是马克思主义无神论宣传叙事的大众化转向。不同于以往主流意识形态话语传播主要以抽象深奥、宏大叙事的方式，智能算法正在以碎片化、分众化的叙事方式影响着个体生活实践和社会政治生活，客观上推动了主流意识形态话语传播逐渐由注重规范性、政治性的宏大叙事转向大众化、具象化的现实话题。马克思主义无神论宣传作为主流意识形态传播的重要部分，要想在算法场域提升话语权，就必须将马克思主义无神论逻辑严谨、论证严密、话语严肃的叙事体系进行大众化转向，以契合大众认知图式、生活方式、接受习惯的叙事方式和文化样态，弥漫并渗透于大众的日常生活中。

Second, the life-oriented turn in Marxist atheist propaganda narration. In the context of algorithm-recommended information, the public increasingly favors life-oriented narrative styles that focus on real concerns, practical experiences, and life values. Against this backdrop, illegal religious groups and cult organizations often use concerns about details in people’s daily lives—such as work, studies, emotions, and physical health—as entry points, utilizing algorithmic media platforms like WeChat, QQ, Weibo, and Douyin to灌输 their ideas and spread their doctrines to the public. To expose the true nature of various illegal religious organizations and curb the unchecked spread of illegal言论 and extremist ideas, Marxist atheist propaganda narration must undergo a life-oriented turn. On one hand, only by closely adhering to life themes and directly answering and resolving the public’s ideological confusions, life difficulties, and emotional appeals in real life can Marxist atheist propaganda make the public truly identify with Marxist atheism in their hearts and firmly uphold the Marxist atheist worldview. On the other hand, only by deeply rooting itself in life practice and enhancing its alignment with the public’s life experiences, spiritual needs, and the political operation and value demands of society can Marxist atheist propaganda ensure it plays its fundamental role in critiquing theistic thought and resisting ideological infiltration.

二是马克思主义无神论宣传叙事的生活化转向。在算法推荐信息场景中，民众更加青睐聚焦现实关切、实践体验、人生价值的生活化叙事风格。在这种背景下，非法宗教团体、邪教组织往往以关心民众日常生活中的工作、学业、情感、身体健康等细节为切口，利用微信、QQ、微博、抖音等算法媒介平台向民众灌输其思想、传播其教义。为了揭露种种非法宗教组织的真实面目、制止违法言论和极端思想的肆意传播，马克思主义无神论宣传叙事必须进行生活化转向。一方面，马克思主义无神论宣传只有紧紧贴合生活主题，直观地回答和解决大众在现实生活中的思想困惑、生活难题、情感诉求，才能使大众在内心深处真正认同马克思主义无神论，坚定马克思主义无神论世界观。另一方面，马克思主义无神论宣传只有深深根植于生活实践中，提升与大众的生活体验、精神需求，以及社会的政治运行、价值需求之间的契合度，才能确保马克思主义无神论发挥好批判有神论思想、抵御思想渗透的根本作用。

Third, the emotionalization turn in Marxist atheist propaganda narration. In the intelligent algorithm field, individual sensory needs have become a focus of information narration, emphasizing the satisfaction of the subject’s sensory experiences in body, psychology, and emotion. In this context, Marxist atheist propaganda and education narration needs to combine rational, systematic narration with emotional, interactive narration, ensuring both the scientificity and logic of Marxist atheist propaganda and education narration, while also using more story-driven, three-dimensional, and resonant emotional narration to showcase the theoretical charm of Marxist atheism, strike the public’s hearts, integrate into their consciousness, bridge the gap between Marxist atheism and the public’s real life, and make it deeply rooted in people’s minds.

三是马克思主义无神论宣传叙事的情感化转向。在智能算法场域中，个体的感官需求已成为信息叙事关注的焦点，重在满足主体在身体、心理、情感上的感性体验。在这一背景下，马克思主义无神论宣传教育叙事需要把理性化、系统化叙事与情感化、互动化叙事结合起来，既保证马克思主义无神论宣传教育叙事的科学性、逻辑性，又以更具故事感、立体感、共鸣感的情感化叙事，展现马克思主义无神论的理论魅力，直击大众的内心，融入大众的意识，消除马克思主义无神论与大众现实生活之间的鸿沟，使其深入人心。

III. Practical Paths for Intelligent Algorithms Empowering Marxist Atheist Propaganda

三、智能算法赋能马克思主义无神论宣传的实践路径

Intelligent algorithms, as a key force leading changes in information dissemination, require consideration of both theory and practice on how to promote innovation in Marxist atheist propaganda while leveraging technological advantages and addressing real challenges. To promote innovation in Marxist atheist propaganda through intelligent algorithms, a comprehensive path should be chosen, adopting strategies such as advancing algorithm upgrades, focusing on content production, enhancing subject literacy, and improving regulatory mechanisms to strengthen the appeal,感染力, and influence of Marxist atheist propaganda, thereby continuously opening up new prospects for Marxist atheist propaganda and education in the New Era.

智能算法作为引领信息传播变革的关键力量，如何在发挥技术优势、应对现实挑战的基础上推动马克思主义无神论宣传的创新，是在理论和实践上都需要思考的问题。智能算法推动马克思主义无神论宣传的创新，应选择综合性路径，通过推进算法升级、聚焦内容生产、提升主体素养、健全监管机制等策略，增强马克思主义无神论宣传的吸引力、感染力、影响力，从而不断开创新时代马克思主义无神论宣传教育事业新局面。

(I) Advancing Algorithm Upgrades to Increase the Exposure of Marxist Atheism

（一）推进算法升级，提高马克思主义无神论的曝光度

Intelligent algorithms have injected new technological vitality into the construction of mainstream ideological positions and the propaganda of mainstream values. For Marxist atheist propaganda, the advantages of intelligent algorithms can be leveraged to empower information dissemination. By adjusting algorithm parameters, setting content gatekeeping procedures, and developing information reverse-push programs and other technical methods, the exposure of Marxist atheism can be comprehensively increased.

智能算法为主流意识形态阵地建设和主流价值舆论宣传注入了全新的技术活力。对于马克思主义无神论宣传而言，可以依托智能算法优势赋能信息传播，通过调整算法参数、设定内容把关程序、开发信息反向推送程序等技术方式，全面提高马克思主义无神论的曝光度。

First, adjust algorithm parameters to raise the priority of mainstream ideological information content for recommendation, so that Marxist atheist information content receives priority recommendation. The underlying logic of algorithm design consists of a series of code and formulas. During the coding process, appropriately adjusting parameters to increase the recommendation weight of Marxist atheist information content can not only encourage the production and dissemination of Marxist atheism but also expand the coverage of Marxist atheist propaganda.

首先，调整算法参数，提高主流意识形态信息内容的推送优先级，使马克思主义无神论信息内容得以优先推送。算法设计的底层逻辑是由一系列代码与公式组成的，在编码过程中适当调整参数，增加马克思主义无神论信息内容的推荐权重。这不仅可以鼓励马克思主义无神论的生产与传播，还可以扩大马克思主义无神论宣传的覆盖面。

Second, set up content gatekeeping procedures to enhance the recognition function for sensitive vocabulary, thereby minimizing the recommendation probability of illegal religious information and pseudoscientific information content. In the era of intelligent information, the gatekeeping power for content recommendation has shifted from human management to algorithmic decision-making, making it difficult to guarantee the public nature of information. To ensure the effective dissemination of Marxist atheist information content, the recognition of sensitive words related to illegal proselytizing should be increased, and harmful proselytizing information, feudal superstitions, anti-scientific speech, and the like should be filtered out as much as possible, so that truthful, objective, rational, critical, positive, and healthy content fills cyberspace.

其次，设定内容把关程序，增强关于敏感词汇的识别功能，最大限度降低非法宗教信息和伪科学信息内容的推送概率。智能信息时代，内容推荐的把关权由人工管理转移至算法决定，信息的公共性难以得到保证。为确保马克思主义无神论信息内容的有效传播，应该增加对非法传教敏感词识别，尽可能过滤那些具有危害性的传教资讯、封建迷信、反科学言论等，使真实客观、理性思辨、积极健康的正能量内容充盈网络空间。

Finally, develop an information reverse-recommendation program to actively pin or recommend atheist information content to users, maintaining a dynamic balance between the recommendation of important information and interesting information. To correct the preference solidification, cognitive narrowing, and value fragmentation caused by algorithmic personalized recommendation, one must start from the construction process of the algorithmic recommendation model and expand the scope of data collection and information selection. For example, by introducing an information reverse-recommendation program, while users browse theistic information, atheist information content is actively delivered to them, so that both personalized information needs and the needs of social public rationality can be satisfied. Under the operation of the information reverse-recommendation program, Marxist atheism can not only increase its own exposure but also construct a diverse and colorful information world for users.

最后，开发信息反向推送程序，主动向用户置顶或者推送无神论信息内容，使重要性信息推送与趣味性信息推送保持动态平衡。要纠偏算法个性化推荐造成的偏好固化、认知窄化和价值分化，就必须从算法推荐模型的构建过程入手，扩大数据收集和信息挑选的范围。譬如，引入信息反向推送程序，在用户浏览有神论信息的同时，主动向用户投放无神论信息内容，使个性化信息需求与社会公共理性需求都能得以满足。马克思主义无神论在信息反向推送程序的运行下，既能够提高自身的曝光度，又能够为用户构建多元多彩的信息世界。

(II) Focus on Content Production, Promote Innovation in Marxist Atheist Propaganda Discourse

（二）聚焦内容生产，推动马克思主义无神论宣传话语创新

Marxist atheist propaganda must fully demonstrate the ideological power and truth radiance of Marxist atheism. It can explain its scientific nature and truth from the theoretical connotations, narrative logic, and spiritual values of Marxist atheism, and it can also demonstrate its vigorous vitality and exuberant dynamism from the brilliant achievements of adapting Marxist atheism to the Chinese context and the needs of the times. This requires that the algorithmic dissemination of Marxist atheism must focus on content production. By innovating the discourse expression, discourse content, and discourse modality of Marxist atheism, its theoretical charm and vitality are vividly displayed, thereby continuously advancing the cause of Marxist atheist propaganda.

马克思主义无神论宣传要充分彰显马克思主义无神论的思想伟力与真理光辉。不仅可以从马克思主义无神论的理论内涵、叙事逻辑、精神价值中阐释其科学性和真理性，也可以从马克思主义无神论中国化时代化的辉煌成就中论证其蓬勃生机和旺盛活力。这就要求，马克思主义无神论算法化传播必须聚焦内容生产。通过创新马克思主义无神论的话语表达、话语内容和话语模态，鲜明展现其理论魅力与生机活力，进而不断推动马克思主义无神论宣传事业向前发展。

First, promote innovation in discourse expression. To promote innovation in the discourse expression of Marxist atheist propaganda, while clearly explaining the illusory nature of theism, the real roots of the phenomenon of believing in gods, and how to treat religion and other theoretical essentials, one should also integrate and comprehend the core essence and spiritual substance of Xi Jinping’s important discourses on upholding and propagating Marxist atheism. At the same time, based on the diversity of the audience, use more vivid, lively, and approachable modes of expression, beneficial symbols from online discourse, etc., to increase the theoretical supply and practical explanatory power of Marxist atheist discourse. It should be noted that one must guard against excessively pursuing popular and interesting discourse expressions that obscure the scientific nature and truth of Marxist atheism.

一是推动话语表达创新。推动马克思主义无神论宣传话语表达创新，应在说清楚、讲明白有神论的虚幻本质、信神现象的现实根源以及如何对待宗教等理论精髓的同时，融汇贯通习近平总书记关于坚持和宣传马克思主义无神论重要论述的核心要义与精神实质。同时，立足受众的多样性，运用更加鲜活、生动、富有亲和力的表达方式，网络话语中的有益符号等，提高马克思主义无神论话语的理论供给量和现实阐释力。需要注意的是要防止因过度追求通俗的、有趣的话语表达而遮蔽马克思主义无神论的科学性和真理性。

Second, promote innovation in discourse content. Marxist atheism is not an immutable dogma; “it is constantly enriched, deepened, and developed in its contest with various forms of theism.” [10]10 This is a quotation from a Chinese source, likely a Party document or scholarly work on Marxist atheism, emphasizing its dynamic development through struggle against theistic ideologies. In the field of algorithmic recommendation, the production and dissemination of Marxist atheist content will inevitably be impacted and disturbed by heterogeneous information. In response, one must be highly vigilant against the ideological risks behind intelligent algorithms, and on the basis of unswervingly adhering to Marxist beliefs and upholding the comprehensive leadership of the Party, strengthen the supply of Marxist atheist content and promote content innovation. By actively setting agendas, continuously produce and recommend high-quality content such as the scientific understanding of the essence of religion from Marxist atheism, the scientific attitude toward religious issues, hot topics responding to social concerns, care for the people’s spiritual world, and the latest theoretical achievements in adapting Marxist atheism to the Chinese context and the needs of the times. Play a powerful role in helping the masses forge a Marxist atheist worldview, enhance their critical thinking ability to rationally view religious issues, and form a healthy and upward lifestyle.

二是推动话语内容创新。马克思主义无神论不是一成不变的教条，“它是在与形形色色的有神论的较量中，不断丰富、不断深化、不断发展的。”在算法推荐场域中，马克思主义无神论内容生产和传播难免会受到异质信息的冲击和侵扰。对此，既要高度警惕智能算法背后的意识形态风险，又要在坚持马克思主义信仰不动摇、坚持党的全面领导不动摇的基础上，强化马克思主义无神论内容供给、推进内容创新。通过主动设置议程，不断生产和推送马克思主义无神论关于宗教本质的科学认识、对待宗教问题的科学态度、回应社会关切的热点问题、关照人民精神世界以及马克思主义无神论中国化时代化最新理论成果等优质内容。发挥好帮助群众铸牢马克思主义无神论世界观、增强理性看待宗教问题的思辨力和形成健康向上的生活方式的强大作用。

Third, promote innovation in discourse modality. In the era of intelligent information, the innovation of the discourse modality of Marxist atheism should fully leverage algorithmic technology to present Marxist atheist discourse through multiple modalities such as language, images, text, and video, thereby enhancing discourse appeal. For example, with the rise of the short video industry, as of December 2022, the number of short video users reached 1.012 billion. Short video platforms such as Douyin and Kuaishou, while becoming important ways for people’s daily leisure and cultural experience, also provide a good opportunity for the innovation of the discourse modality of Marxist atheism. Marxist atheist propaganda can use short videos for discourse modality construction, opening atheist-themed Douyin accounts, Kuaishou accounts, Bilibili official accounts, etc., creating video content with appeal, persuasiveness, and guidance, transmitting positive energy, thereby enhancing the effectiveness of Marxist atheist propaganda and increasing the public’s recognition of Marxist atheism.

三是推动话语模态创新。智能信息时代，马克思主义无神论的话语模态创新要充分借助算法技术，以语言、图像、文字、视频等多种模态来呈现马克思主义无神论话语，进而提升话语吸引力。例如，随着短视频行业的崛起，截至2022年12月，短视频用户规模达10.12亿。抖音、快手等短视频平台在成为人们日常消遣和文化体验的重要方式的同时，也为马克思主义无神论话语模态创新提供了良好契机。马克思主义无神论宣传可以借助短视频进行话语模态建构，开设无神论主题抖音号、快手号、哔哩哔哩官方号等，创作有吸引力、说服力、引导力的视频内容，传递正能量，进而提升马克思主义无神论宣传效果，提高群众对马克思主义无神论的认同度。

(III) Enhance Subject Literacy, Strengthen the Practical Effectiveness of Marxist Atheist Propaganda

（三）提升主体素养，增强马克思主义无神论宣传实效

Currently, the ability of intelligent algorithms to discern the value of information still needs improvement. The “present” subjects within the algorithmic field need to enhance their theoretical literacy in Marxist atheism and make correct value judgments and choices about information content, in order to ensure that Marxist atheism, as the mainstream ideology, “stands firm” and “does not deviate” in its dissemination.

当前，智能算法对信息的价值辨识能力还有待提高。算法场域内的“在场”主体需要提升马克思主义无神论理论素养，对信息内容作出正确的价值判断和选择，才能保证马克思主义无神论作为主流意识形态在传播中“站得稳”“跑不偏”。

First, regularly conduct special training on Marxist atheism for algorithm designers. Through special training, policy briefings, and other methods, enhance the social responsibility awareness of algorithm designers, so that the value rationality of the people’s standpoint, public value, and human happiness runs through the entire process of algorithm design, development, and application, thereby installing a “steering wheel” for intelligent algorithms at the technical source, truly serving the propaganda of Marxist atheism.

首先，定期对算法设计人员开展马克思主义无神论专题培训。通过开展专项培训、政策宣讲等方式，提升算法设计人员的社会责任意识，使人民立场、公共价值、人类幸福的价值理性贯穿于算法设计、研发和应用全过程，从而在技术源头上为智能算法装上“方向盘”，真正服务于马克思主义无神论宣传。

Second, strengthen the cultivation of Marxist atheist theoretical literacy among content gatekeepers. From the perspective of content gatekeeping or review, enhance the ability of content gatekeepers to identify various theistic trends of thought, and maximize the screening and deletion of dangerous information such as illegal proselytizing and religious infiltration, thereby providing users with information content imbued with scientific and rational spirit.

其次，加强对内容把关人员的马克思主义无神论理论素养培育。从内容把关或审查层面来看，应提升内容把关人员对各种有神论思潮的辨识能力，最大程度地筛选、删除非法传教、宗教渗透等危险信息，从而为用户提供富有科学理性精神的信息内容。

Third, enhance the Marxist atheist theoretical literacy of the audience. On the basis of learning and mastering Marxist atheism, the audience should establish a rational understanding of various theistic trends of thought, enhance their own ability to discern and judge the different representations and forms of illegal religious propagation and religious infiltration, so that they actively avoid false, deceptive, and other inferior information and avoid being deceived or controlled by religious infiltration forces.

再次，提升受众的马克思主义无神论理论素养。受众要在学习和掌握马克思主义无神论的基础上，建立起对种种有神论思潮的理性认知，增强自身对非法宗教传播、宗教渗透的不同表征和样态的辨别力和判断力，使自身主动规避虚假性、欺骗性等劣质信息以及避免被宗教渗透势力所蒙蔽或控制。

(IV) Improve Regulatory Mechanisms, Optimize the Propaganda Environment for Marxist Atheism

（四）健全监管机制，优化马克思主义无神论的宣传环境

Algorithmic media platforms, as key information infrastructure in the internet era, possess social information data and user information data, control the transmission of social information and the reception of user information, and influence the cyberspace environment and communication order. Therefore, they must accept the supervision of public power. For the propaganda work of Marxist atheism, algorithmic media platforms must strictly comply with the “Measures for the Administration of Internet Religious Information Services” and the “Provisions on the Administration of Algorithm Recommendations for Internet Information Services.” On the basis of adhering to laws and regulations, safeguarding national ideological security, and practicing the core socialist values, they must resolutely put an end to illegal religious information services, curb extremist religious ideas online, and resist overseas religious infiltration.

算法媒介平台作为互联网时代的关键信息基础设施，占据着社会信息数据与用户信息数据，控制着社会信息传递与用户信息接收，影响着网络空间环境与传播秩序。因此必须接受公共权力的监管。对于马克思主义无神论宣传工作而言，算法媒介平台必须严格遵守《互联网宗教信息服务管理办法》和《互联网信息服务算法推荐管理规定》，在坚持遵守法律法规，维护国家意识形态安全，践行社会主义核心价值观等原则的基础上，坚决杜绝非法宗教信息服务、遏制网络宗教极端思想以及抵御境外宗教渗透。

General Secretary Xi Jinping pointed out in his speech at the National Conference on Cybersecurity and Informatization: “We must implement the responsibility for protecting critical information infrastructure; industries and enterprises, as operators of critical information infrastructure, bear the primary protection responsibility, while competent authorities fulfill their regulatory responsibilities.” [11]11 This speech was delivered at the National Conference on Cybersecurity and Informatization, a high-level meeting convened by the Chinese Communist Party to address issues of internet governance, security, and digital development. For government competent authorities, it is necessary to fulfill the regulatory responsibility over the algorithm industry and enterprises, to strengthen the intensity of supervision and punishment of phenomena such as illegal proselytizing and the spread of religious extremism, ethnic separatism, and terrorism in algorithmic media platforms, and to adopt methods such as interviews, rectification, and closure to carry out industry rectification work, effectively safeguarding ideological security and political security. For industries and enterprises, it is necessary to implement the primary protection responsibility of algorithmic media platforms, to assume in accordance with laws and regulations the responsibilities of content review, information verification, public opinion guidance, and risk prevention, and, in a spirit of being responsible to society and to the people, to strictly prevent and resist illegal propaganda such as religious extremist ideas and religious infiltration by foreign forces. For relevant entities that fail to fulfill their protection responsibilities and obligations and cause serious consequences, their responsibility must be pursued.

习近平总书记在全国网络安全和信息化工作会议上的讲话中指出：“要落实关键信息基础设施防护责任，行业、企业作为关键信息基础设施运营者承担主体防护责任，主管部门履行好监管责任。”对于政府主管部门而言，要履行好对算法行业、企业的监管责任，加大对算法媒介平台中非法传教和传播宗教极端主义、民族分裂主义、恐怖主义等现象的监管力度和惩治力度，采取约谈、整改、查封等方式开展行业整治工作，有力维护意识形态安全和政治安全。对于行业、企业而言，要落实好算法媒介平台的主体防护责任，依法依规承担起内容把关、信息审核、舆论引导、风险防范的责任，本着对社会负责、对人民负责的态度，严密防范和抵制宗教极端思想和境外势力宗教渗透等非法宣传。对未尽到防护责任和义务而造成严重后果的相关主体，必须追究其责任。

Online editor: Tongxin

网络编辑：同心