Guiding the Building of a Culturally Strong Country with Xi Jinping Thought on Culture

Culture concerns the foundation of a nation and its destiny. Without the flourishing and prosperity of Chinese culture, there can be no great rejuvenation of the Chinese nation. Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has persistently placed cultural development in a prominent position in governance, made a series of major deployments, formed Xi Jinping Thought on Culture, and promoted historic achievements in cultural development through clarifying the fundamentals and upholding fundamental principles while breaking new ground [n1], and solid steps have been taken toward building a culturally strong socialist country. Xi Jinping Thought on Culture is the creative application and development of the living soul of Marxism in cultural practice, constituting the cultural chapter of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. This thought encompasses both the ancient and the modern and bridges China and the world [n2]; with a broad historical depth and civilizational perspective, it deepens the understanding of the laws governing socialist cultural development, the development of Chinese civilization, and the progress of human civilization, and profoundly answers fundamental questions such as what banner to raise, what path to follow, what principles to uphold, and what goals to achieve in China’s cultural development in the New Era. It is a glorious banner guiding the work of propaganda, ideology, and culture in the New Era to continuously open up new horizons and forge new splendor in socialist culture.

文化关乎国本、国运。没有中华文化繁荣兴盛，就没有中华民族伟大复兴。党的十八大以来，以习近平同志为核心的党中央坚持把文化建设摆在治国理政突出位置，作出一系列重大部署，形成习近平文化思想，推动文化建设在正本清源、守正创新中取得历史性成就，社会主义文化强国建设迈出坚实步伐。习近平文化思想是马克思主义活的灵魂在文化实践中的创造性运用和发展，构成了习近平新时代中国特色社会主义思想的文化篇。这一思想茹古涵今、汇通中外，以宏阔的历史纵深和文明视野深化了对社会主义文化建设、中华文明发展、人类文明进步的规律性认识，深刻回答了新时代我国文化建设举什么旗、走什么路、坚持什么原则、实现什么目标等根本问题，是引领新时代宣传思想文化工作不断开创新局面、铸就社会主义文化新辉煌的光辉旗帜。

On October 28, 2024, General Secretary Xi Jinping presided over the 17th collective study session of the Political Bureau of the 20th CPC Central Committee and delivered an important speech. From the strategic height of the overall cause of the Party and the state, he planned and deployed the building of a culturally strong country, profoundly elucidating the great significance, overall requirements, and key issues that must be grasped in building a culturally strong country. This speech is an important chapter of Xi Jinping Thought on Culture and provides the fundamental guidance for building a culturally strong country at a new starting point. We must deeply study and implement the spirit of this important speech, take Xi Jinping Thought on Culture as the guide, anchor the strategic goal of building China into a culturally strong country by 2035, continuously develop socialist culture with Chinese characteristics for the New Era that possesses strong ideological guidance, spiritual cohesion, value appeal, and international influence, constantly strengthen the people’s spiritual strength, and consolidate the cultural foundation for building a strong country and achieving national rejuvenation.

2024年10月28日，习近平总书记主持二十届中央政治局第十七次集体学习并发表重要讲话，站在党和国家事业全局的战略高度谋划部署文化强国建设，深刻阐明了文化强国建设的重大意义、总体要求和必须把握好的重要问题，是习近平文化思想的重要篇章，为在新起点上建设文化强国提供了根本遵循。我们要深入学习贯彻这篇重要讲话精神，以习近平文化思想为引领，锚定2035年建成文化强国的战略目标，不断发展具有强大思想引领力、精神凝聚力、价值感召力、国际影响力的新时代中国特色社会主义文化，不断增强人民精神力量，筑牢强国建设、民族复兴的文化根基。

I. Anchor the Correct Direction, Unswervingly Follow the Path of Socialist Cultural Development with Chinese Characteristics

一、锚定正确方向，坚定不移走中国特色社会主义文化发展道路

The great path is as solid as a whetstone; steadfast practice leads far [n3]. In the historical process since the founding of New China, especially since reform and opening up, our Party has unremittingly promoted cultural development, continuously developing a socialist culture that is national, scientific, and popular, oriented toward modernization, the world, and the future, and has forged a path of socialist cultural development with Chinese characteristics. Entering the New Era, the Party Central Committee with Comrade Xi Jinping at its core has continuously deepened its understanding of socialist culture with Chinese characteristics, endowed it with new positioning and new connotations, and greatly expanded the path of socialist cultural development with Chinese characteristics. This path of cultural development is the concrete manifestation and vivid practice of the path of socialism with Chinese characteristics in the cultural field. It embodies the unremitting pursuit of passing on and renewing Chinese culture while consolidating its foundation and breaking new ground, and entrusts the spiritual backbone of adhering to the Chinese cultural stance and cultural subjectivity amidst the turbulent currents of world cultures. History and practice have proven that the path of socialist cultural development with Chinese characteristics is the only correct path to promote the flourishing and prosperity of socialist culture. To build a culturally strong country, we must uphold a high degree of cultural consciousness and confidence in the path, strengthen the confidence and determination that the path will not change and the resolve will not waver, and always promote cultural development and progress along the correct direction.

大道如砥，笃行致远。在新中国成立以来特别是改革开放以来的历史进程中，我们党坚持不懈推动文化建设，不断发展面向现代化、面向世界、面向未来的，民族的科学的大众的社会主义文化，走出了一条中国特色社会主义文化发展道路。进入新时代，以习近平同志为核心的党中央不断深化对中国特色社会主义文化的认识，赋予其新的定位和新的内涵，大大拓展了中国特色社会主义文化发展道路。这条文化发展道路，是中国特色社会主义道路在文化领域的具体体现和生动实践，积淀着中华文化薪火赓续、固本开新的不懈追求，寄托着在世界文化激荡中坚守中华文化立场和文化主体性的精神风骨。历史和实践证明，中国特色社会主义文化发展道路是推动社会主义文化繁荣兴盛的唯一正确道路。建设文化强国，必须秉持高度的文化自觉、道路自信，坚定道不变、志不改的信心和决心，始终沿着正确方向推动文化发展进步。

Following the path of socialist cultural development with Chinese characteristics fundamentally means raising high the banner of Marxism and building a socialist ideology with strong cohesion and guiding power. We must uphold the fundamental system of Marxism’s guiding position in the ideological domain, continuously strengthen the dominant power and discursive power in the ideological domain, and firmly anchor the mainstay and hold the compass steady amidst the exchange,交融, and confrontation of diverse ideological currents. In contemporary China, upholding and consolidating the guiding position of Marxism is most importantly about using Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to solidify the soul. We must improve the work system for arming the entire Party, educating the people, and guiding practice with the Party’s innovative theories; perfect the learning systems at all levels, such as the theoretical study center groups of Party committees (Party leadership groups); organize cadres and the masses to deeply study Comrade Xi Jinping’s important works, learn and use authoritative auxiliary reading materials well; launch more systematic and theoretical research results with explanatory power and persuasive power; lead the construction of China’s independent knowledge system; widely carry out theoretical propaganda and lectures that are more grounded and more vibrant; continuously promote the Party’s innovative theories to take root in people’s hearts; and consolidate the ideological unity of the entire Party and society.

走中国特色社会主义文化发展道路，从根本上来说就是要高扬马克思主义旗帜，建设具有强大凝聚力和引领力的社会主义意识形态。要坚持马克思主义在意识形态领域指导地位的根本制度，不断增强意识形态领域主导权和话语权，在多元思想文化交流交融交锋中坚定主心骨、把准定盘星。在当代中国，坚持和巩固马克思主义指导地位，最重要的是用习近平新时代中国特色社会主义思想凝心铸魂。要健全用党的创新理论武装全党、教育人民、指导实践工作体系，完善党委（党组）理论学习中心组等各层级学习制度，组织干部群众深入学习习近平总书记重要著作、学好用好权威辅助读物，推出更多具有解释力、说服力的体系化学理化研究成果，引领构建中国自主的知识体系，广泛开展更接地气、更有生气的理论宣传宣讲，不断推动党的创新理论深入人心，巩固全党全社会思想上的团结统一。

II. Strengthen Political Guarantees, Strengthen the Party’s Overall Leadership over Propaganda, Ideology, and Cultural Work

二、强化政治保证，加强党对宣传思想文化工作的全面领导

Adhering to the Party’s overall leadership is a strong guarantee for us to shoulder the cultural mission of the New Era and promote cultural prosperity and development. Since the 18th National Congress of the CPC, our Party has focused on solving the problem of weakened Party leadership in the ideological domain and made major work deployments to strengthen the Party’s overall leadership over propaganda, ideology, and cultural work. General Secretary Xi Jinping, profoundly summarizing the Party’s historical experience and discerning the general trend of the times, has clarified principles and stances, cleared up theoretical right and wrong, and corrected work orientations on a series of fundamental issues. In particular, he put forward the major innovative viewpoint of adhering to the Party’s cultural leadership, profoundly elucidating the extreme importance of strengthening the Party’s leadership over propaganda, ideology, and cultural work, and clarifying the political guarantee that must be upheld in cultural development. Facing an increasingly complex domestic and international environment and surging waves of informatization, and facing the new tasks and new requirements of building a culturally strong country, we must adhere to the Party’s cultural leadership, continuously improve the governance capacity in the cultural field under informatization conditions, and consolidate the Party’s governing foundation and mass base ideologically, spiritually, and culturally.

坚持党的全面领导，是我们担负新时代的文化使命、推进文化繁荣发展的坚强保障。党的十八大以来，我们党着力解决意识形态领域党的领导弱化问题，作出加强党对宣传思想文化工作全面领导的重大工作部署。习近平总书记深刻总结党的历史经验、洞察时代发展大势，就一系列根本性问题阐明原则立场、廓清理论是非、校正工作导向，特别是提出坚持党的文化领导权这一重大创新观点，深刻阐明了加强党对宣传思想文化工作领导的极端重要性，明确了文化建设必须坚持的政治保证。面对更加错综复杂的国内外环境和汹涌澎湃的信息化浪潮，面对建设文化强国的新任务新要求，必须坚持党的文化领导权，不断提升信息化条件下文化领域治理能力，在思想上、精神上、文化上筑牢党的执政基础和群众基础。

Adhering to the Party’s cultural leadership and strengthening the Party’s overall leadership requires, first and foremost, taking a clear stand on politics. We must take a firm political stance, improve political judgment, political comprehension, and political execution ability, and take concrete actions to deeply practice the Two Upholds [n4], ensuring that the Party Central Committee’s various decisions and deployments on building a culturally strong country are implemented. The responsibility system for ideological work is an important institutional arrangement for strengthening the Party’s overall leadership over propaganda, ideology, and cultural work. We must firmly implement the overall leadership responsibility of Party committees (Party leadership groups) at all levels for ideological work and the political responsibility of Party members and leading cadres, and implement the principles of the Party managing propaganda, the Party managing ideology, the Party managing media, and the Party managing the internet. We must build and strengthen ideological positions such as news media, online platforms, lecture forums, and Party schools and universities, making them the basic support for transmitting the voices of the Party and the people and spreading mainstream ideology and culture. We must focus on supporting the upright and suppressing the evil, eliminating the turbid and promoting the clear [n5], refuting and resisting erroneous views and erroneous tendencies, and building a solid line of defense for cultural security. Focusing on the main position and main battlefield of the internet, we must improve the comprehensive network governance system, enhance the ability to manage and govern the internet, and increase the initiative in work under informatization conditions.

坚持党的文化领导权、加强党的全面领导，第一位要求是旗帜鲜明讲政治。要站稳政治立场，提高政治判断力、政治领悟力、政治执行力，以实际行动深入践行“两个维护”，确保党中央关于文化强国建设的各项决策部署落到实处。意识形态工作责任制是加强党对宣传思想文化工作全面领导的重要制度安排。要压紧压实各级党委（党组）意识形态工作全面领导责任和党员领导干部政治责任，把党管宣传、党管意识形态、党管媒体、党管互联网原则落实到位。建强守好新闻媒体、网络平台、讲座论坛、党校学校等意识形态阵地，使其成为传递党和人民声音、传播主流思想文化的基本依托，着力扶正祛邪、激浊扬清，批驳抵制错误观点和错误倾向，筑牢文化安全防线。聚焦互联网主阵地主战场，健全网络综合治理体系，提高管网治网能力，增强信息化条件下工作主动权。

On May 23, 2024, the 2024 Summit Forum on Building a Culturally Strong Country was held in Shenzhen, Guangdong. The theme of this forum was “Chinese-Path Modernization and the New Cultural Mission,” hosted by the Central Propaganda Department. Responsible comrades from central propaganda and cultural units, Party propaganda departments of provinces, autonomous regions, municipalities, and the Xinjiang Production and Construction Corps, some cultural enterprises and institutions, as well as relevant think tank experts and scholars, attended the forum. Xinhua News Agency reporter Deng Hua/photo

2024年5月23日，2024文化强国建设高峰论坛在广东深圳举办。本届论坛主题为“中国式现代化与新的文化使命”，由中央宣传部主办。中央宣传文化单位、各省区市和新疆生产建设兵团党委宣传部、部分文化企事业单位有关负责同志和有关智库专家学者等参加论坛。 新华社记者 邓华/摄

III. Adhere to the Two Integrations [n6], Continue the Chinese Cultural Heritage through Creative Transformation and Innovative Development

三、坚持“两个结合”，在创造性转化和创新性发展中赓续中华文脉

Chinese culture has long possessed the tradition of “elucidating the old state in order to assist the new mandate” [1]1 A classical allusion from the *Book of Songs* (*Shijing*), later invoked by the philosopher Feng Youlan to mean elucidating the heritage of the old state (China) to serve the new mission of the era.. Only by advancing into the depths of history can one see farther into the future. Since the 18th National Congress of the CPC, General Secretary Xi Jinping, on the basis of consistently emphasizing the integration of the fundamental tenets of Marxism with China’s specific realities, has profoundly grasped the inner laws of Marxist theoretical innovation and the development of socialist culture, and has clearly put forward the major proposition of “integrating the fundamental tenets of Marxism with China’s fine traditional culture.” The Two Integrations, and especially the Second Integration, have elucidated the cultural code of “what makes China China,” revealed the necessary path for opening up and developing socialism with Chinese characteristics, and also revealed the necessary path for promoting theoretical innovation and cultural flourishing, marking a new sublimation of the Party’s theoretical creativity, cultural subjectivity, and spiritual independence. On the new journey of the New Era, we must adhere to the Two Integrations, continuously open up new horizons in adapting Marxism to the Chinese context and the needs of the times, continuously promote the creative transformation and innovative development of China’s fine traditional culture, and create a new culture that belongs to our era.

中华文化素有“阐旧邦以辅新命”的传统，只有走向历史的深处，才能看到更远的未来。党的十八大以来，习近平总书记在始终强调把马克思主义基本原理同中国具体实际相结合的基础上，深刻把握马克思主义理论创新和社会主义文化发展的内在规律，鲜明提出“把马克思主义基本原理同中华优秀传统文化相结合”的重大命题。“两个结合”特别是“第二个结合”，阐明了“何以中国”的文化密码，揭示了开辟和发展中国特色社会主义的必由之路，也揭示了推动理论创新和文化繁荣的必由之路，标志着党的理论创造性、文化主体性、精神独立性实现了新的升华。新时代新征程，必须坚持“两个结合”，不断开辟马克思主义中国化时代化新境界，不断推动中华优秀传统文化创造性转化、创新性发展，创造属于我们这个时代的新文化。

To cherish, promote, and develop the treasures of Chinese civilization, so that the millennia-old cultural lineage flourishes with renewed vitality in contemporary China, is a strategic move for adhering to the Two Integrations and advancing the building of a cultural powerhouse. We must always hold fast to the soul of Marxism and the roots of China’s fine traditional culture, use Marxism as a guide to comprehensively excavate the treasure trove of China’s five-thousand-year civilization, inject the great spirit and rich wisdom of the Chinese nation more deeply into Marxism, and effectively merge the essence of Marxist thought with the cream of China’s fine traditional culture, coalescing them into new theoretical advantages. We must adhere to making the past serve the present and weeding through the old to bring forth the new, endowing China’s fine traditional culture with new contemporary connotations and modern forms of expression in accordance with the characteristics and demands of the times, and strive to use all the spiritual wealth created by the Chinese nation to educate and cultivate people through culture. We must uphold a heart that reveres history and loves culture, correctly handle the relationship between the protection of cultural heritage and economic and social development, improve the systems and mechanisms for the protection and inheritance of cultural heritage, promote the systematic protection and unified supervision of cultural heritage, and fully pass down the historical and cultural heritage left to us by our ancestors.

呵护好、弘扬好、发展好中华文明瑰宝，让千年文脉在当代中国生机勃发、气象更新，是坚持“两个结合”、推进文化强国建设的战略之举。要始终坚守马克思主义魂脉和中华优秀传统文化根脉，以马克思主义为指导对中华五千多年文明宝库进行全面挖掘，将中华民族的伟大精神和丰富智慧更深层次地注入马克思主义，有效把马克思主义思想精髓同中华优秀传统文化精华贯通起来，聚变为新的理论优势。坚持古为今用、推陈出新，按照时代特点和要求赋予中华优秀传统文化新的时代内涵和现代表达形式，努力用中华民族创造的一切精神财富来以文化人、以文育人。秉持敬畏历史、热爱文化之心，正确处理文化遗产保护和经济社会发展的关系，健全文化遗产保护传承体制机制，推动文化遗产系统性保护和统一监管，将祖先留给我们的历史文化遗产完整传承下去。

IV. Focus on Establishing as the Foundation, Continuously Develop and Strengthen Mainstream Values, Mainstream Public Opinion, and Mainstream Culture

四、注重以立为本，持续发展壮大主流价值、主流舆论、主流文化

Chinese-path modernization is a modernization in which material civilization and cultural-ethical progress are coordinated, and the building of a cultural powerhouse holds an important strategic position in the comprehensive construction of a modern socialist country. General Secretary Xi Jinping has pointed out that no matter which country or which nation, if it does not cherish its own thought and culture, and discards the soul of thought and culture, that country or nation cannot stand firm. Our mainstream thought and culture is socialist thought and culture, rooted in profound historical traditions and social realities; the concepts it advocates possess scientificity and advanced nature, and the direction forward it illuminates aligns with the beautiful aspirations of the Chinese people. To build a cultural powerhouse, we must develop and strengthen mainstream values, mainstream public opinion, and mainstream culture, effectively nourish people’s hearts and consolidate consensus, strengthen confidence and nurture society, providing a solid ideological guarantee, a powerful spiritual force, and favorable cultural conditions for building a strong country and achieving national rejuvenation.

中国式现代化是物质文明和精神文明相协调的现代化，文化强国建设在全面建设社会主义现代化国家中具有重要战略地位。习近平总书记指出，无论哪一个国家、哪一个民族，如果不珍惜自己的思想文化，丢掉了思想文化这个灵魂，这个国家、这个民族是立不起来的。我们的主流思想文化是社会主义的思想文化，植根于深厚的历史传统和社会现实，所倡导的理念具有科学性先进性，所昭示的前进方向契合中国人民的美好愿景。建设文化强国，必须发展壮大主流价值、主流舆论、主流文化，有效润泽人心、凝聚共识，坚定信心、滋养社会，为强国建设、民族复兴提供坚强思想保证、强大精神力量、有利文化条件。

With the continuous development of the economy, science and technology, and the profound adjustment of the social structure, social ideologies, values, and orientations are becoming increasingly active. It is even more necessary to adhere to establishing as the foundation and further exert the guiding role of mainstream values, mainstream public opinion, and mainstream culture. We must vigorously promote mainstream values, focusing on establishing spiritual pillars, setting up value benchmarks, and cultivating new generations for the era, cultivate and practice the core socialist values, promote the normalization and institutionalization of ideal and belief education, extensively carry out propaganda and education on the history of the Party, the history of New China, the history of reform and opening up, and the history of socialist development, strengthen and improve ideological and political work, advance mass cultural-ethical progress and civic moral construction, and shape a social trend of striving for goodness and upward mobility. We must strengthen and expand mainstream public opinion, adhere to the principle of uniting, stabilizing, encouraging, and focusing on positive publicity, carry out precise and effective thematic propaganda, propaganda on the situation and policies, propaganda on achievements, and propaganda on role models, strengthen economic propaganda and expectation guidance, promote the integrated management of news propaganda and online public opinion, do a good job on the major task of systemic reform of mainstream media, promote the main force to fully advance into the main battlefield, shape a new pattern of mainstream public opinion, so that positive energy is more abundant and the main melody is more resounding. We must strengthen the construction of mainstream culture, develop advanced socialist culture, promote revolutionary culture, inherit China’s fine traditional culture, comprehensively improve the quality and efficiency of cultural development, better play the role of culture in nurturing the mind and cultivating sentiments, and nourish the cultural vitality of the nation.

随着经济科技持续发展和社会格局深刻调整，社会思想观念和价值取向日趋活跃，更加需要坚持以立为本，进一步发挥主流价值、主流舆论、主流文化的引领作用。要大力弘扬主流价值，着眼立精神支柱、树价值标杆、育时代新人，培育和践行社会主义核心价值观，推动理想信念教育常态化制度化，广泛开展党史、新中国史、改革开放史、社会主义发展史宣传教育，加强和改进思想政治工作，推进群众性精神文明创建和公民道德建设，塑造向上向善的时代风尚。做大做强主流舆论，坚持团结稳定鼓劲、正面宣传为主，精准有效开展主题宣传、形势政策宣传、成就宣传、典型宣传，强化经济宣传和预期引导，推进新闻宣传和网络舆论一体化管理，做好主流媒体系统性变革这篇大文章，推动主力军全面挺进主战场，塑造主流舆论新格局，使正能量更加充沛、主旋律更加高昂。加强主流文化建设，发展社会主义先进文化，弘扬革命文化，传承中华优秀传统文化，全面提高文化发展质量和效益，更好发挥文化养心志、育情操的作用，涵养国家文化元气。

V. Firmly Uphold the Fundamental Standpoint, Always Adhere to Cultural Construction Focusing on People and Landing on People

五、站稳根本立场，始终坚持文化建设着眼于人、落脚于人

The people are the creators of history and the sculptors of the era. Being people-centered is the fundamental standpoint for upholding and developing socialism with Chinese characteristics in the New Era, and it is also the value orientation and clear main line running through cultural construction in the New Era. General Secretary Xi Jinping has emphasized that the “strength” of a cultural powerhouse is ultimately reflected in the people’s ideological realm, spiritual state, and cultural cultivation. To build a cultural powerhouse, we must adhere to a people-centered work orientation, respect the principal position of the people, guarantee the people’s cultural rights and interests, continuously meet the diverse, multi-level, and multi-faceted spiritual and cultural needs of the people, and make the people’s spiritual world more enriched.

人民是历史的创造者，是时代的雕塑者。以人民为中心，是新时代坚持和发展中国特色社会主义的根本立场，也是贯穿新时代文化建设的价值旨归和鲜明主线。习近平总书记强调，文化强国之“强”最终要体现在人民的思想境界、精神状态、文化修养上。建设文化强国，必须坚持以人民为中心的工作导向，尊重人民主体地位，保障人民文化权益，不断满足人民群众多样化、多层次、多方面的精神文化需求，让人民精神世界更加充盈。

On May 23, 2024, the five-day 20th China (Shenzhen) International Cultural Industries Fair opened. This edition of the fair set up 8 exhibition halls, with a total of over 6,000 government delegations, cultural institutions, and enterprises participating, exhibiting more than 120,000 cultural products, and over 4,000 cultural industry investment and financing projects being displayed and traded on site. The picture shows visitors entering the exhibition hall of the 20th ICIF on that day. Photo by Xinhua News Agency reporter Liang Xu.

2024年5月23日，为期5天的第二十届中国（深圳）国际文化产业博览交易会开幕。本届文博会设8个展馆，共有超6000家政府组团、文化机构和企业参展，展出文化产品超过12万件，4000多个文化产业投融资项目在现场进行展示与交易。图为当日，观众步入第二十届文博会展馆。 新华社记者 梁旭/摄

The supply of high-quality cultural services and cultural products is an important source of the people’s sense of cultural gain and happiness. We must correctly handle the relationship between social效益 [2]2 The Chinese term *xiaoyi* (效益) here refers specifically to social benefit or social effectiveness, distinct from economic profit; it is a standard pairing in Chinese cultural policy discourse. and economic benefits, adhere to placing social效益 first, achieving unity between social效益 and economic benefits, improve the modern public cultural service system, perfect the modern cultural industry system and market system, promote the flourishing development of cultural undertakings and cultural industries, and enable the people to enjoy a more substantial, richer, and higher-quality spiritual and cultural life. We must strengthen guidance for literary and artistic creation, promote cultural workers to engage in literary and artistic creation worthy of the era while going deep into life and rooting themselves among the masses, truly convey the people’s voices and reflect the people’s concerns, and cultivate the people’s aesthetic views and values with excellent works that are profound in thought, fresh and simple, vigorous and powerful. Adapting to the new requirements of the era of mass tourism, we must adhere to shaping tourism with culture and highlighting culture through tourism, deeply explore cultural characteristics, perfect the modern tourism system, and promote the deep integration and development of culture and tourism. We must adhere to “keeping people in sight,” regard cultivating talent and building teams as an important and urgent strategic task, coordinate the cultivation of various types of talent, respect the laws of talent growth, build a stage for the growth, progress, innovation, and entrepreneurship of various types of talent, and cultivate and form a high-level cultural talent team with a huge scale, reasonable structure, and sharp innovation.

高质量的文化服务和文化产品供给，是人民群众文化获得感、幸福感的重要来源。要正确处理社会效益与经济效益的关系，坚持把社会效益放在首位、社会效益和经济效益相统一，健全现代公共文化服务体系，完善现代文化产业体系和市场体系，推动文化事业和文化产业繁荣发展，让人民享有更加充实、更为丰富、更高质量的精神文化生活。加强文艺创作引导，推动文化工作者在深入生活、扎根群众中进行无愧于时代的文艺创造，真正传达人民心声、反映人民关切，以思想深刻、清新质朴、刚健有力的优秀作品涵养人民的审美观价值观。适应大众旅游时代新要求，坚持以文塑旅、以旅彰文，深入挖掘文化特色，完善现代旅游业体系，推动文化和旅游深度融合发展。坚持“目中有人”，把育人才、建队伍作为重要而紧迫的战略任务，统筹各类人才培养，尊重人才成长规律，为各类人才成长进步、创新创业搭建舞台，培育形成规模宏大、结构合理、锐意创新的高水平文化人才队伍。

VI. Deepen Institutional Mechanism Reform, Stimulate the Innovation and Creativity Vitality of the Entire National Culture

六、深化体制机制改革，激发全民族文化创新创造活力

The vitality of culture lies in innovation and creativity. The development of culture, both ancient and modern, Chinese and foreign, invariably follows the law of “rising with the times and changing with the situation,” and Chinese culture, precisely through the innovation and creativity of “if you can one day renovate yourself, do so from day to day; yes, let there be daily renovation” [3]3 A classical quotation from the *Great Learning* (*Daxue*), attributed to the Shang dynasty founder Tang, emphasizing continuous self-renewal., has continued unbroken and given rise to one cultural peak after another. Currently, as the supporting role of culture for building a strong country and achieving national rejuvenation becomes increasingly prominent, the task of promoting cultural innovation and development becomes more urgent. General Secretary Xi Jinping has emphasized that “the wise change with the times; the knowledgeable adapt to circumstances” [4]4 A classical allusion from the Han dynasty text *On Salt and Iron* (*Yantie Lun*), meaning that wise people adjust their methods as circumstances change., and reform is the driving force for the flourishing of literature and art and the development of culture. We must vigorously promote the spirit of reform and innovation, unswervingly deepen the reform of the cultural institutional mechanism, further break through deep-seated institutional and mechanism obstacles, allow all sources of innovation to flow fully, allow all creative vitality to burst forth fully, and provide strong momentum for the building of a cultural powerhouse.

文化的生命力在于创新创造。古今中外的文化发展无不遵循“因时而兴、乘势而变”的规律，而中华文化也正是在“苟日新，日日新，又日新”的创新创造中绵延不绝、涌现出一个个文化高峰。当前，随着文化对强国建设、民族复兴的支撑作用越发突出，推动文化创新发展的任务更加迫切。习近平总书记强调，“明者因时而变，知者随事而制”，改革是文艺繁荣、文化发展的动力所在。必须大力弘扬改革创新精神，坚定不移将文化体制机制改革引向深入，进一步破解深层次体制机制障碍，让一切创新源泉充分涌流，让一切创造活力充分迸发，为文化强国建设提供强大动能。

Deepening the reform of the cultural system and mechanisms hinges on making the stimulation of innovation and creative vitality the central link. We must focus on enhancing the capacity for original cultural creation, accelerate the improvement of cultural management systems and production-operating mechanisms, and encourage and guide cultural workers to use new ideas, new discourses, new mechanisms, and new forms to produce more cultural achievements that transcend time and space and possess enduring charm. We should implement an innovation project for philosophy and social sciences to construct an independent knowledge system for Chinese philosophy and social sciences. We must further optimize the cultural ecology, insist on combining the production of results with the cultivation of talent, and integrate the pursuit of works with the improvement of the environment. We should fully promote academic democracy and literary and artistic democracy, support the deep immersion of painstaking refinement, encourage explorations of unique ingenuity, and form a vivid scenario where literary and artistic works and the cultural environment generate each other. We should explore effective mechanisms for integrating culture and technology, systematically apply internet thinking and information technology applications throughout cultural construction, harness and manage new technologies such as generative artificial intelligence, actively cultivate new cultural formats and models, and achieve digital empowerment and information transformation in cultural construction. Currently, new mass literature and art are flourishing and have become an important way for people to participate in cultural creation and experience spiritual life. We must strengthen research, follow the trend, and while cherishing the people’s cultural enthusiasm and creative talent, channel the surging energy of mass cultural creation into promoting cultural prosperity and development, using the vast plains of new mass literature and art to elevate new peaks.

深化文化体制机制改革，关键在于把激发创新创造活力作为中心环节。要着眼提升文化原创能力，加快完善文化管理体制和生产经营机制，鼓励引导文化工作者以新思路、新话语、新机制、新形式，创造出更多跨越时空、富有永恒魅力的文化成果。实施哲学社会科学创新工程，构建中国哲学社会科学自主知识体系。进一步优化文化生态，坚持出成果和出人才相结合、抓作品和抓环境相贯通，充分发扬学术民主、文艺民主，支持磨砥刻厉的沉潜，鼓励匠心独运的探索，形成文艺作品和文化环境相互生成的生动情景。探索文化和科技融合的有效机制，把互联网思维和信息技术应用系统贯穿到文化建设中，驾驭用好生成式人工智能等新技术，积极培育文化新业态、新模式，实现文化建设数字化赋能、信息化转型。现在，新大众文艺蓬勃兴起，已成为人们参与文化创造、体验精神生活的重要方式。要加强研究、顺势而为，在呵护人民文化热情、创作才华的同时，把群众文化创作的澎湃能量聚合到推动文化繁荣发展上来，以辽阔的新大众文艺原野托举起新的高峰。

VII. Focusing on the Global Transformation, Continuously Enhancing the Country’s Cultural Soft Power and the Influence of Chinese Culture

七、着眼全球变局，不断提升国家文化软实力和中华文化影响力

The development of a major country is not only the development of hard power such as the economy and technology but also the enhancement of cultural soft power. Internally, this is reflected in the flourishing of culture; externally, it is reflected in the strengthening of cultural influence. General Secretary Xi Jinping emphasizes that enhancing the country’s cultural soft power concerns not only our position in the global cultural landscape but also our international standing and influence. Currently, changes in the world, the times, and history are unfolding in depth, the “Global South” is booming, and the relationship between China and the world is undergoing historic changes. On the one hand, Chinese concepts, Chinese wisdom, and Chinese solutions are gaining understanding and recognition from more and more countries, injecting strong positive energy into the progress of human civilization; on the other hand, trends such as protectionism, isolationism, and populism are constantly rising, and discourses such as the clash of civilizations and the superiority of civilizations occasionally resurface, making the competition for international discourse power and cultural soft power that China faces increasingly fierce. To build a culturally strong nation, we must more actively promote Chinese propositions, spread Chinese culture, and showcase China’s image, so that cultural soft power matches hard power, and fully transform development advantages and comprehensive strength into discourse advantages.

大国发展既是经济、科技等硬实力的发展，也是文化软实力的提升，对内体现为文化的繁荣兴盛，对外体现为文化影响力的增强。习近平总书记强调，提高国家文化软实力，不仅关系我国在世界文化格局中的定位，而且关系我国国际地位和国际影响力。当前，世界之变、时代之变、历史之变深入展开，“全球南方”蓬勃发展，中国与世界的关系正在发生历史性变化。一方面，中国理念、中国智慧、中国方案得到越来越多国家的理解认同，为人类文明进步注入了强大正能量；另一方面，保护主义、孤立主义、民粹主义等思潮不断抬头，文明冲突、文明优越等论调不时沉渣泛起，我国面临的国际话语权和文化软实力竞争日趋激烈。建设文化强国，必须更加主动宣介中国主张、传播中华文化、展示中国形象，使文化软实力与硬实力相匹配，把发展优势和综合实力充分转化为话语优势。

Behind discourse lies thought, the “Way.” To tell the Chinese story well and spread the Chinese voice well, it is urgently necessary to construct a Chinese discourse and narrative system and comprehensively enhance the effectiveness of international communication. We must improve our ability to set agendas, meticulously conduct external propaganda on Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and the image of the leader, innovate external discourse and narrative around important concepts such as Chinese-path modernization, a community with a shared future for mankind, and the three major global initiatives[n], create new concepts, categories, and expressions that integrate Chinese and foreign elements, and more fully and vividly demonstrate the ideological and spiritual power behind the Chinese story. We should accelerate the reconstruction of the international communication landscape, promote the reform and innovation of the international communication mechanisms of mainstream media, strengthen regional and country-specific research and communication, innovatively carry out online external propaganda, and enhance the professionalism and penetrative power of external messaging. Culture is a “world language”; the power of culture can transcend borders and reach people’s hearts directly. We should strengthen the concept of using culture to dialogue with the world, expand international people-to-people and cultural exchanges and cooperation, promote more high-quality cultural products to go abroad, and rely on the power of culture and civilization to shape the world’s correct understanding of China.

话语的背后是思想、是“道”，讲好中国故事、传播好中国声音，迫切需要构建中国话语和中国叙事体系，全面提升国际传播效能。要提高议题设置能力，精心做好习近平新时代中国特色社会主义思想和领袖形象对外宣传，围绕中国式现代化、人类命运共同体、三大全球倡议等重要理念创新对外话语和叙事，打造融通中外的新概念、新范畴、新表述，更加充分、鲜明展现中国故事背后的思想和精神力量。加快推进国际传播格局重构，推进主流媒体国际传播机制改革创新，加强区域国别研究和传播，创新开展网络外宣，提升对外发声专业性、穿透力。文化是“世界语言”，文化的力量可以跨越国界、直抵人心。强化用文化同世界对话的理念，拓展国际人文交流合作，推动更多优质文化产品走出国门，依靠文化文明的力量形塑世界对中国的正确认知。

A civilization stands by its culture; a nation prospers by its culture. Building a socialist culturally strong nation carries the spiritual vision of the Chinese nation’s determination to achieve rejuvenation and writes the surging and magnificent cultural atmosphere of China in the New Era. It requires the entire Party and society to unite their efforts and embark on the journey together. We must unite more closely around the Party Central Committee with Comrade Xi Jinping at its core, adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, deeply study and implement Xi Jinping Thought on Culture, profoundly understand the decisive significance of the Two Establishments[n], enhance the Four Consciousnesses[n], strengthen the Four Confidences[n], and achieve the Two Upholds[n]. We must be courageous in taking responsibility and strive with vigor, using the cohesion of thought to solidify the foundation of faith, using cultural creation to cast the soul of the era, and making new and greater contributions to promoting cultural prosperity and building a culturally strong nation!

文明立世，文化兴邦。建设社会主义文化强国，承载着中华民族矢志复兴的精神图景，书写着新时代中国澎湃恢宏的文化气象，需要全党全社会凝心聚力、共赴征程。我们要更加紧密地团结在以习近平同志为核心的党中央周围，坚持以习近平新时代中国特色社会主义思想为指导，深入学习贯彻习近平文化思想，深刻领悟“两个确立”的决定性意义，增强“四个意识”、坚定“四个自信”、做到“两个维护”，勇于担当、奋发有为，以思想的凝聚固信仰之本，以文化的创造铸时代之魂，为推动文化繁荣、建设文化强国作出新的更大贡献！

Online Editor: Tongxin

网络编辑：同心