Driving the Modernization of Cultural Governance through Institutional Reform and Digital Technology

The modernization of cultural governance is a deep coupling of the endogenous evolution of Chinese civilization with the epochal transformation of digital technology. This coupling is rooted in the two-way construction of cultural subjectivity and governance effectiveness, and it manifests socio-historical necessity in the dialectical unity of culture and governance. From the perspective of interculturality, the modernization of cultural governance is a deep integration of thought genes from fine traditional Chinese culture—such as “the people are the foundation of the state,”[1]1 “The people are the foundation of the state” (民为邦本) is a classical Chinese political maxim from the *Book of Documents* (《尚书》), emphasizing that the people are the root of the state. “the unity of knowledge and action,”[2]2 “The unity of knowledge and action” (知行合一) is a key concept in the philosophy of Wang Yangming (1472–1529), a Ming-dynasty Neo-Confucian thinker. and “discarding the old and establishing the new”[3]3 “Discarding the old and establishing the new” (革故鼎新) is a four-character idiom derived from the *Book of Changes* (《易经》), referring to the removal of the old and the establishment of the new.—with the Marxist concept of the people as the subject. The governance paradigm thus constructed, marked by pronounced cultural subjectivity, cultural adaptability, and cultural practicality, can fully stimulate the effect of “institutional coupling,” transforming cultural genes into institutional advantages through governance practice. From the perspective of technological rationalism, digital technological innovation injects strong momentum into the modernization of cultural governance (for example, digital twins reconstruct the space for the inheritance and protection of cultural heritage, and intelligent algorithms optimize the efficiency of cultural resource allocation), forming a composite driving mechanism of “technology–culture–governance.” This pushes the governance model from one-way control toward pluralistic collaborative co-governance, enabling precise perception of cultural needs, intelligent coordination of cultural production, and global dissemination of cultural values. Looking to the future, the modernization of cultural governance must be grounded in the historical self-awareness of “mutual learning among civilizations”[4]4 “Mutual learning among civilizations” (文明互鉴) is a term frequently used in contemporary Chinese political discourse to advocate for the exchange and mutual enrichment of different civilizations. and the technological foundation of “Digital China,”[5]5 “Digital China” (数字中国) is a national strategy in China aimed at promoting the digital transformation of the economy and society. displaying Eastern wisdom in the process of constructing a new form of human civilization, and providing a “Chinese solution” for the transformation of the global cultural governance system.

文化治理现代化是中华文明内生性演进与数字技术时代性变革的深层耦合，这种耦合扎根于文化主体性与治理效能性的双向建构，在文化与治理的辩证统一中彰显社会历史必然性。从文化间性看，文化治理现代化是中华优秀传统文化中“民为邦本”“知行合一”“革故鼎新”等思想基因与马克思主义人民主体观的深度融合，所构建的具有显著文化主体性、文化适应性、文化实践性的治理范式，能够充分激发“制度性耦合”效应，使文化基因通过治理实践转化为制度优势。从技术理性主义看，数字化技术革新为文化治理现代化注入强劲动能（如数字孪生重构文化遗产传承与保护的空间，智能算法优化文化资源配置效率等），形成“技术—文化—治理”的复合驱动机制，推动着治理模式从单向度管控转向多元协同共治，实现文化需求的精准感知、文化生产的智能协同和文化价值的全球传播。面向未来，文化治理现代化要立足“文明互鉴”的历史自觉与“数字中国”的技术底座，在构建人类文明新形态的进程中展现东方智慧，为全球文化治理体系变革提供“中国方案”。

The Epochal Value of the Modernization of Cultural Governance

文化治理现代化的时代价值

Socialism with Chinese characteristics has entered a New Era. This not only signals the historical transformations brought about by the shift in the principal contradiction in society, the deepening development of globalization, and the revolutionary breakthrough in information technology, but also carries the strategic mission of comprehensively building a modern socialist country. Moreover, it faces multiple new challenges in the field of cultural governance: at the institutional level, there is an urgent need to construct a modern cultural governance system compatible with high-quality development; at the value level, there is an urgent need to strengthen the synergistic effectiveness of the guidance of Marxist ideology and the cultivation of core socialist values; at the practical level, there is a call to promote the creative transformation and innovative development of fine traditional Chinese culture, to build a digital cultural ecology, and thus, through upholding fundamental principles and breaking new ground,[6]6 “Upholding fundamental principles and breaking new ground” (守正创新) is a key concept in Xi Jinping’s thought, meaning to adhere to core principles while innovating. to achieve the resonance of cultural governance capacity with the modernization of national governance. “The New Era we face is both the best era for the development of the Chinese nation since modern times and the most critical era for realizing the great rejuvenation of the Chinese nation.” Only by deeply understanding the significance of the New Era can we grasp its essence and characteristics. Chinese-path modernization has reached a new historical starting point. The continuous satisfaction of “the people’s growing needs for a better life” must be taken as the driving force and source for future economic, political, social, cultural, and ecological-ethical construction. Satisfying the people’s growing needs for a better life is inseparable from taking cultural construction as an important lever and providing strong cultural guidance for the construction of socialism with Chinese characteristics with a high degree of cultural confidence. Since the 18th National Congress of the CPC, China’s cultural construction has achieved historic accomplishments. While achieving overall results such as the comprehensive development of cultural undertakings, the increasingly improved public cultural services, the orderly advancement of cultural market construction, and the vigorous development of the cultural industry, it still faces practical problems such as insufficient high-quality cultural products, the need to increase innovation in fine traditional culture, uneven distribution of urban and rural cultural resources, the need to strengthen the regulatory system for online cultural products, and the need to improve international communication capabilities.

中国特色社会主义进入新时代，既昭示着社会主要矛盾转化、全球化纵深发展、信息技术革命性突破带来的历史性变革，又承载着全面建设社会主义现代化国家的战略使命，更在文化治理领域面临多重维度的全新挑战：制度层面亟须构建与高质量发展相适配的现代文化治理体系；价值层面亟待强化马克思主义意识形态引领与社会主义核心价值观培育的协同效能；实践层面呼唤通过推动中华优秀传统文化创造性转化、创新性发展，构建数字文化生态，从而在守正创新中实现文化治理能力与国家治理现代化的同频共振。“我们面临的新时代，既是近代以来中华民族发展的最好时代，也是实现中华民族伟大复兴的最关键时代。”只有深刻理解新时代的意义，才能把握其本质及特点。中国式现代化建设站到了新的历史起点，要把不断满足“人民日益增长的美好生活需要”作为今后经济建设、政治建设、社会建设、文化建设和生态建设的动力和源泉。满足人民日益增长的美好生活需要，离不开以文化建设为重要抓手，以高度的文化自信为中国特色社会主义建设提供强大的文化引导力。党的十八大以来，中国文化建设取得历史性成就，在取得文化事业全面发展、公共文化服务日益完善、文化市场建设有序推进，文化产业蓬勃发展的整体成效下，仍面临着文化生产精品不够、优秀传统文化创新力度有待增加，城乡文化资源分布不均，网络文化产品监管体系有待加强和国际传播能力还待提高等现实问题。

The “Decision of the Central Committee of the Communist Party of China on Upholding and Improving the System of Socialism with Chinese Characteristics and Advancing the Modernization of China’s System and Capacity for Governance,”[7]7 This is the official English title of the document adopted at the Fourth Plenary Session of the 19th CPC Central Committee in October 2019. reviewed and approved at the Fourth Plenary Session of the 19th Central Committee of the CPC, points out: “Developing advanced socialist culture and extensively rallying the spiritual strength of the people is a profound support for the modernization of the national governance system and governance capacity.” This provides a clear roadmap for the modernization of cultural governance. As an important component of Chinese-path cultural modernization, the modernization of cultural governance is not only an upgrade at the technical level but also a source of dynamism for stimulating cultural innovation enthusiasm and promoting cultural prosperity. The modernization of cultural governance is also a fundamental path to respond to the increasingly prominent trend of cultural pluralistic integration and to enhance the global cultural competitiveness of the Chinese nation. On the one hand, the modernization of cultural governance can further release the vitality of the cultural market, optimize the construction of the public cultural service system, provide the people with richer and higher-quality spiritual and cultural products, help achieve common prosperity for all the people, and improve the quality of the people’s spiritual life. On the other hand, the modernization of cultural governance can effectively resist the infiltration of foreign cultures, enhance cultural confidence and self-strengthening, consolidate the uniqueness and subjectivity of Chinese culture, strengthen the people’s sense of belonging and mission towards the nation and the country, promote the creative transformation and innovative development of fine traditional Chinese culture, and cultivate the epochal soil of “cultural consciousness” and “cultural confidence” for realizing the great rejuvenation of the Chinese nation.

党的十九届四中全会审议通过的《中共中央关于坚持和完善中国特色社会主义制度、推进国家治理体系和治理能力现代化若干重大问题的决定》指出：“发展社会主义先进文化、广泛凝聚人民精神力量，是国家治理体系和治理能力现代化的深厚支撑。”这为文化治理现代化提供了清晰的路线图，文化治理现代化作为中国式文化现代化的重要组成部分，不仅是技术层面的提升，更是激发文化创新热情，促进文化繁荣的动力之源。文化治理现代化也是应对日益凸显的文化多元交融态势，提升中华民族全球文化竞争力的根本路径。一方面，文化治理现代化能够进一步释放文化市场活力，优化公共文化服务体系建设，为人民提供更加丰富、优质的精神文化产品，有助于实现全体人民共同富裕，提升国民精神生活品质；另一方面，文化治理现代化能够有效抵御外来文化的渗透，增强文化自信自强，巩固中国文化的独特性与主体性，增强人民对国家和民族的归属感与使命感，推动中华优秀传统文化创造性转化、创新性发展，为实现中华民族伟大复兴厚植“文化自觉”和“文化自信”的时代土壤。

The Path of Institutional Reform for Chinese-Path Cultural Governance Modernization in the New Era

新时代中国式文化治理现代化的体制改革之路

The “Decision of the Central Committee of the Communist Party of China on Further Deepening Reform Comprehensively to Advance Chinese Modernization,”[8]8 This is the official English title of the document adopted at the Third Plenary Session of the 20th CPC Central Committee in July 2024. reviewed and approved at the Third Plenary Session of the 20th Central Committee of the CPC, lists “focusing on building a socialist cultural power” as one of the “seven focal points,”[9]9 The “seven focal points” (七个聚焦) are the seven key areas for reform outlined in the decision of the Third Plenary Session of the 20th Central Committee. highlighting the core position of culture in the national development strategy. To achieve this goal, it is necessary to deepen the reform of the cultural governance system to meet the needs of cultural development in the New Era. The path of institutional reform for the modernization of cultural governance involves the systematic optimization of the subjects, content, structure, and effects of cultural governance, as well as diversified systemic issues such as how to effectively allocate cultural resources, innovate cultural governance means, and enhance cultural governance effectiveness in the process of modernization.

党的二十届三中全会审议通过的《中共中央关于进一步全面深化改革、推进中国式现代化的决定》将“聚焦建设社会主义文化强国”列为“七个聚焦”之一，彰显了文化在国家发展战略中的核心地位。为了实现这一目标，必须深化文化治理体制改革，以适应新时代文化发展需要。文化治理现代化的体制改革之路涉及文化治理主体、内容、结构和效果的系统性优化，以及在现代化进程中如何有效配置文化资源、创新文化治理手段、提升文化治理效能等多元化系统性问题。

Subject Level: The Capacity Leap from Administration to Rule of Law. Observing the historical changes in the subjects of cultural governance, China’s cultural governance system has gradually shifted from a single government-led model to a pattern of collaborative governance by multiple subjects. This change reflects the modern leap in the national governance concept from an administrative management type to a government service type and a democratic rule-of-law type. From the early days of the founding of New China to before reform and opening up, the main subject of cultural governance in China was the state, characterized by a highly centralized “administrative cultural governance subject.” Culture became an extension of politics. The state used a planned model to effectively regulate and manage cultural behavior. The cultural governance subject was singular, power was highly concentrated in cultural administrative departments, and the participation of social forces was relatively weak. The formulation of relevant cultural policies mainly reflected the characteristics of national discourse, and the governance effect still needed improvement. With the advancement of economic system reform after reform and opening up, market mechanisms were gradually introduced into cultural governance, and the economic attributes of the cultural market were gradually amplified. Social forces began to participate in cultural governance, forming a “diffuse cultural governance” form characterized by multi-subject interaction, open dissemination, and decentralized management. Cultural institutions began to explore enterprise management, and the cultural industry gradually emerged during this period.

主体层面：行政化到法治化的能力跃迁。从文化治理主体的历史变化观察，我国文化治理体制已经从单一的政府主导逐渐迈向多元主体协同治理格局，这一变迁体现了国家治理理念从行政管理型向政府服务型与民主法治型的现代化跃迁。从新中国成立初期至改革开放前，我国文化治理主体主要是国家，呈现高度集中的“行政化文化治理主体”特征，文化成为政治的延伸，国家采用计划模式对文化行为进行有效规范和管理，文化治理主体单一，权力高度集中于文化行政管理部门，社会力量的参与较为薄弱。相关文化政策的制定主要体现国家话语特征，治理效果仍有待提升。随着改革开放后经济体制改革的推进，文化治理逐步引入市场机制，文化市场的经济属性逐渐被放大。社会力量开始参与文化治理，形成了以多方主体互动、开放性传播和非集中化管理为特征的“弥散性文化治理”形态，文化事业单位开始探索企业化管理，文化产业在这一时期逐渐兴起。

Since the 21st century, China’s socialist modernization has achieved remarkable results, and cultural governance has also entered the stage of “collaborative cultural governance.” The subjects of cultural governance include multiple forces such as the government, social organizations, enterprises, and citizens, and the governance model has also transformed into “multi-centered collaborative governance.” For example, in urban cultural construction, a multi-party collaborative mechanism of Party building leadership, government support, professional support, and citizen participation has become an important model for urban cultural governance. Since the 18th National Congress of the CPC, the modernization of cultural governance has formed a cultural governance model that balances “localness and publicness.” Localness emphasizes overall planning under the leadership of the Communist Party of China, effectively regulating and deploying the production and supply of public cultural products and services according to the cultural needs of society and the people, achieving a high degree of consistency of interests among the government, society, and the people. Publicness is reflected in the people as the subject of governance, emphasizing a people-centered approach, paying more attention to cultural confidence and cultural identity, and enhancing the effectiveness of cultural governance by improving the construction of cultural rule of law, optimizing the cultural management system, and promoting the integration of culture and technology.

21世纪以来，中国社会主义现代化建设取得显著成就，文化治理也进入了“协同性文化治理”阶段，文化治理主体包括政府、社会组织、企业、公民等多方力量，治理模式也转变为“多中心的协同治理”。例如，在城市文化建设中，党建引领、政府扶持、专业支撑和市民参与的多方协同机制成为城市文化治理的重要模式。党的十八大以来，文化治理现代化形成了兼顾“本土性和公共性”的文化治理模式，本土性强调在中国共产党的领导下统筹全局，根据社会及人民群众的文化需求，有效调控部署公共文化产品和服务的生产及供给，达成政府与社会、民众利益的高度一致性；公共性则体现为人民作为治理主体，强调以人民为中心，更加注重文化自信、文化认同，通过完善文化法治建设、优化文化管理体制、推动文化与科技融合等方式，提升文化治理效能。

At the object level: the content transformation from cultural undertakings to the cultural industry. In the stage of administrative cultural governance, the objects of China’s cultural governance were mainly inclusive public cultural undertakings, adhering to the cultural policy of “serving the people and serving socialism,” emphasizing the popularization and propaganda-education functions of culture, and disseminating core socialist values through various channels such as radio, film, books, and newspapers to improve the cultural quality of the people. Since the implementation of cultural marketization reform, China’s cultural governance philosophy has gradually shifted from a single focus on ideological management to balancing economic and cultural benefits. The center of gravity of cultural governance has shifted from “serving politics” to “serving the economy,” and the economic attributes of the cultural market have begun to emerge. The market-oriented institutional reform of culture has become one of the important markers of the modernization of cultural governance, which has also made the flourishing development of the cultural industry the primary task of cultural governance. After the 17th National Congress of the CPC, the promulgation of the “Plan for the Revitalization of the Cultural Industry” further clarified the status of the cultural industry as a pillar industry of the national economy. The number of cultural market entities further increased, their vitality was further enhanced, and the cultural market mechanism played a more important role in resource allocation, while the government maintained the healthy development of the cultural market through policy guidance and administrative regulation.

对象层面：文化事业到文化产业的内容转型。在行政化文化治理阶段，我国文化治理对象以普惠性公共文化事业为主，坚持文化“二为”方针，强调文化的普及和宣传教育功能，通过广播、电影、图书、报纸等多种渠道，传播社会主义核心价值观，提高人民群众的文化素质。文化市场化改革推行至今，我国的文化治理理念也逐渐由单一的意识形态管理向兼顾经济效益和文化效益转变，文化治理的重心从“为政治服务”转向“为经济服务”，文化市场的经济属性开始显现，文化的市场化体制改革成为文化治理现代化的重要标志之一，这也使得文化产业繁荣发展成了文化治理的首要任务。党的十七大后，《文化产业振兴规划》的出台进一步明确了文化产业作为国民经济支柱性产业的地位，文化市场主体进一步增加，活力进一步增强，文化市场机制在资源配置中发挥更为重要作用，同时政府通过政策引导和行政调控维持文化市场健康发展。

Entering the New Era, the modernization of cultural governance has entered a stage of comprehensive deepening, emphasizing cultural confidence and the building of a culturally strong country. The content of cultural governance covers the high-quality development of the public cultural service system. The promulgation of the “Public Cultural Service Guarantee Law of the People’s Republic of China” has become an important legal guarantee for the construction of China’s public cultural services. Cultural governance focuses on promoting the transformation of government functions from “whether there is” public cultural service to “whether it is good,” emphasizing the “quality” and “innovation” of cultural services, and striving to ensure the high-quality development of public culture. At the same time, under the basic requirement of advancing the modernization of the national governance system and governance capacity, General Secretary Xi Jinping put forward the epochal proposition of strengthening cultural confidence, pointing out that “cultural subjectivity reflects a nation’s and a people’s conscious awareness of their own culture and their proactive spirit of cultural innovation and creation. With cultural subjectivity, there is a firm self in the cultural sense, and cultural confidence has a fundamental support,” emphasizing that “only by moving from history toward the future and forging ahead while continuing the cultural bloodline of the nation can we continuously advance the building of a culturally strong country.” Cultural governance in the New Era pays more attention to the guidance of cultural confidence, and the content of governance is also more focused on new aspects such as the protection and inheritance of cultural heritage, the construction of national cultural parks, regional cultural coordination, and the revitalization of rural culture. At the same time, it emphasizes the innovative application of digital technology in the resourceification of culture, striving to build an intelligent, networked collaborative system of cultural governance.

迈入新时代，文化治理现代化进入全面深化阶段，强调文化自信和文化强国建设。文化治理内容涵盖公共文化服务体系的高质量发展，《中华人民共和国公共文化服务保障法》的颁布，成为我国公共文化服务建设的重要法治保障。文化治理聚焦在推动政府职能从公共文化服务的“有没有”向“好不好”转变，强调文化服务的“质量”和“创新”，着力保障公共文化的高质量发展。同时在推进国家治理体系和治理能力现代化的基本要求下，习近平总书记提出了坚定文化自信的时代命题，指出“文化主体性反映了一个国家和民族对自身文化的自觉意识和进行文化创新创造的主动精神。有了文化主体性，就有了文化意义上坚定的自我，文化自信就有了根本依托”，强调“只有坚持从历史走向未来，在延续民族文化血脉中开拓前进，才能不断推进文化强国建设”。新时代文化治理更加注重文化自信引领，治理内容也更聚焦在文化遗产保护与传承、国家文化公园建设、区域文化协同、乡村文化振兴等新的方面，同时强调数字技术在文化资源化中的创新应用，着力构建智慧化、网络化的文化治理协同体系。

At the structural level: from a unitary system to a “culture-plus” cultural governance system. In the early stage of government-led governance, the cultural governance structure was based on the unit system [danwei system] [10]10 The unit system (单位制) was the basic organizational structure of urban Chinese society under the planned economy, where state-owned work units (danwei) provided employment, housing, welfare, and political control, forming a closed, all-encompassing social management system., the cultural system was highly centralized, cultural undertakings were uniformly managed by the state, and resource allocation mainly relied on administrative orders. The goal of cultural governance was more to serve ideological management and the political system. After reform and opening up, the cultural governance structure shifted from an administrative command system to a contractual system. Cultural institutions gradually introduced market mechanisms, promoted the transformation of state-owned for-profit cultural institutions into enterprises, and gradually formed a model of “institutional units, enterprise management.” In exploring forms of ownership and modes of operation, art troupes formed a “dual-track system” [11]11 The dual-track system (双轨制) refers to the coexistence of a planned track and a market track in a given sector during China’s reform period, allowing some entities to operate under market principles while others remain under state planning. in which “wholly people-owned art performance troupes sponsored by government cultural authorities” and “multiple-ownership art performance troupes sponsored by society” developed in parallel, that is, the coexistence of planned management and market operation. The 16th National Congress of the CPC clearly proposed “actively developing cultural undertakings and the cultural industry.” The cultural industry entered a stage of systematic development, the reform of the cultural system accelerated, for-profit cultural units gradually transformed into enterprises, the economic aggregate of the cultural industry grew rapidly, the cultural governance structure was further optimized, and the separate development of cultural undertakings and the cultural industry became an important feature.

结构层面：单一制到“文化＋”的文化治理体系。在早期的政府主导治理阶段，文化治理结构以单位制为基础，文化体制高度集中，文化事业由国家统一管理，资源配置主要依靠行政命令。文化治理目标更多服务于意识形态管理与政治体系。改革开放后，文化治理结构从行政命令体制向契约体制转变，文化事业单位逐步引入市场机制，推进国有经营性文化事业单位转企改制，逐步形成了“事业单位、企业化管理”的模式。在探索所有制形式和经营方式上，艺术团体形成了“政府文化主管部门主办的全民所有制艺术表演团体”和“社会主办的多种所有制艺术表演团队”并行发展的“双轨制”，即计划管理和市场运营并存。党的十六大明确提出“积极发展文化事业和文化产业”，文化产业进入体系化发展阶段，文化体制改革加速推进，经营性文化单位逐步转企改制，文化产业的经济总量快速增长，文化治理结构进一步优化，文化事业与文化产业的分途发展成为重要特征。

Since the 18th National Congress of the CPC, with the rapid rise of emerging formats such as digital publishing, digital art, digital music, online literature, and digital film and television, the reform of the cultural system has also entered a new era of integrated and innovative development combining institutional innovation with technological innovation, format innovation with model innovation, and industrial development with the progress of undertakings. This has raised new propositions for online cultural governance. The Third Plenary Session of the 18th Central Committee of the CPC proposed “advancing the modernization of the national governance system and governance capacity.” The cultural governance structure entered a stage of modern transformation. The core concept of cultural governance shifted from “unitary management” to “multi-center governance.” “Culture-plus” became the structural force of the modernization of Chinese-path cultural governance. The modern public cultural service system and the modern cultural market system became important supports for cultural governance. At the same time, through cross-domain integration and innovation, promoting the coordinated development of culture with science and technology, tourism, the economy, and other cultural market systems became an important path to achieving the goal of building a culturally strong country. The “14th Five-Year Plan for Cultural Development” proposed “improving the modern cultural industry system” and “building a high-standard cultural market system” to stimulate the vitality of cultural market entities as the center of high-quality development of cultural governance. Cultural governance in the New Era pays more attention to the realization of citizens’ cultural rights and the social integration function of culture, and has also begun to pay more attention to governance in new fields such as cultural digitalization, the integration of culture and tourism, and the integration of culture and sports.

党的十八大以来，伴随着数字出版、数字艺术、数字音乐、网络文学、数字影视等新兴业态迅速崛起，文化体制改革也进入了制度创新与技术创新、业态创新与模式创新、产业发展和事业进步的融合化创新发展新时代，这为网络文化治理提出了新命题。党的十八届三中全会提出“推进国家治理体系和治理能力现代化”，文化治理结构进入现代化转型阶段，文化治理的核心理念从“单一化管理”向“多中心治理”转变，“文化＋”成为中国式文化治理现代化的结构力量，现代公共文化服务体系和现代文化市场体系成为文化治理的重要支撑，同时，通过跨领域融合创新，推动文化与科技、旅游、经济等文化市场体系的协同发展，成为实现文化强国目标的重要路径。《“十四五”文化发展规划》提出的“健全现代文化产业体系”“建设高标准文化市场体系”激发文化市场主体活力成为文化治理高质量发展的中心，新时代的文化治理更加注重公民文化权利的实现和文化的社会整合功能，也开始更加关注文化数字化、文化与旅游融合、文化与体育融合等新领域的治理。

At the goal level: the people-centered starting point and落脚点 [12]12 The Chinese term 落脚点 (luòjiǎodiǎn) literally means “foothold” or “point of landing,” and in political discourse it denotes the ultimate goal, end point, or final focus of a policy or process.. Specific cultural genes determine the modernization models of different countries. Xi Jinping Thought on Culture emphasizes the people-centered development concept, which, as the core concept and fundamental guideline for the modernization of Chinese culture, runs through the entire process of cultural governance. From the early days of the founding of New China to before reform and opening up, the effects of cultural governance were mainly reflected in consolidating the new political power, promoting the popularization of socialist ideology, and improving the cultural quality of the people. For example, through the “literacy campaign” [13]13 The literacy campaign (扫盲运动) was a mass movement launched by the Chinese Communist Party in the 1950s and 1960s to eradicate illiteracy among the adult population, often conducted through evening schools, work-site classes, and political study groups. and the establishment of grassroots cultural political power, cultural governance achieved political mobilization and ideological unification to a certain extent, and also completed the goals of popularizing socialist ideology and improving the cultural literacy of the entire people. As cultural governance transitioned from a planned system to a market system, its effects were more reflected in the rise of the cultural industry and the initial formation of the cultural market. The governance goal was more focused on meeting the spiritual and cultural needs of the people, while the governance means paid more attention to the principles of fairness and inclusiveness in cultural construction.

目标层面：以人民为中心的出发点和落脚点。特定的文化基因决定了不同国家的现代化模式，习近平文化思想强调以人民为中心的发展理念，其作为中国文化现代化的核心理念和根本遵循，贯穿于文化治理的全过程。在新中国成立初期至改革开放前，文化治理效果主要体现在巩固新生政权、推动社会主义意识形态普及以及提升民众的文化素质。例如，通过“扫盲运动”和基层文化政权的建立，文化治理在一定程度上实现了政治动员和思想统一，也完成了社会主义意识形态普及和全民文化素养提升的目标。随着文化治理从计划体制向市场体制转型，其效果也更多体现在文化产业的兴起和文化市场的初步形成上，治理目标更聚焦于满足人民群众的精神文化需求，治理手段则更加注重文化建设的公平性和普惠性原则。

As cultural governance enters the stage of comprehensive deepening, a new round of technological revolution and digital technology has changed the mode of cultural production, dissemination, and governance. The impact of this on cultural governance is unprecedented. Differences in digital concepts and information security issues are becoming increasingly prominent, network attack methods are diversifying, the risk of information leakage is increasing, and there are significant differences in the ability to acquire technology among different regions and different social groups. This inequality exacerbates the digital divide, affects the balanced development of digital culture, the public participation mechanism in digital cultural governance is imperfect, and information asymmetry is widespread. The essence of cultural governance is to meet the people’s growing spiritual and cultural needs. Therefore, in digital cultural governance, it is necessary to adhere to the principle of “cultural digitalization for the people, and the fruits of cultural digitalization shared by the people,” optimize the quality of digital cultural products, while also focusing on enhancing people’s participation, improving the transparency of governance and the public’s sense of identification. By improving technical governance means, making the sharing of cultural achievements more inclusive, and narrowing the digital divide between different groups. The cultural governance structure also needs to further adapt to the challenges of modern information technology, promote the collaborative cooperation of the government, the market, and the public, and form a cultural governance pattern of joint contribution, joint governance, and shared benefits.

随着文化治理进入全面深化阶段，新一轮科技革命和数字技术改变了文化的生产、传播与治理方式，这对于文化治理的冲击力前所未有，数字观念差异、信息安全问题日益突出，网络攻击手段多样化，信息泄露风险增加，不同地区、不同社会群体之间的技术获取能力存在显著差异，这种不平等加剧了数字鸿沟，影响了数字文化的均衡发展，数字文化治理的公众参与机制不健全，信息不对称现象普遍存在。文化治理的本质是要满足人民日益增长的精神文化需求，因此，在数字文化治理中，必须坚持“文化数字化为了人民，文化数字化成果由人民共享”的原则，优化数字文化产品的供给质量，同时注重提升人民参与度，提升治理的透明度和公众的认同感。通过改善技术治理手段，让文化成果共享更具包容性，缩小不同群体之间的数字鸿沟。文化治理结构也需要进一步适应现代信息技术的挑战，推动政府、市场和社会公众的协同合作，形成共建共治共享的文化治理格局。

The Digital Empowerment of the Modernization of Cultural Governance in the New Era

新时代文化治理现代化的数字赋能

In the long process of transition from traditional to modern society, cultural governance in the pre-digital era mainly focused on institution-led reform with administrative dominance as the core lever. Through means such as organizational adjustment, functional optimization, and the improvement of policies and regulations, it achieved phased results in streamlining management mechanisms, optimizing resource allocation, and regulating market order. However, this governance paradigm framed by bureaucracy, when confronted with the intertwined impact of multiple cultural development trends such as globalization, marketization, and technological innovation, gradually revealed structural contradictions including singular subject participation, insufficient technological empowerment, and sluggish supply-demand alignment. This led to weakened effectiveness in guiding cultural values, diminished momentum for industrial upgrading, and imbalances in public service provision, making it difficult to effectively respond to the people’s growing spiritual and cultural needs and their new expectations for a better cultural life.

在传统社会向现代社会转型的长期进程中，前数字时代的文化治理主要聚焦于以行政主导的体制改革为核心抓手，通过机构调整、职能优化和政策法规完善等方式，在理顺管理机制、优化资源配置、规范市场秩序等方面取得了阶段性成果。然而，这种以科层制为框架的治理范式在面对全球化、市场化、技术革新等多重文化发展潮流的交织冲击时，逐渐显露出主体参与单一、技术赋能不足、供需对接迟滞等结构性矛盾，导致文化价值引领效能弱化、产业升级动能衰减、公共服务供给失衡等问题，难以有效回应人民群众日益增长的精神文化需求和对美好文化生活的新期待。

The rapid development of digital technology has provided entirely new means of empowerment for cultural governance, comprehensively driving the contemporary transformation of governance models and offering strong technological support and innovative impetus for the modernization of cultural governance. Since the 18th National Congress of the CPC, the Party Central Committee has placed great emphasis on promoting cultural governance through digitalization, elevating it to a national strategy. The 20th National Congress of the CPC explicitly proposed “implementing the national cultural digitalization strategy.” Consequently, all mechanisms of China’s cultural governance—subjects, tools, content, and effects—must undergo new transformations in response to the times and circumstances.

数字技术的快速发展为文化治理提供了全新的赋能手段，全方位推动治理模式的当代转型，为文化治理现代化提供了强有力的技术支撑和创新动力。党的十八大以来，党中央高度重视以数字化推动文化治理，将其上升为国家战略，党的二十大明确提出“实施国家文化数字化战略”。由此，我国文化治理的主体、工具、内容与效果等各方面机制均要因时、因势作出新变革。

Transformation of cultural governance subjects: information sharing and multi-party participation. Cultural governance subjects are the foundational force in the modernization of cultural governance. In the traditional cultural governance system, the subjects were government agencies and cultural public institutions. This cultural governance system inevitably faced problems such as slow response speed, relatively lagging information acquisition, and insufficient public participation, making it difficult to fully adapt to the needs of cultural governance in the digital age. The rapid development of digital technology provides an important opportunity for the transformation of cultural governance subjects, driving a shift from singular to diverse, from closed to open, and from experience-driven to data-driven governance.

文化治理主体转型：信息共享与多方参与。文化治理主体是文化治理现代化的基础力量。在传统文化治理体系中，治理主体是政府机构和文化事业单位。这一文化治理体系必然面临反应速度偏慢、信息获取相对滞后、公众参与不足等问题，难以完全适应数字时代文化治理的需求。而数字技术的快速发展为文化治理主体的转型提供了重要契机，推动了治理主体从单一向多样、从封闭向开放、从经验驱动向数据驱动的转变。

Under the traditional model of cultural governance, government agencies and cultural public institutions, as governance subjects, often relied on experience-based judgment and hierarchical approval in their decision-making processes, making it difficult to respond quickly to changes in social and cultural needs. In terms of the allocation and utilization of cultural resources, traditional approval procedures were complex and time-consuming, easily leading to resource waste and supply-demand imbalances. Due to limited channels for information acquisition, governance subjects found it hard to grasp the public’s cultural needs and feedback in a timely manner, resulting in a certain lag in policy formulation and implementation. Additionally, channels for public participation in cultural governance were relatively narrow, usually limited to opinion solicitation and questionnaire surveys, making it difficult to form broad social consensus and synergistic effects.

在传统文化治理模式下，政府机构和文化事业单位作为治理主体，其决策过程往往依赖于经验判断和层级审批，难以快速响应社会文化需求的变化。表现在文化资源的分配和利用上，传统的审批流程复杂且耗时，容易造成资源浪费和供需失衡。而由于信息获取渠道有限，治理主体难以及时掌握公众的文化需求和反馈，导致政策制定与实施存在一定的滞后性。另外，公众参与文化治理的渠道也较为狭窄，通常仅限于意见征集和问卷调查，难以形成广泛的社会共识和协同效应。

The application of digital technology provides technological support for the diversification of cultural governance subjects. Through technical means such as big data, cloud computing, and artificial intelligence, multiple subjects—including government, enterprises, social organizations, and the public—can participate more efficiently in cultural governance, forming an open and collaborative governance system. For example, the “Smart Cultural Cloud” platform launched by Zhejiang Province, by integrating cultural resource data across the province, has achieved the sharing and opening of cultural resources. The government can monitor the utilization of cultural resources in real time through the platform; enterprises and social organizations can participate in the planning and implementation of cultural projects; and the public can access relevant information, obtain cultural services, and provide feedback through the platform. This multi-party participation model not only improves the efficiency of cultural resource utilization but also enhances the transparency and credibility of cultural governance, driving the transformation of the cultural governance model from “government-led” to “social co-governance.” Empowered by digital technology, the subjects of cultural governance have undergone a transformation: “the digital cultural governance subject integrating technology and humanities is not a single individual or a single department, but includes the general public or organizations composed primarily of the general public, including government departments, public sectors such as libraries, museums, universities, and research institutions, commercial cultural institutions, mass media, and ordinary members of the public.” Digital technology, by promoting information sharing and multi-party participation, drives the transformation of cultural governance subjects. In this process, multiple subjects—government, enterprises, social organizations, and the public—collaborate to jointly construct an open and efficient cultural governance system.

数字技术的应用为文化治理主体的多样化提供了技术支撑。通过大数据、云计算、人工智能等技术手段，政府、企业、社会组织和公众等多方主体得以更高效地参与文化治理，形成开放、协同的治理体系。例如，浙江省推出的“智慧文化云”平台，通过整合全省文化资源数据，实现了文化资源的共享和开放。政府可以通过平台实时监测文化资源的利用情况，企业和社会组织可以参与文化项目的策划与实施，公众则可以通过平台了解相关信息、获取文化服务并反馈意见。这种多方参与的模式不仅提高了文化资源的利用效率，还增强了文化治理的透明度和公信力，推动文化治理模式从“政府主导”向“社会共治”转变。在数字技术赋能下，文化治理的主体发生了转变，“科技与人文融合的数字文化治理主体不是单一的个人或单一的部门，而是包括社会公众或社会公众为主体所组成的组织机构，包括政府部门，图书馆、博物馆、高校、科研机构等公共部门，商业文化机构、大众媒体和普通社会公众等”。数字技术通过促进信息共享和多方参与，推动了文化治理主体的转型。在这一过程中，政府、企业、社会组织和公众等多方主体协同合作，共同构建开放、高效的文化治理体系。

Upgrading of cultural governance tools: technological innovation leading governance innovation. Cultural governance tools are the key support for the modernization of cultural governance. With the rapid development of digital technology, emerging technologies such as digital platforms, big data, artificial intelligence, and blockchain provide entirely new tools and means for cultural governance, driving innovation in cultural governance models and improvements in efficiency.

文化治理工具升级：技术革新引领治理创新。文化治理工具是文化治理现代化的关键支撑。随着数字技术的快速发展，数字化平台、大数据、人工智能和区块链等新兴技术为文化治理提供了全新的工具和手段，推动了文化治理模式的创新与效率的提升。

First, the construction of digital platforms is an important manifestation of the upgrading of cultural governance tools. By building digital cultural service platforms, smart museums, and online cultural heritage databases, the channels for cultural dissemination have been greatly expanded, and the efficiency of cultural resource utilization has been significantly improved. For example, the National Museum of China has created the “Cloud National Museum,” setting up columns such as “The National Museum Invites You to View Exhibitions Online” and “The National Museum’s Treasures Linked Together” for online display, allowing the public to appreciate precious cultural heritage without leaving home. This model not only breaks the constraints of time and space but also greatly enhances the coverage and influence of cultural dissemination. The construction of such digital platforms, while improving the quality of cultural services, also provides new ideas for the protection and utilization of cultural resources.

其一，数字化平台的建设是文化治理工具升级的重要体现。通过构建数字化文化服务平台、智慧博物馆和在线文化遗产数据库等，文化传播的渠道大幅拓宽，文化资源利用效率显著提高。例如，中国国家博物馆打造“云端国博”，设置《国博邀您云看展》《国博珍藏连连看》《国博珍藏云欣赏》等专栏进行在线展示，使公众足不出户即可欣赏到珍贵的文化遗产。这种模式不仅打破了时间和空间的限制，还极大地提升了文化传播的覆盖面和影响力。此类数字化平台的建设在提升文化服务的质量的同时，也为文化资源的保护与利用提供了新思路。

Second, the application of big data and artificial intelligence technologies has injected new vitality into the upgrading of cultural governance tools. The application of digital technology has significantly enhanced cultural governance capabilities. In terms of cultural demand identification and cultural trend prediction, big data technology is playing an increasingly important role. By providing massive data support, it enables governance subjects to analyze cultural needs and predict cultural trends more accurately. At the same time, the application of artificial intelligence technology has improved the scientific nature of decision-making and the efficiency of cultural services. For example, the Shanghai Museum uses AI technology to analyze visitor behavior data, optimizing exhibition layouts and guide services, thereby enhancing the visitor experience. Precision analysis based on big data can make cultural policy formulation more scientific and the supply of cultural services more targeted, greatly improving the coverage and convenience of public cultural services.

其二，大数据和人工智能技术的应用为文化治理工具的升级注入了新的活力。数字技术的应用显著提升了文化治理能力。在文化需求识别和文化趋势预测方面，大数据技术发挥了日益重要的作用。其通过提供海量的数据支持，使治理主体能够更精准地分析文化需求、预测文化趋势。同时，人工智能技术的应用提高了决策的科学性和文化服务的效率。例如，上海博物馆利用AI技术对观众行为数据进行分析，优化了展览布局和导览服务，提升了观众的参观体验。基于大数据的精准分析，可以使文化政策的制定更加科学，文化服务的供给更加精准，极大地提高了公共文化服务的覆盖面和便捷性。

Third, blockchain technology demonstrates significant value for cultural governance. The characteristics of blockchain technology—decentralization, immutability, and traceability—provide technical guarantees for the development and protection of cultural resources, promoting the healthy development of the cultural industry. For example, the Dunhuang Academy has collaborated with Tencent to use blockchain technology to support copyright protection for Dunhuang cultural relic resources. In December 2022, the Dunhuang Academy launched the cultural heritage sector’s first blockchain-based platform for confirming rights and authorizing digital cultural relic resources—the Digital Dunhuang Open Material Repository. It comprehensively adopts copyright protection technology combining “digital watermarking + blockchain,” assigning a unique “electronic identity card” to each digital resource, serving to confirm rights and effectively protect interests. This transparent management model not only enhances public trust in cultural heritage protection but also provides a guarantee for the sustainable utilization of cultural resources.

其三，区块链技术展现出重要的文化治理价值。区块链技术的去中心化、不可篡改和可追溯的特性，为文化资源的开发和保护提供了技术保障，促进了文化产业的健康发展。例如，敦煌研究院与腾讯合作，利用区块链技术支撑敦煌文物资源的版权保护。2022年12月，敦煌研究院上线了文博行业首个基于区块链技术的文物数字资源确权与授权平台——数字敦煌开放素材库，综合采用了“数字水印＋区块链”的版权保护技术，为每份数字资源赋予唯一的“电子身份证”，起到确权和有效保护权益的作用。这种透明化的管理模式不仅增强了公众对文化遗产保护的信任，还为文化资源的可持续利用提供了保障。

Deepening of cultural governance content: digitalization expanding the boundaries of cultural life. The deepening of cultural governance content is an important manifestation of the modernization of cultural governance. With the widespread application of digital technology, the protection, inheritance, and innovation of cultural resources have broken through traditional boundaries. The content of cultural governance has moved from singular to diverse, from static to dynamic, and from closed to open. Digital technology not only provides new means for the protection and inheritance of traditional cultural resources but also promotes the integration and innovation of diverse cultures, stimulating the public’s enthusiasm for cultural creation, expanding the scope of cultural governance unprecedentedly, and making the content involved richer and more diversified.

文化治理内容深化：数字化拓展文化生活边界。文化治理内容的深化是文化治理现代化的重要体现。随着数字技术的广泛应用，文化资源的保护、传承与创新得以突破传统边界，文化治理的内容从单一走向多元，从静态走向动态，从封闭走向开放。数字技术不仅为传统文化资源的保护与传承提供了新手段，还促进了多元文化的融合与创新，激发了公众参与文化创造的积极性，使文化治理范围空前扩大，所涉及的内容更加丰富和多样化。

Digital technology has played an important role in the protection and transmission of traditional cultural resources. Through technologies such as high-precision scanning, three-dimensional modeling, and virtual reality, many cultural heritages on the verge of disappearance have been permanently preserved and revitalized. For example, since the 1990s, the Dunhuang Academy has embarked on the exploration of "Digital Dunhuang," using digital technology to comprehensively record and restore the murals and sculptures of the Mogao Caves, ultimately establishing the "Digital Dunhuang" platform. The public can view high-definition murals online through this platform and even "enter" the caves via VR technology, experiencing an immersive cultural journey. This form of digital preservation not only addresses the survival issues faced by cultural relics due to natural aging or human damage but also provides new avenues for the dissemination and education of cultural heritage, enabling traditional culture to radiate new vitality in the digital age.

数字技术在传统文化资源的保护与传承中发挥了重要作用。通过高精度扫描、三维建模和虚拟现实等技术，许多濒临消失的文化遗产得以永久保存并焕发新生。例如，从20世纪90年代起，敦煌研究院就开启了“数字敦煌”的探索，利用数字技术对莫高窟的壁画和雕塑进行全面记录和修复，最终建立了“数字敦煌”平台。公众可以通过该平台在线欣赏高清壁画，甚至通过VR技术“走进”洞窟，体验身临其境的文化之旅。这种数字化保护不仅解决了文物因自然老化或人为破坏而面临的存续问题，并为文化遗产的传播与教育提供了新途径，使传统文化在数字化时代焕发出新的生命力。

Digital technology provides a broad platform for the integration and innovation of diverse cultures. Through the internet and social media, barriers to cultural exchange at home and abroad have been broken down, and cultural innovation has been accelerated. For example, the craze for guofeng (national-style) culture on the Bilibili platform is a model of the combination of traditional culture and digital technology. Creators combine traditional Chinese elements with modern artistic styles through forms such as animation, music, and short videos, producing a large number of highly popular works. This cultural innovation not only enriches the domestic cultural market but also spreads overseas via the internet, becoming an important component of China's cultural soft power. In addition, the rise of emerging cultural forms such as online literature and digital art has injected new vitality into cultural diversity. Taking online literature as an example, China's online novel platforms, such as Qidian Chinese Network and Jinjiang Literature City, have attracted hundreds of millions of domestic readers while spreading their works globally through translation platforms. Many outstanding works have been adapted into films, television dramas, games, and comics, forming a cross-media cultural industry chain.

数字技术为多元文化的融合与创新提供了广阔平台。通过互联网和社交媒体，国内外文化交流的壁垒被打破，文化创新得以加速。例如，哔哩哔哩平台上的国风文化热潮，正是传统文化与数字技术结合的典范。创作者通过动画、音乐和短视频等形式，将中国传统元素与现代艺术风格相结合，创作出大量深受欢迎的作品。这种文化创新不仅丰富了国内文化市场，还通过互联网传播到海外，成为中国文化软实力的重要组成部分。此外，网络文学和数字艺术等新兴文化形态的崛起，也为文化多样性注入了新活力。以网络文学为例，中国的网络小说平台如起点中文网和晋江文学城，在吸引了数亿国内读者的同时，通过翻译平台将作品传播到全球。许多优秀作品被改编为影视剧、游戏和漫画，形成了跨媒介的文化产业链。

It is also necessary to note that digital technology has greatly lowered the threshold for cultural creation, stimulating the public's enthusiasm for participating in cultural creativity. Social media and UGC (user-generated content) platforms have become important channels for the public to express cultural creativity. For example, users on short-video platforms such as Douyin and Kuaishou create content such as dances, music, and short plays, not only showcasing personalized cultural expression but also forming unique online cultural phenomena. Through algorithmic recommendations and social interaction, these platforms enable the works of ordinary users to spread rapidly and resonate widely. From the above analysis, it can be seen that digital technology, by expanding cultural boundaries, makes the content of cultural governance richer and more diverse, providing broader space and injecting new vitality for realizing the modernization of cultural governance.

还需要关注的是，数字技术极大地降低了文化创作的门槛，激发了公众参与文化创造的积极性。社交媒体和UGC（用户生成内容）平台成为公众表达文化创意的重要渠道。例如，抖音和快手等短视频平台上的用户通过创作舞蹈、音乐和短剧等内容，不仅展示了个性化的文化表达，还形成了独特的网络文化现象。这些平台通过算法推荐和社交互动，使普通用户的作品能够迅速传播并引发广泛共鸣。通过以上分析可见，数字化技术通过拓展文化边界，使文化治理的内容更加丰富和多样化，为实现文化治理现代化提供了更广阔的空间，注入了新的活力。

Enhancing the Effectiveness of Cultural Governance: Quantitative Assessment and Continuous Optimization. Enhancing the effectiveness of cultural governance is the core goal of the modernization of cultural governance. Traditional assessments of the effects of cultural governance often rely on qualitative analysis and empirical judgment, lacking scientific rigor and systematicity. The application of digital technology provides powerful tools for the quantitative assessment and continuous optimization of cultural governance effectiveness, promoting a shift from extensive management to refined operations and from a results-oriented approach to a process-oriented approach.

文化治理效能提升：量化评估与持续优化。文化治理效能的提升是文化治理现代化的核心目标。传统的文化治理效果评估往往依赖于定性分析和经验判断，相对缺乏科学性和系统性。而数字技术的应用为文化治理效能的量化评估和持续优化提供了强有力的工具，促使文化治理从粗放式管理向精细化运营转变，从结果导向型向过程导向型转变。

Constructing a governance effectiveness assessment model based on big data is key to enhancing the effectiveness of cultural governance. A scientific and reasonable assessment indicator system can comprehensively and objectively measure the effects of cultural governance. Cultural communication capacity, cultural influence, and public satisfaction are core indicators for assessing the effects of cultural governance. Currently, academia has paid attention to and emphasized assessing the effectiveness of cultural governance based on digital achievements, and has attempted to explore the establishment of systematic assessment frameworks. Some scholars, in their research on constructing an evaluation indicator system for exemplary Chinese cities in the digital age, have included the penetration rate of digital public cultural services and new media and new platforms for cultural communication as important components of indicators for cultural prosperity and flourishing. Specific indicators for the penetration rate of digital public cultural services include: the penetration rate of public digital cultural facilities (such as basic cultural service facilities like digital cinemas and digital museums); the degree of construction of public digital cultural service platforms (such as public cultural cloud platforms and cultural big data platforms). Specific indicators for new media and new platforms for cultural communication include: the number of new media platforms; the number of users on new media platforms; the coverage of cultural communication activities; the number of participants in cultural communication activities.

构建基于大数据的治理效果评估模型是提升文化治理效能的关键。科学合理的评估指标体系可以全面、客观地衡量文化治理的效果。文化传播力、文化影响力和公众满意度等是评估文化治理效果的核心指标。当前，学界已经关注和重视围绕数字化成果评估文化治理效能，并尝试探索建立系统性评估框架。有学者在构建数字时代中国城市文明典范评价指标体系的研究中，将数字化公共文化服务普及率、文化传播新媒体和新型平台这两项内容作为文化繁荣兴盛指标的重要组成部分。数字化公共文化服务普及率的具体指标包括：公共数字文化设施普及率（如数字影院、数字博物馆等基础文化服务设施）；公共数字文化服务平台建设程度（如公共文化云平台、文化大数据平台等）。文化传播新媒体和新型平台的具体指标包括：新媒体平台数量；新媒体平台用户数量；文化传播活动的覆盖范围；文化传播活动的参与人数。

Digital platforms provide an instant feedback mechanism for cultural governance, enabling governance entities to respond promptly to changes in cultural needs and continuously optimize cultural governance work. Taking the "Digital Palace Museum" project as an example, the Palace Museum uses big data analysis to monitor in real time the user visits and growth trends of its digital platform, assess the effectiveness of cultural dissemination, and reorganize digital resources according to user needs. Data-based assessment not only makes governance effects more transparent but also provides a scientific basis for optimizing cultural policies. In addition, many local governments have built "Smart Cultural Cloud" platforms to collect public cultural needs and service feedback in real time. The platforms generate trend prediction reports through big data analysis, helping governance entities promptly adjust the allocation of cultural resources and service content. The application of artificial intelligence technology has further enhanced the intelligence level of the feedback mechanism. Many cultural institutions use AI customer service systems to answer public inquiries in real time and collect feedback. The systems automatically analyze public opinions and suggestions through natural language processing technology, generating improvement plans for reference by governance entities. This mechanism of real-time feedback and dynamic adjustment makes cultural governance more flexible and efficient. Digital technology, by constructing a scientific assessment system, providing real-time feedback mechanisms, and promoting successful experiences, has significantly enhanced the effectiveness of cultural governance and exerted a powerful enabling effect on the modernization of Chinese-path cultural governance. In advancing the modernization of cultural governance, this must be given due attention.

数字化平台为文化治理提供了即时反馈机制，使治理主体能够及时响应文化需求的变化，持续优化文化治理工作。以“数字故宫”项目为例，故宫博物院通过大数据分析，实时监测其数字化平台的用户访问量和增长趋势，评估文化传播效果，并按照用户需求重组数字资源。基于数据的评估不仅使治理效果更加透明，还为文化政策的优化提供了科学依据。此外，许多地方政府通过建设“智慧文化云”平台，实时收集公众的文化需求和服务反馈。平台通过大数据分析，生成趋势预测报告，帮助治理主体及时调整文化资源的配置和服务内容。人工智能技术的应用还进一步提升了反馈机制的智能化水平。不少文化机构利用AI客服系统，实时解答公众的咨询并收集反馈意见。系统通过自然语言处理技术，自动分析公众的意见和建议，生成改进方案供治理主体参考。这种实时反馈与动态调整的机制，使文化治理更加灵活和高效。数字技术通过构建科学的评估体系、提供实时反馈机制和推广成功经验，显著提升了文化治理的效能，对中国式文化治理现代化产生了强大的赋能作用。在推进文化治理现代化的过程中，必须对此加以重视。

(The author is the Party Secretary of South China Agricultural University)

（作者系华南农业大学党委书记）

Online Editor: Ma Jingren

网络编辑：马京仁