“Create Outstanding Works Worthy of the Era and the People”

Realizing the great rejuvenation of the Chinese nation is a magnificent undertaking that resounds through the ages; it requires an indomitable great spirit and also needs stirring great works. During his work in Zhejiang, General Secretary Xi Jinping placed great importance on the creation and production of cultural fine works. Standing at the height of the era and the overall situation, he engaged in profound reflection and holistic planning at the provincial level around the flourishing development of cultural undertakings and the promotion of cultural fine works creation. He put forward many strategic and forward-looking ideas and concepts, carried out a series of major practical explorations, and encouraged the vast number of literary and art workers to “create outstanding works worthy of the era and the people,” guiding and promoting Zhejiang’s cultural fine works creation to take the lead. During this period, Zhejiang’s cultural construction made great strides, and many important indicators of cultural construction ranked among the top nationwide. According to incomplete statistics, from the end of 2002 to the beginning of 2007, Zhejiang had more than 230 outstanding works winning awards in international and national competitions, with fine literary and artistic works emerging continuously. These theoretical reflections and practical explorations during General Secretary Xi Jinping’s work in Zhejiang run through the positions, viewpoints, and methods of the Marxist view of literature and art, providing an important theoretical and practical foundation for the formation and development of General Secretary Xi Jinping’s important discourses on literary and art work.

实现中华民族伟大复兴，是震古烁今的伟大事业，需要坚忍不拔的伟大精神，也需要振奋人心的伟大作品。习近平总书记在浙江工作期间，高度重视文化精品的创作生产，他站在时代和全局的高度，围绕繁荣发展文化事业、推动文化精品创作，在省域层面进行了深邃思考和整体谋划，提出了很多富有战略性、前瞻性的思想观点，进行了一系列重大实践探索，勉励广大文艺工作者“创造出无愧于时代和人民的优秀作品”，指导推动浙江的文化精品创作走在前列。这期间，浙江文化建设大步跨越，文化建设的多项重要指标在全国范围名列前茅。据不完全统计，2002年底至2007年初，浙江共有230余件优秀作品在国际和全国性赛事上获奖，文艺精品不断涌现。习近平总书记在浙江工作期间的这些理论思考与实践探索，贯穿着马克思主义文艺观的立场、观点、方法，为习近平总书记关于文艺工作重要论述的形成发展提供了重要的理论和实践基础。

I. Attaching Great Importance to the Role of Cultural Fine Works, Clearly Stating That “Cultural Fine Works Are an Important Indicator of the Level of Cultural Development of a Country, a Region, and an Era, and Are the Most Important and Most Basic Elements for Writing Cultural History”

一、高度重视文化精品作用，鲜明提出“文化精品是一个国家、一个地区、一个时代文化发展水平的重要标志，是书写文化史最重要、最基本的要素”

Cultural fine works are a vivid embodiment and important indicator of cultural soft power. During his work in Zhejiang, General Secretary Xi Jinping insisted on planning cultural construction from an overall and strategic perspective, regarded the power of culture as an important cornerstone for national survival and prosperity, and took the capacity to create and produce cultural fine works as an important indicator constituting Zhejiang’s comprehensive competitiveness and soft power. He emphasized that “culture is an important component of comprehensive national strength and international competitiveness, and cultural productive forces are an important component of social productive forces.” Comrade Xi Jinping regarded the flourishing development of literary and art undertakings as an important part of accelerating the construction of a culturally strong province, promoting higher-level development through the systematic construction of culture. In June 2005, at a research symposium of the provincial propaganda and cultural system, Comrade Xi Jinping, pointing to Zhejiang’s profound cultural heritage and glorious history of producing numerous famous figures and masters, stated: “For Zhejiang culture to reproduce its glory, it must create and produce a batch of cultural fine works with perfect unity of ideology and artistry, a batch of works that can withstand the test of history and be handed down to posterity, and a batch of fine works that reflect the characteristics of the era, represent the national level, and embody Zhejiang’s features, making them important ‘business cards’ of Zhejiang as a culturally strong province.” The Eighth Plenary Session of the Eleventh Provincial Party Committee [1]1 The Eighth Plenary Session of the Eleventh Provincial Party Committee refers to the plenary meeting of the Zhejiang Provincial Committee of the Chinese Communist Party held in 2005, which made decisions on accelerating the construction of a culturally strong province. made arrangements to accelerate the construction of a culturally strong province, taking the creation of cultural fine works as an important part of building a culturally strong province. It proposed to support and promote the production of cultural fine works in the fields of literature and art, social sciences, news, and publishing, and initiated the implementation of the cultural fine works project and other “eight projects” [2]2 The “eight projects” for cultural construction were a set of initiatives launched by Zhejiang Province in 2005 to promote cultural development, including the cultural fine works project, the cultural research project, and others. for cultural construction, building the “four beams and eight pillars” [3]3 “Four beams and eight pillars” is a Chinese idiom originally referring to the main structural supports of a traditional building, used here metaphorically to describe the key foundational components of Zhejiang’s cultural construction framework. of Zhejiang’s cultural construction. In November 2005, Comrade Xi Jinping attended the Sixth Congress of the Zhejiang Provincial Federation of Literary and Art Circles and delivered an important speech, making specific arrangements for the flourishing development of Zhejiang’s literary and art undertakings. He earnestly hoped that the vast number of literary and art workers would “consciously assume the historical responsibility of being the bearers, disseminators, and creators of Chinese culture and Zhejiang culture, strive to dedicate fine works to the era and the people, and make due contributions to the flourishing development of Zhejiang’s literature and art and the advancement of building a culturally strong province.”

文化精品是文化软实力的生动体现和重要标志。习近平总书记在浙江工作期间，坚持从全局和战略高度谋划文化建设，把文化的力量视为民族生存和富强的重要基石，将文化精品的创作生产能力作为构成浙江综合竞争力和软实力的一个重要指标，强调“文化是综合实力和国际竞争力的重要组成部分，文化生产力是社会生产力的重要组成部分”。习近平同志把繁荣发展文艺事业作为加快建设文化大省的重要组成部分，以文化的系统性建设推动更高层次的发展。2005年6月，习近平同志在省宣传文化系统调研座谈会上，针对浙江文化底蕴深厚、名人大师辈出的辉煌历史指出：“浙江文化要再现辉煌，就必须创作和生产出一批思想性和艺术性完美统一的文化精品，一批经得起历史检验的传世之作，一批反映时代特征、代表国家水平、体现浙江特色的精品力作，并使之成为浙江作为文化大省的重要‘名片’。”省委十一届八次全会作出加快建设文化大省的部署，把创作文化精品作为建设文化大省的重要内容，提出要扶持和推动文艺、社科、新闻、出版等领域的文化精品生产，并启动实施文化精品工程等文化建设“八项工程”，构建起浙江文化建设的“四梁八柱”。2005年11月，习近平同志出席浙江省文学艺术界联合会第六次代表大会并发表重要讲话，对繁荣发展浙江文艺事业作出具体部署，殷切希望广大文艺工作者“自觉地承担起作为中华文化及浙江文化的承载者、传播者、创造者的历史责任，努力为时代和人民奉献精品力作，为繁荣发展浙江文艺、推进文化大省建设作出应有的贡献”。

II. Attaching Great Importance to Guiding the Correct Creative Direction, Clearly Stating That “We Must Adhere to the Guiding Position of Marxism and Firmly Grasp the Forward Direction of Advanced Culture”

二、高度重视引领正确创作方向，鲜明提出“必须坚持马克思主义指导地位，牢牢把握先进文化的前进方向”

Firmly grasping the forward direction of advanced culture is a fundamental issue in socialist cultural construction and is also a basic principle that Comrade Xi Jinping consistently adhered to in promoting the creation of cultural fine works. As an important aspect of ideological work, the creation of cultural fine works concerns the consolidation of the Party’s ideological foundation for governance. Comrade Xi Jinping pointed out: “Adhering to the forward direction of advanced culture concerns the comprehensive construction of socialist cultural-ethical progress, concerns the development and flourishing of socialist culture with Chinese characteristics, and also concerns the future and destiny of reform and opening up and the modernization drive.” He emphasized that in the new historical period, “we must even more adhere to the guiding position of Marxism in the ideological domain, consolidate the common ideological foundation of the whole society, the dominant values of the state, and the spiritual pillar of the nation. While recognizing and developing diversity and pluralism, we must adhere to the unity of guiding ideology and dominant values.” He called for “raising high the banner of advanced culture, correctly guiding the direction of literary and art work, commanding the soul of literary and artistic works, and vigorously developing a socialist literature and art that is national, scientific, and popular, oriented toward modernization, the world, and the future.” He stressed that “on fundamental principles concerning political direction and literary orientation, we must be firm in stance and clear in flag.” He paid special attention to the issue of the advanced nature of cultural products, profoundly pointing out that “advanced cultural products should be able to embody both advanced nature and mass character; they should neither ‘pander to profit and vulgarity’ nor lose the market.” He stated that “the ideological attribute of cultural products is consistent with their industrial attribute, occupying the market is consistent with occupying the position, social效益 is consistent with economic benefits, and the advanced nature of cultural products is consistent with realizing the cultural interests of the people.”

牢牢把握先进文化的前进方向，是社会主义文化建设的根本性问题，也是习近平同志抓文化精品创作始终坚持的一项基本原则。文化精品创作作为意识形态工作的重要方面，事关巩固党执政的思想基础。习近平同志指出：“坚持先进文化的前进方向，关系到社会主义精神文明的全面建设，关系到中国特色社会主义文化的发展和繁荣，也关系到改革开放和现代化建设事业的前途和命运。”强调新的历史时期“更要坚持马克思主义在意识形态领域的指导地位，巩固全社会的共同思想基础、国家的主导价值和民族的精神支柱，在承认和发展多元化、多样化的同时，坚持指导思想与主导价值的一元化”，要“高扬先进文化旗帜，正确引领文艺工作的方向，统摄文艺作品的灵魂，大力发展面向现代化、面向世界、面向未来的，民族的科学的大众的社会主义文艺”“在事关政治方向、文学导向等根本原则问题上，必须立场坚定，旗帜鲜明”。他特别重视文化产品的先进性问题，深刻指出，“先进文化产品，应当既能体现先进性，又能体现群众性；既不‘趋利媚俗’，又不丧失市场”“文化产品的意识形态属性与产业属性是一致的，占领市场与占领阵地是一致的，社会效益与经济效益是一致的，文化产品的先进性与实现人民群众的文化利益是一致的”。

III. Attaching Great Importance to the Creation of Works on Real-Life Themes, Clearly Stating That “We Must Always Adhere to the Principle of ‘Three Closenesses’ and Dedicate the Finest Spiritual Food to the People”

三、高度重视现实题材创作，鲜明提出“必须始终坚持‘三贴近’原则，把最美好的精神食粮奉献给人民”

Each era has its own literature and art; each era has its own spirit. During his work in Zhejiang, General Secretary Xi Jinping placed great importance on the creation of literary and artistic works on real-life themes, emphasizing the need to keep pace with the main theme of the times and to delve into the fiery reality of life. He pointed out: “Closeness to reality, closeness to life, and closeness to the masses are the calls of the times and the demands of the people, and are important principles that the vast number of literary and art workers must follow.” He stated that “the history of human cultural development shows that all famous works, famous music, and famous paintings, without exception, profoundly expressed the social life of the time and the true feelings of the people.” He urged that “the vast number of literary and art workers in the province should deeply experience social practice, deeply think about social life, deeply love the people, be good at discovering new themes from the practice of reform and opening up of the Zhejiang people and the reality of their pursuit of a happy life, display new images, and create outstanding works worthy of the era and the people.” Based on this understanding, Comrade Xi Jinping gave instructions and directives on the creation of the film *Super Typhoon*, which reflects the Zhejiang people’s fight against typhoon disasters, and the TV series *One Hundred Thousand Families*, which reflects the style of Zhejiang businessmen during the transition period. He required careful organization and planning, supporting them as key projects of the provincial cultural fine works project. With Comrade Xi Jinping’s concern, the first China Yue Opera Festival was successfully held in October 2006. Four plays selected by Zhejiang, including *The Butterfly Lovers*, won gold awards, accounting for half of the total gold awards; *Gongsun Zidu* was selected as a preliminary candidate for the 2005–2006 National Stage Art Fine Works Project, becoming the only Kunqu opera among the 30 preliminary candidates nationwide. While promoting the creation of cultural fine works, Comrade Xi Jinping placed great importance on the creation, production, and dissemination services of spiritual and cultural products oriented toward the grassroots and the masses, thereby truly implementing the principle of serving the people. On the occasion of the 20th anniversary of the founding of the Zhejiang Xiaobaihua Yue Opera Troupe, Comrade Xi Jinping sent a congratulatory letter, encouraging the troupe to “boldly innovate, bravely surpass, and create more artistic fine works.” At the commemorative conference for the 100th anniversary of the birth of Chinese Yue Opera, Comrade Xi Jinping emphasized that Yue opera art is an important part of Chinese culture and is even more a precious asset of the Zhejiang people.

一个时代有一个时代的文艺，一个时代有一个时代的精神。习近平总书记在浙江工作期间，非常重视现实题材文艺作品创作，强调要紧跟时代发展的主旋律，深入到火热的现实生活中去。他指出，“贴近实际、贴近生活、贴近群众是时代的呼唤、人民的要求，是广大文艺工作者必须遵循的重要原则”“人类文化发展史表明，凡是名著、名曲、名画，无一例外都深刻地表现了当时的社会生活和人民群众的真实情感”“全省广大文艺工作者要深切体验社会实践，深入思考社会生活，深深热爱人民大众，善于从浙江人民改革开放的实践和追求幸福生活的现实中发现新题材，展示新形象，创造出无愧于时代和人民的优秀作品”。正是基于这样的认识，习近平同志对反映浙江人民抗击台风救灾的电影《超强台风》和反映转型期浙商风采的电视剧《十万人家》的创作作出指示批示，要求精心组织策划，将之作为省文化精品工程的重点项目加以扶持。在习近平同志关心下，2006年10月首届中国越剧艺术节成功举办，浙江选送的《梁山伯与祝英台》等4个剧目夺得金奖，占到金奖总数的一半；《公孙子都》入选2005—2006年度国家舞台艺术精品工程初选剧目，成为全国30台初选剧目中唯一的昆剧。习近平同志在推动打造文化精品的同时，非常重视面向基层、面向群众的精神文化产品的创作生产和传播服务，从而把为人民服务真正落到实处。在浙江小百花越剧团成立20周年之际，习近平同志发去贺信，勉励剧团“大胆创新，勇于超越，创作出更多的艺术精品”。在中国越剧诞辰100周年纪念大会上，习近平同志强调，越剧艺术是中华文化的重要组成部分，更是浙江人民一笔宝贵的财富。

IV. Attaching Great Importance to Stimulating the Vitality of Creation and Production Through Reform, Clearly Stating That “We Must Gradually Establish a Cultural Management System and Operational Mechanism Conducive to Mobilizing the Enthusiasm of Cultural Workers, Promoting Cultural Innovation, and Producing More Fine Works and More Talents”

四、高度重视以改革激发创作生产活力，鲜明提出“逐步建立有利于调动文化工作者积极性，推动文化创新，多出精品、多出人才的文化管理体制和运行机制”

Correctly handling the relationship between social效益 and economic benefits, and constructing a system and mechanism that places social效益 first while unifying social效益 and economic benefits, is an important guarantee for promoting the creation and production of fine cultural works. During his work in Zhejiang, General Secretary Xi Jinping, in response to prominent problems such as the incompatibility of the Zhejiang cultural system with the socialist market economy system, the failure to establish a cultural industry operation and management mechanism adapted to the market economy, and the drawbacks left over from the planned economy system that constrained the vitality of literary and art troupes, vigorously promoted cultural system reform by facing the masses and facing the market. In July 2003, he conducted research at units such as Zhejiang Xiaobaihua Yue Opera Troupe, Zhejiang Acrobatics and Variety General Troupe, and Zhejiang Song and Dance Theater, and organized a symposium on cultural system reform and the construction of a culturally strong province. He pointed out: “In principle, art troupes must all face the market, follow market laws and the laws of art to restructure into enterprises, and decouple from cultural administrative departments.” Leveraging the advantages of Zhejiang’s relatively rapid development of the non-public economy, relatively abundant private funds, and relatively high enthusiasm for private investment in the cultural industry, he demanded that guidance, management, and services be effectively strengthened, that social forces be supported in participating in the creation and production of cultural products, that large private enterprise groups be encouraged to further expand and strengthen, that small and medium-sized private cultural enterprises be guided to accelerate development, that a batch of leading private cultural enterprises be cultivated as a focus, that a batch of “specialized, refined, distinctive, and innovative” private cultural enterprises be formed, and that a favorable atmosphere for vigorously developing private cultural enterprises be created. He emphasized, “A culture that has a market is not necessarily an advanced culture, but a culture without a market is certainly not an advanced culture” and “Only by turning cultural products into commodities and into the consumption of the broad masses can economic value and social benefits be realized.” He placed great importance on the development of the Hengdian film and television cultural industry, having inspected Hengdian twice, and encouraged the Hengdian Group to amplify its base advantages, build up its reputation, and turn the Hengdian Film and Television City into China’s “Hollywood.” Thanks to Comrade Xi

正确处理好社会效益和经济效益之间的关系，构建把社会效益放在首位、社会效益和经济效益相统一的体制机制，是推进文化精品创作生产的重要保障。习近平总书记在浙江工作期间，针对浙江文化体制与社会主义市场经济体制不相适应、尚未建立起适应市场经济的文化产业运行管理机制、计划经济体制遗留弊端束缚文艺院团生机活力等突出问题，面向群众、面向市场，大力推进文化体制改革。2003年7月，他到浙江小百花越剧团、浙江曲艺杂技总团、浙江歌舞剧院等单位调研，组织召开文化体制改革和文化大省建设座谈会。他指出：“艺术院团原则上都要面向市场，遵循市场规律和艺术规律改制为企业，与文化行政部门脱钩。”根据浙江非公有制经济发展较快、民间资金比较充裕、民间兴办文化产业热情较高的优势，他要求切实加强引导、管理和服务，支持社会力量参与文化产品的创作生产，鼓励大型民营企业集团进一步做大做强，引导中小型民营文化企业加快发展，重点培育一批民营龙头文化企业，形成一批“专、精、特、新”民营文化企业，营造大力发展民营文化企业的良好氛围。他强调，“有市场的文化不一定是先进文化，但没有市场的文化，肯定不是先进文化”“只有把文化产品变成商品，变为广大群众的消费，才能实现经济价值和社会效益”。他非常重视横店影视文化产业发展，曾两次到横店考察，勉励横店集团要放大基地优势，打响知名度，把横店影视城打造成中国的“好莱坞”。在习近平同志的关心重视下，2004年浙江横店影视产业实验区成立，成为首个集影视创作、拍摄、制作、发行、交易于一体的国家级影视产业实验区。

5. Highly valuing innovation on the basis of adhering to tradition, clearly proposing that “we must earnestly follow the laws governing literary and artistic development and continuously advance literary and artistic innovation”

五、高度重视坚持传统基础上的创新，鲜明提出“必须切实遵循文艺发展规律，不断推进文艺创新”

Innovation is the lifeblood of literary and artistic creation and the necessary path to achieving success in the literary and artistic enterprise. Zhejiang’s long-standing cultural traditions and profound cultural accumulation provide rich nourishment for writers and artists and an inexhaustible source for literary and artistic creation. During his work in Zhejiang, General Secretary Xi Jinping placed great emphasis on promoting literary and artistic innovation, requiring that “the vast number of literary and artistic workers deeply appreciate the valuable spirit of the Zhejiang people in daring to be the first and daring to innovate, keep pace with the times, follow the laws of literature and art, dare to break through conventions, and continuously expand new horizons, open up new situations, and create new realms.” In his view, “maintaining and developing the fine traditions of our national culture, actively absorbing the outstanding cultural achievements of other nations in the world, and achieving cultural advancement with the times are major issues concerning the future and destiny of the Party and the state.” To this end, he promoted cultural inheritance and development from a strategic height, regarding fine traditional Chinese culture as an important source of literary and artistic innovation, emphasizing that “we must be adept at extracting essence from the broad and profound traditional culture, extracting essence from the rich and diverse ethnic and folk culture, and extracting essence from the arduous, magnificent, and moving revolutionary history of Zhejiang’s martyrs over the past century.” While attaching importance to inheriting fine traditional Chinese culture, Comrade Xi Jinping stressed that “we must adhere to a focus on ourselves, actively learn from the beneficial cultural achievements created by brother provinces, autonomous regions, and municipalities, as well as by various countries and regions around the world, drawing widely on their strengths for our own use.” Furthermore, he pointed out that innovation cannot be separated from a relaxed creative environment, emphasizing that “we must fully promote artistic democracy and academic democracy, support the free development and competition of different art forms and different artistic styles, so that different artistic viewpoints can learn from each other, understand each other, and make progress together,” truly realizing the flourishing of a hundred flowers and the contending of a hundred schools of thought. [4]4 “Let a hundred flowers bloom, let a hundred schools of thought contend” (百花齐放, 百家争鸣) is a Chinese Communist Party policy for promoting diversity and debate in the arts and sciences, first proposed in 1956.

创新是文艺创作的生命，是成就文艺事业的必由之路。浙江悠久的文化传统、深厚的文化积淀，为作家艺术家提供了丰富滋养，为文艺创作提供了不竭源泉。习近平总书记在浙江工作期间，高度重视推动文艺创新，要求“广大文艺工作者要深切体悟浙江人民敢为人先、勇于创新的可贵精神，紧跟时代步伐，遵循文艺规律，敢于突破陈规，不断扩大新视野，开拓新局面，创造新境界”。在他看来，“保持和发展本民族文化的优良传统，积极吸取世界其他民族的优秀文化成果，实现文化的与时俱进，是关系党和国家前途与命运的重大问题”。为此，他从战略高度推动文化传承发展，把中华优秀传统文化作为文艺创新的重要源泉，强调“要善于从博大精深的传统文化中汲取精华，从丰富多彩的民族民间文化中汲取精华，从近百年来浙江先烈们艰苦卓绝、波澜壮阔、可歌可泣的革命历史中汲取精华”。习近平同志在重视传承中华优秀传统文化的同时，强调“要坚持以我为主，积极借鉴兄弟省区市乃至世界各国、各地区人民创造的有益文化成果，博采众长、为我所用”。此外，他还指出创新离不开宽松的创作环境，强调“要充分发扬艺术民主和学术民主，支持不同艺术形式、不同艺术风格的自由发展和竞赛，使不同艺术观点能够相互切磋、相互了解、共同进步”，真正实现百花齐放、百家争鸣。

6. Highly valuing the supporting role of talent for fine works, clearly proposing that “we must, in accordance with the requirements of both moral integrity and artistic excellence, build a high-quality literary and artistic contingent”

六、高度重视人才对精品的支撑作用，鲜明提出“必须按照德艺双馨的要求，造就一支高素质的优秀文艺队伍”

For culture to develop, fine works are the hallmark, and talent is the key. During his in-depth investigations, Comrade Xi Jinping discovered that, compared with advanced provinces, autonomous regions, and municipalities across the country, Zhejiang still had a certain gap in creative achievements, with few outstanding works. The underlying key reason was that the creative environment still needed improvement, and talent resources had not fully flowed. Comrade Xi Jinping regarded talent resources as the primary resource, vigorously promoted the implementation of the strategy of strengthening the province through talent, and made the cultivation and building of a high-quality cultural talent contingent a fundamental plan to be grasped. He clearly stated that it is necessary to “attach great importance to talent cultivation, continuously advance team building, strive to attract and cultivate various types of cultural creative talents, cultural science and technology experts, and cultural management and operation experts who understand both the laws of cultural development and the laws of market operation, and actively create an entrepreneurial environment conducive to producing more fine works, more talent, and more benefits.” Comrade Xi Jinping insisted on combining the production of fine works with the cultivation of talent, incorporating the “Cultural Talent Project” into the “Eight Projects” [5]5 The “Eight Projects” (八项工程) refers to a set of eight key initiatives launched in Zhejiang Province in the mid-2000s to accelerate the construction of a culturally strong province, covering areas such as cultural talent, cultural industry, and public cultural services. for accelerating the construction of a culturally strong province. By establishing and improving mechanisms for talent cultivation, recommendation and selection, use and mobility, introduction and support, contact and service, and evaluation and incentives, he promoted the emergence of outstanding cultural talent, providing a strong talent guarantee for advancing the creation of fine cultural works. He emphasized: “An excellent literary and artistic contingent is the foundation for the flourishing and development of literature and art.” In the process of laying out the accelerated construction of a culturally strong province, Comrade Xi Jinping coordinated the advancement of building a strong province through education, placing the educational cause in a strategic position of priority development, and attaching great importance to the role of art colleges in cultivating reserve literary and artistic talent. From 2002 to 2006, he conducted multiple research visits to the China Academy of Art on discipline construction and talent cultivation, strongly supporting the China Academy of Art in “accelerating its construction into a world-class art academy that embodies the highest level of Chinese cultural and artistic research and teaching.” In November 2005, on the 50th anniversary of the founding of Zhejiang Vocational Academy of Art and Zhejiang Art School, he sent a congratulatory letter, fully affirming that the academy had cultivated a large number of outstanding artistic talents for Zhejiang and the whole country, and hoping that the academy would “seize the opportunity, accelerate development, highlight its school-running characteristics, and improve the quality of education.”

文化要发展，精品是标志，人才是关键。习近平同志在深入调研中发现，与全国先进省区市相比，浙江的创作成果还有一定差距，精品力作不多，背后关键原因在于创作环境还有待改善，人才资源未能充分涌流。习近平同志将人才资源作为第一资源，大力推进实施人才强省战略，把培养造就高素质的文化人才队伍作为根本大计来抓。他明确指出，要“高度重视人才培养，不断推进队伍建设，努力吸引和培养各类文化创作人才、文化科技专家和既懂文化发展规律、又懂市场运作规律的文化经营管理专家，积极营造有利于多出精品、多出人才、多出效益的创业环境”。习近平同志坚持出精品和出人才相结合，将“文化人才工程”纳入加快建设文化大省“八项工程”，通过建立健全人才培养、推荐选拔、使用流动、引进扶持、联系服务和评价激励等机制，促进优秀文化人才脱颖而出，为推进文化精品创作提供强有力的人才保证。他强调：“优秀的文艺队伍，是繁荣发展文艺的基础。”习近平同志在布局加快建设文化大省过程中，统筹推进教育强省建设，把教育事业摆在优先发展的战略地位，十分重视艺术院校对培养文艺后备人才的作用。从2002年至2006年，他多次到中国美术学院调研学科建设和人才培养，大力支持中国美术学院“加快建设成为体现中国文化艺术研究和教学最高水平的世界一流美术学院”。2005年11月，浙江艺术职业学院暨浙江艺术学校50周年校庆时，他发去贺信，充分肯定学院为浙江乃至全国培养了大批优秀艺术人才，希望学院“抓住机遇，加快发展，突出办学特色，提高教育质量”。

7. Highly valuing the Party’s leadership over literary and artistic work, clearly proposing that “we must always uphold and comprehensively implement the Party’s principles and policies on literary and artistic work”

七、高度重视党对文艺工作的领导，鲜明提出“要始终坚持和全面贯彻党的文艺工作的方针政策”

Literary and artistic creation cannot be separated from the strong leadership of the Party. During his work in Zhejiang, General Secretary Xi Jinping focused on strengthening the Party’s leadership over literary and artistic work in order to create a favorable environment for the development of literature and art. He specifically quoted a remark made by Comrade Deng Xiaoping: “The Party’s leadership over literary and artistic work does not consist in issuing orders or demanding that literature and art be subordinated to temporary, specific, and direct political tasks, but rather, in accordance with the characteristics and laws of development of literature and art, in helping literary and artistic workers obtain the conditions to continuously flourish the cause of literature and art and raise the level of literature and art.” [6]6 Deng Xiaoping (1904–1997) was the paramount leader of the People’s Republic of China from the late 1970s until the early 1990s, and the chief architect of the reform and opening-up policy. He demanded that Party committees and governments at all levels, from the height of improving the Party’s governing capacity and from the height of promoting the all-round development of the people, deeply understand the important position of flourishing and developing the cause of literature and art in accelerating the construction of a major cultural province, take the implementation of the “Eight Projects” for cultural construction as the leading task, [7]7 The “Eight Projects” for cultural construction refers to a set of eight major initiatives launched in Zhejiang Province during Xi Jinping’s tenure there (2002–2007) to accelerate the development of a major cultural province. and further care for, attach importance to, and support literary and artistic work. In practice, he emphasized the need to always adhere to the principle of being responsible for one’s own domain, [8]8 “Being responsible for one’s own domain” (守土有责) is a Chinese idiom meaning that officials must take responsibility for the affairs within their jurisdiction. earnestly strengthen and improve the Party’s management of cultural construction, and achieve standardized management, scientific management, and effective management through the implementation of systems, mechanisms, and responsibilities. At the same time, “outstanding literary and artistic works that reflect the characteristics of the era, represent the national level, embody Zhejiang’s features, and are deeply loved by the broad masses of the people, as well as high-quality cultural service projects oriented toward the grassroots and the masses, should be commended and rewarded, fully mobilizing and giving play to the initiative and creativity of literary and artistic workers.” In addition, Comrade Xi Jinping attached great importance to using major projects and important festivals as starting points to guide and drive the creation of cultural masterpieces. With Comrade Xi Jinping’s support and promotion, Zhejiang took the lead nationwide in implementing a provincial-level major theme art creation project, launching the “Literature Interprets Zhejiang Creation Project” and the “Art Interprets Humanistic Zhejiang” large-scale Chinese painting creation project, and successfully hosting the first China International Animation Festival and the first China Yue Opera Festival, after which both festivals were permanently settled in Zhejiang.

文艺创作离不开党的坚强领导。习近平总书记在浙江工作期间，着力通过加强党对文艺工作的领导来创造文艺发展的良好环境。他特别提到邓小平同志讲过的一句话，“党对文艺工作的领导，不是发号施令，不是要求文学艺术从属于临时的、具体的、直接的政治任务，而是根据文学艺术的特征和发展规律，帮助文艺工作者获得条件来不断繁荣文学艺术事业，提高文学艺术水平”。他要求，各级党委和政府要从提高党的执政能力的高度，从促进人的全面发展的高度，深刻认识繁荣发展文艺事业在加快文化大省建设中的重要位置，以实施文化建设“八项工程”为龙头，进一步关心、重视和支持文艺工作。在实践中，他强调要始终坚持守土有责，切实加强和改善党对文化建设的管理，通过制度到位、机制到位、责任到位，实现规范管理、科学管理、有效管理，同时“要对反映时代特征、代表国家水平、体现浙江特色、深受广大人民群众喜爱的优秀文艺作品和面向基层、面向群众的优质文化服务项目，给予表彰和奖励，充分调动和发挥文艺工作者的积极性和创造性”。此外，习近平同志非常重视以重大工程、重要节会为抓手，引导带动文化精品创作。在习近平同志的支持推动下，浙江在全国率先实施省级重大题材美术创作工程，推出“文学解读浙江创作工程”和“美术解读人文浙江”大型中国画创作工程，成功举办首届中国国际动漫节、首届中国越剧艺术节，此后这两个节会均永久落户浙江。

Cultural masterpieces are an important lever for consolidating spiritual strength and an effective vehicle for promoting exchanges and mutual learning among civilizations; they are both soft power and hard support. During his work in Zhejiang, General Secretary Xi Jinping’s series of theoretical reflections, strategic plans, and exploratory practices at the provincial level on promoting the creation of cultural masterpieces not only point the correct direction and provide important experience for Zhejiang’s current vigorous efforts to advance the peak-climbing practice of literary and artistic masterpieces in the New Era, but also offer important inspiration for implementing and carrying out the spirit of the important discourses on literary and artistic creation in Xi Jinping Thought on Culture: [9]9 Xi Jinping Thought on Culture (习近平文化思想) is a component of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, formally articulated at a national conference on propaganda, ideology, and culture in October 2023. Literary and artistic creation has distinct ideological attributes; only by firmly establishing a Marxist view of literature and art and guiding practice with the developing Marxist theory of literature and art can we create and produce literary and artistic masterpieces that organically integrate ideology, artistry, and appreciation; creating literary and artistic masterpieces that express the spirit of the era is a mission that the literary and art circles and the vast number of literary and artistic workers should shoulder; rising with the times, changing with the situation, resonating with the era, and empathizing with the people are the basic laws that literary and artistic creation must follow; socialist literature and art is, in essence, the people’s literature and art; originating from the people, serving the people, and belonging to the people are the fundamental stance of socialist literature and art; writing for the people, expressing emotions for the people, and voicing feelings for the people are the driving force behind the flourishing development of socialist literature and art; fine traditional Chinese culture is an important source for promoting literary and artistic innovation; through the creative transformation and innovative development of fine traditional Chinese culture, more literary and artistic masterpieces with Chinese characteristics, Chinese style, and Chinese manner should be formed; literature and art should shape people’s hearts, and creators must first shape themselves, unifying their personal moral cultivation and social image with the social effect of their works, winning the people’s affection and welcome with noble professional ethics, a good social image, and excellent works that are both refined in form and content; the literary and art front is an important front of the Party and the people; adhering to the Party’s leadership over literary and artistic work is an inevitable requirement for upholding the guiding position of Marxism in the ideological domain and the fundamental guarantee for the flourishing development of socialist literature and art.

文化精品是凝聚精神力量的重要抓手，是推动文明交流互鉴的有效载体，既是软实力，也是硬支撑。习近平总书记在浙江工作期间，在省域层面对推进文化精品创作进行的一系列理论思考、战略谋划和探索实践，不仅为当前浙江大力推进新时代文艺精品攀峰实践指明了正确方向、提供了重要经验，也为贯彻落实好习近平文化思想中关于文艺创作的重要论述精神提供了重要启示：文艺创作具有鲜明的意识形态属性，只有牢固树立马克思主义文艺观，并以发展着的马克思主义文艺理论指导实践，才能创作生产出思想性、艺术性、观赏性有机统一的文艺精品；创作抒写时代精神的文艺精品是文艺界和广大文艺工作者应当肩负起的使命，因时而兴、乘势而变，与时代同频共振，与人民共情共鸣，是文艺创作必须遵循的基本规律；社会主义文艺从本质上讲是人民的文艺，源于人民、为了人民、属于人民，是社会主义文艺的根本立场，为人民抒写、为人民抒情、为人民抒怀是社会主义文艺繁荣发展的动力所在；中华优秀传统文化是推进文艺创新的重要源泉，要通过对中华优秀传统文化的创造性转化和创新性发展，形成更多中国特色、中国风格、中国气派的文艺精品；文艺要塑造人心，创作者首先要塑造自己，使个人的道德修养、社会形象与作品的社会效果相统一，以高尚的职业操守、良好的社会形象、文质兼美的优秀作品赢得人民的喜爱和欢迎；文艺战线是党和人民的重要战线，坚持党对文艺工作的领导，是坚持马克思主义在意识形态领域指导地位的必然要求，是社会主义文艺繁荣发展的根本保证。

Online editor: Tongxin

网络编辑：同心