“Build a Propaganda, Ideological and Cultural Work Force That Is Politically Strong, Professionally Proficient, Disciplined and Well-Disciplined in Work Style”

The key to governance lies in securing the right personnel. Doing a good job in propaganda, ideological and cultural work is fundamentally dependent on talent, and the key lies in the work force. During his tenure working in Zhejiang, General Secretary Xi Jinping attached great importance to the building of the propaganda, ideological and cultural work force, delivered a series of important expositions, and emphasized that “building a propaganda, ideological and cultural work force that is politically strong, professionally proficient, disciplined and well-disciplined in work style is an important guarantee for doing a good job in propaganda and ideological work.” He put forward a series of important views and judgments on strengthening the building of the propaganda, ideological and cultural work force, made a series of important decisions and deployments, deepened the understanding of the laws governing the building of the propaganda, ideological and cultural work force, and fostered a strong atmosphere of cherishing and caring for talent, fully trusting talent, and boldly using talent. Reviewing General Secretary Xi Jinping’s thinking and practice on the building of the propaganda, ideological and cultural work force during his tenure in Zhejiang is of great significance for us to deeply study and meticulously comprehend Xi Jinping Thought on Culture, strive to build a propaganda, ideological and cultural work force that is politically competent, highly skilled, realistic and innovative, and capable of winning battles, and continuously open up new prospects for propaganda, ideological and cultural work in the New Era.

为政之要，惟在得人。做好宣传思想文化工作，根本在人才，关键靠队伍。习近平总书记在浙江工作期间，高度重视宣传思想文化队伍建设，作出一系列重要论述，强调“建立一支政治强、业务精、纪律严、作风正的宣传思想工作队伍，是做好宣传思想工作的重要保证”，就加强宣传思想文化队伍建设提出一系列重要观点和判断，作出一系列重要决策部署，深化了对宣传思想文化队伍建设的规律性认识，推动形成了珍惜爱护人才、充分信任人才、放手使用人才的浓厚氛围。回溯习近平总书记在浙江工作期间关于宣传思想文化队伍建设的思考和实践，对于我们深学细悟习近平文化思想，努力打造政治过硬、本领高强、求实创新、能打胜仗的宣传思想文化工作队伍，不断开创新时代宣传思想文化工作新局面具有重要意义。

I. Clearly Put Forward “Adhere to the Principle of the Party Managing Cadres, Ensure That the Leadership over Propaganda and Ideological Work Is Firmly Held in the Hands of Those Loyal to the Party and the People,” and Integrate the Party’s Leadership into All Aspects and the Entire Process of Building the Propaganda, Ideological and Cultural Work Force

一、鲜明提出“坚持党管干部原则，确保宣传思想工作的领导权牢牢掌握在忠于党、忠于人民的人手里”，把党的领导贯穿到宣传思想文化队伍建设的各方面全过程

Integrating the Party’s leadership into all aspects and the entire process of building the propaganda, ideological and cultural work force is the organizational guarantee for promoting the high-quality development of the propaganda, ideological and cultural undertaking. During his tenure working in Zhejiang, General Secretary Xi Jinping adhered to and implemented the important principles and systems formed by the Party in long-term practice, such as the Party managing cadres and the Party managing talent, and took upholding the Party’s leadership as the fundamental guideline for building the propaganda, ideological and cultural work force. Comrade Xi Jinping pointed out: “Party committees at all levels, especially the main responsible comrades, must take overall command, earnestly assume political responsibility, attach great importance to propaganda and ideological work, and firmly grasp the leadership and initiative of the work. Propaganda and ideological work should be placed on the important agenda, social and ideological trends should be understood in a timely manner, and major issues concerning the overall, strategic, and forward-looking aspects of propaganda and ideological work should be seriously studied.” If the Party’s leadership over propaganda, ideological and cultural work is relaxed, once the propaganda tools are not in the hands of true Marxists and propaganda and guidance are not carried out according to the will and interests of the Party and the people, it will bring serious harm and huge losses. Comrade Xi Jinping pointed out: “Leading cadres at all levels must seriously study the Party’s principles and policies on cultural work, grasp the characteristics and laws of cultural development under the socialist market economy system, conduct in-depth investigation and research, have the courage to explore and innovate, continuously enhance their ability to lead cultural work, and firmly grasp the Party’s initiative in leading cultural construction.” Under his promotion, the Zhejiang Provincial Party Committee improved and perfected the leadership system and working mechanism of “one core” [1]1 “One core” refers to the Party committee acting as the leadership core in the overall work of all sectors., “three Party groups” [2]2 “Three Party groups” refers to the Party groups (leading Party members’ groups) within the people’s congress, government, and political consultative conference (CPPCC) systems., and “several sectors” [3]3 “Several sectors” refers to the division of work into several major sectors (e.g., economic, political, cultural, social affairs) under the unified leadership of the Party committee., further standardizing the Party committee’s leadership over propaganda, ideological and cultural work and talent team building within the overall work. Under the unified leadership and deployment of the Party Central Committee, Zhejiang extensively carried out ideological education activities, guiding the broad membership of the propaganda, ideological and cultural front to continuously enhance their political and action consciousness in implementing the Party’s basic theory, basic line, basic program, and basic experience. Starting from 2005, Party committee talent work leading groups were established at all three levels of province, city, and county in Zhejiang, and a target responsibility system for talent work for city and county Party and government leading cadres was established as a single assessment item by the province for the city and county Party and government leading bodies, institutionally ensuring the Party’s leadership over the propaganda, ideological and cultural work force.

把党的领导贯穿到宣传思想文化队伍建设的各方面全过程，是推动宣传思想文化事业高质量发展的组织保障。习近平总书记在浙江工作期间，坚持和贯彻党在长期实践中形成的党管干部、党管人才的重要原则和制度，把坚持党的领导作为宣传思想文化队伍建设的根本遵循。习近平同志指出：“各级党委特别是主要负责同志要总揽全局，切实负起政治责任，高度重视宣传思想工作，牢牢掌握工作的领导权和主动权。要把宣传思想工作列入重要议事日程，及时了解社会思想动态，认真研究事关宣传思想工作全局性、战略性、前瞻性的重大问题。”如果放松党对宣传思想文化工作的领导，一旦宣传工具不掌握在真正的马克思主义者手中，不按党和人民的意志、利益进行宣传引导，就会带来严重的危害和巨大的损失。习近平同志指出：“各级领导干部要认真学习党的文化工作方针原则，把握社会主义市场经济体制下文化发展的特点和规律，深入调查研究，勇于探索创新，不断增强领导文化工作的本领，牢牢掌握党领导文化建设的主动权。”在他的推动下，浙江省委健全完善了“一个核心”“三个党组”“几个口子”的领导体制和工作机制，在全局工作中进一步规范了党委对宣传思想文化工作和人才队伍建设的领导。在党中央的统一领导和部署下，浙江广泛开展思想教育活动，引导宣传思想文化战线的广大成员不断增强贯彻党的基本理论、基本路线、基本纲领、基本经验的政治自觉和行动自觉。从2005年起，浙江省、市、县三级全部成立党委人才工作领导小组，并建立了市县党政领导人才工作目标责任制，作为省对市县党政领导班子的单项考核，从制度上保障了党对宣传思想文化队伍的领导。

II. Clearly Put Forward “Fully Tap the Potential of Talent as the First Resource,” Emphasize that “For Culture to Develop, High-Quality Works Are the Symbol, and Talent Is the Key,” and Clarify the Status and Role of the Propaganda, Ideological and Cultural Work Force Under the New Situation

二、鲜明提出“充分挖掘人才第一资源的潜能”，强调“文化要发展，精品是标志，人才是关键”，明确新形势下宣传思想文化队伍的地位作用

To do a good job in propaganda, ideological and cultural work in the New Era, innovation is the first driving force and talent is the first resource. During his tenure working in Zhejiang, General Secretary Xi Jinping emphasized that “in the contemporary era, competition in economic and social development is, in the final analysis, competition for talent,” highlighting the strategic status and key role of cultural talent. Comrade Xi Jinping pointed out, “Whoever possesses talent possesses competitiveness. Whoever can transform the advantage of talent into an advantage in knowledge, technology, and industry can win the initiative in competition.” To promote social progress and raise the level of social civilization, attention must be paid to cultivating talent in all aspects, “cultivating not only scientific and technological innovation talent but also focusing on cultivating specialized talent in fields such as education, radio, television, news and publishing, sports and health, and culture and arts,” clearly stating that “the building of the philosophical and social science work force and talent cultivation is an important component of the strategy of reinvigorating China through talent development.” He further pointed out, “With the continuous improvement of people’s living standards, the growing spiritual and cultural needs of the people, and the comprehensive advancement of the construction of a culturally strong province, there is an urgent need for us to continuously provide more colorful high-quality works and build a number of spiritual and cultural ‘landmark buildings’ that can be passed down to future generations and endure over time; there is an urgent need to cultivate a high-quality news and literary and art work force, and foster a group of masters and giants with influence both nationwide and even worldwide.” Comrade Xi Jinping proposed to “fully leverage the fundamental, strategic, and decisive role of talent resource development in economic and social development,” pointing out that the propaganda and ideological work force shoulders the special responsibility of promoting and cultivating the national spirit, and should therefore “become a model for firmly grasping the forward direction of advanced culture,” and kindly encouraged “comrades on the Zhejiang propaganda and cultural front to promote the Zhejiang spirit in various ways, interpret Zhejiang through theory, interpret Zhejiang through news, interpret Zhejiang through literature, and interpret Zhejiang through art.” Comrade Xi Jinping profoundly grasped the dialectical relationship between “strengthening the province through talent” and “building a culturally strong province,” personally presided over the first provincial talent work conference, promoted the issuance of the “Decision on Vigorously Implementing the Strategy of Strengthening the Province through Talent,” proposed to “seriously study and formulate the talent strategy, talent plan, and talent policy for the province’s propaganda and ideological front,” clarified the guiding principles, objectives and tasks, work priorities, and policy measures for building the cultural talent work force, and guided the propaganda, ideological and cultural talent work force to dedicate more and better spiritual food to the people and shoulder historical responsibilities in advancing the construction of a culturally strong province.

做好新时代宣传思想文化工作，创新是第一动力、人才是第一资源。习近平总书记在浙江工作期间强调，“当今时代，经济社会发展的竞争，说到底是人才的竞争”，凸显了文化人才的战略地位和关键作用。习近平同志指出，“谁拥有了人才，谁就拥有了竞争力。谁能把人才优势转化为知识优势、科技优势、产业优势，谁就能够赢得竞争的主动权”。推动社会进步，提高社会文明程度，必须重视各方面人才的培养，“既要培养科技创新人才，又要注重培养教育、广播电视、新闻出版、体育卫生、文化艺术等各个领域的专门人才”，明确指出“哲学社会科学的队伍建设和人才培养工作，是实施人才强国战略的重要组成部分”。他进一步指出，“随着人民生活水平的不断提高，随着人们的精神文化需求的日益增长，随着文化大省建设的全面推进，迫切需要我们不断地提供更加丰富多彩的精品力作，建设一批能传之后世、历久弥新的精神文化‘标志性建筑’；迫切需要造就一支高素质新闻、文艺队伍，培育一批在全国乃至世界都有影响的大师巨匠”。习近平同志提出，要“充分发挥人才资源开发在经济社会发展中的基础性、战略性、决定性作用”，指出宣传思想工作队伍肩负着弘扬和培养民族精神的特殊职责，理应“成为牢牢把握先进文化前进方向的典范”，并亲切勉励“浙江宣传文化战线的同志，以各种方式弘扬浙江精神，理论解读浙江，新闻解读浙江，文学解读浙江，艺术解读浙江”。习近平同志深刻把握“人才强省”与“文化大省”的辩证关系，亲自主持召开第一次全省人才工作会议，推动出台了《关于大力实施人才强省战略的决定》，提出“认真研究制定全省宣传思想战线人才战略、人才规划和人才政策”，明确文化人才队伍建设的指导方针、目标任务、工作重点和政策举措，指引宣传思想文化人才队伍为人民群众奉献更多更好的精神食粮，在推进文化大省建设中肩负起历史职责。

III. Clearly Put Forward “Build a Propaganda, Ideological and Cultural Work Force That Is Politically Strong, Professionally Proficient, Disciplined and Well-Disciplined in Work Style,” Clarifying the Basic Requirements for Building the Propaganda, Ideological and Cultural Work Force

三、鲜明提出“建立一支政治强、业务精、纪律严、作风正的宣传思想工作队伍”，为宣传思想文化队伍建设明确基本要求

The special importance of the Party’s propaganda, ideology and cultural work determines that the propaganda, ideology and cultural front bears arduous missions and heavy responsibilities, and must have a high-quality cadre and talent force. During his work in Zhejiang, General Secretary Xi Jinping implemented the Party Central Committee’s directives and requirements on focusing on building a high-quality propaganda work force, and clearly applied the basic requirements of “politically strong, professionally competent, strictly disciplined, and upright in work style” to all fields of Zhejiang’s propaganda, ideology and cultural front. In political terms, he stated: “We must always adhere to stressing politics, effectively enhance political awareness, overall awareness and responsibility awareness, enhance political discernment and political sensitivity, enhance the ability to identify and resist various erroneous ideological tendencies, and at all times, in the face of any complex and changing situation, maintain a clear head and always consciously maintain alignment with the Party Central Committee in thought and politics.” In professional terms, he stated that comrades on the propaganda, ideology and cultural front “must strengthen theoretical study, professional study and the study of new knowledge in other areas,” “continuously improve their own ideological and theoretical level and practical work ability,” must attach importance to investigation and research, go deep into reality, go deep into the grassroots, go deep among the masses, understand the real situation, grasp first-hand materials, and enhance the targetedness, operability and effectiveness of propaganda, ideology and cultural work. In disciplinary terms, he stated: “We must further strengthen the construction of a clean and honest Party and government on our province’s propaganda, ideology and cultural front, adhere to the combination of education, management and supervision,” “guide the vast number of cadres to consciously achieve self-discipline and integrity, be indifferent to fame and fortune, be willing to contribute, and strive to shape a good image of propaganda, ideology and cultural work cadres.” In work style terms, he stated: “We must effectively grasp the construction of the work style of the propaganda, ideology and cultural contingent, vigorously advocate a work style of grasping implementation and doing solid work within the propaganda system, carry forward the Marxist style of study that integrates theory with practice, value reality, speak truth, do practical things, and seek practical results.” This series of important expositions has pointed out the direction of effort for the growth and success of the vast number of propaganda, ideology and cultural workers. Focusing on strengthening the construction of propaganda, ideology and cultural contingents in various fields, Comrade Xi Jinping successively convened a series of important meetings and delivered a series of important speeches. He pointed out: “To prosper the cause of journalism and literature and art, and promote the construction of our socialist advanced culture, we must possess a high-quality contingent of journalism and literary and artistic talents who are politically strong, professionally competent, strictly disciplined, and upright in work style.” He pointed out: “We must continuously strengthen our own construction, and strive to cultivate and build a contingent of propaganda, ideology and cultural cadres who are politically strong, professionally competent, strictly disciplined, and upright in work style.” He emphasized that higher education institutions should “in accordance with the requirements of being politically strong, professionally competent, strictly disciplined, and upright in work style, effectively strengthen contingent construction, and provide a strong organizational guarantee for the ideological and political education of university students.” This series of important expositions applied the overall goal and overall requirements of propaganda, ideology and cultural contingent construction to various fields such as theory, journalism, and literature and art, providing important guidance for the construction of the province’s propaganda, ideology and cultural contingent.

党的宣传思想文化工作的特殊重要性，决定了宣传思想文化战线使命艰巨、责任重大，必须有一支高素质的干部人才队伍。习近平总书记在浙江工作期间，贯彻落实党中央关于着力建设高素质宣传思想工作队伍的指示要求，明确将“政治强、业务精、纪律严、作风正”的基本要求贯彻到浙江宣传思想战线各领域。在政治方面，他提出“要始终坚持讲政治，切实增强政治意识、大局意识和责任意识，增强政治鉴别力和政治敏锐性，增强识别、抵制各种错误思想倾向的能力，在任何复杂多变的形势面前，时刻保持清醒的头脑，始终自觉地在思想上、政治上与党中央保持一致”；在业务方面，提出宣传思想战线的同志“要加强理论学习、业务学习和其他方面新知识的学习”“不断提高自己的思想理论水平和实际工作能力”，要重视调查研究，深入实际、深入基层、深入群众，了解真实情况，掌握第一手材料，增强宣传思想工作的针对性、操作性和实效性；在纪律方面，提出“要进一步加强我省宣传思想战线的党风廉政建设，坚持教育、管理和监督相结合”“引导广大干部自觉做到廉洁自律，淡泊名利，甘于奉献，努力塑造宣传思想工作干部的良好形象”；在作风方面，提出“要切实抓好宣传思想队伍作风建设，在宣传系统大力倡导真抓实干的工作作风，发扬理论联系实际的马克思主义学风，重实际、说实话、务实事、求实效”。这一系列重要论述，为广大宣传思想文化工作者成长成才指明了努力方向。围绕加强各领域宣传思想文化队伍建设，习近平同志先后召开了一系列重要会议，发表了一系列重要讲话。他指出，“繁荣新闻、文艺事业，促进我们社会主义先进文化建设，就必须拥有一支政治强、业务精、纪律严、作风正的高素质的新闻、文艺人才大军”；指出“必须不断强化自身建设，努力培养和造就一支政治强、业务精、纪律严、作风正的宣传思想干部队伍”；强调高校要“按照政治强、业务精、纪律严、作风正的要求，切实加强队伍建设，为大学生思想政治教育提供坚强的组织保证”。这一系列重要论述把宣传思想文化队伍建设的总目标总要求贯彻到理论、新闻、文艺等各领域，为全省宣传思想文化队伍建设提供了重要遵循。

IV. Clearly Propose “Grasp the Construction of Leading Bodies at All Levels on the Propaganda, Ideology and Cultural Front,” “Fill Leading Bodies at All Levels with Outstanding Young Cadres Who Are Familiar with Ideological Work and Have Both Integrity and Ability,” to Provide a Strong Organizational Guarantee for Propaganda, Ideology and Cultural Work under the New Situation

四、鲜明提出“抓好宣传思想战线各级领导班子建设”，“把熟悉意识形态工作、德才兼备的优秀年轻干部充实到各级领导班子”，为新形势下宣传思想文化工作提供强有力的组织保证

Strong leading bodies and high-quality talent contingents are an important prerequisite for ensuring that leadership power is firmly held in the hands of those loyal to the Party and the people, and for ensuring that propaganda, ideology and cultural work advances along the correct direction. During his work in Zhejiang, General Secretary Xi Jinping effectively strengthened the selection, appointment and management of cadres in the propaganda, ideology and cultural field, and took the selection and proper staffing of leading bodies at all levels as the key to the construction of the propaganda, ideology and cultural contingent. He pointed out: “We must strengthen the construction of the leading bodies of news units, and select and promote cadres who are politically reliable, capable in work, and have a strong work style into the leading bodies of news units.” He emphasized: “Leaders at all levels and the vast number of Party members and cadres in the journalism and literary and art circles must take the lead in adhering to the fine style of study that integrates theory with practice, take the lead in studying, taking the lead in publicizing, taking the lead in practicing, continuously deepen the understanding of the importance of building advanced culture, study and grasp the laws of doing journalism and literary and artistic work well under the new situation, and continuously improve the level of leading and managing journalism and literary and artistic work under market economy conditions.” He pointed out: “We must strengthen the construction of leading bodies in philosophy and social science management and research institutions, strengthen leadership over the Federation of Social Science Circles, and assign comrades loyal to Marxism and familiar with philosophy and social sciences to leadership positions.” These important expositions put forward clear requirements targeted at the construction of leading bodies in various systems on the propaganda, ideology and cultural front. In addition, he also required that members of leading bodies at all levels effectively play their roles: “We must exercise strict control in all aspects such as politics, policy, orientation, hot issues, public opinion supervision, propaganda style, media image, management and technology, effectively assume leadership responsibility, command from the front at critical junctures, personally review important manuscripts, personally check important positions, and truly fulfill the responsibility of guarding one’s post.” Centering on the requirements of the 16th National Congress of the CPC [4]4 The 16th National Congress of the CPC was held in November 2002. It set the goal of building a moderately prosperous society in all respects and emphasized strengthening and improving Party building, including cadre team building. to “improve quality, optimize structure, improve work style and enhance unity,” Comrade Xi Jinping pointed out: “We must grasp the construction of leading bodies at all levels in the propaganda system, and fill leading bodies at all levels with outstanding young cadres who are loyal to the Party’s cause, possess Marxist theoretical cultivation, and have a strong sense of enterprise and responsibility, to provide a strong organizational guarantee for propaganda and ideological work in the new period, so that propaganda and ideological work will see a continuous stream of new talents and the cause will flourish.” He also required that Party committees at all levels should care for comrades on the propaganda, ideology and cultural front politically and in their daily lives, create necessary working conditions and environment for them, and allow them to boldly and freely carry out their work. Starting from 2003, Zhejiang successively issued implementation opinions on large-scale cadre education and training work, strengthened the training of Party members and cadres, including those in the ideological field, took the lead nationwide in carrying out pilot work on comprehensive assessment and evaluation of leading bodies and leading cadres, paid attention to playing the role of the cadre assessment baton, and guided cadres in the propaganda, ideology and cultural field to resolutely fulfill the responsibility of guarding their posts and doing their utmost, and firmly hold the ideological positions.

坚强的领导班子、高素质的人才队伍，是确保领导权牢牢掌握在忠于党和人民的人手里、确保宣传思想文化工作沿着正确方向发展的重要前提。习近平总书记在浙江工作期间，切实加强对宣传思想文化领域干部的选拔、任用和管理，把选好配强各级领导班子作为宣传思想文化队伍建设的关键。他指出“要加强新闻单位的领导班子建设，把政治上靠得住、工作上有本事、作风上过得硬的干部选拔进新闻单位领导班子”，强调“新闻、文艺界的各级领导和广大党员干部要带头坚持理论联系实际的优良学风，带头学习、带头宣讲、带头实践，不断加深对建设先进文化重要性的认识，研究和把握新形势下做好新闻、文艺工作的规律，不断提高市场经济条件下领导和驾驭新闻、文艺工作的水平”。他指出“要加强哲学社会科学管理、研究机构的领导班子建设，加强对社会科学界联合会的领导，把忠于马克思主义和熟悉哲学社会科学的同志配备到领导岗位上来”。这些重要论述对宣传思想文化战线各系统领导班子建设有针对性地提出明确要求。此外，他还要求各级领导班子成员切实发挥作用，“要在政治、政策、导向、热点问题、舆论监督、宣传格调、媒体形象、管理和技术等各方面把好关，切实负起领导责任，重要关头靠前指挥，重要稿件亲自审定，重要岗位亲自把关，真正做到守土有责”。围绕党的十六大提出的“提高素质、优化结构、改进作风和增强团结”的要求，习近平同志指出“要抓好宣传系统各级领导班子建设，把忠于党的事业、具有马克思主义理论修养和具有强烈事业心、责任感的优秀年轻干部充实到各级领导班子，为新时期宣传思想工作提供强有力的组织保证，使宣传思想工作新秀辈出、事业兴旺”。他还要求各级党委要在政治上关心、生活上关爱宣传思想战线的同志，为他们创造必要的工作条件和环境，让他们大胆放手地开展工作。从2003年起，浙江连续下发关于大规模开展干部教育培训工作的实施意见，加强对包括意识形态领域在内的党员干部的培训，在全国率先开展了领导班子和领导干部综合考核评价试点工作，注重发挥干部考核指挥棒作用，引领宣传思想文化领域干部坚决做到守土有责、守土尽责，牢牢守住意识形态阵地。

V. Clearly Propose “Cultivate Top-Notch Talents in the ‘Five Batches’ of Theory, Journalism, Literature and Art, Publishing, Cultural Enterprise Management, and Cultural Science and Technology,” to Build a Powerful Cultural “Zhejiang Army”

五、鲜明提出“造就理论、新闻、文艺、出版、文化经营管理和文化科技‘五个一批’拔尖人才”，打造一支实力强大的文化“浙军”

Investment in talent cultivation yields the greatest returns, and waste of talent resources is the greatest waste. Com

人才培养的投入是收益最大的投入，人才资源的浪费是最大的浪费。习近平同志提出人才是最宝贵、最重要的战略资源，他在对接落实全国文化名家暨“四个一批”人才工程基础上，将文化经营管理和文化科技人才纳入其中，创造性实施浙江“五个一批”人才工程，在工作推进中突出“统筹规划、分类指导”。在哲学社会科学队伍方面，他提出“努力造就一批用马克思主义武装起来的国内外知名、全省闻名的专家学者，造就一批立足浙江、面向世界、理论功底扎实、勇于开拓创新的学科带头人，造就一批年富力强、政治和业务素质好、锐意进取的青年理论骨干”。在新闻队伍方面，把新闻队伍建设放在突出位置，提出培养造就“一批受群众喜爱的名记者、名编辑、名主持人”，“坚定地当好党和人民的喉舌，坚定地当好人类灵魂的工程师，坚定地当好先进文化的代表者、创造者和传播者”。在出版队伍方面，提出“要在确保正确出版导向的前提下，转换经营机制，调整产业结构，优化资源配置，加强内部管理，建立现代出版、制作、营销体系，做大做强出版业”，努力培养造就一批精通业务知识的出版专家。在文化经营管理队伍方面，提出大力发展文化事业和文化产业，培养造就一批“既懂文化发展规律，又懂市场运作规律的文化经营管理专家”。习近平同志亲自主持了浙江省委十一届八次全会，作出了大力实施文化建设“八项工程”的战略部署，其中的文化人才工程就提出，“在文化领域重点造就一批在国内外具有重要影响的文化名人和文化大师，培养理论、新闻、出版、文艺和文化经营管理等‘五个一批’人才。用10年时间，选拔和培养300名左右具有较大影响的‘五个一批’优秀人才”，形成宣传思想文化战线各领域各方面人才齐头并进、蓬勃发展的生动局面。

6. Clearly Put Forward "Forming a Vibrant Mechanism for Selecting and Appointing Personnel So That Outstanding Talent Can Stand Out," and Create a Sound Ecosystem Where Talent Emerges in Abundance, Each Person Gives Full Play to Their Abilities, and Every Talent Is Put to Good Use

六、鲜明提出“形成充满活力的选人用人机制，使优秀人才脱颖而出”，营造人才辈出、人尽其才、才尽其用的良好生态

Creating an environment that recognizes, cherishes, respects, and utilizes talent is the social condition for doing a good job in talent work. During his work in Zhejiang Province, General Secretary Xi Jinping, focusing on further leveraging Zhejiang's cultural advantages, actively promoted the strategy of revitalizing the province through science and education and strengthening the province through talent. He closely centered on the various links of cultivating, selecting, and appointing cultural talent, and earnestly studied and formulated the talent system and mechanism for the propaganda and ideological front. Comrade Xi Jinping proposed: "We must deepen the reform of the cadre and personnel system, form a vibrant mechanism for selecting and appointing personnel so that outstanding talent can stand out, and for those with development potential, we must break conventional patterns and boldly select them. We must implement multi-level, multi-channel, and multi-category talent cultivation plans, focus on cultivating a group of composite talents who are familiar with ideological work, understand business, and are good at management, forming a favorable situation on the propaganda and ideological front where talent emerges in abundance and each person gives full play to their abilities." He proposed establishing and improving the talent cultivation mechanism, formulating and implementing cultural talent cultivation plans, planning and constructing higher education park zones, vigorously developing higher education, innovating talent cultivation methods, and continuously broadening talent cultivation channels; he proposed establishing and improving the talent selection mechanism, standardizing talent selection work, perfecting talent evaluation standards, establishing a talent evaluation indicator system focused on performance and composed of elements such as moral character, knowledge, and ability, to promote outstanding talent to stand out; he proposed establishing and improving the talent utilization mechanism, fostering the concept of "not seeking ownership, but seeking utilization," promoting the rational flow of talent, breaking the unit-based, department-based, and region-based ownership of talent, and realizing the socialization of talent resources; he proposed establishing and improving the talent management mechanism, transforming the concept of "managing people" into a service concept, strengthening the overall management of talent resources, overcoming the drawbacks of overstepping, misplacement, and absence in talent resource management, and perfecting the professional technical post evaluation and appointment system and the distribution incentive mechanism. Under the leadership and promotion of Comrade Xi Jinping, Zhejiang Province issued a series of

营造识才爱才敬才用才的环境，是做好人才工作的社会条件。习近平总书记在浙江工作期间，着眼于进一步发挥浙江的人文优势，积极推进科教兴省、人才强省，紧紧围绕抓好文化人才的培养选拔各环节，认真研究制定宣传思想战线人才制度机制。习近平同志提出：“要深化干部人事制度改革，形成充满活力的选人用人机制，使优秀人才脱颖而出，对有发展潜力的要不拘一格、大胆选拔。要实行多层次、多渠道、多门类的人才培养计划，着力培养一批熟悉意识形态工作、懂经营、善管理的复合型人才，形成宣传思想战线人才辈出、人尽其才的良好局面。”他提出建立和完善人才培养机制，制定和实施文化人才培养计划，规划和建设高教园区，大力发展高等教育，创新人才培养方式，不断拓宽人才培养渠道；提出建立和完善人才选拔机制，规范人才选拔工作，完善人才评价标准，建立以业绩为重点，由品德、知识、能力等要素构成的各类人才评价指标体系，推动优秀人才脱颖而出；提出建立和完善人才使用机制，树立“不求所有，但求所用”观念，促进人才合理流动，打破人才单位所有、部门所有、地区所有，实现人才资源的社会化；提出建立和完善人才管理机制，要变“管人”观念为服务观念，加强对人才资源的统筹管理，克服人才资源管理中越位、错位、缺位等弊端，完善专业技术职务评聘制度和分配激励机制。在习近平同志的领导和推动下，浙江出台了《特级专家管理办法（试行）》《关于促进人才柔性流动的实施办法》《关于进一步加强高层次专业技术人才队伍建设的若干意见》等一系列突破性政策，涵盖了文化领域的人才引育，积极营造有利于人才脱颖而出的舆论、人文、政府服务、政策、法制、人居“六个环境”，努力把浙江建设成为文化人才的辈出之地、汇聚之地。

During his work in Zhejiang Province, General Secretary Xi Jinping put forward a series of important expositions on the building of propaganda, ideological and cultural work forces at the provincial level, profoundly answering a range of theoretical and practical questions such as what kind of cultural talents to cultivate and how to cultivate them. These systematic reflections on the building of propaganda, ideological and cultural work forces have been continuously inherited, developed, enriched and elevated in practice, deepening the understanding of the laws governing the development of propaganda, ideological and cultural talent work. They profoundly enlighten us: upholding the Party’s cultural leadership [5]5 “Cultural leadership” (文化领导权) is a concept derived from the work of Italian Marxist Antonio Gramsci (hegemony) and adapted in Chinese Marxist discourse to refer to the Party’s leading role in the cultural and ideological sphere. hinges on managing and making good use of the work force; it is necessary to strengthen the Party’s political guidance over the propaganda, ideological and cultural work force, so that propaganda, ideological and cultural workers always maintain a high degree of alignment with the Party Central Committee in political stance, political direction, political principles, and political path. Whether the effect of propaganda, ideological and cultural work is good or not depends on whether the work capability of the cultural talent force is strong; the building of the propaganda, ideological and cultural work force must be planned and advanced within the broader context and overall situation. Only through classified guidance and targeted policy implementation can a precise match between talent resources and development paths be achieved; it is necessary to adapt to the epochal characteristics and laws of propaganda, ideological and cultural work, paying attention not only to talents in cultural content production and creation but also giving full play to the important role of cultural management and operation talents, and incorporating not only cultural talents within the system but also private and folk cultural talents into the systematic project of cultural talents, so as to form an overall advantage in cultural talents. It is necessary to respect the laws of talent growth, improve the talent system and mechanisms that conform to the characteristics of the cultural field, and attract and cultivate high-level cultural talents with the highest-quality cultural talent ecosystem. It is necessary to adhere to a people-centered approach in promoting the building of the propaganda, ideological and cultural work force, continuously improving the quality of the work force while meeting the spiritual and cultural needs of the people.

习近平总书记在浙江工作期间，在省域层面提出了一系列关于宣传思想文化队伍建设的重要论述，深刻回答了培养什么样的文化人才、怎样培养文化人才等一系列理论和现实问题。这些关于宣传思想文化队伍建设的系统性思考，在实践中不断传承发展、丰富跃升，深化了对宣传思想文化人才事业发展的规律性认识，深刻启示我们：坚持党的文化领导权，关键是要管好、用好工作队伍，要加强党对宣传思想文化队伍的政治引领，使宣传思想文化工作者始终在政治立场、政治方向、政治原则、政治道路上同党中央保持高度一致；宣传思想文化工作效果好不好，关键在于文化人才队伍工作能力强不强，要把宣传思想文化队伍建设放到大势大局中去谋划推进；分类指导、精准施策才能实现人才资源与发展路径精准匹配，要适应宣传思想文化工作的时代特征和规律，既要重视文化内容生产创作的人才也要发挥文化经营管理人才的重要作用，既要重视体制内的文化人才也要把民营、民间文化人才纳入文化人才系统工程，形成文化人才整体优势；必须尊重人才成长规律，完善符合文化领域特点的人才制度机制，以最优质的文化人才生态引育高水平文化人才；坚持以人民为中心推动宣传思想文化队伍建设，在满足群众精神文化需求的同时不断提高队伍素养。

(Authors: Zhejiang Provincial Research Center for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era; written by Lan Hanlin and Zhong Shuai)

（作者：浙江省习近平新时代中国特色社会主义思想研究中心，执笔：蓝汉林、仲帅）

Online editor: Tongxin

网络编辑：同心