Restructuring the International Communication Landscape to Enhance the Dissemination and Influence of Chinese Civilization

Since the 18th National Congress of the CPC, General Secretary Xi Jinping has coordinated the overall strategy of the great rejuvenation of the Chinese nation with changes unseen in a century, vigorously promoted the restructuring of the international communication landscape, and put forward a series of new ideas, viewpoints, and conclusions on strengthening China's international communication capacity building. As an important component of Xi Jinping's cultural thought, General Secretary Xi Jinping's important discourses on international communication work scientifically answer a series of major theoretical and practical questions in this field, providing fundamental guidance for China's international communication work in the New Era. Volumes I and II of the *Selected Works of Xi Jinping on Culture* include a series of important discourses by General Secretary Xi Jinping on international communication work. We must comprehensively, systematically, and deeply study and understand General Secretary Xi Jinping's series of important discourses, advance the building of international communication capacity, enhance the effectiveness of international communication, better publicize China's propositions, spread Chinese culture, and present China's image, so as to enhance the dissemination and influence of Chinese civilization and create a more favorable external public opinion environment for building a strong country and achieving national rejuvenation.

党的十八大以来，习近平总书记统筹中华民族伟大复兴战略全局和世界百年未有之大变局，大力推动国际传播格局重构，就加强我国国际传播能力建设提出一系列新思想新观点新论断。作为习近平文化思想的重要组成部分，习近平总书记关于国际传播工作的重要论述科学回答了国际传播工作中的一系列重大理论和实践问题，为做好新时代我国国际传播工作提供了根本遵循。《习近平文化文选》第一卷、第二卷收录了习近平总书记关于国际传播工作的一系列重要论述。我们要全面系统深入学习领会习近平总书记系列重要论述，推进国际传播能力建设，增强国际传播效能，更好宣介中国主张、传播中华文化、展示中国形象，提升中华文明传播力影响力，为强国建设、民族复兴营造更为有利的外部舆论环境。

Scientifically Planning the Building of China's International Communication Capacity in the New Era

科学擘画新时代我国国际传播能力建设

Since the 18th National Congress of the CPC, General Secretary Xi Jinping, based on the great practice of socialism with Chinese characteristics in the New Era, has profoundly grasped the historic changes in the relationship between China and the world, and has made systematic arrangements from a strategic and overall height regarding the fundamental direction, missions and tasks, key areas, and practical paths of China's international communication, forming a scientific and complete theoretical system.

党的十八大以来，习近平总书记立足新时代中国特色社会主义伟大实践，深刻把握中国与世界关系的历史性变化，从战略和全局高度对我国国际传播的根本方向、使命任务、重点领域和实践路径作出系统部署，形成了科学完备的理论体系。

Establishing the value foundation of China's international communication in the New Era. The article "Do a Better Job of Propaganda and Ideological Work" in Volume I of the *Selected Works of Xi Jinping on Culture* includes the main points of General Secretary Xi Jinping's speech at the National Conference on Propaganda and Ideological Work on August 19, 2013. General Secretary Xi Jinping pointed out: "To publicize and explain Chinese characteristics, we must make clear that because each country and nation has different historical traditions, cultural accumulations, and basic national conditions, its development path must necessarily have its own characteristics; make clear that Chinese culture embodies the deepest spiritual pursuit of the Chinese nation and is the rich nourishment for its continuous growth and development; make clear that fine traditional Chinese culture is the outstanding advantage of the Chinese nation and our deepest cultural soft power; make clear that socialism with Chinese characteristics is rooted in the fertile soil of Chinese culture, reflects the will of the Chinese people, and meets the requirements of China's and the times' development and progress, with profound historical origins and broad practical foundations." The article "Enhance National Cultural Soft Power and Display the Unique Charm of Chinese Culture" in Volume I of the *Selected Works of Xi Jinping on Culture* is the main part of General Secretary Xi Jinping's speech when he presided over the 12th collective study session of the Political Bureau of the 18th CPC Central Committee on December 30, 2013. General Secretary Xi Jinping pointed out: "We must strengthen the refinement and interpretation, expand external communication platforms and carriers, and run contemporary Chinese values through all aspects of international exchange and communication." General Secretary Xi Jinping specifically put forward requirements for striving to improve international discourse power: "We must carefully construct an external discourse system, give full play to the role of new media, enhance the creativity, appeal, and credibility of external discourse, tell China's stories well, spread China's voice well, and explain Chinese characteristics well." These important discourses fully reflect the basic requirements of China's international communication to support external expression with cultural confidence, deepen international understanding through value interpretation, and shape the national image with civilizational heritage, laying a solid foundation for subsequent theoretical deepening and practical advancement.

奠定新时代我国国际传播的价值基点。《习近平文化文选》第一卷《把宣传思想工作做得更好》一文收录了习近平总书记2013年8月19日在全国宣传思想工作会议上讲话的要点。习近平总书记指出：“宣传阐释中国特色，要讲清楚每个国家和民族的历史传统、文化积淀、基本国情不同，其发展道路必然有着自己的特色；讲清楚中华文化积淀着中华民族最深沉的精神追求，是中华民族生生不息、发展壮大的丰厚滋养；讲清楚中华优秀传统文化是中华民族的突出优势，是我们最深厚的文化软实力；讲清楚中国特色社会主义植根于中华文化沃土、反映中国人民意愿、适应中国和时代发展进步要求，有着深厚历史渊源和广泛现实基础。”《习近平文化文选》第一卷《提高国家文化软实力，展示中华文化独特魅力》一文，是2013年12月30日习近平总书记主持十八届中央政治局第十二次集体学习时讲话的主要部分。习近平总书记指出：“要加强提炼和阐释，拓展对外传播平台和载体，把当代中国价值观念贯穿于国际交流和传播方方面面。”习近平总书记专门对努力提高国际话语权提出要求：“要精心构建对外话语体系，发挥好新兴媒体作用，增强对外话语的创造力、感召力、公信力，讲好中国故事，传播好中国声音，阐释好中国特色。”这些重要论述，充分体现了我国国际传播以文化自信支撑对外表达、以价值阐释深化国际理解、以文明底蕴塑造国家形象的基本要求，为后续理论深化与实践推进奠定了坚实基础。

Clarifying the responsibilities and missions of international communication work in the New Era. Doing well the Party's news and public opinion work and creating a favorable public opinion environment are major matters of governance and national stability. As the practice of socialism with Chinese characteristics continues to advance, doing well the news and public opinion work requires both consolidating and strengthening the mainstream ideological public opinion and better connecting China with the rest of the world and communicating with the world, enhancing external communication power, guidance, influence, and credibility in serving the overall work of the Party and the state. Volume I of the *Selected Works of Xi Jinping on Culture* includes General Secretary Xi Jinping's speech at the Symposium on the Party's News and Public Opinion Work on February 19, 2016. In his speech, General Secretary Xi Jinping clarified the responsibilities and missions of the Party's news and public opinion work: "hold high the banner, guide the direction, center on the overall situation, serve the overall situation, unite the people, boost morale, cultivate virtue, gather strength, clarify fallacies, distinguish right from wrong, connect China with the rest of the world, and communicate with the world," among which "connect China with the rest of the world and communicate with the world" directly concerns international communication. General Secretary Xi Jinping emphasized that "we must make great efforts to strengthen international communication capacity building, accelerate the enhancement of the international influence of Chinese discourse, so that the whole world can hear and clearly understand China's voice," and put forward important requirements such as "storytelling is the best way of international communication," "strengthening the construction of an external discourse system," and "striving to build flagship external propaganda media with strong international influence." From this, we can clearly feel that international communication has gradually been concretized from foundational thinking into strategic deployment and practical paths, promoting its extension from value interpretation to capacity building, organizational structuring, and position expansion.

明确新时代国际传播工作的职责使命。做好党的新闻舆论工作，营造良好舆论环境，是治国理政、定国安邦的大事。随着中国特色社会主义实践不断推进，做好新闻舆论工作，既要巩固壮大主流思想舆论，也要更好联接中外、沟通世界，在服务党和国家工作大局中提升对外传播力、引导力、影响力、公信力。《习近平文化文选》第一卷收录了2016年2月19日习近平总书记在党的新闻舆论工作座谈会上的讲话。习近平总书记在讲话中明确了党的新闻舆论工作“高举旗帜、引领导向，围绕中心、服务大局，团结人民、鼓舞士气，成风化人、凝心聚力，澄清谬误、明辨是非，联接中外、沟通世界”的职责和使命，其中“联接中外、沟通世界”直接关涉国际传播。习近平总书记强调“要下大气力加强国际传播能力建设，加快提升中国话语的国际影响力，让全世界都能听到并听清中国声音”，提出“讲故事，是国际传播的最佳方式”“加强对外话语体系建设”“着力打造具有较强国际影响的外宣旗舰媒体”等重要要求。从中我们可以清晰感受到，国际传播从基础性思想逐步具体化为战略部署与实践路径，推动其由价值阐释向能力建设、组织建制和阵地延展。

Innovating and expanding the international communication landscape under the new situation. Since the 18th National Congress of the CPC, our Party has continuously deepened its understanding of the laws of propaganda and ideological work, and such work has made significant progress. At the same time, the arrival of the all-media era has profoundly changed the operational mechanisms of the international public opinion arena. Facing the new situation, the Party Central Committee with Comrade Xi Jinping at its core has put forward new requirements for international communication. At the National Conference on Propaganda and Ideological Work held from August 21 to 22, 2018, General Secretary Xi Jinping delivered an important speech, clarifying the missions and tasks of propaganda and ideological work under the new situation: "hold high the banner, gather the people's hearts, cultivate new generations, prosper culture, and present the image," among which "present the image means advancing international communication capacity building, telling China's stories well, spreading China's voice well, and presenting a true, multi-dimensional, and comprehensive China to the world, enhancing national cultural soft power and the influence of Chinese culture." The article "Accelerate the Integration and Development of Media" in Volume II of the *Selected Works of Xi Jinping on Culture* includes part of General Secretary Xi Jinping's speech when he presided over the 12th collective study session of the Political Bureau of the 19th CPC Central Committee on January 25, 2019. General Secretary Xi Jinping pointed out: "We must grasp the trends of mobilization, socialization, and visualization in the field of international communication, make efforts in constructing an external communication discourse system, and make efforts in being readily acceptable and easily understandable, so that more foreign audiences can understand, accept, and comprehend, continuously improving the effectiveness of external communication." These important discourses connect content construction with media transformation, promoting the systematic and theoretical leap of the Party's innovative theories on international communication.

创新拓展新形势下国际传播格局。党的十八大以来，我们党不断深化对宣传思想工作的规律性认识，宣传思想工作取得明显进展。与此同时，全媒体时代的到来深刻改变着国际舆论场的运行机制。面对新形势，以习近平同志为核心的党中央对国际传播提出了新的要求。在2018年8月21日至22日召开的全国宣传思想工作会议上，习近平总书记发表重要讲话，明确了新形势下宣传思想工作“举旗帜、聚民心、育新人、兴文化、展形象”的使命任务，其中，“展形象，就是要推进国际传播能力建设，讲好中国故事、传播好中国声音，向世界展现真实、立体、全面的中国，提高国家文化软实力和中华文化影响力”。《习近平文化文选》第二卷《加快推动媒体融合发展》一文，收录了2019年1月25日习近平总书记主持十九届中央政治局第十二次集体学习时讲话的一部分。习近平总书记指出：“要把握国际传播领域移动化、社交化、可视化的趋势，在构建对外传播话语体系上下功夫，在乐于接受和易于理解上下功夫，让更多国外受众听得懂、听得进、听得明白，不断提升对外传播效果。”这些重要论述，贯通内容建设与媒介变革，推动党的国际传播创新理论实现体系化学理化跃升。

Elevating international communication capacity building to a new strategic height. On May 31, 2021, the Political Bureau of the 19th CPC Central Committee conducted its 30th collective study session on strengthening China's international communication capacity building. The article "Strengthen International Communication Capacity Building and Present a True, Multi-Dimensional, and Comprehensive China" in Volume II of the *Selected Works of Xi Jinping on Culture* includes the main points of General Secretary Xi Jinping's speech. General Secretary Xi Jinping pointed out that "telling China's stories well, spreading China's voice well, and presenting a true, multi-dimensional, and comprehensive China are important tasks for strengthening China's international communication capacity building," emphasized that "we must deeply understand the importance and necessity of strengthening and improving international communication work under the new situation, make great efforts to strengthen international communication capacity building, and form international discourse power commensurate with China's comprehensive national strength and international status," and required "building a strategic communication system with distinct Chinese characteristics, focusing on enhancing the influence of international communication, the appeal of Chinese culture, the affinity of China's image, the persuasiveness of Chinese discourse, and the guiding power of international public opinion." This elevates international communication from a specialized task in a specific field to a comprehensive strategic agenda of the Party and the state with top-level design, research planning, and institutional support, and makes detailed arrangements around discourse and narrative, institutional mechanisms, effectiveness evaluation, and organizational guarantees.

将国际传播能力建设提升到新的战略高度。2021年5月31日，十九届中央政治局就加强我国国际传播能力建设进行第三十次集体学习，《习近平文化文选》第二卷《加强国际传播能力建设，展示真实、立体、全面的中国》一文收录习近平总书记讲话的要点。习近平总书记指出，“讲好中国故事，传播好中国声音，展示真实、立体、全面的中国，是加强我国国际传播能力建设的重要任务”，强调“要深刻认识新形势下加强和改进国际传播工作的重要性和必要性，下大气力加强国际传播能力建设，形成同我国综合国力和国际地位相匹配的国际话语权”，并要求“构建具有鲜明中国特色的战略传播体系，着力提高国际传播影响力、中华文化感召力、中国形象亲和力、中国话语说服力、国际舆论引导力”。这将国际传播从特定领域的专项工作，上升为具有顶层设计、研究布局和体系支撑的党和国家全局性战略议程，并围绕话语和叙事、体制机制、效能评估、组织保障等方面作出了详细部署。

Expanding the broad and profound civilizational vision of international communication. Promoting the building of a community with a shared future for mankind is one of the essential requirements of Chinese-path modernization. Achieving this goal cannot be separated from upholding the stance of Chinese culture and consolidating the subjective foundation of external expression amid the global clash of cultures. The article "Deepening the Study of Chinese Civilization History, Enhancing Historical Consciousness and Strengthening Cultural Confidence," included in Volume II of *Selected Works of Xi Jinping on Culture*, collects the speech delivered by General Secretary Xi Jinping on May 27, 2022, when he presided over the 39th group study session of the Political Bureau of the 19th Central Committee. General Secretary Xi Jinping pointed out: "Fine traditional Chinese culture is the crystallization and essence of the wisdom of Chinese civilization, the root and soul of the Chinese nation, and the foundation on which we stand firm amid the global clash of cultures" and "We must base ourselves on the land of China, tell the stories of Chinese civilization well, and present to the world a credible, lovable, and respectable image of China." The article "Accelerating the Building of a Strong Cultural Nation," included in Volume II of *Selected Works of Xi Jinping on Culture*, collects the speech delivered by General Secretary Xi Jinping on October 28, 2024, when he presided over the 17th group study session of the Political Bureau of the 20th Central Committee. The content of this group study session was building a strong cultural nation. Enhancing national cultural soft power and the influence of Chinese culture is an important part of building a strong cultural nation. Facing the accelerated evolution of changes unseen in a century and the increasingly fierce competition in national cultural influence, General Secretary Xi Jinping pointed out: "As a responsible major country, we must more proactively communicate China's propositions, spread Chinese culture, and present China's image," and put forward the major proposition of "advancing the restructuring of the international communication landscape, innovating online external publicity, and building a multi-channel, multi-dimensional external communication framework." These important expositions connect cultural subjectivity with the outstanding characteristics of Chinese civilization such as inclusiveness and peacefulness, link international communication with the responsibility of a major country, and endow China's international communication with deeper civilizational meaning and a stronger sense of mission.

拓展国际传播宏阔深邃的文明视野。推动构建人类命运共同体是中国式现代化的本质要求之一。实现这一目标，离不开坚守中华文化立场，在世界文化激荡中夯实对外表达的主体根基。《习近平文化文选》第二卷《把中国文明历史研究引向深入，增强历史自觉坚定文化自信》一文收录了2022年5月27日习近平总书记在主持十九届中央政治局第三十九次集体学习时的讲话。习近平总书记指出：“中华优秀传统文化是中华文明的智慧结晶和精华所在，是中华民族的根和魂，是我们在世界文化激荡中站稳脚跟的根基”“我们要立足中国大地，讲好中华文明故事，向世界展现可信、可爱、可敬的中国形象”。《习近平文化文选》第二卷《加快建设文化强国》一文收录了2024年10月28日习近平总书记主持二十届中央政治局第十七次集体学习时的讲话。这次集体学习的内容是建设文化强国。提升国家文化软实力和中华文化影响力是建设文化强国的重要内容。面对世界百年变局加速演进，国家文化影响力竞争日趋激烈的形势，习近平总书记指出，“作为负责任大国，我们必须更加主动地宣介中国主张、传播中华文化、展示中国形象”，并提出“推进国际传播格局重构，创新开展网络外宣，构建多渠道、立体式对外传播格局”的重大命题。这些重要论述将文化主体性与中华文明的包容性、和平性等突出特性贯通起来，将国际传播同负责任大国联系起来，为我国国际传播赋予更深刻的文明意涵和更强烈的使命担当。

Leading China's international communication in the New Era to achieve historic accomplishments and undergo historic changes

引领新时代我国国际传播取得历史性成就、发生历史性变革

Under the guidance of Xi Jinping Thought on Culture and General Secretary Xi Jinping's important expositions on international communication work, since the 18th National Congress of the CPC, China's international communication has adhered to serving the overall national interest, responding to the changes of the times, and following the laws of communication. It has preliminarily built a multi-actor, multi-dimensional external communication framework. The influence of international communication, the appeal of Chinese culture, the affinity of China's image, the persuasiveness of Chinese discourse, and the capacity to guide international public opinion have all been significantly enhanced, pooling strong momentum of public opinion for connecting China with the world.

在习近平文化思想和习近平总书记关于国际传播工作的重要论述指导下，党的十八大以来，我国国际传播坚持服务国家大局、回应时代变局、顺应传播规律，初步构建起多主体、立体式对外传播格局，国际传播影响力、中华文化感召力、中国形象亲和力、中国话语说服力、国际舆论引导力显著增强，为联通中国与世界汇聚了强大的舆论动能。

International discourse power has been further strengthened. In the New Era, China's international communication has more consciously connected the practical achievements of the Chinese path, the governance effectiveness of the Chinese system, the intellectual power of Chinese theory, and the civilizational depth of Chinese culture. Centering on the stories of the CPC's governance and political administration, the Chinese people's struggle to realize their dreams, and China's adherence to peaceful development and win-win cooperation, it has promoted the international community to move from understanding the phenomena of China's development to deeply comprehending China's institutional logic, historical logic, and civilizational logic. Chinese-path modernization has become the core narrative for understanding contemporary China. Major practical achievements such as whole-process people's democracy, comprehensive rural revitalization, high-quality development, new quality productive forces, and green transformation have been intensively injected into the international public opinion arena, presenting in a panoramic manner, from the perspectives of economy, politics, culture, society, and ecological civilization, a development picture different from Western modernization. By broadly building consensus through a community with a shared future for mankind and the four major global initiatives, and through forms such as head-of-state diplomacy, home-ground diplomacy, and multilateral mechanisms, China has continuously enhanced its visibility in global governance and effectively transformed China's propositions, wisdom, and solutions into international public goods.

国际话语权进一步增强。新时代我国国际传播更加自觉地把中国道路的实践成就、中国制度的治理效能、中国理论的思想力量、中国文化的文明底蕴贯通起来，围绕中国共产党治国理政、中国人民奋斗圆梦、中国坚持和平发展合作共赢的故事，推动国际社会从认识中国发展现象深入到理解中国的制度逻辑、历史逻辑和文明逻辑。中国式现代化成为读懂当代中国的核心叙事，全过程人民民主、乡村全面振兴、高质量发展、新质生产力、绿色转型等重大实践成就密集注入国际舆论场，从经济、政治、文化、社会、生态文明等多个视角全景式展现不同于西方现代化的发展图景。以人类命运共同体和四大全球倡议广泛凝聚共识，通过元首外交、主场外交和多边机制等形式，持续提升中国参与全球治理的可见度，有力将中国主张、中国智慧、中国方案转化为国际公共产品。

The effectiveness of international communication has been greatly improved. Over the past decade or more, the mechanisms for internal and external publicity have been straightened out, and international communication has been pushed to transform from single-point voice to systematic change. Mainstream media have fully advanced into the main battlefield of international public opinion, building a number of flagship media outlets and representative industrial clusters, reporting major global emergencies in a timely and objective manner, and actively expressing viewpoints and positions. International communication has expanded from professional external publicity to a network of diverse actors, with governments, cities, universities, enterprises, and the public participating collaboratively, telling China's stories well through the combined force of "multiple voices." The pace of technology empowerment has accelerated. New infrastructure such as the national integrated computing network, satellite internet, and information and communication networks has seen a leap in supporting capacity. Networks, computing power, and data are deeply embedded in the product chain, supply chain, and value chain of international communication, precisely enhancing communication effectiveness. Under China's exemplary leadership, the collective voice of the Global South has continued to grow, effectively promoting the formation of a more just and reasonable new international communication order.

国际传播效能极大提升。10余年来，理顺内宣外宣体制机制，推动国际传播从单点发声向系统性变革转变。主流媒体全面挺进国际舆论主战场，打造出一批旗舰媒体和代表性产业集群，及时客观报道全球重大突发事件，积极主动表达观点立场。国际传播从专业外宣向多元行动者网络拓展，政府、城市、高校、企业、公众协同参与，以“多声部”合力协同讲好中国故事。技术赋能步伐加快，全国一体化算力网、卫星互联网、信息通信网等新型基础设施支撑力跃升，网络、算力、数据深度嵌入国际传播的产品链、供应链、价值链，精准提升传播效度。在中国的示范引领下，全球南方集体声量不断壮大，有力推动形成更加公正合理的国际传播新秩序。

The appeal of Chinese culture has continued to rise. In recent years, "three-new economy" industries such as new industries, new business formats, and new business models have flourished. Online literature, online games, online audiovisual content, and trendy toy products have gone overseas in batches, highlighting the modern creative expression of Chinese culture and leading global consumption trends with Eastern aesthetic sensibilities. The construction of self-controllable platforms has greatly enhanced cross-border content distribution and user aggregation capabilities. Phenomena such as "cyber migration" on social media have opened new spaces for interaction among international audiences. "Travel to China," "shopping in China," "China studies," and "Chinese medicine" are heating up. "Flying to China on Friday after work" and "dragging suitcases to Yiwu for shopping" have become choices for more and more foreign young people, reflecting that Chinese culture and the Chinese way of life are gaining deeper attention and recognition from the international community. The practical achievements of Chinese-path modernization have become the greatest internal driving force of international communication.

中华文化感召力持续提升。近年来，新产业、新业态、新商业模式等“三新经济”蓬勃发展，网络文学、网络游戏、网络视听、潮玩产品批量出海，突出中华文化现代创意表达，以东方审美旨趣引领全球消费潮流。自主可控的平台建设大幅提升跨国内容分发和用户聚合能力，社交媒体上“赛博迁徙”等现象打开国际受众交往新空间，“中国游”“中国购”“中国学”“中国医”升温，“周五下班飞中国”“拖着行李箱去义乌采购”成为越来越多外国青年的选择，折射出中华文化和中国生活方式正获得国际社会更深层次的关注和认同，中国式现代化的发展实绩成为国际传播的最大内驱力量。

Studying, comprehending, and practicing General Secretary Xi Jinping's series of important expositions on international communication work, and striving to open up a new situation for China's international communication

学思践悟习近平总书记关于国际传播工作的系列重要论述，奋力开创我国国际传播新局面

At present, China's development is in a period where strategic opportunities and risk challenges coexist, with increasing uncertainties and unpredictable factors. The strategic significance of international communication has become more prominent. In Volume II of *Selected Works of Xi Jinping on Culture*, General Secretary Xi Jinping emphasized: "Enhance the dissemination and influence of Chinese civilization" and "Strengthen the capacity building of international communication, comprehensively improve the effectiveness of international communication, and form an international discourse power commensurate with China's comprehensive national strength and international status." To do international communication work well and open up a new situation for international communication, it is necessary to comprehensively and systematically grasp the series of important expositions of General Secretary Xi Jinping in Volumes I and II of *Selected Works of Xi Jinping on Culture*, deeply study and implement General Secretary Xi Jinping's important expositions on international communication work, firmly grasp the value orientation and responsibility mission of China's international communication in the New Era, transform scientific theory into strategic consciousness, institutional capacity, and practical initiative facing the future, and promote international communication to show greater achievements in enhancing the dissemination and influence of Chinese civilization and serving the process of Chinese-path modernization.

当前，我国发展处于战略机遇和风险挑战并存、不确定难预料因素增多的时期，国际传播的战略意义更加凸显。《习近平文化文选》第二卷中，习近平总书记强调：“增强中华文明传播力影响力”“加强国际传播能力建设，全面提升国际传播效能，形成同我国综合国力和国际地位相匹配的国际话语权”。做好国际传播工作、开创国际传播新局面，要全面系统把握《习近平文化文选》第一卷、第二卷中习近平总书记系列重要论述，深入学习贯彻习近平总书记关于国际传播工作的重要论述，牢牢把握新时代我国国际传播的价值定位和职责使命，把科学理论转化为面向未来的战略自觉、体系能力和实践主动，推动国际传播在提升中华文明传播力影响力、服务中国式现代化进程中展现更大作为。

Based on distinctive practice, accelerate the construction of a Chinese discourse and narrative system compatible with the development requirements of Chinese-path modernization. In Volume II of *Selected Works of Xi Jinping on Culture*, General Secretary Xi Jinping pointed out: "We must accelerate the construction of a Chinese discourse and narrative system, use Chinese theory to explain Chinese practice, use Chinese practice to elevate Chinese theory, create new concepts, categories, and expressions that integrate China and the world, and more fully and vividly present Chinese stories and the ideological and spiritual power behind them." Discourse and narrative are the basic units of international communication, determining the content system and expression mode of information transmission. It is necessary to take Chinese-path modernization as the main content line, promote the full connection between international communication and diverse social landscapes, elucidate the logic of the Chinese path from vivid development achievements, demonstrate the advantages of the Chinese system from rich governance practice, present the vitality of Chinese governance from the concrete life of the people, and highlight the pursuit of Chinese values from deep cultural inheritance. Attach great importance to the emerging field of regional and country studies, explore precise communication methods that suit different regions, different countries, and different audience groups, promote the globalization, regionalization, and segmentation of the expression of Chinese stories and Chinese voices, and achieve an iteration from unified coverage to "a thousand people, a thousand faces."

立足特色实践，加快构建与中国式现代化发展要求相适配的中国话语和中国叙事体系。《习近平文化文选》第二卷中，习近平总书记指出：“要加快构建中国话语和中国叙事体系，用中国理论阐释中国实践，用中国实践升华中国理论，打造融通中外的新概念、新范畴、新表述，更加充分、更加鲜明地展现中国故事及其背后的思想力量和精神力量。”话语和叙事是国际传播的基础单元，决定了信息传递的内容体系与表达方式。要以中国式现代化为内容主线，推动国际传播与多样社会图景充分衔接，从鲜活的发展成就中阐明中国道路的逻辑，从丰富的治理实践中论证中国制度的优势，从具体的人民生活中呈现中国之治的气象，从纵深的文化传承中彰显中国价值的追求。高度重视区域国别研究这一新兴领域，探索贴近不同区域、不同国家、不同受众群体的精准传播方式，推进中国故事和中国声音的全球化、区域化、分众化表达，实现从统一覆盖到“千人千面”的迭代。

To build a more effective international communication system and enhance the dissemination and influence of Chinese civilization. In Volume II of *Selected Works of Xi Jinping on Culture*, General Secretary Xi Jinping points out that we must "focus on strengthening the capacity for international communication and promoting exchanges and mutual learning among civilizations." At present, competition in international communication has shifted from individual and point-based efforts to systematic and coordinated confrontation. It is necessary to improve institutions and mechanisms, optimize the allocation of resources, strengthen the capacity building of mainstream media for international communication, build a matrix for international communication across radio, television, and audiovisual media, and push the main forces to advance head-on into the main battlefield of international public opinion. Expand diverse actors, innovate methods of practice, and promote the transformation of international communication from traditional methods such as layout cooperation, content dubbing and subtitling, and local distribution to globalized, marketized, and professionalized operations, thereby expanding the supply of high-quality public goods for communication. Strengthen technology-driven approaches, accelerate the construction of autonomous and controllable international communication platforms, actively embrace artificial intelligence technological innovation, industrial development, and scenario application, expand the reach of Chinese civilization, and enhance the strategic level of connecting global users and integrating into local communities. Extensively carry out international people-to-people and cultural exchanges and cooperation, deepen exchanges and mutual learning among civilizations, broaden channels for exchange in education, tourism, youth, and archaeology, encourage more cultural enterprises and local brands to go global, and organize special events such as the China Cultural and Tourism Year and overseas Chinese film festivals, so that Chinese civilization becomes visible, tangible, and participatory, enhancing the brand appeal of Chinese culture.

构建更有效力的国际传播体系，提升中华文明传播力影响力。《习近平文化文选》第二卷中，习近平总书记指出，“着力加强国际传播能力建设、促进文明交流互鉴”。当前，国际传播竞争已从单兵单点作战走向系统协同较量。要完善体制机制，优化资源配置，增强主流媒体国际传播能力建设，构建广电视听媒体国际传播矩阵，推动主力军正面挺进国际舆论主战场。拓展多元主体，创新实践方式，推动国际传播从版面合作、内容译制、落地发行等传统方式向全球化、市场化、专业化运营转变，扩大优质的传播公共产品供给。强化技术驱动，加快建设自主可控的国际传播平台，积极拥抱人工智能科技创新、产业发展、场景应用，拓展中华文明的触达边界，提升连接全球用户、融入本土社群的战略水平。广泛开展国际人文交流合作，深化文明交流互鉴，拓宽教育、旅游、青年、考古等领域的交流渠道，鼓励更多文化企业和本土品牌走向世界，办好中国文化和旅游年、海外中国电影节展等特色活动，让中华文明可视、可感、可参与，提升中华文化的品牌号召力。

Promote the common values of all humanity and advance the building of a community with a shared future for mankind. General Secretary Xi Jinping emphasizes: "Countries differ in their histories, cultures, systems, and levels of development, but the people of all countries share the common values of peace, development, fairness, justice, democracy, and freedom." International communication must not only tell China's story well and present a credible, lovable, and respectable image of China, but also clearly explain the relationship between China and the world. It is necessary to articulate the self more fully, connecting the wisdom contained in fine traditional Chinese culture—such as the world under heaven for the common good, the people as the foundation of the state, governance through virtue, harmony between humanity and nature, honoring commitments and fostering amity, and neighborliness and goodwill—with contemporary China's governance experience and international propositions. Centering on development, security, civilization, and governance issues of common concern to all humanity, deeply integrate the internal and external, connect the narrative of Chinese-path modernization with the common aspirations of people of all countries for a better life, explain China's propositions within the framework of humanity's common concerns, and unfold China's solutions within the agenda of global governance. With the goals of upholding peace, common development, and shared prosperity of civilizations, and with the promotion of extensive consultation, joint contribution, and shared benefits as the mechanism for information flow, contribute to the overall goals of an equal and orderly multipolar world and a universally beneficial and inclusive economic globalization.

弘扬全人类共同价值，推动构建人类命运共同体。习近平总书记强调：“各国历史、文化、制度、发展水平不尽相同，但各国人民都追求和平、发展、公平、正义、民主、自由的全人类共同价值。”国际传播既要讲好中国故事，展现可信、可爱、可敬的中国形象，也要讲清中国同世界的关系。要更加充分地阐明自我，把中华优秀传统文化中蕴含的天下为公、民为邦本、为政以德、天人合一、讲信修睦、亲仁善邻等智慧同当代中国的治理经验和国际主张贯通起来。围绕全人类共同关切的发展、安全、文明、治理议题，深度融通内外，推动中国式现代化叙事与各国人民追求美好生活的共同愿望相连接，把中国主张放在人类共同关切中阐释，把中国方案放在全球治理议题中展开。以坚守和平、共同发展、共兴文明为目标，以推动共商共建共享为信息流动机制，助力实现平等有序的世界多极化、普惠包容的经济全球化的整体目标。

(The authors are both specially appointed researchers at the Research Center for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, Chinese Academy of Social Sciences.)

（作者均为中国社会科学院习近平新时代中国特色社会主义思想研究中心特约研究员）