马克思主义研究网Marxism Research Network

Unofficial English translation by DeepSeek, a Chinese LLM · source marxism.cass.cn

Building a Cultural Powerhouse Must Keep "People in Sight"

钟轩研:建设文化强国要坚持“目中有人”

· · Digest & Commentary · People's Daily (23 March 2026) · 6 min read

Cultural production is creative labor, and its core lies in people. Only when there is a galaxy of talent and a succession of outstanding figures can culture flourish and thrive. The continuity of Chinese civilization relies on the transmission of the textual heritage of classic works, and it is inseparable from the creative leadership of generations of masters and great thinkers. An important reason why our Party has been able to continuously achieve new ideological and cultural awakenings, new results in theoretical innovation, and new accomplishments in cultural construction in the course of leading revolution, construction, and reform and opening up is precisely that it has united and cultivated several generations of outstanding cultural talent.

文化生产是创造性劳动,核心在人,人才济济、人物辈出,文化才能繁荣兴盛。中华文明绵延不绝,靠的是一部部经典作品的文脉传承,离不开一代代名家大家的创造引领。我们党在领导革命、建设、改革历程中,之所以能不断取得思想文化新觉醒、理论创新新成果、文化建设新成就,很重要的一个原因,就在于团结培养了几代优秀文化人才。

Since the 18th National Congress of the CPC, General Secretary Xi Jinping, with a view to promoting cultural prosperity and building a cultural powerhouse, has profoundly elucidated the significance, objectives, requirements, and key tasks of cultural talent work in the New Era, providing fundamental guidance for our cultural talent work. Now, less than ten years remain before the goal of building a cultural powerhouse is achieved. Compared with the ardent expectations of the Party Central Committee and the practical needs of the development of the cause, there are still many shortcomings and weaknesses in the construction of the cultural talent team. We must adhere to "keeping people in sight," firmly grasp the key element of "people," and make systematic efforts and improvements in work concepts, policy systems, institutional mechanisms, and other aspects, to cultivate and form a large-scale, well-structured, and boldly innovative high-level cultural talent team.

党的十八大以来,习近平总书记着眼推动文化繁荣、建设文化强国,深刻阐明新时代文化人才工作的重要意义、目标要求、重点任务,为我们做好文化人才工作提供了根本遵循。现在,离建成文化强国目标不足10年时间。与党中央殷切期望相比,与事业发展的现实需要相比,文化人才队伍建设还存在不少短板弱项。必须坚持“目中有人”,紧紧抓住“人”这个关键要素,在工作理念、政策体系、体制机制等方面系统发力、改进提升,培育形成一支规模宏大、结构合理、锐意创新的高水平文化人才队伍。

To promote cultural prosperity, the key is to have leading cultural figures who can bear the main burden and serve as pillars. At present, problems in the cultural field such as having quantity but lacking quality, having "plateaus" but lacking "peaks," and having experts but lacking masters are still relatively prominent, and there is an urgent need to find ways to solve them. We must give full play to the guiding role of various talent projects and programs, adhere to the combination of selection and use, establish a results-oriented approach, and discover and cultivate a group of writers and artists with both moral integrity and professional competence, a group of leading talents in philosophy and social sciences who are proficient in studying Chinese issues and truly possess academic innovation and theoretical creativity, and a group of news and communication talents who know both domestic and international affairs and can play a role in the international public opinion arena. Provide more support to outstanding talents in fields such as paleography, Dunhuang studies, borderland studies, and classical studies, so that "unfashionable and esoteric disciplines" have successors and are passed down through generations. Give more resource allocation to young talents with solid foundations and strong innovation capabilities, consciously involve them in major activities and key tasks, cultivate talents through use, and train talents through practice.

推动文化繁荣,关键要有担纲顶梁的文化领军人物。当前,文化领域有数量缺质量、有“高原”缺“高峰”、有专家缺大师等问题仍比较突出,亟须拿出破解之法。要充分发挥各类人才工程和项目的牵引作用,坚持选用结合,树立成果导向,发现和培养一批德才兼备的文学家、艺术家,一批精于研究中国问题、真正具有学术创新和理论创造能力的哲学社会科学领军人才,一批既知内又知外、能够在国际舆论场上发挥作用的新闻传播人才。对古文字学、敦煌学、边疆学、古典学等领域优秀人才给予更多支持,让“冷门绝学”后继有人、代有传承。对基础扎实、创新能力强的青年人才给予更多资源倾斜,有意识地让他们参与重大活动、重点工作,在使用中培养人才,在实践中锻炼人才。

It is often said that masters live among the people, and there are capable people among the masses. To promote cultural prosperity and development, both leading talents and talents with specific skills in various fields are needed. In urban and rural grassroots areas, there are many cultural leaders who are familiar with local culture and also understand the needs of the people around them. We must make full use of unique local cultural resources, cultivate more local cultural talents rooted in their localities, provide stages to showcase their talents, fully mobilize their initiative and creativity, and drive more local talents to devote themselves to grassroots cultural construction. To revitalize urban and rural cultural life, we must not only stimulate the initiative of local cultural talents but also organize and guide high-level cultural talents to step out of their studies and theaters, go to the grassroots level to carry out activities and provide paired assistance, and promote the direct delivery of more high-quality cultural resources to the grassroots. In recent years, many literary and artistic workers have gone to the grassroots and squares to perform for the masses up close, receiving widespread acclaim. In this process, cultural talents can also draw nourishment and inspiration from the fertile soil of social practice, achieving a state where they have the scholarly air in their demeanor and their works have the flavor of everyday life.

人们常说,高手在民间,群众里面有能人。推动文化繁荣发展,既需要领军人才,也需要有一技之长的各方面人才。在城乡基层有很多文化带头人,他们熟悉本地文化,也了解身边群众的需要。要充分运用基层独特文化资源,培养更多扎根当地的本土文化人才,提供展示才艺的舞台,充分调动他们的积极性创造性,带动更多当地人才投身基层文化建设。繁荣城乡文化生活,既要激发当地文化人才的积极性,也要组织引导高水平文化人才走出书斋、走出剧场,到基层一线开展活动、结对帮扶,推动更多优质文化资源直达基层。近年来,不少文艺工作者走进基层、走进广场,近距离为群众演出,受到广泛好评。在此过程中,文化人才也能从社会实践的丰厚土壤中获取养料、激发灵感,做到身上有书卷气、作品有烟火味。

At present, new mass literature and art and popular scholarship are flourishing vigorously. The works of some migrant worker poets, delivery-singer singers, grassroots writers, and knowledge bloggers are imbued with the breath of life. They have genuine life experience, a certain degree of talent, keen perception of the fiery social practice and rapid changes of the times, and a strong desire for expression and creation. For these talents, it is necessary to strengthen attention and research, guide and promote them to improve the quality of their works, and grow into a new force for cultural prosperity and development. At the same time, we must also promote the convergence of professional talents towards the main battlefield of the internet, create and launch more high-quality cultural works deeply welcomed by the masses, thereby warming social hearts and cultivating moral sentiments.

现在,新大众文艺、大众学术蓬勃发展,一些打工诗人、外卖歌手、草根作家、知识博主的作品,生活气息扑面而来。他们有真实的生活体验,有一定的才情,对火热的社会实践、快速的时代变化感知敏锐,有表达和创作的强烈愿望。对这些人才,需要加强关注和研究,引导推动他们提升作品质量,成长为文化繁荣发展的新生力量。同时,也要推动专业人才向互联网主阵地汇集,创作推出更多深受群众欢迎的优质文化作品,从而温润社会人心,涵养道德情操。

Science and technology are the propellers of cultural innovation and creation. The integration of culture and technology continuously gives rise to new business forms, new applications, and new carriers. Whether we can seize the opportunity of this round of technological revolution represented by artificial intelligence is a key factor determining whether our country's culture can be vibrant and whether it can prevail in international competition. We must strategically attach importance to the cultivation of cultural and technological talents, increase the intensity of resource coordination, innovate talent training models, and cultivate more composite talents who can combine cultural content with modern technological means. It must also be recognized that the integration of culture and technology is not building a castle on sand or a castle in the air. More attention should be paid to the cultivation of basic humanities talents such as literature, history, and philosophy. Increase stable support from special funds for basic research and basic scientific research operating expenses for cultural talents in the early stages of their careers, guide them to lay a solid cultural and academic foundation, and make cultural innovation and creation more substantive and meaningful.

科技是文化创新创造的推进器,文化和科技融合不断催生新业态、新应用、新载体。能否抓住这一轮以人工智能为代表的科技革命机遇,是决定我国文化能否生机勃发、能否在国际竞争中胜出的一个关键因素。要从战略上重视文化科技人才培养,加大资源统筹力度,创新人才培养模式,造就更多能把文化内容与现代科技手段结合的复合型人才。也要看到,文化与科技的融合不是沙上建塔、空中楼阁,要更加重视文史哲等基础文科人才培养,加大基础研究专项、基本科研业务费等对职业早期文化人才的稳定支持,引导他们打牢文化根基、学术根底,让文化创新创造更有内涵、更有意蕴。

The growth of cultural talents has its own laws. Only with an environment that respects talent and creation, and a mechanism that encourages dedicated research and creation, can outstanding talents stand out. We must improve the talent work mechanism that conforms to the characteristics of the cultural field, combine the resource endowments of various regions and departments, adapt measures to local conditions and to individual talents, and promote the formation of a cultural scene where talents emerge in large numbers and excellent works appear one after another. Leading cadres in the propaganda and cultural system must all value, recognize, love, and assist talents, regularly communicate and have heart-to-heart talks with talents, and carefully protect the creativity of cultural talents. We must innovate talent management and use mechanisms, establish a positive incentive mechanism that encourages hard work and responsibility, so that outstanding talents with ability and performance are respected and rewarded, and continuously enhance their sense of professional achievement and honor. Improve the talent evaluation and incentive mechanism, take innovation ability, achievement quality, actual effect, and social contribution as the orientation, promote the establishment of a classified evaluation standard, improve the representative work evaluation system, and do not simply judge heroes by the number of papers or monographs. As cultural workers engaged in cultural work, we must also have more feelings, less utilitarianism, more patience, less impetuosity, and create and research with a calm mind.

文化人才成长有其规律,有了尊重人才、尊重创造的环境,有了激励潜心钻研创作的机制,才能让优秀人才脱颖而出。要完善符合文化领域特点的人才工作机制,结合各地各部门资源禀赋,因地制宜、因材施策,推动形成人才辈出、佳作迭出的文化景象。宣传文化系统领导干部都要重才、识才、爱才、助才,经常和人才交流谈心,用心呵护文化人才的创造力。要创新人才管理使用机制,建立崇尚实干、鼓励担当的正向激励机制,让有能力、有业绩的优秀人才受尊重、有回报,不断增强职业获得感荣誉感。健全人才评价激励机制,以创新能力、成果质量、实际效果、社会贡献为导向,推动建立分类评价标准,完善代表作评价制度,不简单以论文数量、专著数量论英雄。作为文化人、从事文化工作,也要有更多的情怀、少一点功利心,多些耐心、少些浮躁,静心创作、潜心研究。

The vast sea allows fish to leap, the boundless sky lets birds fly. In the next five to ten years, the construction of a cultural powerhouse calls for more cultural talents to stand out. Only by stimulating the vitality of cultural talents with more effective work, a broader stage, and a better environment can we cultivate more masters, great thinkers, and famous masterpieces, and promote the formation of a vivid scene of cultural prosperity and development and the continuous extension of the cultural lineage.

大海从鱼跃,长空任鸟飞。未来5至10年,文化强国建设呼唤更多文化人才脱颖而出。只有以更有效的工作、更广阔的舞台、更优良的环境激发文化人才活力,才能造就更多名家大家和名篇佳作,推动形成文化繁荣发展、文脉绵延赓续的生动景象。

Notes

  1. Zhong Xuan Yan (钟轩研) is a collective pen name used by the Publicity Department of the CPC Central Committee for articles on cultural and ideological work, analogous to "Ren Zhongping" for economic commentary.
  2. "Keeping people in sight" (目中有人) is a four-character idiom literally meaning "having people in one's eyes," used here to emphasize a people-centered approach in cultural talent work.
  3. "Unfashionable and esoteric disciplines" (冷门绝学) refers to specialized academic fields with few practitioners, such as paleography and Dunhuang studies, which are considered endangered but vital for cultural heritage.
  4. "New mass literature and art" (新大众文艺) refers to contemporary grassroots cultural production enabled by digital platforms, including works by non-professional creators like migrant workers and online influencers.
  5. "Representative work evaluation system" (代表作评价制度) is a reform in academic assessment that prioritizes the quality and impact of a few key works over quantitative metrics like publication counts.