Digital Empowerment for the “Two Innovations” of Fine Traditional Chinese Culture

Fine traditional Chinese culture is the crystallized wisdom and essence of Chinese civilization; it must be passed down from generation to generation and also requires continuous innovation. General Secretary Xi Jinping pointed out: “We must strengthen cultural confidence and enhance cultural consciousness, pass on revolutionary culture, develop advanced socialist culture, promote the creative transformation and innovative development of fine traditional Chinese culture, and build the common spiritual home of the Chinese nation.” [1]1 “Creative transformation and innovative development” (创造性转化、创新性发展) is a policy formulation for handling traditional culture, often abbreviated as the “Two Innovations” (两创). At present, China’s integration of digital technology with the real economy has achieved notable results, and positive progress has also been made in using digitalization to promote cultural development. We must strengthen cultural confidence, seize the opportunities of digitalization, continuously deepen and expand digital empowerment, and provide stronger support for the inheritance and development of fine traditional Chinese culture and for building the modern civilization of the Chinese nation.

中华优秀传统文化是中华文明的智慧结晶和精华所在，需要代代传承，也需要不断创新。习近平总书记指出：“要坚定文化自信、增强文化自觉，传承革命文化、发展社会主义先进文化，推动中华优秀传统文化创造性转化、创新性发展，构筑中华民族共有精神家园。”当前，我国数字技术与实体经济融合取得显著成效，在以数字化促进文化发展方面也取得积极进展。我们要坚定文化自信，抓住数字化机遇，不断深化拓展数字赋能，为中华优秀传统文化传承发展、为建设中华民族现代文明提供更有力支撑。

Do a good job of datafying fine traditional Chinese cultural resources. Fine traditional Chinese cultural resources are rich and diverse. Carrying out categorized data-based collation, strengthening the supply and integration of cultural data, and striving to build a big data system for fine traditional culture that is rationally distributed, logically linked, quickly connected, efficiently searchable, fully shared, and focused on key integration are conducive to the protection, inheritance, development, and dissemination of fine traditional Chinese culture. Use digital means to raise the level of collation and research of ancient texts, give play to the initiative of various innovation entities, and do a good job of surveying and collecting fine traditional cultural resources, displaying and publicizing collections, and conducting research and exchanges. Innovate the mechanism for the development and utilization of cultural data elements, enhance the capacity to process cultural data resources, and cultivate and expand the cultural data service industry. Properly handle the relationship between the marketization of cultural data elements and the universal sharing of cultural digitalization achievements, so as to do the foundational work for promoting the synergy of the entire value chain of cultural industry research and development, production, circulation, service, and consumption.

抓好中华优秀传统文化资源数据化工作。中华优秀传统文化资源丰富多彩，分门别类地进行数据化整理，加强文化数据的供给与集成，努力建成分布合理、逻辑关联、快速链接、高效搜索、全面共享、重点集成的优秀传统文化大数据体系，有利于中华优秀传统文化的保护、传承、发展、传播。利用数字化手段提高古籍整理研究水平，发挥各创新主体积极性，做好优秀传统文化资源普查征集、典藏展示宣传、研究交流等工作。创新文化数据要素开发利用机制，提升文化数据资源处理能力，培育壮大文化数据服务产业。处理好文化数据要素市场化与文化数字化成果全民共享的关系，为推动文化产业研发、生产、流通、服务、消费全价值链协同做好基础工作。

Adhere to placing equal emphasis on digital industrialization and industrial digitalization. The development of the digital cultural industry can provide a powerful driving force for the “Two Innovations” of fine traditional Chinese culture. [2]2 The “Two Innovations” here refers to the creative transformation and innovative development of fine traditional Chinese culture, as introduced in note [1]. We can focus on cultural innovation, adhere to application-driven approaches, promote innovation in the production models and business models of digital cultural products, and modernize the means of content production and dissemination. Improve the mechanism for producing high-quality cultural content, develop new business forms such as interactive video, immersive video, and cloud gaming, and significantly enhance the quality of digital cultural product production and service supply. Continuously strengthen the subject consciousness of mass creators, the era consciousness of content creation, and the future consciousness of industrial development, and expand the development space of the digital cultural industry. Vigorously raise the level of public cultural services, innovate the dissemination models of digital cultural products, promote interactive, service-oriented, and scenario-based dissemination, and continuously open up new prospects for cultural inheritance and development work. For example, Shandong has launched the “Friendly Shandong, Cloud Tour Qilu” smart cultural tourism platform, which digitally presents landscapes such as sunrise over Mount Tai and the Yellow River entering the sea, providing tourists with new applications, new scenarios, and new experiences.

坚持数字产业化与产业数字化并重。数字文化产业发展能够为中华优秀传统文化“两创”提供强大动力。可聚焦文化创新，坚持应用牵引，推动数字文化产品生产模式与商业模式创新，促进内容生产与传播手段现代化。完善高质量文化产品内容产出机制，发展互动视频、沉浸式视频、云游戏等新业态，大幅提升数字文化产品生产和服务供给质量。持续强化大众创作的主体意识、内容创作的时代意识、产业发展的未来意识，拓展数字文化产业发展空间。大力提升公共文化服务水平，创新数字文化产品传播模式，推广互动式、服务式、场景式传播，不断开创文化传承发展工作新局面。比如，山东推出的“好客山东 云游齐鲁”智慧文旅平台，数字化呈现泰山日出、黄河入海等景观，为游客提供了新应用、新场景、新体验。

Promote integrated innovation in science and technology, art, industry, and other fields. New technologies, new business forms, and new platforms such as 5G, artificial intelligence, and smart cities are booming, profoundly affecting global technological innovation, industrial restructuring, and economic and social development. We must actively guide and encourage cultural enterprises to use digital technology to promote integrated innovation in science and technology, art, industry, and other fields. Strengthen the top-level design of the “Two Innovations” of fine traditional Chinese culture, deeply explore the cultural essence and contemporary value contained in fine traditional cultural resources, increase the digital dissemination of cultural elements with the function of identifying Chinese civilization, and better leverage the role of fine traditional culture in enhancing social cohesion, raising the level of civilization, and strengthening cultural confidence. Strengthen technological innovation in the digital cultural industry, and actively promote the research and development and industrialization of related technologies. On the one hand, innovate the ways of integrating science and education and integrating industry and education, and encourage enterprises, universities, and research institutes to carry out industry-university-research cooperation oriented toward the needs of the cultural industry. On the other hand, strengthen the connection between the science and technology industry and the literary and artistic circles and the social science circles, promote characteristic application technologies and scenarios, provide digital solutions for the inheritance and development of fine traditional Chinese culture, and form characteristics and advantages in the “Two Innovations” of fine traditional Chinese culture.

促进科技、艺术、产业等融合创新。5G、人工智能、智慧城市等新技术、新业态、新平台蓬勃兴起，深刻影响全球科技创新、产业结构调整、经济社会发展。要积极引导鼓励文化企业运用数字技术，促进科技、艺术、产业等融合创新。加强中华优秀传统文化“两创”顶层设计，深入挖掘优秀传统文化资源所蕴含的文化精髓和时代价值，加大具有中华文明标识功能的文化要素的数字化传播力度，更好发挥优秀传统文化在增强社会凝聚力、提升文明程度、坚定文化自信等方面的作用。强化数字文化产业技术创新，积极推进相关技术研发与产业化进程。一方面，创新科教融合、产教融合方式，鼓励企业、高校、科研院所面向文化产业需求开展产学研合作。另一方面，加大科技产业界与文学艺术界、社会科学界的联系，推广特色应用技术与场景，为中华优秀传统文化传承发展提供数字化解决方案，在中华优秀传统文化“两创”中形成特色与优势。

(The author is the Dean of the School of Literature and Journalism, Shandong University of Technology)

（作者为山东理工大学文学与新闻传播学院院长）

Online Editor: Zhang Jian

网络编辑：张剑