Path Optimization for Emotional Identification in Political Values Education

Political values constitute a crucial component of values education; compared with other forms of values education, they possess a stronger political orientation and more distinct ideological characteristics. The emotional identification of university students with political values is essentially the process by which political values education is recognized, endorsed, and willingly practiced by the student body, and it is the necessary path for political values education to achieve its ultimate goal. Strengthening research on the emotional identification of university students with political values education in the New Era is an urgent need for fostering virtue and nurturing talent [1]1 "Fostering virtue and nurturing talent" (立德树人) is a fundamental task of education emphasized by the CPC, referring to cultivating moral character and developing capable personnel for the socialist cause., and a practical requirement for helping students fasten the "first button of life" [2]2 "First button of life" is a metaphor popularized by Xi Jinping, meaning that the initial formation of values in youth is crucial, like fastening the first button of a shirt correctly..

政治价值观是价值观教育的重要一环，相较于其他价值观教育更具有政治倾向性，也更具有鲜明的意识形态特征。大学生政治价值观情感认同实质上是政治价值观教育被大学生群体所认可、赞同并愿意践行的过程，是政治价值观教育实现终极旨归的必经之路。加强新时代大学生政治价值观教育情感认同研究，是立德树人的迫切需要，是扣好大学生的人生“第一粒扣子”的现实需求。

As an important part of the university student values system, university students' political values refer to this specific subject's overall views, evaluations, attitudes, and behavioral tendencies toward the political world, including the standards by which they view and evaluate a given political system and its political activities, as well as the selection criteria for the value concepts and behavioral models of the political subject formed thereby. China's institutions of higher education are the main battleground for researching and disseminating Marxism and for cultivating qualified builders and reliable successors for the cause of socialism with Chinese characteristics; they are the main battlefield for implementing the fundamental task of "fostering virtue and nurturing talent," and serve to cultivate for the cause of socialism with Chinese characteristics more outstanding talent teams capable of bearing the great rejuvenation of the Chinese nation and making outstanding contributions to ensuring the Party and the state remain forever vigorous. Only by establishing correct political values can the talent teams cultivated by higher education institutions clarify the question of "which path to take," keep pace with the Party, unswervingly advance along the path of building socialism with Chinese characteristics, and willingly strive for the communist cause throughout their lives; only by establishing correct political values can these talent teams also clarify the question of "how to walk the path," work hard and persevere for the great rejuvenation of the Chinese nation, and consciously work for the benefit of the whole society and the people.

大学生政治价值观作为大学生价值观体系的重要组成部分，指的是大学生这一特定主体对政治世界总的看法、评价、态度及行为倾向，包括其看待、评价某种政治系统及其政治活动的标准，以及由此形成的政治主体的价值观念和行为模式的选择标准。我国高校是研究和传播马克思主义以及培养中国特色社会主义事业合格建设者和可靠接班人的主阵地，是落实“立德树人”根本任务的主战场，是为中国特色社会主义事业培养更多能担负起中华民族复兴大业，能为党和国家永葆生机做出突出贡献的卓越人才队伍。只有确立正确的政治价值观，高校培养的人才队伍才会明确“走什么路”的问题，才会紧跟着党的步伐，坚定不移地沿着中国特色社会主义事业建设道路昂扬前进，心甘情愿地为共产主义事业奋斗终身；只有确立正确的政治价值观，高校培养的人才队伍也才会明确“怎么走路”的问题，脚踏实地地为中华民族伟大复兴大业砥砺奋斗，自觉地为全社会和人民造福。

However, the emotional identification of university students with political values education in the New Era currently faces some challenges and shortcomings. For example, insufficient competence and literacy among some educators leads to a failure to evoke emotion in political values education; incomplete selection of educational content leads to a failure to inscribe emotion in political values education; and unscientific application of educational methods leads to a failure to achieve emotional interaction in political values education. This necessitates improving methods and optimizing the path for university students in the New Era to achieve emotional identification with political values education.

然而，当前新时代大学生政治价值观教育情感认同面临着一些挑战与不足。比如，部分教育者素养能力不足导致政治价值观教育未实现情感唤醒，教育内容选取不全面导致政治价值观教育未实现情感刻写，教育方式运用不科学导致政治价值观教育未实现情感互动等。这就需要改进方式，进行新时代大学生政治价值观教育获得情感认同的路径优化。

Deepening Competence: Educators Strengthen Their Own Literacy to Guide the Emotional Thread

本领拓深：教育者夯实自身素养牵引情感脉络

Highlight political leadership and deepen theoretical grounding. If educators wish to be good "transmitters of the Way" [3]3 "Transmitters of the Way" (传道者) is a classical allusion to Han Yu's essay "On the Teacher," where the teacher's role is to transmit the Way, impart knowledge, and resolve doubts. and use the height of theory to convince those being educated, thereby gaining emotional identification, they must continuously enhance their own political literacy, highlight the key role of political leadership, and strengthen their own theoretical foundation. This is the primary task of an educator and an essential requirement for a political values educator, and it must be taken seriously.

突出政治引领，深蓄理论功底。教育者要想做好“传道者”、想用理论的高度征服受教育者进而获得情感认同，就必须不断提升自身的政治素养，突出政治引领的关键作用，强化自身的理论功底，这是作为一名教育者的首要任务更是一名政治价值观教育者的必备要求，必须予以重视。

Cultivate positive emotions and nurture emotional thinking. If educators wish to move those being educated with genuine feelings, enabling them to feel ample emotional care and a good emotional experience, and thereby gain their emotional identification, they must focus on enriching their own positive emotions and cultivating their own emotional capacity. This is the expectation and requirement of current society for educators, and it is also a positive driving factor for the smooth conduct of political values education activities for university students.

培育积极情感，涵养情感思维。教育者若想用真情实感打动受教育者，使其感受到充分的情感关怀和良好的情感体验，进而获得他们的情感认同，就必须着力充实自身的积极情感，培养自身的情感能力，这是当前社会对教育者的期待和要求，同时也是大学生政治价值观教育活动得以顺利开展的积极推动因素。

Integrating Reason and Emotion: Rationally Setting Educational Content to Trigger Emotional Elevation

情理交融：合理设定教育内容引发情感升华

Pay attention to emotional appeals and face interest demands squarely. The emotional identification generated by university students must be based on the satisfaction of their interest demands. As the main educational objects facing the educational content, their degree of acceptance and identification with the content affects the effectiveness of political values education. Therefore, attention to and satisfaction of the reasonable demands of university students should be an inherent part of political values education content; if it truly wishes to penetrate people's hearts, it must consider the immediate needs of university students. First, educational content should actively focus on the emotional appeals of the university student group. As the saying goes, "Nothing moves people's hearts more than emotion" [4]4 "Nothing moves people's hearts more than emotion" is a classical Chinese saying from the Tang dynasty, emphasizing the primacy of emotion in persuasion.; if political values education content wishes to attract the university students being educated and "move their hearts," it must pay attention to being "in accordance with emotion." Second, educational content should squarely face the interest demands of the university student group. This requires political values education to clearly distinguish these interest demands: for the legitimate and reasonable interest demands of university students, the educational content should give due recognition and affirmation and satisfy them as far as possible. For those unreasonable interest demands, the content should clearly stop them and provide reasonable guidance.

关注情感诉求，正视利益需求。大学生产生的情感认同一定是建立在其利益需求能够得到满足的基础上的，作为教育内容面临的主要教育对象，其对内容的认同接受程度影响着政治价值观教育的有效性实现。为此，对大学生合理诉求的关注和满足应是政治价值观教育内容的应有之义，其若想真正地深入人心就必须考虑到大学生切身的需求。首先，教育内容要积极关注大学生群体的情感诉求。俗话说“感人心者，莫先乎情”，政治价值观教育内容若想吸引受教育的大学生，“感其之心”，那就必须注意“合乎情”。其次，教育内容要正视大学生群体的利益需求。这就需要政治价值观教育对这种利益需求进行一个清楚的辨别，即对于大学生正当合理的利益需求，教育内容应该给予正视和肯定，并尽可能满足。对于哪些不合理的利益需求内容要明确制止，并进行合理引导。

Optimize and integrate structure, highlight the background of daily life. While focusing on scientific content education, university student political values education should also emphasize enriching humanistic content. The educational content should fully reflect content that correctly handles relationships between people, between people and politics, and between people and society, as well as content that guides people in matters of emotion, will, belief, etc., showcasing interesting and enlightening content, and striving to improve the humanistic quality of university students. In a word, scientific content and humanistic content complement and support each other; optimizing and integrating the two can maximize the educational effect and promote the comprehensive development of university students to the greatest extent.

结构优化聚合，凸显生活底色。大学生政治价值观教育在注重科学性内容教育的同时还要着重丰富人文化内容。教育内容中要充分体现正确处理人与人、人与政治、人与社会关系的内容以及引导人在情感、意志、信仰等方面问题的内容，展现趣味性、启迪性内容等等，力求提高大学生的人文素质。一言以蔽之，科学性内容与人文化内容是相互补充、相互策应的，将二者优化整合能发挥出最大的教育效果，能最大限度地促进大学生的全面发展。

Iterating Methods: Optimizing the Design of Educational Methods to Deepen Emotional Expression

方法迭代：优化设计教育方式深化情感表达

Deploy and perform political rituals to realize two-way interaction between "teaching" and "learning." As a symbolic activity, political rituals, by virtue of their functional characteristics of belief construction, order building, and emotional elevation, become an important medium for shaping national identity, political identity, and emotional identity. Therefore, the functional characteristics of political rituals strongly align with the needs of emotional identification in political values education. Unlike single classroom teaching and practical activities, the deployment and performance of political rituals, as one of the important educational methods for political values, always take emotion as the core element. By awakening the emotional needs of university students and triggering emotional contagion among students, they enable students to form an intimate emotional fit with political education, providing a strong emotional fulcrum for enhancing identification with political value concepts. By holding political rituals that convey themes consistent with political values, university students experience shared emotional experiences. When high-intensity emotional resonance occurs, the students' sense of identification is enhanced, and they subconsciously accept the content of political values education.

展布操演政治仪式，实现“教”与“学”双向互动。作为一种象征性活动，政治仪式凭借信仰构筑、秩序建构、情感提升等功能特质，成为形塑国家认同、政治认同和情感认同的重要介质。因此，政治仪式的功能特质有力契合了政治价值观教育情感认同的需要，不同于单一的课堂授课与实践活动，政治仪式的展布操演作为政治价值观重要教育方法之一，始终以情感为核心要素，通过唤醒大学生的情感需要，引发学生们情绪感染，使得学生与政治教育产生了亲密的情感契合，为增进政治价值观念认同提供了强有力的情感支点。通过举行政治仪式传达与政治价值观相符的主题内容，使大学生感受共同的情感体验，当出现高强度的情感共鸣时，大学生的认同感得到提升，并潜意识地接受政治价值观教育的内容。

Connect and coordinate multi-dimensional carriers to achieve integrated advancement of "online" and "offline." The realization of emotional identification with political values among university students precisely requires new media with fast transmission speed and strong interactivity to enrich its forms and enhance its dissemination. Therefore, the simplistic educational methods resulting from the sole use of traditional classroom teaching carriers can be supplemented by the combined force of multi-dimensional carriers such as network carriers and media carriers, forming a new educational method of offline "face-to-face" teaching according to aptitude and online "highly linked" interaction and mutual assistance, increasing students' autonomy and self-education in the educational process, and promoting university students' emotional identification with political values education. Traditional teaching carriers, network carriers, mass media carriers, cultural carriers, etc., should all develop in an integrated manner with the times, constantly changing according to the methods of information dissemination, creating comprehensive educational carriers so that each carrier can play its maximum role, better promoting university students' cognition, participation, and practice in political values education, thereby achieving genuine emotional identification.

联结统筹多维载体，实现“线上”与“线下”融合并进。大学生政治价值观情感认同的实现正是需要传播速度快、交互性强的新兴媒体丰富其形式、提升其传播度。因此，单纯运用传统课堂教学载体导致的简单化教育方式可以通过网络载体、传媒载体等多维载体合力，形成线下“面对面”因材施教与线上“高联动”互动互助的崭新教育方式，增加大学生在教育过程中的自主性、自育性，促进大学生实现政治价值观教育情感认同。传统教学载体、网络载体、大众传媒载体、文化载体等都应该随着时代的发展而融合发展，根据信息传播方式不断变化，创造出综合性的教育载体，使各载体能够发挥自身最大作用，更好地促进大学生在政治价值观教育中认知、参与、践行，从而实现真正的情感认同。

Author: Huang Jin (President, Professor, and Doctoral Supervisor of Jiangsu Police Institute)

作者：黄进（江苏警官学院院长、教授、博士生导师）

Online Editor: Huihui

网络编辑：慧慧