Make Good Use of the Textbook, Prepare Lessons Well, and Deeply Advance the Teaching of Marxist Views on Journalism

I am very pleased to participate today in the collective lesson-preparation activity for teaching Marxist views on journalism held at Xiamen University, and to have been invited to deliver a special-topic speech.

很高兴参加今天厦门大学举行的马克思主义新闻观教学集体备课活动，并应邀作专题发言。

The School of Journalism and Communication at Xiamen University attaches great importance to education, teaching, and research on Marxist views on journalism. It has not only established a dedicated Research Center for Marxist Views on Journalism, but has also formed a teaching team led by the school’s leadership, including faculty from the school itself, experts from the School of Marxism, and veteran journalists and editors from news media. At the same time, it has adopted a collective lesson-preparation approach to explore how to teach the course on Marxist views on journalism effectively.

厦门大学新闻传播学院对马克思主义新闻观教育、教学和研究工作非常重视，不但专门成立了马克思主义新闻观研究中心，还组建了由学院领导牵头，包括本院教师、马克思主义学院专家，和新闻媒体资深记者编辑共同组成的教学团队，同时采取集体备课方式，探讨如何讲好马克思主义新闻观课程。

The introduction just now by Comrade Zeng Zheng, Secretary of the School’s Party Committee, gave us an understanding of the measures taken, the achievements gained, and the experience accumulated by Xiamen University’s School of Journalism and Communication in recent years in education and teaching on Marxist views on journalism, as well as some reflections on how to teach the course well. I found it very inspiring.

刚才学院党委书记曾铮的介绍，使我们了解到了厦大新闻传播学院这些年在马克思主义新闻观教育和教学方面采取的措施，取得的成绩和积累的经验，以及对讲好马克思主义新闻观课程的一些思考，很受启发。

The form of collective lesson preparation you have adopted is quite innovative. It can pool wisdom and draw on the strengths of many, and the results are very good. Xiamen University’s approach provides a model and experience for sister institutions and is worth learning from and promoting. As an old teacher who has long been engaged in teaching and research on Marxist views on journalism, I am genuinely happy for the achievements and experience you have gained!

你们采用的这种集体备课形式很有新意，它可以集思广益，博采众长，效果很好。厦大的做法为兄弟院校提供了范例和经验，值得学习推广。作为一个长期从事马克思主义新闻观教学和研究的老教师，我为你们取得的成绩和经验感到由衷高兴！

Below, based on my experience in recent years as the chief editor of the national unified textbook on Marxist views on journalism, *Twelve Lectures on Marxist Views on Journalism*, jointly organized and written by the Propaganda Department of the CPC Central Committee and the Ministry of Education, and my experience teaching the course on Marxist views on journalism over these years, I would like to deliver a special-topic speech titled “Make Good Use of the Textbook, Prepare Lessons Well, and Deeply Advance the Teaching of Marxist Views on Journalism—Based on the Teaching Experience of *Twelve Lectures on Marxist Views on Journalism*,” hoping to participate in your collective lesson preparation in this way.

下面我想根据自己前几年主编由中宣部、教育部共同组织编写的全国马克思主义新闻观统编教材《马克思主义新闻观十二讲》，以及这些年讲授马克思主义新闻观课程的经历和经验作题为《用好教材备好课 深入推进马克思主义新闻观教学——基于<马克思主义新闻观十二讲>的教学体验》的专题发言，希望以此方式参与你们的集体备课。

To make good use of the textbook *Twelve Lectures on Marxist Views on Journalism* and teach the course on Marxist views on journalism well, attention needs to be paid to the following aspects:

我想要用好《马克思主义新闻观十二讲》教材，讲好马克思主义新闻观课程需要注意以下几方面问题：

I. Further Raise Awareness of the Importance of Education on Marxist Views on Journalism

一、进一步提高对马克思主义新闻观教育重要性的认识

The importance of education on Marxist views on journalism is self-evident, and everyone is well aware of it. However, as teachers of the course on Marxist views on journalism, I believe we must further raise our awareness from a macro perspective, strengthen our sense of responsibility, and add confidence and motivation to teaching the course well.

马克思主义新闻观教育的重要性不言而喻，大家都很清楚，但作为讲授马克思主义新闻观的老师，我想还须从宏观上进一步提高认识，增强责任感，为讲好马克思主义新闻观课程增添底气和动力。

Education on Marxist views on journalism in China’s news front and journalism schools began in 2000. At that time, some media outlets in Guangdong and Shanghai, in order to strengthen the ideological and work-style construction of the news workforce, spontaneously carried out education on Marxist views on journalism, achieving positive results. In 2001, the Propaganda Department of the CPC Central Committee deployed education activities on Marxist views on journalism across the national news front, aiming to strengthen the professional ethics cultivation of the news workforce, improve the ideological and moral quality of news practitioners, and address problems existing in the news sector such as false reporting, “paid news,” harmful advertisements, and vulgar tendencies. [1]1 “Paid news” refers to the practice of journalists or media outlets accepting money or other benefits in exchange for publishing favorable coverage, a form of corruption in the news industry. The “Three-Style Learning and Education Activity” [2]2 The “Three-Style Learning and Education Activity” (三项学习教育活动) was a campaign launched in 2003 across China’s news, publishing, and literary and art circles, focusing on studying the “Three Represents” important thought, Marxist views on journalism and literature/art, and professional ethics and conduct. carried out in the news front in 2003—namely, studying the important thought of the “Three Represents,” [3]3 The “Three Represents” (三个代表) is a guiding theory introduced by Jiang Zemin, stating that the CPC must always represent the development trend of China’s advanced productive forces, the orientation of China’s advanced culture, and the fundamental interests of the broadest majority of the Chinese people. studying Marxist views on journalism, and conducting education on professional ethics and professional conduct—set higher requirements for education on Marxist views on journalism.

我国新闻战线和新闻院校开展马克思主义新闻观教育始于2000年，当时广东和上海的一些媒体为了加强新闻队伍思想和作风建设，自发地开展马克思主义新闻观教育，取得积极效果。2001年中宣部部署在全国新闻战线开展马克思主义新闻观教育活动，旨在加强新闻队伍职业道德修养，提高新闻从业者思想道德素质，解决新闻界存在的虚假报道、“有偿新闻”、不良广告和低俗之风等问题。2003年新闻战线开展的“三项学习教育活动”，即学习“三个代表”重要思想、学习马克思主义新闻观、开展职业精神职业道德教育，对马克思主义新闻观教育提出了更高的要求。

Since the 18th National Congress of the CPC, [4]4 The 18th National Congress of the CPC was held in November 2012, marking the beginning of the Xi Jinping era. education on Marxist views on journalism in China has entered a period of in-depth development. Its background is the Party Central Committee with Comrade Xi Jinping at its core’s profound grasp of the complex situation in China’s ideological sphere and its accurate judgment of the current state of the news workforce. On August 19, 2013, General Secretary Xi Jinping delivered an important speech at the National Conference on Propaganda and Ideological Work (the “8.19” speech), emphasizing that ideological work is a matter of “extreme importance,” proposing to “consolidate Marxism’s guiding position in the ideological sphere,” to regard systematic mastery of the basic theories of Marxism as a “core competence,” to learn to use Marxist positions, viewpoints, and methods to observe and solve problems, and to build a high-quality propaganda, ideological, and cultural workforce, striving to create a new situation in propaganda, ideological, and cultural work. These requirements established the correct direction for the news front to raise its stance, clearly recognize the situation, and strengthen the ideological and work-style construction of the news workforce.

党的十八大以来，我国马克思主义新闻观教育进入了深入发展期。其背景是以习近平同志为核心的党中央对我国意识形态领域复杂形势的深刻把握，以及对我国新闻战线队伍现状的准确判断。2013年8月19日，习近平总书记在全国宣传思想工作会议上发表重要讲话（即“8.19”讲话），强调意识形态工作是一项“极端重要的工作”，提出要“巩固马克思主义在意识形态领域的指导地位”，要把系统掌握马克思主义基本理论作为“看家本领”，要学会运用马克思主义立场、观点、方法观察和解决问题，要建设一支高素质的宣传思想文化队伍，努力开创宣传思想文化工作新局面等要求，为新闻战线提高站位，认清形势，加强新闻队伍思想和作风建设确立了正确方向。

On February 19, 2016, General Secretary Xi Jinping also delivered an important speech at the Symposium on the Party’s News and Public Opinion Work (the “2.19” speech). From the strategic height of the overall work of the Party and the state, he comprehensively, systematically, and profoundly expounded on a series of fundamental, strategic, and overall major issues concerning the nature, status, duties, and mission of the Party’s news and public opinion work, as well as its guiding principles, work principles, innovative concepts, development paths, talent cultivation, team building, and Party leadership.

2016年2月19日，习近平总书记又在党的新闻舆论工作座谈会上发表重要讲话（即“2.19”讲话）。他从党和国家工作全局的战略高度，就党的新闻舆论工作的性质地位、职责使命、指导方针、工作原则、创新理念、发展路径、人才培养、队伍建设、党的领导等一系列带有根本性、战略性、全局性的重大问题作了全面、系统、深刻的阐述。

In his speech, General Secretary Xi Jinping pointed out: “Views on journalism are the soul of news and public opinion work. We must deeply carry out education on Marxist views on journalism, guiding the vast number of news and public opinion workers to become disseminators of the Party’s policies and propositions, recorders of the times’ trends, promoters of social progress, and guardians of fairness and justice.”

习近平总书记在讲话中指出：“新闻观是新闻舆论工作的灵魂。要深入开展马克思主义新闻观教育，引导广大新闻舆论工作者做党的政策主张的传播者、时代风云的记录者、社会进步的推动者、公平正义的守望者。”

He also listed “Marxist views on journalism” together with “the principle of Party spirit,” “correct orientation of public opinion,” and “giving priority to positive publicity” as one of the “four things to firmly uphold” [5]5 The “four things to firmly uphold” (四个牢牢坚持) refers to firmly upholding the principle of Party spirit, Marxist views on journalism, correct orientation of public opinion, and giving priority to positive publicity, as outlined in Xi Jinping’s 2016 speech. he proposed, emphasizing the importance of adhering to Marxist views on journalism.

他还把“马克思主义新闻观”同“党性原则”“正确舆论导向”“正面宣传为主”，作为他提出的“四个牢牢坚持”之一，强调了坚持马克思主义新闻观的重要性。

This speech has a broad vision, stands on a high vantage point, and is profound in thought. It represents the new thinking and new understanding of the Communist Party of China on news and public opinion work under the new situation. It points out the political direction, plans the practical path, determines the work principles, and sets forth action requirements for doing the Party’s news and public opinion work well under the conditions of the new era.

这个讲话视野开阔，高屋建瓴，思想深刻，是新形势下中国共产党对新闻舆论工作的新思考新认识，为在新的时代条件下做好党的新闻舆论工作指明了政治方向，规划了实践路径，确定了工作原则，提出了行动要求。

In his speech, Xi Jinping specifically set forth requirements on talent cultivation and team building. He emphasized that competition in media is fundamentally competition for talent, and the advantage of media is essentially the advantage of talent. It is necessary to accelerate the cultivation and building of a news and public opinion workforce that is politically firm, professionally skilled, with excellent work style, and trusted by the Party and the people.

习近平在讲话中专门对人才培养和队伍建设问题提出了要求，他强调媒体竞争关键是人才竞争，媒体优势核心是人才优势，要加快培养造就一支政治坚定、业务精湛、作风优良、党和人民放心的新闻舆论工作队伍。

Xi Jinping also specifically set forth requirements on journalism education, journalism teaching, journalism theory research, and the construction of journalism as a discipline. He stated that the teaching direction and teaching quality of journalism schools largely determine the quality of the news and public opinion workforce. Furthermore, he proposed that Marxism should be integrated throughout journalism theory research and journalism teaching, so that journalism truly becomes a discipline guided by Marxism, and students studying journalism truly become outstanding talents who firmly establish Marxist views on journalism.

习近平还专门就新闻教育、新闻教学、新闻理论研究和新闻学科建设提出了要求。他谈到新闻院系的教学方向和教学质量，在很大程度上决定着新闻舆论工作队伍的素质，进而他提出要把马克思主义贯穿到新闻理论研究、新闻教学中去，要使新闻学真正成为以马克思主义为指导的学科，使学新闻的学生真正成为牢固树立马克思主义新闻观的优秀人才。

This speech provided theoretical guidance and ideological impetus for education on Marxist views on journalism, and also created a rare opportunity. Since then, education and teaching on Marxist views on journalism across the national news front and journalism schools have been continuously and deeply advanced, entering the best “golden period” in history.

这一讲话为马克思主义新闻观教育提供了理论指导和思想动力，也创造了难得机遇。从此全国新闻战线和新闻院校的马克思主义新闻观教育、教学工作不断深入推进，进入了历史上最好的“黄金时期”。

I believe that only by further enhancing our awareness of the importance of education on Marxist views on journalism can we better strengthen our sense of responsibility, and on the basis of mastering Marxist views on journalism ourselves, teach the course on Marxist views on journalism well.

我想我们只有进一步提升对马克思主义新闻观教育重要性的认识，才能更好地增强责任感，在自身学好马克思主义新闻观的基础上教好马克思主义新闻观课程。

II. Correctly Understand the Positioning of *Twelve Lectures on Marxist Views on Journalism*

二、正确认识《马克思主义新闻观十二讲》的定位

To teach the course on Marxist views on journalism well, I believe we must also accurately grasp the positioning and characteristics of the textbook we use, *Twelve Lectures on Marxist Views on Journalism*.

要讲好马克思主义新闻观课程，我想还要准确把握我们使用的教材《马克思主义新闻观十二讲》的定位及特点。

In 2014, the Propaganda Department of the CPC Central Committee and the Ministry of Education jointly established the National Social Science Fund Special Entrusted Project “Research on Marxist Views on Journalism,” entrusting me as the chief expert. On the basis of in-depth research on Marxist views on journalism, I led the compilation of the national unified textbook on Marxist views on journalism, *Twelve Lectures on Marxist Views on Journalism*, with the aim of helping the national news workforce and teachers and students of journalism schools better master the basic principles of Marxist views on journalism, and to study and practice Marxist views on journalism well.

2014年中宣部、教育部共同设立国家社科基金特别委托项目“马克思主义新闻观研究”，委托我担任首席专家，在深入研究马克思主义新闻观的基础上，主持编写全国马克思主义新闻观统编教材《马克思主义新闻观十二讲》，目的是帮助全国新闻工作者和新闻院校师生更好地掌握马克思主义新闻观基本原理，学习和践行好马克思主义新闻观。

*Twelve Lectures on Marxist Views on Journalism* is the first unified textbook on Marxist views on journalism jointly organized and compiled by the Propaganda Department of the CPC Central Committee and the Ministry of Education. The purpose of compiling this textbook is to construct the theoretical framework and knowledge system of Marxist views on journalism, and to provide a standardized reader for teachers and students of journalism schools nationwide and the news workforce to study Marxist views on journalism.

《马克思主义新闻观十二讲》是中宣部和教育部共同组织编写的第一本马克思主义新闻观统编教材。编写这本教材旨在构建马克思主义新闻观的理论框架和知识体系，为全国新闻院校师生和新闻工作者学习马克思主义新闻观提供规范读本。

The textbook is based on helping teachers and students in journalism schools, as well as the broad ranks of journalism practitioners, to better recognize the situation they face under the new conditions of the era, the mission they shoulder, and the responsibilities they bear; to master the ability to use the Marxist stand, viewpoint, and method to observe and analyze news events and various news phenomena, to answer and resolve various theoretical and practical problems in news work; to firmly establish the Marxist view on journalism; and consciously to train themselves into journalists who can shoulder the great rejuvenation of the Chinese nation, possess good journalistic ethics, have the capability for all-media work, and are trusted by the Party and the people.

教材立足于帮助新闻院校师生和广大新闻从业人员更好地认清在新的时代条件下所面临的形势，肩负的使命，承担的责任，掌握运用马克思主义立场、观点和方法观察与分析新闻事件及各种新闻现象，回答和解决新闻工作中的各种理论与实践问题的能力，牢固树立马克思主义新闻观，自觉地把自己锻炼成为能够担当民族复兴大任，具有良好新闻职业道德、具备全媒体工作能力、党和人民放心的新闻工作者。

III. Accurately Grasp the Guiding Principles for Compiling *Twelve Lectures on the Marxist View of Journalism*

三、准确把握编写《马克思主义新闻观十二讲》的指导原则

The compilation group, based on the opinions of the Central Propaganda Department, established several guiding principles for compiling the textbook, serving as the basis and guideline for the work.

编写组根据中宣部意见，确立了教材编写的几条指导原则，作为工作的依据和遵循。

(1) Adhere to Using the Marxist Stand, Viewpoint, and Method to Study and Elucidate the Marxist View on Journalism

（一）坚持用马克思主义立场观点方法研究和阐释马克思主义新闻观

Marxism is the most important ideological guide for compiling the textbook, so it is necessary to integrate Marxism throughout the entire process of textbook compilation. The textbook compilation strives to fully reflect that journalism is a discipline guided by Marxism, emphasizing the insistence on using the Marxist stand, viewpoint, and method to elucidate the crystallization of achievements in the theoretical and practical issues of socialist journalism work with Chinese characteristics.

马克思主义是教材编写最重要的思想指导，因此需要将马克思主义贯穿到教材编写的整个过程之中。教材编写力求充分体现出新闻学是一门以马克思主义为指导的学科，强调要坚持运用马克思主义的立场、观点和方法来阐释中国特色社会主义新闻工作理论与实践问题的成果结晶。

(2) Summarize the Fine Traditions and Historical Experience of the Chinese Communist Party’s Journalism Work

（二）总结中国共产党新闻工作的优良传统和历史经验

General Secretary Xi Jinping places great importance on summarizing and inheriting the experience and theories of our Party’s past propaganda and ideological work and public opinion work, using them as the basis and guideline for guiding current and future work. In his “8.19” speech in 2013 [6]6 Xi Jinping’s speech at the National Conference on Propaganda and Ideological Work on August 19, 2013., he pointed out: “In long-term practice, our Party’s propaganda and ideological work has accumulated very rich experience. This experience has been hard-won and is precious; it is an important guideline for doing future work well. It must be carefully summarized, adhered to over the long term, and continuously enriched and developed in practice.” The textbook compilation group took summarizing the fine traditions and historical experience of the Chinese Communist Party’s journalism work as an important task and work objective. The entire content of the book runs through this main line, and each lecture includes a summary of the fine traditions and historical experience of the Chinese Communist Party’s journalism work.

习近平总书记十分重视对我们党以往新闻宣传和舆论工作经验及理论的总结与传承，并将其作为指引当前和今后工作的依据和遵循。他在2013年的“8.19”讲话中指出：“在长期实践中，我们党的宣传思想工作积累了十分丰富的经验。这些经验来之不易、弥足珍贵，是做好今后工作的重要遵循，一定要认真总结、长期坚持，并在实践中不断丰富和发展。”教材编写组把总结中国共产党新闻工作的优良传统和历史经验作为重要任务和工作目标，全书内容很好地贯穿了这一主线，各讲的内容都有对中国共产党新闻工作优良传统和历史经验的总结。

(3) Reflect the Latest Achievements in the Sinicization of the Marxist View on Journalism

（三）体现马克思主义新闻观中国化的最新成果

The textbook compilation group strives to fully reflect the development process of the sinicization of the Marxist view on journalism, especially to prominently present the latest theoretical achievements in adapting Marxism to the Chinese context and the needs of the times. Since the 18th National Congress of the CPC [7]7 The 18th National Congress of the Chinese Communist Party was held in November 2012, marking the beginning of the Xi Jinping era., General Secretary Xi Jinping has expounded a series of new thoughts, new viewpoints, and new judgments on propaganda and ideological work and news and public opinion work in light of the overall work of the Party and the state, as well as the practical needs of governing the country and ensuring national security. We have tried our best to incorporate these into the textbook to fully reflect its timeliness and authority.

教材编写组力求充分体现马克思主义新闻观中国化的发展进程，尤其是要突出呈现作为马克思主义新闻观中国化时代化的最新理论成果。党的十八大以来，习近平总书记结合党和国家的工作大局，以及治国理政、定国安邦的实际需要，就思想宣传和新闻舆论工作所阐述的一系列新思想新观点新论断，我们都尽可能将其写进教材之中，以充分体现教材的时新性和权威性。

(4) Construct the Theoretical Framework and Knowledge System of the Marxist View on Journalism and Socialist Journalism with Chinese Characteristics

（四）建构马克思主义新闻观和中国特色社会主义新闻学理论框架与知识体系。

The textbook compilation group strives to follow the task requirements proposed by General Secretary Xi Jinping in his speech at the Symposium on Philosophy and Social Sciences Work on May 17, 2016 [8]8 Xi Jinping’s speech at the Symposium on Philosophy and Social Sciences Work on May 17, 2016., to construct a theoretical system of socialism with Chinese characteristics, and to position journalism as one of the 11 foundational disciplines with a “supporting role” for Chinese philosophy and social sciences that need accelerated development. It aims to preliminarily construct the theoretical framework and knowledge system of the Marxist view on journalism and socialist journalism with Chinese characteristics, thereby enhancing the scientific and academic nature of the textbook.

教材编写组力求按照习近平总书记2016年5月17日在哲学社会科学工作座谈会讲话中提出的构建中国特色社会主义理论体系的任务要求，以及将新闻学作为需要加快发展的对中国哲学社会科学具有“支撑作用”的11门基础性学科之一的学科定位，初步建构起马克思主义新闻观和中国特色社会主义新闻学的理论框架与知识体系，以提升教材的科学性和学理性。

(5) Prove that the Marxist View on Journalism and Socialist Journalism with Chinese Characteristics are Scientific Theories that Conform to the Laws of Journalism

（五）证明马克思主义新闻观和中国特色社会主义新闻学是符合新闻规律的科学理论

The Marxist view on journalism is a scientific theoretical system, a scientific summary of the practice and experience of the world proletariat’s journalism undertakings, and a high-level condensation of Marxist journalistic thought and theory. The textbook compilation group strives to comprehensively elaborate the theoretical viewpoints and ideological system of the Marxist view on journalism, especially in conjunction with the practice of the journalism undertakings led by the Chinese Communist Party, which have been continuously enriched and developed in the course of revolution, construction, and reform and opening up. It summarizes its historical experience and theoretical achievements, fully demonstrates its scientific nature and truth, and emphasizes that it is a scientific theory that conforms to the laws of journalism.

马克思主义新闻观是一种科学的理论体系，是世界无产阶级新闻事业实践和经验的科学总结，是马克思主义新闻思想与理论的高度概括。教材编写组力求全面阐述马克思主义新闻观的理论观点及思想体系，特别是要结合中国共产党所领导的新闻事业在革命、建设，以及改革开放事业中不断丰富发展的实践，总结其历史经验及理论成果，充分展现它的科学性和真理性，强调它是符合新闻规律的科学理论。

The socialist journalism theory with Chinese characteristics formed by the Chinese Communist Party in long-term practice is also a scientific theory. It summarizes and embodies the basic principles and general laws of socialist journalism work and is a scientific view on journalism guiding current journalism work in our country. The textbook compilation group strives to comprehensively summarize these theoretical achievements that conform to the laws of our country’s socialist journalism work, elucidate the scientific nature of socialist journalism with Chinese characteristics, and use this to counter the “theory that journalism has no academic discipline” [9]9 A dismissive view, sometimes held within Chinese academia, that journalism lacks a distinct theoretical core and is merely a craft or applied field, rather than a rigorous academic discipline. and defend the academic status of socialist journalism with Chinese characteristics.

中国共产党在长期实践中形成的中国特色社会主义新闻理论，也是一种科学理论，它总结和体现了社会主义新闻工作的基本原理和一般规律，是指导当前我国新闻工作的科学的新闻观。教材编写组力求通过要全面总结这些符合我国社会主义新闻工作规律的理论成果，阐释中国特色社会主义新闻学的科学性，并以此来回击“新闻无学论”，捍卫中国特色社会主义新闻学的学术地位。

IV. Properly Handle Several Issues in Teaching

四、妥善处理教学中的几个问题

The textbook compilation group, based on the original intention of meeting the needs of textbook users as much as possible, properly handles the relationship between *Twelve Lectures on the Marxist View of Journalism* and other journalism theory textbooks, as well as the issue of integrating theory with practice within the textbook itself.

教材编写组本着尽可能满足教材使用者需要的初衷，妥善处理《马克思主义新闻观十二讲》与其他新闻理论教材的关系，以及体现教材自身理论与实际相结合的问题。

(1) The Relationship with Journalism Theory Textbooks

（一）与新闻理论教材的关系

The textbook organically integrates the Marxist view on journalism with the basic content of journalism theory. It differs from some other textbooks on the Marxist view on journalism, which mainly introduce the journalistic viewpoints of Marx, Engels, Lenin, and Chinese Communist Party leaders in chronological order. It also differs from some other journalism theory textbooks, which mainly elaborate on basic concepts and fundamental issues according to the internal logical relationships of journalism theory. Instead, it integrates the two, forming its own theoretical framework and knowledge system, thereby becoming a theoretical achievement with its own characteristics.

教材将马克思主义新闻观与新闻理论基本内容有机地融合在一起。它既不同于其他一些马克思主义新闻观教材，主要按马克思、恩格斯、列宁和中国共产党领导人顺序，来介绍其新闻观点的方式，也不同于其他一些新闻理论教材，主要按照新闻学理论的内在逻辑关系，来阐述基本概念和基础问题的方式，而是将两者融合起来，形成自身的理论框架和知识体系，从而成为具有自身特点的理论成果。

In terms of chapter structure, the twelve lectures set up in the textbook adopt some basic issues in the journalism knowledge system as foundational theory, while highlighting the characteristics of the Marxist view on journalism that focuses on expounding the principles and policies of socialist journalism work. It insists on using the relevant journalistic viewpoints of Marxist classical writers and Chinese Communist Party leaders as the basis and foundation for exposition. In terms of the method of exposition, it insists on elucidating viewpoints as the main approach, while requiring that the title of each lecture clearly put forward a viewpoint and expound a principle. This method of using “problems” to lead viewpoints is more targeted and more helpful in clarifying certain journalistic theoretical viewpoints.

从章节上看，教材设置的十二讲采取了以新闻理论知识体系中的一些基本问题作为基础理论，同时突出马克思主义新闻观着重论述社会主义新闻工作方针原则的特点，并且坚持运用马克思主义经典作家和中国共产党领导人的相关新闻观点作为论述的基础和依据。在阐述方法上则坚持以阐释观点为主，同时要求每讲的标题都要明确地提出一个观点，阐述一个道理。这种以“问题”带观点的方式，更加具有针对性，也更有助于阐明一些新闻理论观点。

(2) The Issue of Integrating Theory with Practice

（二）理论联系实际的问题

Adhering to a problem-oriented approach and closely linking with the ideological, learning, and work realities of journalism school students and journalism practitioners is an important principle for textbook compilation. Xi Jinping pointed out in his “5.17” speech: “Adhering to a problem-oriented approach is a distinctive feature of Marxism.”

坚持以问题为导向，紧密联系新闻院校学生和新闻从业人员思想、学习与工作实际，是教材编写的一项重要原则。习近平在“5.17”讲话中指出：“坚持问题导向是马克思主义的鲜明特点。”

The main target readers of the textbook are journalism school students and journalism practitioners. The textbook compilation strives to use a strong problem awareness to pay attention to their demands, respond to their concerns, and solve various hot, doubtful, and difficult issues in journalism theory and practice that they care about. It tries its best not to evade, not to cover up, not to be ambiguous or equivocal. By actively clarifying viewpoints, explaining the truth, and elucidating truth, it provides reasonable explanations and discussions to achieve the educational and guiding purposes that the textbook is tasked with.

教材的主要读者对象是新闻院校学生和新闻从业人员，教材编写力求以强烈的问题意识，关注他们的诉求，回应他们的关切，解决他们关心的新闻理论与实践中的各种热点、疑点和难点问题，尽可能做到不回避，不掩盖，不模棱两可、闪烁其词，通过主动亮明观点，说明真相，阐释真理，作入情入理的阐释和论述，以达到教材所担负的教育和引导目的。

V. Grasp the Theoretical Framework and Knowledge System of *Twelve Lectures on the Marxist View of Journalism*

五、把握好《马克思主义新闻观十二讲》的理论框架和知识体系

The textbook puts forward a definition of the Marxist view on journalism: “The Marxist view on journalism refers to Marxism’s overall view of news phenomena and news dissemination activities. It involves many fundamental issues such as the origin of news, the essence of news, and the laws of news dissemination. Its core is a series of basic Marxist viewpoints on the nature of work, work principles, and work laws of the proletariat and its Party’s journalism undertakings.”

教材对马克思主义新闻观提出了一个定义：“马克思主义新闻观是指马克思主义对于新闻现象和新闻传播活动的总的看法。它涉及诸如新闻本源、新闻本质及新闻传播规律等许多根本性问题。其核心是马克思主义关于无产阶级及其政党新闻事业的工作性质、工作原则和工作规律的一系列基本观点。”

According to this definition, the textbook strives to encompass the above main content and must use this content to construct its own theoretical framework and knowledge system. To this end, we have designed twelve parts of content.

按照这一定义，教材力求涵括上述主要内容，并须以这些内容构建自己的理论框架与知识体系。为此，我们设计了十二部分的内容。

The first lecture, “Learning and Practicing the Marxist View on Journalism,” belongs to the “Introduction” section. It mainly addresses what the Marxist view on journalism is, why it is necessary to learn the Marxist view on journalism, and how to learn the Marxist view on journalism well.

第一讲《学习和践行马克思主义新闻观》，属于“绪论”部分，主要解决的是什么是马克思主义新闻观，以及为什么要学习马克思主义新闻观和怎样学好马克思主义新闻观的问题。

The second through fourth lectures constitute the “basic principles” section, which primarily expounds on the fundamental requirements of journalistic work, the objective laws of news dissemination, and the essential nature of the journalistic undertaking.

第二至四讲是“基本原理”部分，主要阐述的新闻工作基本要求、新闻传播客观规律和新闻事业根本性质问题。

The fifth through eighth lectures constitute the “journalistic work policy principles” section, which primarily discusses policy principles such as the unity of Party spirit and people-centeredness, upholding correct guidance of public opinion, upholding the primacy of positive propaganda, and upholding journalistic truth.

第五至八讲是“新闻工作方针原则”部分，主要论述了党性和人民性相统一、坚持正确舆论导向、坚持正面宣传为主和坚持新闻真实等方针原则问题。

The ninth through tenth lectures constitute the “professional norms” section, which primarily discusses the need to achieve unity between the right to news dissemination and social responsibility, as well as to abide by the rule of law in journalism and ethical norms.

第九至十讲是“职业规范”部分，主要论述了要实现新闻传播权利与社会责任统一，以及遵行新闻法治与道德规范问题。

The eleventh through twelfth lectures are two “business special topics”: one concerns advancing alongside new communication technologies and achieving integrated media development; the other concerns telling China’s stories well and communicating China’s voice effectively.

第十一至十二讲是两个“业务专题”，一是与传播新技术同行、实现媒体融合发展问题；二是讲好中国故事、传播好中国声音问题。

The content of these twelve lectures consists of the basic principles and working principles of socialist journalism commonly recognized by the academic community, thereby constituting the basic content of *Twelve Lectures on the Marxist View of Journalism*.

这十二讲内容都是学界普遍认同的社会主义新闻工作的基本原理和工作原则，由此构成了《马克思主义新闻观十二讲》的基本内容。

The twelve lectures of the entire book are interlinked and progressively layered, forming a complete theoretical framework and knowledge system of the Marxist view on journalism. They answer the knowledge-level question of “what is the Marxist view on journalism,” clarify the theoretical-level question of “why study the Marxist view on journalism,” and also address the practical-level question of “how to study the Marxist view on journalism well,” providing theoretical guidance and practical leadership for practicing the Marxist view on journalism.

全书十二讲环环相扣，层层递进，形成了马克思主义新闻观完整的理论框架和知识体系，回答了“什么是马克思主义新闻观”知识层面问题，既讲清了“为什么要学习马克思主义新闻观”理论层面的问题，也关照了“怎么学好马克思主义新闻观”实践层面的问题，为践行马克思主义新闻观提供了理论指导和实践引领。

6. Conduct Teaching by Integrating Comrade Xi Jinping’s Journalistic Propaganda Practice and Related Discourses During His Work in Fujian Province

六、结合习近平同志在福建工作期间的新闻宣传实践及其相关论述开展教学

Conducting teaching on the Marxist view of journalism by integrating Comrade Xi Jinping’s journalistic propaganda practice and related discourses during his work in Fujian Province should be a unique resource and advantage for Xiamen University.

结合习近平同志在福建工作期间的新闻宣传实践及其相关论述开展马克思主义新闻观教学，应该是厦门大学的独特资源与优势。

Since being transferred to Fujian in 1985 from his post as Party Secretary of Zhengding County, Hebei, Xi Jinping worked in Fujian for a total of 17 years, successively serving as Vice Mayor of Xiamen, Prefectural Party Secretary of Ningde, Municipal Party Secretary of Fuzhou, and later as Governor of Fujian Province. Fujian is the province where he held local government positions for the longest time. Xi Jinping has deep feelings for Fujian and retains unforgettable impressions; it is for this reason that he calls Fujian his “second hometown.”

自1985年从河北正定县委书记任上调来福建，习近平在福建工作长达17年时间，先后在厦门任副市长、宁德任地委书记、福州任市委书记，后来又担任福建省省长，福建是他在地方从政时间最长的省份。习近平对福建有着深厚感情，留有难忘印象，正因为此，他把福建称为“第二故乡”。

During his political career in Fujian, Xi Jinping, with his high political acumen, had many special cognitions and reflections on journalistic propaganda work, engaged in rich journalistic propaganda practice, and published many important journalistic viewpoints. Therefore, it can be said that Fujian is an important place of gestation and practice

习近平在福建从政期间，以其高度的政治敏锐性对新闻宣传工作有许多特殊认知和思考，并且进行了丰富的新闻宣传实践，发表过不少重要新闻观点，因此可以说福建是习近平新闻观的重要孕育地和实践地。

For example, when Xi Jinping served as Secretary of the Ningde Prefectural Party Committee in Fujian, in response to the situation that the entire eastern Fujian region had no newspapers, radio, or television stations, he stated: “In any work, public opinion leads the way. How can Ningde function without a newspaper? No matter how great the difficulties, the *Mindong Daily* must be established.”[2]2 The “Three-Style Learning and Education Activity” (三项学习教育活动) was a campaign launched in 2003 across China’s news, publishing, and literary and art circles, focusing on studying the “Three Represents” important thought, Marxist views on journalism and literature/art, and professional ethics and conduct. To this end, he allocated all 100,000 yuan of the secretary’s reserve fund, personally wrote the resumption-of-publication statement, convened the resumption meeting, and established reporter stations distributed throughout the region. This quickly enabled the *Mindong Daily*, which had been suspended for many years, to resume publication, allowing the decisions and deployments of the prefectural Party committee and administrative office to be smoothly transmitted to every household in the region via the newspaper. This is a typical example of his emphasis on news work and his use of newspapers to guide work.

例如，习近平在担任福建宁德地委书记期间，针对闽东全地区没有报纸、广播、电视台的状况指出：“任何工作，舆论先行，宁德没有报纸怎么能行？不管多大困难，都要把《闽东报》办起来”[2]。对此，他拨付全部10万元的书记备用金，并亲自撰写复刊词，组织召开复刊大会，成立分布全区的记者站，很快便使停刊多年的《闽东报》恢复出版，使得地委行署的决策部署能够借助报纸顺利传入全地区的千家万户。这是他重视新闻工作，并通过报纸指导工作的一个典型事例。

Another important case during this period was in May 1989, when Xi Jinping convened a news work symposium in Ningde and delivered an important speech. This speech was rich in content, involving a series of major theoretical and practical issues in journalism, such as Party leadership, guidance of public opinion, positive propaganda, the building of the news workforce, the idea that journalism is a science, that news work must follow laws, and the unity of the Party spirit and the people’s spirit. It fully reflected his profound thinking on news work and formed his initial views on journalism. That is to say, it was starting from this speech that Xi Jinping began his practical exploration and theoretical reflection on journalism, news work, and the science of journalism, laying the practical and theoretical foundation for the formation of his views on journalism in the New Era.[3]3 The “Three Represents” (三个代表) is a guiding theory introduced by Jiang Zemin, stating that the CPC must always represent the development trend of China’s advanced productive forces, the orientation of China’s advanced culture, and the fundamental interests of the broadest majority of the Chinese people.

这期间还有一个重要事例，是1989年5月，习近平在宁德主持召开了一次新闻工作座谈会，并发表了一篇重要讲话。这篇讲话内容丰富，涉及党的领导、舆论导向、正面宣传、新闻队伍建设，以及新闻是科学、新闻工作须遵循规律、党性人民性相统一等一系列重大新闻理论与实践问题，充分反映了他对新闻工作的深刻思考，形成了他最初的新闻观。也就是说正是从这篇讲话开始，习近平开始了对新闻、新闻工作和新闻学的实践探索与理论思考，为其后来新时代新闻观的形成奠定了实践和理论基础[3]。

In particular, he discussed that “journalism, as a science, has a very close relationship with politics, but this does not mean that journalism can be equated with politics, nor does it mean that its truthfulness can be sacrificed for political needs. Therefore, it is necessary to emphasize both the Party spirit of news work and not to neglect the inherent laws of news work itself.” His requirements for journalists—to have a “strong sense of social responsibility,” to “strengthen study and raise the level of policy theory,” to “carry forward the spirit of struggle and conduct in-depth investigation and research,” and to “be strict with oneself and abide by professional ethics”[4]4 The 18th National Congress of the CPC was held in November 2012, marking the beginning of the Xi Jinping era.—possess strong theoretical value and practical significance.

特别是他谈到“新闻作为一门科学，与政治的关系很密切，但不是说新闻可以等同于政治，不是说为了政治需要可以不要它的真实性，所以既要强调新闻工作的党性，又不可忽视新闻工作自身的规律性”，以及他对新闻工作者提出的要有“强烈的社会责任感”，要“加强学习，提高政策理论水平”，要“发扬奋斗精神，深入调查研究”，要“严于律己，遵守职业道德”[4]等要求，有着很强的理论价值和实践意义。

This speech was later recommended by Xu Yiming, a reporter from the Xinhua News Agency’s Fujian branch, and published under the title “Grasp the Foundation of News Work” in the 6th issue of *China Journalist* in

这个讲话后来经新华社福建分社记者徐一鸣推荐，以《把握好新闻工作的基点》为题，发表在1989年第6期的《中国记者》上，为我们留下了一篇难得的新闻理论文献。

I think Xiamen University can conduct in-depth research on Xi Jinping’s journalistic and propaganda work practices and their theoretical achievements during his tenure in Fujian, and incorporate these into the teaching of the Marxist view on journalism curriculum, making them its own unique resources and advantages.

我想厦门大学可以对习近平在福建工作期间的新闻宣传工作实践及其理论成果作些深入研究，并且充实到马克思主义新闻观课程教学中，使之成为自己独特的资源和优势。

On May 5, 2018, in my address at the academic seminar on the Marxist view on journalism held by the School of Journalism and Communication at Guangxi University to commemorate the 200th anniversary of Marx’s birth, I once proposed that we should take the Marxist view on journalism as the core content and central link of journalism and communication professional education, realize the full coverage of Marxist view on journalism education for all personnel, throughout the entire process, and in all aspects, and make it the most influential course in journalism professional education. The realization of these goals and visions still depends on the joint efforts of everyone.

2018年5月5日，我在广西大学新闻与传播学院为纪念马克思诞辰200周年举办的马克思主义新闻观学术研讨会的致辞中，曾经提出我们应该把马克思主义新闻观作为新闻学和传播学专业教育的核心内容和中心环节，要尽可能实现马克思主义新闻观教育的全员、全过程、全覆盖，要使之成为新闻专业教育中最具影响力的课程，这些目标和愿景的实现还要靠大家的共同努力。

From the successful practice of Xiamen University and my experience at Guangxi University, I believe that as long as we fully seize the great opportunity of the Party Central Committee and General Secretary Xi Jinping attaching great importance to the education of the Marxist view on journalism and the construction of the journalism discipline, strive vigorously, work steadfastly, and keep making progress, China’s education on the Marxist view on journalism will surely reach a new level, ascend to a higher floor, and achieve more fruitful results!

从厦门大学的成功实践，以及我在广西大学的经历看，我认为，只要我们充分利用党中央和习近平总书记高度重视马克思主义新闻观教育和新闻学科建设的大好机遇，踔厉奋发，踏实工作，不断进取，我国马克思主义新闻观教育一定会再上台阶，更上层楼，取得更丰硕的成果！

(The author Zheng Baowei is an expert on the journalism textbook compilation group of the Central Marxist Theory Research and Construction Project, chief expert of the specially commissioned project “Research on the Marxist View on Journalism” of the Central Propaganda Department and the Ministry of Education, editor-in-chief of the nationally compiled textbook *Twelve Lectures on the Marxist View on Journalism*, distinguished Junwu Honorary Professor of Guangxi University, doctoral supervisor of the School of Journalism at Renmin University of China, and member of the Social Science Committee of the Ministry of Education and convener of the journalism and communication discipline)

（作者郑保卫系中央马克思主义理论研究和建设工程新闻学教材编写组专家，中宣部、教育部《马克思主义新闻观研究》特别委托项目首席专家，全国统编教材《马克思主义新闻观十二讲》主编，广西大学特聘君武荣誉教授，中国人民大学新闻学院博士生导师、教育部社会科学委员会委员兼新闻传播学科召集人）

Notes:

注释：

[1]1 “Paid news” refers to the practice of journalists or media outlets accepting money or other benefits in exchange for publishing favorable coverage, a form of corruption in the news industry. This article is compiled from a speech manuscript.

[1]本文根据发言稿整理。

[2]2 The “Three-Style Learning and Education Activity” (三项学习教育活动) was a campaign launched in 2003 across China’s news, publishing, and literary and art circles, focusing on studying the “Three Represents” important thought, Marxist views on journalism and literature/art, and professional ethics and conduct. Li Renhu, Liu Guangniu, Zhang Lei: “Deep Affection — Comrade Xi Jinping and the Work of Journalism and Public Opinion,” *Chinese Journalist*, Issue 4, 2019.

[2]李仁虎、刘光牛、张垒：《情到深处——习近平同志与新闻舆论工作》，《中国记者》2019年第4期。

[3]3 The “Three Represents” (三个代表) is a guiding theory introduced by Jiang Zemin, stating that the CPC must always represent the development trend of China’s advanced productive forces, the orientation of China’s advanced culture, and the fundamental interests of the broadest majority of the Chinese people. Zheng Baowei: “The Foundational Work of Xi Jinping’s Thought on Journalism,” *Journalism Lover*, Issue 5, 2018.

[3]郑保卫：《习近平新闻思想的奠基之作》，《新闻爱好者》2018年第5期。

[4]4 The 18th National Congress of the CPC was held in November 2012, marking the beginning of the Xi Jinping era. Xi Jinping: “Grasp the Basic Points of Journalistic Work Well,” *Chinese Journalist*, Issue 6, 1989.

[4]习近平：《把握好新闻工作的基点》，《中国记者》1989年第6期。

Online editor: Huihui

网络编辑：慧慧