Digital–Intelligence Integration Boosts New Roles for University Communist Youth League Online Political Education

In the current era of rapid development in information technology and intelligent technology, cyberspace has become the main channel for university students to obtain information, exchange ideas, and express emotions. The deep integration of digital–intelligence technologies such as 5G, artificial intelligence, the Internet of Things, big data, and cloud computing with the education sector is not only driving profound changes in education but also bringing new opportunities and challenges to the traditional model of ideological and political education in universities. General Secretary Xi Jinping pointed out at the National Education Conference that it is necessary to “continuously expand the spaces and positions for practical education and online education,” emphasizing the need to “deeply implement the national strategy for the digitalization of education,”[1]1 Xi Jinping’s speech at the National Education Conference, held in Beijing on September 9–10, 2018, which set out the guiding principles for education reform and development in the New Era. thereby further clarifying the direction and goals of the digital transformation of education and charting the path for the innovative development of ideological and political education in universities.

在信息技术和智能技术迅猛发展的今天，网络空间已成为大学生获取信息、交流思想和表达情感的主要渠道。当前，5G、人工智能、物联网、大数据、云计算等数字智能技术的快速发展与教育领域的深度融合，不仅推动了教育领域的深刻变革，也为高校传统思想政治教育模式带来了新的机遇与挑战。习近平总书记在全国教育大会上指出，要“不断拓展实践育人和网络育人的空间和阵地”，强调“深入实施国家教育数字化战略”，进一步明确了教育数字化转型的方向和目标，为高校思想政治教育的创新发展指明了道路。

As the Party’s assistant and reserve force, the Communist Youth League organizations fully leverage their organizational advantages and actively integrate into the trend of digital technology and intelligent means. Through the deep integration of digital–intelligence technologies such as big data and cloud computing, Youth League organizations can precisely depict the characteristics of youth groups, carry out educational guidance work with greater effectiveness, accurately grasp youth needs, achieve efficient allocation of educational resources and precise push of activities, and effectively enhance the coverage and influence of League organization work. In addition, Youth League organizations can more objectively and accurately conduct whole-process evaluations of the effectiveness of talent cultivation, continuously optimize educational content and methods, ensure that educational work keeps pace with the actual needs of youth and the development of the times, and improve the effectiveness and foresight of education.

共青团组织作为党的助手和后备军，充分发挥组织优势，主动融入数字化技术和智能化手段的发展潮流。通过深度融合大数据、云计算等数智技术，共青团组织能够精准描绘青年群体的特征，更具实效性地开展教育引导工作；能够准确把握青年需求，实现教育资源的高效配置和活动的精准推送，有效提升团组织工作的覆盖面和影响力。此外，共青团组织还能更客观、准确地对人才培养成效进行全过程评价，不断优化教育内容和方法，确保教育工作与青年的实际需求和时代发展同步，提高教育的实效性和前瞻性。

Digital–intelligence integration promotes precise depiction, enhancing the effectiveness of educational guidance. The deep integration of digital–intelligence technologies provides strong support for precise education. Using big data analysis and cloud computing technology, Youth League organizations can accurately grasp the behavioral characteristics, interest tendencies, and ideological dynamics of young students. This precise data-driven approach enables educational guidance work to better align with the actual needs of young students, achieving a transformation from “flood irrigation” to “precise drip irrigation.” For example, by analyzing interaction data from student online learning platforms, it is possible to identify the focus points and interests within the student group, and then design targeted online ideological and political activities. These activities, using technologies such as virtual reality (VR) and augmented reality (AR), provide immersive experiences, enhance the appeal and impact of educational content, and effectively increase the participation and influence of ideological and political education. Another example is using big data technology to analyze students’ topic participation and emotional tendencies on social media, identifying the social issues and values that students generally care about. Based on the analysis results, thematic discussion activities can be carried out to guide students in deep thinking and forming their own opinions. Furthermore, digital–intelligence technologies can support the intelligent push of personalized educational resources, providing customized content based on students’ interests and learning history to meet their individual development needs.

数智融合促精准描绘，提升教育引导的有效性。数智技术的深度融合为精准育人提供了强有力的支撑。利用大数据分析和云计算技术，共青团组织能够精准把握青年学生的行为特征、兴趣倾向和思想动态，这种精准的数据驱动方法，使得教育引导工作能够更加贴合青年学生的实际需求，实现从“大水漫灌”到“精准滴灌”的转变。比如，通过对学生在线学习平台的互动数据进行分析，可以识别出学生群体中的关注焦点和兴趣点，进而设计针对性的网络思政活动。这些活动通过虚拟现实（VR）、增强现实（AR）等技术，提供沉浸式体验，增强教育内容的吸引力和感染力，有效提升思政教育的参与度和影响力。再比如，运用大数据技术分析学生在社交媒体上的话题参与度和情感倾向，识别出学生普遍关心的社会问题和价值观念。基于分析结果，开展主题研讨活动等，引导学生深入思考并形成自己的见解。此外，数智技术还能支持个性化教育资源的智能推送，根据学生的兴趣和学习历史，提供定制化内容，满足学生的个性化发展需求。

Digital–intelligence integration promotes model innovation, enhancing the targeting of service provision. The integration of digital–intelligence technologies not only facilitates an accurate grasp of youth needs but also drives innovation in service models, achieving efficient allocation of educational resources and precise push of activities. Youth League organizations actively introduce digital–intelligence technology tools such as artificial intelligence and machine learning, applying them to all aspects of online ideological and political education in universities. Focusing on key areas of concern for young students, such as growth and development, ideological dynamics, social interaction, and career planning, they promote the construction of “digital–intelligent” service platforms, striving to provide youth with various services including theoretical study, employment and entrepreneurship, and hardship assistance. For example, using machine learning algorithms to analyze students’ employment tendencies and career development paths, the system can push relevant career guidance resources and employment information to students through intelligent recommendation systems. Another example is developing an AI-based psychological counseling platform that uses natural language processing technology to provide students with 24-hour emotional support and psychological counseling services. Such a platform can promptly respond to students’ psychological needs, offer personalized psychological counseling suggestions, help students resolve psychological difficulties, and promote their physical and mental health.

数智融合促模式创新，提升服务供给的针对性。数智技术的融合不仅促进了对青年需求的准确把握，还推动了服务模式的创新，实现了教育资源的高效配置和活动的精准推送。共青团组织积极引入人工智能、机器学习等数智化技术工具，应用于高校网络思政教育的各个环节。围绕青年学生成长成才、思想动态、社交互动、职业规划等重点关心的方面，推动“数智化”服务平台的建设，努力为青年提供理论学习、就业创业、困难帮扶等各类服务。比如，利用机器学习算法分析学生的就业倾向和职业发展路径，通过智能推荐系统为学生推送相关的职业指导资源和就业信息；再比如，开发基于人工智能的心理咨询平台，通过自然语言处理技术，为学生提供24小时的情感支持和心理咨询服务。这样的平台能够及时响应学生的心理需求，提供个性化的心理咨询建议，帮助学生解决心理困扰，促进学生的身心健康。

Digital–intelligence integration promotes mechanism optimization, enhancing the scientific nature of evaluation feedback. The integration of digital–intelligence technologies provides new pathways for optimizing educational evaluation mechanisms. By integrating big data analysis and cloud computing technology, Youth League organizations can conduct real-time monitoring and quantitative evaluation of educational activities. The core lies in using algorithm models to deeply mine massive data, thereby revealing the effects of educational activities and the feedback patterns of young students. This process involves tracking learning behavior data, evaluating the appeal of educational content, and measuring student satisfaction. For example, by analyzing students’ online interaction records, Youth League organizations can identify which educational content is most attractive and effective, and which needs improvement. At the same time, using natural language processing technology to analyze students’ feedback texts can more accurately grasp students’ genuine feelings and suggestions regarding educational activities. Furthermore, digital–intelligence technologies can support personalized educational evaluation. This personalized evaluation not only helps students understand their own learning growth, strengths, and weaknesses but also provides timely feedback for further optimization of educational work.

数智融合促机制优化，提升评价反馈的科学性。数智技术的融合为教育评价机制的优化提供了新的路径。通过集成大数据分析和云计算技术，共青团组织能够对教育活动进行实时监测和量化评估，其核心在于利用算法模型对海量数据进行深度挖掘，从而揭示教育活动的效果和青年学生的反馈模式。这一过程涉及对学习行为数据的追踪、对教育内容吸引力的评估以及对学生满意度的测量。比如，通过分析学生的线上互动记录，共青团组织可以识别哪些育人内容最有吸引力、最具效果，哪些需要改进。同时，利用自然语言处理技术分析学生的反馈文本，可以更准确地把握学生对教育活动的真实感受和建议。此外，数智技术还能支持个性化教育评价，这种个性化的评价不仅有助于学生了解自己的学习成长和优势劣势，还为教育工作的进一步优化提供及时反馈。

(The author is Deputy Secretary of the Youth League Committee of Shanghai Lixin University of Accounting and Finance)

（作者系上海立信会计金融学院团委副书记）

Online editor: Huihui

网络编辑：慧慧