Injecting Innovative Momentum into the Dissemination of the Northeast Anti-Japanese United Front Spirit

In April 2022, the Party Central Committee determined that the basic connotation of the Northeast Anti-Japanese United Front Spirit should be expressed as "the firm conviction of loyalty to the Party, the national righteousness of rising to the national crisis, and the heroic spirit of fighting to the last." The Northeast Anti-Japanese United Front Spirit was formed in the course of the Northeast Anti-Japanese United Army, under the leadership of the Party, resisting the aggression of Japanese militarism. It is a concentrated embodiment of the spiritual character and lofty thoughts of the officers and soldiers of the Northeast Anti-Japanese United Army, and moreover a microcosm of the revolutionary spirit of the Chinese nation's unremitting self-improvement and indomitable tenacity, containing rich connotations of patriotism and revolutionary heroism. Relying on new media's content innovation, technological empowerment, platform linkage, and audience-interactive communication strategies to enhance the dissemination effect and influence of the Northeast Anti-Japanese United Front Spirit in contemporary society is a new mission and new topic entrusted to the inheritance and development of red culture by the times.

2022年4月，党中央确定将东北抗联精神基本内涵表述为“忠诚于党的坚定信念，勇赴国难的民族大义，血战到底的英雄气概”。东北抗联精神是党领导下的东北抗日联军在抗击日本军国主义侵略过程中形成的，是东北抗联将士精神品格和高尚思想的集中体现，更是中华民族自强不息、百折不挠革命精神的缩影，蕴含着丰富的爱国主义和革命英雄主义内涵。依托新媒体的内容创新、技术赋能、平台联动和受众互动化传播策略，增强东北抗联精神在当代社会的传播效果和影响力，是时代赋予红色文化传承与发展的新使命与新话题。

New Media Empowers the Dissemination of the Northeast Anti-Japanese United Front Spirit

新媒体赋能东北抗联精神传播

The daily application of new media platforms provides an audience base and technical support for the red culture dissemination of the Northeast Anti-Japanese United Front Spirit. Data shows that as of June 2024, China's internet penetration rate reached 78%. The daily use of new media platforms breaks through the temporal and spatial limitations of dissemination, allowing more people to become a link in content dissemination, which is conducive to presenting red cultural content such as the Northeast Anti-Japanese United Front Spirit in a more vivid manner closer to contemporary audiences.

新媒体平台的日常化应用为东北抗联精神的红色文化传播提供了受众基础和技术支持。数据显示，截至2024年6月，我国互联网普及率达78%。新媒体平台的日常化使用突破了传播的时空限制，让更多人成为内容传播的一环，有利于使东北抗联精神等红色文化内容以更生动、更贴近当代受众的传播方式呈现。

In terms of dissemination forms, new media provides diversified presentation forms for the dissemination of the Northeast Anti-Japanese United Front Spirit, such as using graphics and text, short videos, live streaming, AR/VR, etc. In terms of dissemination channels, new media provides rich channels for the dissemination of the Northeast Anti-Japanese United Front Spirit, such as platforms like Weibo, WeChat, Douyin, Bilibili, Xiaohongshu, etc. In terms of dissemination interaction, new media creates a platform for audiences to deeply participate in the dissemination of the Northeast Anti-Japanese United Front Spirit; users are not only receivers of content but also creators and disseminators of content. To effectively carry out the new media dissemination of the Northeast Anti-Japanese United Front Spirit, it is necessary to fully understand and grasp the characteristics of new media, adhere to historical authenticity, avoid negative challenges such as content becoming shallow or entertainment-oriented, formulate more effective dissemination strategies for the spirit, and realize the effective inheritance and widespread dissemination of red culture in the digital age.

在传播形式方面，新媒体为东北抗联精神的传播提供了多元化的展现形式，如利用图文、短视频、直播、AR/VR等。在传播渠道方面，新媒体为东北抗联精神的传播提供了丰富的渠道，如微博、微信、抖音、B站、小红书等平台；在传播互动方面，新媒体为受众打造了深度参与东北抗联精神传播的平台，用户不仅是内容的接收者，还是内容的创造者和传播者。做好东北抗联精神的新媒体传播，需要充分理解把握新媒体的特征，坚守历史真实性，避免内容浅薄化、娱乐化等负面挑战，为东北抗联精神的传播制定更有效的传播策略，实现红色文化在数字时代的有效传承与广泛传播。

New Media Bestows a New Era Luster on Red Culture

新媒体赋予红色文化新时代亮色

The diverse dissemination methods of new media have opened up multiple integration paths for red culture. This makes the presentation of the history of the Northeast Anti-Japanese United Front no longer limited to traditional pictures or texts, but applies technologies such as short videos, animation, and live streaming to the dissemination process, vividly displaying the scenes of the Northeast Anti-Japanese United Army soldiers fighting amidst the white mountains and black waters. For example, new media can use VR/AR technology to allow audiences to experience the secret camp life described as "white snow covers the earth, snow in the mountains accumulates over a foot deep... the anti-Japanese and national salvation soldiers, still wearing single clothes and water shoes, move day and night through the blockade lines of the bandit invaders and Japanese slaves, their hardship is considerable..." [1]1 This is a quotation from a report or letter describing the harsh conditions faced by the Northeast Anti-Japanese United Army, often cited in historical accounts. History is no longer cold written records, but vivid and lively scenes one after another. This immersive dissemination method greatly enhances the content appeal of red culture, highlighting its vitality in the New Era.

新媒体的多元传播方式为红色文化开辟了多种融合路径。这使得东北抗联历史的呈现不再局限于传统的图片或文字，而是将短视频、动漫、直播等技术运用于传播过程，可以生动展现东北抗联战士那段在白山黑水中战斗的场景。例如，新媒体可以通过VR/AR技术让观众体验“白雪铺满大地，山中雪积及尺……抗日救国战士，犹着单衣水鞋，日夜出没于寇贼倭奴之封锁线，其困苦颇甚……”的密营生活。历史不再是冰冷的文字记载，而是一幕幕生动鲜活的场景，这种沉浸式的传播方式极大地提升了红色文化的内容感染力，彰显出在新时代的生命力。

The interactive nature of new media completely changes the traditional one-way dissemination model. Participation methods such as likes, reposts, comments, and secondary creation on various major new media platforms effectively shorten the distance between contemporary young people and revolutionary history, making audiences participants in the innovative dissemination of the Northeast Anti-Japanese United Front Spirit, and endowing the inheritance of the spirit with greater contemporary vitality. For example, on Bilibili, one can often find skillfully edited anti-Japanese United Front themed documentaries or high-quality animated films. These contents frequently trigger real-time discussions and bullet-screen comments among young viewers, forming a unique interactive dissemination atmosphere.

新媒体的互动性特征彻底改变传统单向传播的模式。各大新媒体平台的点赞、转发、评论、二次创作等参与方式有效缩短了当代年轻人与革命历史的距离，让观众成为东北抗联精神创新传播的参与者，使抗联精神的传承更具时代活力。例如，从B站经常可以搜索到剪辑技术高超的抗联主题纪录片或制作水平高超的动画片，这些内容常常引发年轻观众的实时讨论和弹幕评论，形成了独特的传播互动氛围。

The extensive involvement of new media platforms enables the Northeast Anti-Japanese United Front Spirit to break through the limitations of time, space, and region, unfolding before the public in a more vivid form, achieving unprecedented wide coverage. New media platforms represented by Douyin, Weibo, Xiaohongshu, and Bilibili have user bases in the hundreds of millions. A short video on the anti-Japanese United Front spirit can gain millions of views and interactive comments within just a few hours of being pushed, a breadth of dissemination that traditional media and offline memorial halls find difficult to achieve. Additionally, the digital dissemination methods of new media can also spread the precious value of historical materials, relics, and cultural artifacts from the Northeast region's War of Resistance on a larger scale, allowing more people to access and understand historical heritage, and raising public awareness and regard for the revolutionary spirit. Using various modern scientific and technological means such as 3D scanning and virtual reality, the public can even engage in cross-temporal dialogues with revolutionary predecessors like Yang Jingyu, Zhao Yiman, and Zhou Baozhong [2]2 Yang Jingyu, Zhao Yiman, and Zhou Baozhong were prominent commanders and heroes of the Northeast Anti-Japanese United Army during the War of Resistance against Japan (1937-1945)., truly understanding the great Northeast Anti-Japanese United Front Spirit forged with blood and life.

新媒体平台的广泛介入使东北抗联精神打破时空、地域限制，以更形象的面貌铺展在大众眼前，实现了前所未有的广泛覆盖。以抖音、微博、小红书、B站等为代表的新媒体平台拥有数亿级的用户体量，一条抗联精神短视频在推送后的短短几小时就可能获得数百万的浏览量和互动评论，这是传统媒体和线下纪念馆难以企及的传播广度。另外，新媒体的数字化传播方式还能更大范围地传播东北地区抗战史料、遗迹、文物的珍贵价值，让更多的人接触和认识历史遗产，提高大众对革命精神的认知度和重视程度。利用3D扫描、虚拟现实等多种现代科学技术手段，大众甚至能与杨靖宇、赵一曼、周保中等革命先辈隔空对话，真正理解用鲜血和生命铸就的伟大东北抗联精神。

By fully leveraging the functions of new media, the symbolic expression of red culture can be transformed from abstract spiritual connotations into concrete, perceptible symbolic forms, effectively enhancing the diversity of its content creation and the influence of its dissemination forms.

通过充分发挥新媒体的功用，实现将红色文化的符号化表达由抽象的精神内涵转化为具象、可感知的符号形式，切实增强其内容创作的多元性和传播形式的影响力。

Injecting Lasting Vitality into the Inheritance of the Northeast Anti-Japanese United Front Spirit

为东北抗联精神传承注入持久活力

In the new media era, the content production mechanism has undergone fundamental changes. User-centered new media platforms have shifted the main body disseminating the anti-Japanese United Front spirit from professional media institutions to ordinary people. The content creation of red culture is gradually becoming civilianized and popularized, becoming an important lever for constructing a community of shared memory for the entire people. For example, on the Weibo platform, topics such as "Descendants of the Anti-Japanese United Front Tell Stories" and "My Family's Anti-Japanese United Front Ancestors" have attracted a large number of users to participate spontaneously. Netizens, by sharing family photos, visiting anti-Japanese United Front sites, retracing anti-Japanese United Front routes, and other means, construct a three-dimensional picture of anti-Japanese United Front memory on self-media platforms, becoming a spiritual bond connecting revolutionary history with the present.

在新媒体时代，内容生产机制发生根本性变革，以用户为主体的新媒体平台让抗联精神的传播主体从专业媒体机构转移到了普通大众身上，红色文化的内容创作逐渐趋于平民化和大众化，成为构建全民记忆共同体的重要抓手。例如，在微博平台上，“抗联后代讲故事”“我家的抗联先辈”等话题吸引了大量用户自发参与，网友们通过分享家族照片、探访抗联遗址、重走抗联路线等方式，在自媒体平台构建起立体的抗联记忆图景，成为连接革命历史与现在的精神纽带。

This mode of dissemination involving the entire population not only enriches content sources but also provides more inspiration for the innovative dissemination of Generation Z. For instance, massively multiplayer online role-playing games that respect the history of the War of Resistance allow players to feel the glory of defending the country through role-playing, deeply remembering the indomitable will of revolutionary martyrs and national heroes, allowing the anti-Japanese United Front spirit to enter their field of vision in a way familiar and beloved by Generation Z, and even spread to the world through international social platforms.

这种全民参与的传播模式不仅丰富了内容来源，还为Z世代的创新传播提供了更多灵感。诸如尊重抗战历史的大型多人在线角色扮演网络游戏，玩家可在角色扮演之中感受保家卫国的荣耀，深刻铭记革命先烈和民族英雄的不屈意志，让抗联精神以Z世代熟悉且喜爱的方式进入他们的视野，甚至通过国际社交平台走向世界。

The application of cutting-edge technologies by new media platforms injects innovative momentum into the dissemination of the anti-Japanese United Front spirit. On the one hand, through big data analysis and algorithmic recommendation technology, new media platforms can accurately identify the interest preferences of history enthusiasts, enabling precise targeting of content creation on the Northeast Anti-Japanese United Front spirit, greatly enhancing the dissemination efficiency of red culture. On the other hand, the widespread application of artificial intelligence technology presents audiences with more vivid historical pictures, such as restoring the facial features of anti-Japanese United Front heroes by restoring damaged old photos and portraits, allowing historical figures to "face-to-face dialogue" with contemporary audiences, innovating historical narrative methods, and injecting lasting vitality into the inheritance of the anti-Japanese United Front spirit. Furthermore, high-quality dissemination methods such as high-definition video live streaming and VR cloud tours attract young groups to actively participate in the modern expression of the Northeast Anti-Japanese United Front spirit, breaking through intergenerational transmission, and ensuring that the red gene can continue among the new generation of young people.

新媒体平台对前沿技术的应用为抗联精神的传播注入了创新动能。一方面，通过大数据分析和算法推荐技术，新媒体平台能够精准识别历史爱好者的兴趣偏好，让东北抗联精神的内容创作精准触达，极大提升了红色文化的传播效率。另一方面，人工智能技术的普遍应用为观众呈现了更为生动的历史画面，如通过恢复残破老照片和画像等形式复原抗联英雄的面貌特征，让历史人物与当代观众“面对面对话”，创新历史叙事方式，为抗联精神的传承注入了持久活力。另外，高清视频直播、VR云参观等高质量传播，吸引年轻群体积极参与东北抗联精神的现代表达，突破代际传播，确保了红色基因能够在新一代年轻人中延续。

The digital, interactive, and fragmented characteristics of new media create multiple dissemination paths, providing broad space for the innovative dissemination of the Northeast Anti-Japanese United Front spirit. Youthful forms of expression such as short videos, live streaming, games, animation, and graphic-text creation open new paths for the inheritance and dissemination of red culture, and also allow the anti-Japanese United Front spirit to radiate new vitality in the digital age.

新媒体的数字化、互动性、碎片化等特征创造了多元传播路径，为东北抗联精神的创新传播提供了广阔空间，短视频、直播、游戏、动漫、图文创作等年轻化的表现形式为红色文化的传承和传播开辟了新路径，也让抗联精神在数字时代焕发全新生命力。

(The author is an associate professor at the School of Marxism, Changchun University of Science and Technology)

（作者系长春理工大学马克思主义学院副教授）

Online editor: Huihui

网络编辑：慧慧