Upholding Fundamental Principles and Breaking New Ground to Improve the Quality and Effectiveness of Ideological and Political Education

Fostering virtue and nurturing talent concerns whether the Party’s cause will have successors and whether the nation’s future and destiny will be secured; it is the fundamental task of education. The ideological and political theory course is the key course for implementing the fundamental task of fostering virtue and nurturing talent, and it is an important guarantee for cultivating generations of socialist builders and successors. Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has consistently placed the construction of ideological and political theory courses in schools in an important position within educational work. General Secretary Xi Jinping has issued important instructions on the construction of ideological and political theory courses in schools, emphasizing that “we must always uphold the guiding role of Marxism, take the world-renowned achievements of socialism with Chinese characteristics as content support, take fine traditional Chinese culture, revolutionary culture, and advanced socialist culture as the foundation of strength, explain principles thoroughly, deeply, and vividly, uphold fundamental principles and break new ground to promote the connotative development of ideological and political theory course construction, and continuously improve the targeted nature and appeal of ideological and political theory courses.” This provides the fundamental guidance, points the direction forward, and plans the specific path for the construction of ideological and political theory courses in the New Era.

立德树人关系党的事业后继有人，关系国家前途命运，是教育的根本任务。思政课是落实立德树人根本任务的关键课程，是培养一代又一代社会主义建设者和接班人的重要保障。党的十八大以来，以习近平同志为核心的党中央始终坚持把学校思政课建设放在教育工作的重要位置。习近平总书记对学校思政课建设作出重要指示，强调“要始终坚持马克思主义指导地位，以中国特色社会主义取得的举世瞩目成就为内容支撑，以中华优秀传统文化、革命文化和社会主义先进文化为力量根基，把道理讲深讲透讲活，守正创新推动思政课建设内涵式发展，不断提高思政课的针对性和吸引力”，为新时代思政课建设提供了根本遵循、指明了前进方向、规划了具体路径。

Young people have active minds and require careful guidance and cultivation. In recent years, schools at all levels and of all types have attached great importance to ideological and political education. Teachers of ideological and political theory courses enjoy teaching and are skilled at it, and the vast majority of young people have significantly enhanced their “Four Confidences” [1]1 The Four Confidences (四个自信) refers to confidence in the path, theory, system, and culture of socialism with Chinese characteristics. and display a vigorous and uplifting mental outlook. The development environment and overall ecology of ideological and political theory courses have undergone a comprehensive and fundamental transformation. At the same time, it should be noted that there are still gaps between some current ideological and political theory course teaching and the needs and reception habits of youth groups. For example, some ideological and political education does not inquire about what young people need, resorting to one-size-fits-all indoctrination, resulting in poor actual educational outcomes; some ideological and political theory courses use dry language and have empty content, failing to effectively respond to real-world hot topics, making it difficult to stimulate student interest; some ideological and political theory courses only focus on exam preparation for further education, failing to achieve value identity dissemination, making it difficult to strengthen ideals and convictions. How to more effectively carry out ideological and political education among young students and let the innovative theoretical achievements of the Party enter their minds and hearts is a practical issue facing ideological and political education workers. On the new journey of the New Era, facing new situations and new tasks, ideological and political education needs new momentum and new achievements. Based on the important experience of promoting the construction of ideological and political theory courses since the 18th National Congress of the CPC, upholding fundamental principles and breaking new ground to improve the quality and effectiveness of ideological and political education is an important mission shouldered by the vast number of ideological and political education workers.

青年思维活跃，需要精心引导和培养。近年来，各级各类学校高度重视思想政治教育，思政课教师乐教善教，广大青年“四个自信”明显增强、精神面貌奋发昂扬，思政课发展环境和整体生态发生全局性、根本性转变。同时应当看到，当下部分思政课教学与青年群体需求、接受习惯之间还存在隔阂。比如，有的思政课教育不问年轻人所需，一味填鸭式灌输，实际教育效果不佳；有的思政课语言枯燥、内容空洞，没有对现实热点做出有效回应，难以激发学生兴趣；有的思政课只注重升学应试，没有做到价值认同传播，难以坚定理想信念。如何更有效地在青年学生中开展思想政治教育，让党的创新理论成果入脑入心，是摆在思政教育工作者面前的现实问题。新时代新征程，面对新形势新任务，思政教育需要有新气象新作为。立足党的十八大以来推动思政课建设的重要经验，坚持守正创新，提升思政教育质效，是广大思想政治教育工作者肩负的重要使命。

Strengthen the function of political guidance, making ideological and political education “stand up”

强化政治引导功能，让思政教育“立”起来

General Secretary Xi Jinping pointed out: “Political guidance is the basic function of ideological and political theory courses.” Ideological and political education plays an irreplaceable role in cultivating socialist builders and successors. Accurately understanding and grasping the functional positioning of ideological and political education is a prerequisite for promoting the connotative development of ideological and political theory course construction. Marx said: “Theory is capable of convincing the masses when it demonstrates ad hominem, and it demonstrates ad hominem when it becomes radical.” [2]2 This is a standard Chinese rendering of Marx’s idea from his *Critique of Hegel’s Philosophy of Right*: “Theory is capable of convincing the masses when it demonstrates ad hominem, and it demonstrates ad hominem when it becomes radical.” The Chinese text here is a slightly different paraphrase. Emphasizing the political guidance function of ideological and political theory courses does not equate to turning ideological and political education into simple political propaganda. Rather, it means responding to students with thorough theoretical analysis, convincing students with complete ideological theory, and guiding students with the powerful force of truth. At the same time, care must be taken not to weaken political nature with academic nature. Whether ideological and political theory courses are taught through storytelling, history, or theory, they must all embody the political guidance function of the course.

习近平总书记指出：“政治引导是思政课的基本功能。”思政教育对培养社会主义建设者和接班人具有不可替代的作用。准确认识和把握思政教育的功能定位，是推动思政课建设内涵式发展的前提。马克思说：“理论只要彻底，就能说服人。”强调思政课的政治引导功能，不等同于把思政教育变成简单的政治宣传，而是要以透彻的学理分析回应学生，以彻底的思想理论说服学生，以真理的强大力量引导学生。同时要注意，不能用学理性弱化政治性，无论是通过讲故事、讲历史还是讲理论的方式讲思政课，都要体现思政课的政治引导功能。

Ideological and political theory courses focus on shaping students’ values. The world today is undergoing changes unseen in a century, with volatile international situations, intertwined diverse ideologies and cultures, and complex and varied social trends of thought. Against this backdrop, what values contemporary Chinese youth form and whether they can establish firm ideals and convictions not only concerns personal growth but also the future of the country and the destiny of the nation. General Secretary Xi Jinping pointed out: “We must arm our minds with Marxist scientific theory, and establish ideals and convictions on the basis of rational recognition of scientific theory, correct understanding of historical laws, and accurate grasp of basic national conditions.” Ideals and convictions are not a momentary impulse; emotions alone cannot establish firm ideals and convictions. Looking back at the Party’s history, countless revolutionary pioneers were all firm Marxists, and their profound value identification with Marxism forged their solid ideals and convictions. Today, the formation of ideals and convictions requires adhering to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, continuously expanding and deepening the understanding of the achievements of socialism with Chinese characteristics, and taking fine traditional Chinese culture, revolutionary culture, and advanced socialist culture as the foundation of strength. This is the inherent requirement for ideological and political theory courses to strive to enhance their political guidance function.

思政课重在塑造学生的价值观。当今世界正经历百年未有之大变局，国际形势风云变幻，思想文化多元交织，社会思潮纷繁复杂。在此背景下，当代中国青年形成怎样的价值观，能否树立坚定的理想信念，不仅关乎个人成长，更关乎国家前途和民族命运。习近平总书记指出：“要用马克思主义科学理论武装头脑，把理想信念建立在对科学理论的理性认同上，建立在对历史规律的正确认识上，建立在对基本国情的准确把握上。”理想信念不是一时的心血来潮，仅凭情感无法树立坚定的理想信念。纵观党史，无数革命先驱无一不是坚定的马克思主义者，对马克思主义的深刻价值认同铸就了他们牢固的理想信念。今天，理想信念的形成，需要坚持以习近平新时代中国特色社会主义思想为指导，不断拓展和深化对中国特色社会主义成就的认识，以中华优秀传统文化、革命文化和社会主义先进文化为力量根基，这是思政课着力增强政治引领功能的题中应有之义。

Based on reality, ideological and political education must be viewed within the context of changes unseen in a century in the world and the overall situation of the development of the Party and the state’s undertakings, and treated from the height of upholding and developing socialism with Chinese characteristics, building a modern socialist country, and realizing the great rejuvenation of the Chinese nation. Enhance persuasiveness with theoretical depth, increase appeal with the warmth of practice, expand influence with innovative means, and educate and guide young students to strengthen their belief in Marxism, their faith in socialism with Chinese characteristics, and their confidence in the great rejuvenation of the Chinese nation, to establish great aspirations of serving the country and strengthening the nation, and to become strivers who shoulder responsibility.

立足现实，要把思政教育放在世界百年未有之大变局、党和国家事业发展全局中来看待，从坚持和发展中国特色社会主义、建设社会主义现代化国家、实现中华民族伟大复兴的高度来对待。以理论深度增强说服力，以实践温度提升感染力，以创新手段拓展影响力，教育引导青年学生坚定马克思主义信仰、中国特色社会主义信念、中华民族伟大复兴信心，立报国强国大志向、做挺膺担当奋斗者。

Zhejiang is the birthplace of the Chinese Revolution’s Red Boat [3]3 The “Red Boat” refers to the boat on South Lake in Jiaxing, Zhejiang, where the First National Congress of the CPC concluded in 1921, symbolizing the founding of the Party., a pioneer area for reform and opening up, and an important cradle of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. In recent years, Zhejiang has actively constructed a grand ideological and political education model featuring innovation leadership, university-local government linkage, and practice-based education. Fully excavating and utilizing the valuable theoretical, practical, and spiritual wealth left by General Secretary Xi Jinping during his work in Zhejiang, and carrying out the activity of “Tracing the Footprints, Tracing the Origins, Studying the Thought, and Promoting Practice” is a “golden key” for Zhejiang to strengthen the political guidance function of ideological and political education. *Zhijiang Xinyu* [4]4 *Zhijiang Xinyu* (literally “New Words of Zhejiang”) is a collection of 232 short commentaries written by Xi Jinping while is a theoretical exploration and practical innovation of socialism with Chinese characteristics and the national governance system and capacity at the provincial level by Comrade Xi Jinping during his tenure as Secretary of the Zhejiang Provincial Party Committee, and is an important document for studying Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. Under the guidance of the Propaganda Department of the Zhejiang Provincial Party Committee, Zhejiang University of Media and Communications organized young college students to create a series of short videos on *Zhijiang Xinyu*. Starting from the perspective of contemporary college students, through immersive and scenario-based visits and filming, these videos present in a multi-scene, three-dimensional manner the vivid appearance of the theoretical explorations and practical innovations in *Zhijiang Xinyu* taking root, sprouting, blossoming, and bearing fruit in Zhejiang. This helps the vast number of young people understand Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and its gestation, formation, and development trajectory comprehensively and from multiple angles, arousing strong repercussions and resonance among young students.

浙江是中国革命红船启航地、改革开放先行地、习近平新时代中国特色社会主义思想重要萌发地。近年来，浙江积极构建创新引领、校地联动、实践育人的大思政教育模式。充分挖掘和利用习近平总书记在浙江工作期间留下的宝贵理论、实践和精神财富，开展“循迹溯源学思想促践行”活动，是浙江强化思政教育政治引领功能的一把“金钥匙”。《之江新语》是习近平同志在担任浙江省委书记期间，在省域层面对中国特色社会主义、国家治理体系和治理能力的理论探索和实践创新，是研究习近平新时代中国特色社会主义思想的重要文献。在浙江省委宣传部指导下，浙江传媒学院组织青年大学生创作完成《之江新语》系列短视频，从当代大学生的视角切入，通过沉浸式、情景化的走访拍摄，多场景、立体式呈现了《之江新语》中的理论探索与实践创新在浙江生根发芽、开花结果的鲜活样貌，帮助广大青年全方位、多角度了解习近平新时代中国特色社会主义思想及其孕育、形成和发展的轨迹，在广大青年学生中引起强烈反响和共鸣。

To enhance the political guidance of ideological and political theory courses and educate and guide young people to strengthen their ideals and convictions, it is necessary not only to enter the mind but, more importantly, to touch the heart. The key lies in promoting the transformation of content supply from “one-way indoctrination” to “two-way interaction” and expanding the communication field from “closed classroom” to “open society.” Leveraging its professional advantages, Zhejiang University of Media and Communications, on the occasion of the centenary of the founding of the CPC, jointly launched the “Painting Portraits for One Hundred Martyrs” public welfare activity with the Zhejiang Daily Press Group, and on the eve of the 80th anniversary of the victory of the Chinese People’s War of Resistance Against Japanese Aggression and the World Anti-Fascist War, launched the “Using AI to Help Martyrs Return Home” action. By helping the families of martyrs realize their long-cherished wish to “see their loved ones,” students first experience a strong emotional impact. In the process of searching for martyr materials, listening to family members’ accounts, and pondering the heroes’ expressions, students are no longer bystanders of history but become participants in the story. What students depict with their brushes is not only the appearance of the martyrs but also their understanding and reverence for the martyrs’ spirit. The “Painting Portraits for One Hundred Martyrs” public welfare activity attracted the participation of over a hundred teachers and students from more than ten institutions nationwide. These portraits and the stories behind them were disseminated to the public through exhibitions, new media, and other channels, becoming social, mobile, and shareable materials for “grand ideological and political courses.” In this special dialogue transcending time and space between contemporary youth and revolutionary martyrs, the red roots are vividly inherited, and the light of faith penetrates deep into the heart.

提升思政课的政治引导力，教育引导青年坚定理想信念，既需入脑，更要走心，关键在于推动内容供给从“单向灌输”向“双向互动”转变，推动传播场域从“课堂封闭”向“社会开放”拓展。浙江传媒学院结合自身专业优势，在建党百年之际和浙江日报报业集团联合发起“为百位烈士画像”公益活动，在纪念中国人民抗日战争暨世界反法西斯战争胜利80周年前夕发起“用AI助力英烈回家”行动。通过帮助烈士亲属实现“见到亲人”的夙愿，学生们首先感受到的是一种强烈的情感冲击。在寻找烈士资料、聆听亲属讲述、揣摩英雄神态的过程中，学生们不再是历史的旁观者，而成为故事的参与者。学生们用画笔描绘的不仅是英烈的容貌，更是对烈士精神的理解与崇敬。“为百位烈士画像”公益活动吸引了全国10余所院校百余名师生共同参与，这些画像和背后的故事通过展览、新媒体等渠道向公众传播，成为面向社会的、流动的、可分享的“大思政课”素材。在这场当代青年与革命烈士超越时空的特殊对话中，红色根脉生动传承，信仰之光深入心底。

Improve targeted nature and appeal, making ideological and political education “trendy”

提高针对性和吸引力，让思政教育“潮”起来

In March 2019, General Secretary Xi Jinping presided over a symposium for teachers of ideological and political theory courses in schools and delivered an important speech, emphasizing: “Promote the reform and innovation of ideological and political theory courses, and continuously enhance the ideological content, theoretical depth, affinity, and targetedness of these courses.” [5]5 Xi Jinping, “Speech at a Symposium for Teachers of Ideological and Political Theory Courses in Schools,” March 18, 2019. In 2024, General Secretary Xi Jinping issued important instructions on the construction of ideological and political courses in schools, stressing the need to “continuously improve the targetedness and appeal of ideological and political courses.” Our Party has always attached importance to conducting effective ideological and political education through various means. During the Yan’an period, [6]6 “Flying into the homes of ordinary people” (飞入寻常百姓家) is a phrase from a poem by the Tang dynasty poet Liu Yuxi, frequently used in contemporary Chinese political discourse to describe the popularization of Party theories among the general public. our Party promoted the dissemination of advanced concepts and progressive ideas in a simple and profound manner through encouraging literary creation, organizing mass choruses, and staging yangge operas, [7]7 The Red Boat refers to the boat on Nanhu Lake in Jiaxing, Zhejiang, where the First National Congress of the Communist Party of China concluded in 1921, symbolizing the founding of the CPC. thereby fostering the ideological awakening of youth; by running night schools and training classes, holding symposiums and discussions, conducting production competitions, and organizing social surveys, the Party enabled young people to grasp true knowledge through personal practice and strengthen their convictions through experience and training.

2019年3月，习近平总书记主持召开学校思想政治理论课教师座谈会并发表重要讲话强调：“推动思想政治理论课改革创新，不断增强思政课的思想性、理论性和亲和力、针对性。”2024年，习近平总书记对学校思政课建设作出重要指示强调，要“不断提高思政课的针对性和吸引力”。我们党历来重视通过各种方式进行有效的思政教育。延安时期，我们党就通过鼓励文学创作、组织大合唱、排演秧歌剧等方式，深入浅出地传播先进理念和进步思想，促进青年思想觉醒；通过开办夜校和培训班、进行座谈讨论、开展生产竞赛、组织社会调查等活动，让青年在身体力行中悟真知、在体验锻炼中增信念。

Reform and innovation are the spirit of the times, and youth are the most dynamic group. The construction of ideological and political courses in the New Era must seek vitality from reform and innovation. Improving the targetedness of ideological and political courses requires ideological and political educators to adapt measures to local conditions, to the times, and to individual students, focusing on theoretical and practical issues with a broader vision and a longer-term perspective, especially directly addressing the practical issues that contemporary youth care about, and providing effective responses with the Party’s innovative theories and successful practices, so that ideological and political education is close to students’ thoughts, studies, and real lives. The essence of ideological and political courses is to explain principles. To enhance the affinity and appeal of these courses, attention must be paid to methods and approaches, making the principles deeply, thoroughly, and vividly explained. Convince young students with profound thought, inspire them with a sense of great achievement, and nourish them with rich culture. Innovate means of dissemination and modes of discourse, using vivid materials and flexible and interesting forms to enable students to acquire knowledge, sharpen their thinking, and temper their spirit, fully mobilizing their initiative and enthusiasm for learning theoretical knowledge and enhancing political literacy. Only by grasping the points of interest of youth, identifying their points of excitement, making theory audible and visible, giving thought sound and color, and achieving the organic unity of knowledge, emotion, intention, and action, can ideological and political education achieve the good effect of moistening things silently.

改革创新是时代精神，青年是最活跃的群体，新时代思政课建设要向改革创新要活力。提高思政课的针对性，需要思政教育工作者因地制宜、因时制宜、因材施教，以更宽广的视野、更长远的眼光聚焦理论和现实问题，尤其是直面当代青年关心的现实问题，用党的创新理论和成功实践给予有效回应，让思政教育贴近学生思想、学习和生活实际。思政课的本质是讲道理，提高思政课的亲和力和吸引力，要注重方式方法，把道理讲深、讲透、讲活。以深刻的思想说服青年学生，以伟大的成就感召青年学生，以厚重的文化滋养青年学生，创新传播手段和话语方式，通过鲜活生动的素材、灵活有趣的形式，让学生获得知识、提升思维、锤炼精神，充分调动学生学习理论知识、增强政治素养的积极性与主动性。思政教育只有把准青年的兴趣点、找准青年的兴奋点，让理论可听可视，让思想有声有色，实现知、情、意、行的有机统一，才能达到润物无声的良好效果。

Traditional ideological and political course teaching, centered on abstract and weighty theoretical speculation, lacks appeal for many young students. The planning, production, and dissemination process of the series of short videos “Zhijiang Xinyu” [8]8 “Fostering virtue and nurturing people” (立德树人) is a fundamental task of education in China, emphasizing moral cultivation as the core of talent development. focuses on enhancing targetedness and improving appeal. The growth journey of post-00s college students, from birth to entering university, coincides with the historical process of Zhejiang’s leapfrog development over more than 20 years under the guidance of the “Double-Eight Strategy” [9] proposed by General Secretary Xi Jinping when he worked in Zhejiang. This series of short

传统的思政课教学以抽象厚重的理论思辨为主，对很多青年学生缺乏吸引力。《之江新语》系列短视频的策划、生产和传播过程，着眼于增强针对性、提升吸引力。00后大学生从出生到融入大学校园的成长历程，恰与习近平总书记在浙江工作时提出的“八八战略”实施20多年引领浙江跨越式发展的历史进程同步。系列短视频将这一独特思政资源优势充分转化为思政育人优势，引导大学生们通过沉浸式、实景式和调研式的学习与实践，亲身投入拍摄制作，深刻感受浙江大地的精彩蝶变，也不断深化对习近平新时代中国特色社会主义思想的理解与认识。坚持“短、快、新、活”原则，视听语言年轻态、生活化、有时代感，通过网络化、多形态、立体式传播，激发了青年大学生通过“指尖”学习感悟党的创新理论的实践伟力，让原本厚重抽象的理论学习变得轻巧灵动，是对理论大众化、通俗化表达的生动探索。

The theoretical teaching model of “you speak, I listen” struggles to forge an emotional connection with young students, who also lack a sense of experience and participation. The public-interest activity “Painting Portraits for a Hundred Martyrs” ingeniously integrates ideological and political education with professional practice, providing students with an effective pathway to apply what they have learned and gain insight through application. Students are no longer merely an audience listening to lectures; they become creators and practitioners who use their professional skills to carry out an activity of significant social value and emotional meaning. To paint a likeness that is both accurate and expressive, young students must repeatedly study history, verify historical materials, and understand the figures — this in itself is a process of active inquiry and deep learning. When the application of professional skills is endowed with the sacred mission of “finding relatives for martyrs and establishing biographies for heroes,” professional learning transcends mere technical refinement and is elevated into an education in values that carries a sense of family-country sentiment and historical responsibility. The purpose of ideological and political education is to guide students in establishing virtue and aspiring to become capable individuals; only by moving students can it guide them. Ideological and political education must be adept at discovering and utilizing those “touchpoints” that can evoke emotional resonance among young people, closely integrating abstract theories and grand historical narratives with specific figures and vivid stories, so that the educational process becomes a journey that touches the soul, achieving value guidance through subtle and imperceptible influence.

“你说我听”的理论讲授模式，难以与青年学生产生情感连接，学生也缺乏体验感和参与感。“为百位烈士画像”公益活动巧妙地将思政教育与专业实践融为一体，为学生提供了一个学以致用、在用中悟的有效途径。学生们不再是听课的受众，而是运用自身专业技能去完成一项具有重要社会价值和情感意义的活动的创作者和实践者。为了画得像、画得传神，青年学生需要反复研究历史、考证史料、理解人物，这本身就是一种主动探究和深度学习的过程。当运用专业技能被赋予“为烈士寻亲、为英雄立传”的神圣使命时，专业学习便超越了单纯的技艺锤炼，升华为一种承载着家国情怀与历史责任的价值观教育。思政教育的目的在于引导学生立德成人、立志成才，只有打动学生，才能引导学生。思政教育就是要善于发掘和利用那些能引发青年情感共鸣的“触点”，将抽象的理论、宏大的历史叙事与具体的人物、鲜活的故事紧密结合，让教育过程成为一次触动心灵的旅程，在潜移默化间实现价值引领。

Combining Theory with Practice to Make Ideological and Political Education “Solid”

理论和实践相结合，让思政教育“实”起来

General Secretary Xi Jinping emphasized: “We must attach great importance to the practicality of ideological and political courses, integrating the small classroom of ideological and political education with the big classroom of society.” [5]5 Xi Jinping, “Speech at a Symposium for Teachers of Ideological and Political Theory Courses in Schools,” March 18, 2019. Knowledge is the beginning of action; action is the completion of knowledge. The Party’s innovative theories are formed and continuously developed in practice, and ideological and political education should also be a process that stimulates emotion, enhances cognition, establishes values, and guides practice. Forming a precise closed loop of “what is needed — what is taught — what is understood — what is used” is an important direction for the construction of ideological and political courses. It is necessary to be adept at capturing topics that students care about, accurately understanding what students “need,” so that what the course “teaches” has a clear direction, enabling young students to identify with and be convinced by it. Emphasis should be placed on evaluating effectiveness, helping students draw inferences from one instance, so that what the classroom “teaches” becomes what they “understand” about history and reality. Let theoretical learning come from problems and return to reality, guiding young students to transform what they “understand” into what they “use” to solve real-world problems, thereby achieving the effect of integrating knowledge and action. Run a “walking ideological and political course,” allowing students to step out of the school gates to perceive social conditions and public opinion, personally solve problems, and promote the transformation of ideological and political education from “reasoning from books” to “narrating from the earth,” enhancing the sense of mission and responsibility of contemporary youth, and educating and guiding students to translate their life aspirations into down-to-earth practical actions, combining the specific goals of learning and struggle with the great goal of national rejuvenation, setting lofty aspirations and becoming strivers.

习近平总书记强调：“要高度重视思政课的实践性，把思政小课堂同社会大课堂结合起来”。知者行之始，行者知之成。党的创新理论是在实践中形成并不断发展的，思政教育也应当是一个激发情感、提升认知、确立价值、指导实践的过程。形成“所需—所教—所懂—所用”的精准闭环，是思政课建设的重要方向。要善于捕捉学生关注的话题，精准了解学生“所需”，让课程“所教”有明确方向，让青年学生认同信服。注重效果评估，帮助学生举一反三，让课堂“所教”变成理解历史和现实的“所懂”。让理论学习从问题中来，回到现实中去，引导青年学生将“所懂”转化为解决现实问题的“所用”，从而达到知行合一的效果。办好“行走的思政课”，让学生走出校门感知社情民意、亲身解决问题，推动思政教育从“书本说理”向“大地叙事”转变，增强当代青年的使命感和责任感，教育引导学生把人生抱负落实到脚踏实地的实际行动中，把学习奋斗的具体目标同民族复兴的伟大目标结合起来，立鸿鹄志，做奋斗者。

Youth are the most active and vital force in society, and also the most active and vital force in learning and disseminating theory. The theoretical dissemination of the Communist Party of China has a natural connection with youth groups. Looking back at history, the early spread of Marxism in China relied mainly on young people, and the key force that enabled the innovative achievements of adapting Marxism to the Chinese context to take root in the land of China was also young people. Organizing youth, disseminating theory among youth, and letting youth influence youth has always been an advantage of the Party’s theoretical propaganda. In recent years, Zhejiang Province has insisted on advancing the construction of ideological and political courses in sync with the arming of the Party’s innovative theories, deeply carrying out theoretical propaganda work among the post-90s and post-00s generations in the New Era, with a large number of young people becoming “excellent lecturers” who bring the Party’s innovative theories “into the homes of ordinary people.” [6]6 “Flying into the homes of ordinary people” (飞入寻常百姓家) is a phrase from a poem by the Tang dynasty poet Liu Yuxi, frequently used in contemporary Chinese political discourse to describe the popularization of Party theories among the general public. Young people fully play their main role, creating unique “youth words and youth language,” cutting to hot topics, dropping punchlines, and delivering golden quotes, making the Party’s innovative theories closely align with youth dissemination, greatly increasing the reach and spread of propaganda. Models such as “literary and artistic-style” propaganda, “situational-style” propaganda, “flash mob-style” propaganda, “live-stream-style” propaganda, and “market-style” propaganda have been promoted, forming a positive atmosphere online and offline of “youth speaking to youth.”

青年是整个社会中最积极、最有生气的力量，也是学习和传播理论最积极、最有生气的力量。中国共产党的理论传播与青年群体有着天然的联系。回看历史，马克思主义在中国的早期传播主要依靠的是年轻人，推动马克思主义中国化理论创新成果在中华大地落地生根的关键力量也是年轻人。把青年组织起来，在青年中传播理论，让青年影响青年，一直以来是党的理论宣传的优势所在。近年来，浙江省坚持思政课建设与党的创新理论武装同步推进，深入开展90后、00后新时代理论宣讲工作，广大青年成为推动党的创新理论“飞入寻常百姓家”的“优秀讲师”。青年们充分发挥主体作用，自创独特的“青言青语”，切热点、抖包袱、爆金句，让党的创新理论紧贴青年传播，大大提高了宣讲的到达率、传播力。推广“文艺式”宣讲、“情境式”宣讲、“快闪式”宣讲、“直播式”宣讲、“集市”宣讲等模式，线上线下形成了“青年讲给青年听”的良好氛围。

Establish a regular mechanism for mutual learning, co-construction, and mutual assistance and improvement among propaganda groups from universities and localities, Party and government organs and grassroots units, state-owned enterprises and private enterprises, and paired assistance areas, creating a community for joint learning and joint propaganda. Centering on exploring the origins of new thought and telling the stories of Zhejiang and China in the New Era, regularly organize cross-field and cross-regional propaganda activities, promoting theoretical propaganda that is heartfelt, innovative, and breaks through circles. Innovatively launch the “stationed-point” propaganda model, where young people are stationed at the grassroots frontline, deeply understanding social conditions and public opinion, earnestly learning the wisdom and language of the masses, achieving the goal of going to research with thinking, finding answers by integrating with the masses, and conducting propaganda by drawing on local materials, especially focusing on using the worldview and methodology of the Party’s innovative theories to solve practical problems. Through repeated immersive experiences and rounds of practical training and actual combat, young students continuously deepen their understanding of the Party’s innovative theories, thereby integrating what they have learned in theory into fiery practice and personal growth.

建立高校与地方、机关与基层、国有企业与民营企业、结对帮扶地区之间宣讲团常态化互学共建、互助提升工作机制，打造联学联讲共同体，围绕探源新思想、讲好新时代浙江故事和中国故事等，定期组织跨领域、跨地域宣讲活动，促进了理论宣讲走心、出新、破圈。创新推出蹲点宣讲模式，青年蹲点基层一线，深入了解社情民意，认真学习群众智慧、群众话语，做到带着思考去调研、融入群众找答案、就地取材做宣讲，尤其是注重运用党的创新理论的世界观和方法论解决实际问题。在一次次沉浸体验、一场场实训实战中，青年学生们不断深化对党的创新理论的认识，进而将理论所学融进火热实践、融入个人成长。

In 2022, on the occasion of the 25th anniversary of Hong Kong’s return to the motherland, a series of activities titled “Hong Kong Youth Entering Zhejiang” was carried out. Dozens of young university students from Hong Kong traveled through Zhejiang, listening to the story of the Red Boat [7]7 The Red Boat refers to the boat on Nanhu Lake in Jiaxing, Zhejiang, where the First National Congress of the Communist Party of China concluded in 1921, symbolizing the founding of the CPC., viewing exhibitions of martyrs’ paintings, searching for imprints of ancient cities, and observing construction scenes. Young students who have long studied at school, although their thinking is active, lack a deep understanding of the Party’s conditions, the nation’s conditions, society’s conditions, and the people’s conditions. By going deep into the fields, factory communities, red tourist sites, and the forefront of reform and opening up, they personally witnessed the country’s development achievements, experienced social changes firsthand, and verified the theoretical explanations in books against the practical stories on the ground, thereby achieving a leap from “knowledge” to “belief.” They posted activity videos and practical reflections on social media, enhancing the understanding of red culture among thousands of Hong Kong youth. The youth of Zhejiang and Hong Kong felt the benefits and necessity of deepening exchanges between Hong Kong and the mainland, and even more so, they felt the empathy, commonality, and integration based on a shared cultural bloodline.

2022年，在香港回归祖国25周年之际，开展“香港青年走进浙江”系列活动。数十名香港青年大学生行走浙江，听红船故事，看烈士画展，寻古城印记，看建设场景。青年学生长期在学校学习，虽然思维活跃，但缺乏对党情、国情、社情、民情的深切体认。通过深入田间地头、工厂社区、红色景点、改革开放前沿，亲眼见证国家发展成就，亲身感受社会变化，将书本上的理论阐释与大地上的实践故事相验证，实现从“知”到“信”的飞跃。他们在社交媒体上发布活动视频和实践感悟，增强了成千上万香港青年对红色文化的认识。浙港青年感受到香港与内地之间深化交流的益处与必要，更感受到基于共同文化血脉的共情、共通、共融。

Organically combining theory and practice is a return to and elevation of the essence of ideological and political education, and it is also an effective way to implement the fundamental task of fostering virtue and nurturing people [8]8 “Fostering virtue and nurturing people” (立德树人) is a fundamental task of education in China, emphasizing moral cultivation as the core of talent development.. By breaking down classroom boundaries and constructing a “big classroom” concept where “society is the classroom,” actively taking the vast social world as the richest resource pool and the broadest practical field for ideological and political education, and allowing young students to get their feet in the soil, see the world with their own eyes, and hear the voices of the people, can we achieve the elevation from “cognitive identification” to “practicing faith,” and truly solidify the foundation of ideals and beliefs. Only by deeply rooting ideological and political education in the soil of China and resonating with the times can it continuously enhance its ideological nature, theoretical nature, affinity, and pertinence, achieve connotative development, and truly cultivate new generations of the era who can reassure the Party, love and contribute to the country, and shoulder the heavy responsibility of national rejuvenation.

将理论和实践有机结合起来，是对思政教育本质的回归与升华，也是落实立德树人根本任务的有效途径。打破课堂边界，构建“社会即课堂”的大课堂观，主动将广阔社会天地作为思政教育最丰富的资源库和最广阔的实践场，让青年学生脚沾泥土、目及天地、耳闻民声，才能实现从“认知认同”到“践行信仰”的升华，真正筑牢理想信念之基。思政教育只有深深扎根中国大地，与时代同频共振，才能不断增强思想性、理论性和亲和力、针对性，实现内涵式发展，真正培养出让党放心、爱国奉献、担当民族复兴重任的时代新人。

(The author is the Dean of the Cultural and Creative Research Institute at Zhejiang University of Media and Communications)

（作者为浙江传媒学院文化创意研究院院长）

Online editor: Huihui

网络编辑：慧慧