An Analysis of the Discourse Narrative of the External Communication of the Modernization of Harmony between Humanity and Nature

Since the 18th National Congress of the CPC, with the significant enhancement of China’s comprehensive national power and international influence, China’s experience and stories have become a focal point of particular concern for the international community, placing higher demands on China to construct and improve an external discourse and strategic communication system with Chinese characteristics. As an important dimension of China’s external communication, the modernization of harmony between humanity and nature is not only a high-level summary and refinement of the essential characteristics of Chinese-path modernization in the ecological field, but also a Chinese wisdom and Chinese solution offered to the world for the green transformation and sustainable development of modernization, serving as a green discourse marker of China’s international image as a “responsible major country.” Enhancing the level of external communication of the ecological discourse of Chinese-path modernization is a strategic choice to strengthen China’s green discourse power and influence, requiring the adoption of diversified methods to promote innovation in ecological discourse. Xi Jinping has proposed to “accelerate the construction of a Chinese discourse and narrative system, tell China’s stories well, disseminate China’s voice well, and present a credible, lovable, and respectable image of China.” Against the backdrop of profound changes in the global communication landscape and public opinion ecology, narrative can, through the flexible means of culture, translate the ecological theories, doctrines, and policy propositions of Chinese-path modernization into symbolic elements carrying audiovisual rhetorical colors. While bridging the heterogeneous divides between nation-states, it promotes the implicit dissemination of ecological value concepts and practical experience. This is of great significance for improving the external environment of China’s green and peaceful rise, eliminating Western misunderstandings of the ecological view of Chinese-path modernization, and contributing Chinese wisdom to global ecological governance.

党的十八大以来，随着中国综合国力和国际影响力显著提升，中国经验、中国故事成为国际社会尤为关注的焦点，对中国建构和完善具有中国特色的对外话语和战略传播体系提出了更高要求。作为中国对外传播的一个重要面向，人与自然和谐共生现代化不仅是中国式现代化本质特征在生态领域的高度概括与总结提炼，也是面向世界现代化绿色转型与可持续发展提出的中国智慧与中国方案，是中国“负责任大国”国际形象的绿色话语标识。提升中国式现代化生态话语对外传播水平是增强中国绿色话语权和影响力的战略选择，需要采取多元化方式推动生态话语革新。习近平提出，要“加快构建中国话语和中国叙事体系，讲好中国故事、传播好中国声音，展现可信、可爱、可敬的中国形象”。在全球传播格局和舆论生态深度变革的背景下，叙事能够以文化的柔性方式将中国式现代化生态理论学说与政策主张转译为承载视听修辞色彩的符码元素，在弥合民族国家间的异质化区隔的同时促进生态价值理念与实践经验的隐性传播，对于改善中国绿色和平崛起的外部环境、消除西方对中国式现代化生态观的误解、贡献全球生态治理的中国智慧具有重要意义。

I. The Context of the Emergence of the Discourse Narrative of the External Communication of the Modernization of Harmony between Humanity and Nature

一、人与自然和谐共生现代化对外传播话语叙事的出场语境

The unique implication of the discourse narrative of the external communication of the modernization of harmony between humanity and nature is embodied in: under the hegemony of Western green discourse, how to construct a Chinese green discourse and narrative system based on the modernization of harmony between humanity and nature. In today’s complex and ever-changing international discourse arena, constructing a discourse narrative of the modernization of harmony between humanity and nature faces new changes in a multi-dimensional context, which brings both new challenges and new opportunities for its entry into the world.

人与自然和谐共生现代化对外传播话语叙事的独特意蕴体现为：在西方绿色话语霸权下，如何能够以人与自然和谐共生现代化为基石建构中国绿色话语和叙事体系。在当今复杂多变的国际话语场中，建构人与自然和谐共生现代化话语叙事面临着多维语境的新变化，为其走向世界既带来了新挑战，也提供了新机遇。

(I) The Innovation of the Ecological Discourse of Chinese-Path Modernization Urgently Needs to Expand Its Global Dimension

（一）中国式现代化生态话语创新亟须拓展世界向度

As an expression form of Xi Jinping Thought on Ecological Civilization in the context of modernization discourse, the modernization of harmony between humanity and nature takes a community with a shared future for mankind as its value guide, solving the dilemma of how to handle the relationship between environmental protection and economic development in the process of world modernization. This means that the ecological civilization construction and its achievements of Chinese-path modernization must inevitably be integrated into the process of human civilization, demonstrating the theoretical wisdom and universal value of China’s ecological civilization construction in the New Era. In May 2016, the Second United Nations Environment Assembly released the report “Lucid Waters and Lush Mountains Are Invaluable Assets: China’s Ecological Civilization Strategy and Action,” highly affirming China’s green development concept and ecological civilization construction practices. UN Environment Programme Executive Director Achim Steiner stated, “China’s ecological civilization construction is a beneficial exploration and concrete practice of the concept of sustainable development, providing experience and reference for other countries to deal with similar economic, environmental, and social challenges.” China’s ecological civilization concept has gradually moved toward the world. However, influenced by multiple factors, many mainstream Western media and academic circles still hold skeptical or even negative attitudes toward China’s ecological civilization construction. Some scholars narrowly view ecological civilization as a propaganda slogan of the Chinese government, believing that China’s series of green development measures are nothing more than “Potemkin environmentalism.” [1]1 "Lucid waters and lush mountains are invaluable assets" (绿水青山就是金山银山): A famous statement by Xi Jinping, first made in 2005, encapsulating the idea that ecological protection is compatible with and can generate economic wealth. To a certain extent, the green development discourse of Chinese-path modernization still suffers from phenomena of “aphasia” and “silence,” facing the task of constructing a Chinese discourse and narrative of ecological civilization within the meaning space of the global green transformation of modernization. On the one hand, the role of China’s independent knowledge system of philosophy and social sciences in providing theoretical support for using Chinese discourse to narrate the ecological view of Chinese-path modernization has not been fully exerted. It is urgent to use new concepts, new categories, and new expressions to summarize and refine ecological discourse with more Chinese characteristics, providing discourse support for promoting the modernization of harmony between humanity and nature to the world on the basis of continuously constructing and prospering China’s independent knowledge system. On the other hand, promoting the international communication of the modernization of harmony between humanity and nature cannot merely regard it as a purely theoretical, single-modal “hard output” of information carriers related to China’s ecological civilization value concepts. It is even more necessary to achieve a dual-modal “soft narrative” that integrates reason and emotion on the basis of fully weighing the intentions of external communication against the cultural and contextual differences between nations. Therefore, it is urgent to strengthen the innovation of the ecological discourse of Chinese-path modernization, enhance theoretical cognition and emotional resonance regarding the ecological discourse of Chinese-path modernization through a narrative discourse with greater shaping power and appeal, and promote the modernization of harmony between humanity and nature to the world.

作为习近平生态文明思想在现代化话语语境下的表达样态，人与自然和谐共生现代化以人类命运共同体为价值遵循，破解了世界现代化进程中如何处理环境保护与经济发展关系的难题。这意味着中国式现代化的生态文明建设及其成果必然要融入人类文明进程中，展现新时代中国生态文明建设的理论智慧与普遍价值。2016年5月，第二届联合国环境大会发布《绿水青山就是金山银山：中国生态文明战略与行动》报告，高度肯定了中国绿色发展理念与生态文明建设实践，联合国环境规划署执行主任施泰纳表示，“中国的生态文明建设是对可持续发展理念的有益探索和具体实践，为其他国家应对类似的经济、环境和社会挑战提供了经验借鉴”，中国的生态文明理念逐步走向世界。然而，受多种因素的影响，仍有不少西方主流媒体与学界对中国生态文明建设持怀疑甚至否定态度，有学者狭隘地将生态文明看作是中国政府的宣传口号，认为中国的一系列绿色发展举措不过是“波将金式的环保主义”。中国式现代化绿色发展话语在一定程度上仍存在着“失语”“失声”的现象，面临着在世界现代化绿色转型的意义空间内构筑生态文明的中国话语与中国叙事的任务。一方面，中国哲学社会科学自主知识体系在为运用中国话语叙述中国式现代化生态观提供理论支撑方面的作用还没有完全充分发挥出来，亟须用新概念新范畴新表述总结和提炼更具中国特色的生态话语，在持续建构与繁荣中国自主知识体系的基础上为推动人与自然和谐共生现代化走向世界提供话语支撑。另一方面，推动人与自然和谐共生现代化国际传播不能仅将之视为对中国生态文明价值理念等相关信息载体的纯理论性质的单模态“硬输出”，更需要在充分权衡对外传播意旨与国家间文化与语境差异的基础上实现情理交融的双模态“软叙事”。因此，亟须强化中国式现代化生态话语创新，以更具形塑力与感召力的叙事话语增进对中国式现代化生态话语的理论认知与情感共鸣，推动人与自然和谐共生现代化走向世界。

(II) The Ecological Discourse of Chinese-Path Modernization Urgently Needs to Break Free from Western Ecological Discourse Traps

（二）中国式现代化生态话语亟待破解西方生态话语陷阱

With the continuous improvement of its comprehensive national power, China’s influence in the field of global environmental governance is increasingly strengthening, promoting a shift in the pattern of global environmental governance toward a more balanced direction. Against this backdrop, Western countries have shown obvious anxiety and vigilance regarding China’s rise in global environmental governance. To maintain their global “green hegemony,” they apply a Western-centric narrative logic to conduct nested interpretations of the ecological discourse of Chinese-path modernization, thereby giving rise to many false “Chinese ecological narratives.” First, they advocate the “China ecological threat theory” to crush China. To contain China’s modernization process, the West labels China as an “energy-hungry country” and a “carbon emission power,” establishing a symbolic link between the issue of “Chinese-path modernization construction” and the issue of “China’s ecological crisis,” attempting to solidify China’s role as a “challenger” and “threatener” under the global ecological crisis. The West also stigmatizes China’s ecological diplomacy actions as neo-imperialist global colonial plunder. Around China’s green cooperation projects under the Belt and Road Initiative, they fabricate nationalist arguments such as the “theory of economic resource plunder” and the “theory of carbon pollution diffusion,” accusing China’s Belt and Road Initiative projects of being “acts of outsourcing pollution to other countries,” attempting to offset the impact of China’s proposed international green cooperation initiatives on their hegemonic cooperation system. Second, they promote the “China climate responsibility theory” to praise China to death. This argument ostensibly affirms China’s development achievements, but in essence, it directly characterizes China as “the responsible party,” accusing China’s development achievements of coming at the cost of plundering global natural resources and environmental pollution. It manipulates public opinion by exploiting cognitive biases regarding the “principle of common but differentiated responsibilities,” demanding that China bear more unrealistic governance responsibilities.

随着综合国力的不断提升，中国在全球环境治理领域的影响力日益增强，推动全球环境治理格局朝着更加均衡的方向转变。在此背景下，西方国家对中国在全球环境治理中的崛起表现出明显的焦虑感与戒备心，为了维护其全球“绿色霸权”，他们运用西方中心主义叙事逻辑对中国式现代化生态话语进行嵌套式解读，由此滋生了许多虚假的“中国生态叙事”。一是鼓吹“中国生态威胁论”棒杀中国。为了遏制中国的现代化进程，西方给中国贴上“能源饥渴国家”“碳排放大国”等标签，在“中国式现代化建设”议题与“中国生态危机”议题之间建立象征性关联，试图以此固化全球生态危机下中国的“挑战者”“威胁者”角色。西方还将中国的生态外交行动污名化为新帝国主义式的全球殖民掠夺，围绕中国“一带一路”绿色合作项目，炮制“经济资源掠夺论”“碳污染扩散论”等民族主义论调，指责中国的“一带一路”项目是“把污染外包给他国的行为”，企图抵消中国提出的国际绿色合作倡议对其霸权合作体系的冲击。二是宣扬“中国气候责任论”捧杀中国。这一论调表面上是肯定中国的发展成就，实质上是直接将中国定性为“有责任的一方”，指责中国的发展成就以全球自然资源的掠夺和环境污染为代价，并利用“共同但有区别的责任原则”的认知偏差操控舆论，要求中国承担更多不切实际的治理责任，是西方试图让中国为全球气候危机“买单”，同时掩盖自身推卸“碳责任”真相的舆论工具之一。三是捏造“中国环境威权主义论”污蔑中国。西方国家建构了中国“环境威权主义”话语叙事，指责中国生态文明建设采取所谓的自上而下的环境治理措施是对自由环境主义新模式的挑战，暗含对中国生态文明建设社会主义制度属性的否定与偏见。面对西方层出不穷的生态话语陷阱，必须坚持破立并举，在用中国叙事逻辑解构西方叙事框架的同时，构建扎根本土、立足中国的生态话语和叙事体系，破除西方叙事的话语包装与攻势。

(3) The Failure of Western Ecological Modernization Discourse Calls for the Emergence of a New Discourse Narrative

（三）西方生态现代化话语失效呼唤新的话语叙事的出场

In the 1980s, in the face of the increasingly severe global ecological and environmental crisis, ecological scholars represented by Martin Jänicke and Albert Weale of the United States and Joseph Huber of Germany, through theoretical reflection on the environmental political discourse that traditional environmental protection and economic development are incompatible, successively proposed the theory of ecological modernization with green transformation as its core consciousness, which became one of the many strategies of the Western green movement and green party politics. As a "light green" ecological trend of thought, Western ecological modernization advocates that ecological and environmental problems can rely on policy-driven technological innovation and market mechanisms to promote the improvement of industrial production efficiency and the transformation and upgrading of economic development models, thereby achieving the goal of a virtuous cycle of environmental protection and economic development. However, judging from the theory itself and the reality of the worsening global ecological problems, this theory has neither achieved its own scientific construction nor exerted its due theoretical effectiveness. Western ecological modernization attempts to solve environmental problems within the existing social power structure and economic operation logic by resorting to the green innovation and ecological application of science and technology. But in fact, the "growth mania" of Western modernization has caused technological innovation not only to fail to slow down the consumption of natural resources but also to accelerate ecological destruction. Furthermore, Western ecological modernization advocates extending market principles to the ecological field, solving the ecological crisis by stimulating and regulating the green market. Although it notes the value of macro-level state planning in intervening in the free market, "many people are more convinced of the neoliberal creed that governance increases costs and reduces efficiency," resulting in the negligible intervention value of environmental governance under the conditions of a capitalist market economy. The logic of capital's ecologization, by which ecological modernization uses market response mechanisms to create ecological benefits, is highly one-sided. It often "selects those natural ecological resource fields that can operate through market mechanisms and bring benefits to capital for 'greening'." In essence, it remains socially unjust and anti-ecological. For example, the "Green New Deal" vigorously implemented by the United States is the result of its sensing the high-profit margins in the green economy sector to adjust its mode of accumulation. "The more successful green economic growth is, the more carbon dioxide emissions it generates," ultimately falling into the "economic growth trap." It can be seen that Western ecological modernization is essentially a phased or partial transformation of contemporary capitalist society, indulging in the temporary or partial effects brought about by the innovation of explicit elements such as technology, markets, or economic operation supervision, while evading the most fundamental structural contradictions. It ultimately degenerates into an apologetic technique for capitalist modernization, unable to break free from its own inherent contradictions, let alone provide useful reference for the modernization development of other countries and regions. To a certain extent, this calls for the emergence of a new narrative discourse of ecological modernization.

20世纪80年代，面对全球范围内愈演愈烈的生态环境危机，以美国马丁·杰内克、阿尔伯特·威尔以及德国约瑟夫·胡伯等为代表的生态主义学者，他们通过对传统的环境保护与经济发展不相融的环境政治话语的理论反思，先后提出以绿色转型为核心意识的生态现代化理论，成为西方绿色运动和绿党政治的诸多战略之一。作为一种“浅绿”生态思潮，西方生态现代化主张生态环境问题可以依靠政策推动的技术创新和市场机制促进工业生产效力的提高和经济发展模式的转型升级，从而达到环境保护与经济发展良性运行的目的。然而，从其理论自身以及全球生态问题日益恶化的现实来看，该理论并没有实现自身的科学建构，也没有发挥出其应有的理论效力。西方生态现代化试图在现行的社会权力架构和经济运行逻辑内诉诸科学技术的绿色革新与生态运用来解决环境问题，但事实上，西方现代化“增长狂热”病症致使技术的革新不仅没有减缓自然资源消耗反而加速了生态破坏。此外，西方生态现代化主张将市场原则扩展至生态领域，通过刺激和规范绿色市场来解决生态危机，尽管它注意到国家层面的宏观计划对自由市场的干预价值，但是“很多人更相信管治会增加成本和降低效率的新自由主义信条”，导致资本主义市场经济条件下环境管治的干预价值显得微乎其微。生态现代化借助市场反应机制创造生态效益的资本生态化逻辑具有高度片面性，其往往“选择那些可通过市场机制运作，能够为资本带来利益的自然生态资源领域进行‘绿化’”，本质上仍然是社会非公正和反生态的。例如，美国大力实施的“绿色新政”，是其嗅到绿色经济领域高额利润气息以调整增殖方式的结果，“绿色经济增长越成功，产生的二氧化碳排放量就越多”，最终只会陷入“经济增长陷阱”。可见，西方生态现代化本质上是当代资本主义社会的阶段性变革或局部性转变，沉湎于技术、市场或经济运营监管等显性要素的革新所带来的暂时性或局部性成效而回避了最具根本性的结构性矛盾，最终堕落为资本主义现代化的辩护之术，既无力破除自身的固有矛盾，更无法为其他国家和地区现代化发展提供有益借鉴，这在一定程度上呼唤着新的生态现代化叙事话语的出场。

II. The Operational Mechanism of the Discourse Narrative of the External Communication of the Modernization of Harmony between Humanity and Nature

二、人与自然和谐共生现代化对外传播话语叙事的运行机理

General discourse narrative practice includes basic elements such as narrative discourse, narrative text, narrative subject, and narrative audience, and follows the logical mechanism of discourse production, text shaping, and content projection to form a dynamic narrative expression system. The discourse narrative of the external communication of the modernization of harmony between humanity and nature is based on the great practice of Chinese-path modernization, revolves around the practical problems facing China and the world, constructs symbolic concepts and theoretical categories with Chinese characteristics, and narrates the theoretical implications, practical experience, and future vision of the Chinese-path modernization ecological view through specific narrative rhetorical strategies, in order to enhance the process of the international community's cognition and identification of China's ecological civilization construction.

一般的话语叙事实践包含叙事话语、叙事文本、叙事主体、叙事受众等基本要素，遵循话语生产、文本形塑、内容投射的逻辑机理而构成一个动态的叙事表达系统。人与自然和谐共生现代化对外传播话语叙事是立足中国式现代化伟大实践，围绕中国与世界面临的现实难题，建构富有中国特色的符号概念与理论范畴，通过特定的叙事修辞策略对中国式现代化生态观的理论意涵、实践经验与未来愿景进行叙述，以增强国际社会对中国生态文明建设认知认同的过程。

(I) Discourse Production: The Symbolic Concepts of the Discourse Narrative of the Modernization of Harmony between Humanity and Nature

（一）话语生产：人与自然和谐共生现代化话语叙事的符号概念

Discourse is the raw material of narrative, the static module for constructing narrative. The core of the discourse and narrative system is basic concepts and ideas. The process of narrative discourse production is essentially the invention and reconstruction of iconic concepts, "which is not only reflected in the excavation of the connotation of concepts, but also emphasizes the discovery and reconstruction of the linking relationships and synergistic effects between concepts in the rhetorical sense." As a systematic and scientific theoretical discourse system, the modernization of harmony between humanity and nature relies on a complete set of conceptual systems composed of core conceptual terms such as the Chinese-path modernization ecological view of nature, ecological values, ecological democracy, ecological governance, and ecological responsibility, as well as several mutually supporting conceptual units. The core concepts in the ecological view of nature emphasize how to define the relationship between humanity and nature in the ontological sense, prominently reflected in conceptual terms such as "a community of life for humanity and nature" and "a community of life on Earth." By resorting to the symbolic concept of "community," which has a broad cognitive foundation, it makes a comprehensive and profound examination of the relationship between humanity and nature and between people from an overall ecological perspective, avoiding the extreme tendencies of ecocentrism or anthropocentrism in understanding the relationship between humanity and nature. The core concepts in the ecological view of values involve multiple considerations of the value and significance of nature's own existence for humanity. Its most representative symbolic concept is "lucid waters and lush mountains are invaluable assets." Through the symbolic imagery of "invaluable assets," it presents a concrete metaphorical representation of the multiple values of "lucid waters and lush mountains," projecting the dual attributes of good ecological environment as both natural ecological wealth and economic and social wealth. Related concepts also include a series of concepts or markers such as "ecological civilization economy" and "new quality productive forces." The core concepts in the ecological view of democracy emphasize the unity of ecological civilization and democratic politics, revolving around the core meaning that ecological civilization is a cause of "joint participation, joint construction, and joint enjoyment by the whole people." This forms conceptual categories and propositional judgments including "adhering to benefiting, enriching, and serving the people through ecology," "the most inclusive well-being of the people," "the fairest public product," "adhering to building a Beautiful China through nationwide action," and "ecological revitalization." The core concepts in the ecological view of governance are the forms of expression of ecological protection and governance activities projected into the language field. "Adhering to the integrated protection and systematic governance of mountains, waters, forests, farmlands, grasslands, and deserts" constitutes the basic conceptual category of the ecological view of governance. Its related concepts include "overall protection, comprehensive governance, and systematic restoration" and "the ecological civilization institutional system," together forming the "action plan" for carrying out ecological civilization construction. The ecological view of responsibility focuses on the reconstruction and shaping of the responsibility for addressing global climate change and governance issues, forming a unified conceptual term of "global ecological civilization construction" and the core concepts linked to it, such as "joint consultation, joint construction, and shared benefits," "a clean and beautiful world," and "climate responsibility," as well as related concepts such as "the Green Belt and Road Initiative," "the Paris Agreement," and "carbon peak and carbon neutrality." These iconic discourses demonstrate great truth charm and practical power, and are the conceptualized expression of China's stance and policies in addressing global sustainable development challenges and ecological governance dilemmas.

话语是叙事的原材料，是建构叙事的静态模块。话语和叙事体系的内核是基本的概念和理念。叙事话语生产的过程本质上就是对标识性概念的发明与再造的过程，“不仅体现为对概念内涵的发掘，同时强调在修辞学意义上发现并重构概念之间的勾连关系与合力作用”。人与自然和谐共生现代化作为一个系统科学的理论话语体系，正是依托于以中国式现代化生态自然观、生态价值观、生态民主观、生态治理观、生态责任观等核心概念术语为基础理论范畴以及若干个相互支撑的概念单元构成的一整套概念体系。生态自然观方面的核心概念强调在本体论意义上如何界定人与自然之间的关系，突出体现在“人与自然生命共同体”“地球生命共同体”等概念术语中，诉诸“共同体”这一具有广泛认知基础的符号概念，立足生态整体视野对人与自然、人与人的关系作出一种全面深刻的审视，规避了生态中心主义或人类中心主义对人与自然关系认知的极端化倾向。生态价值观方面的核心概念涉及人类关于自然界自身存在价值与意义的多维考量，其最具代表性的符号概念就是“绿水青山就是金山银山”，通过“金山银山”的符号意象对“绿水青山”的多重价值进行具象化的隐喻呈现，投射出良好生态环境所具有的自然生态财富与经济社会财富的双重属性，与之相应的关联性概念还包括“生态文明经济”“新质生产力”等一系列概念或标识。生态民主观方面的核心概念强调生态文明与民主政治相统一，围绕生态文明是全民“共同参与共同建设共同享有”的事业这一核心意涵形成了包含“坚持生态惠民、生态利民、生态为民”“最普惠的民生福祉”“最公平的公共产品”“坚持建设美丽中国全民行动”“生态振兴”等概念范畴与命题论断。生态治理观方面的核心概念是生态保护与治理活动投射到语言领域的表达形态，“坚持山水林田湖草沙一体化保护和系统治理”构成生态治理观的基础性概念范畴，其关联性概念包括“整体保护、综合治理、系统修复”“生态文明制度体系”等，共同构成了开展生态文明建设的“行动方案”。生态责任观聚焦应对全球气候变化与治理责任问题的重构与形塑，形成了以“全球生态文明建设”为统摄性概念术语和与之相勾连的“共谋共建共享”“清洁美丽世界”“气候责任”等核心概念，以及“绿色一带一路”“巴黎协定”“碳达峰、碳中和”等关联性概念。这些标识性话语展现出强大的真理魅力与实践伟力，是中国应对全球可持续发展难题与生态治理困境立场与政策的概念化表达。

(II) Text Shaping: The Dramatic Structure of the Discourse Narrative of the Modernization of Harmony between Humanity and Nature

（二）文本形塑：人与自然和谐共生现代化话语叙事的戏剧结构

The dramatic structure is the internal logical mechanism presented by the narrative text, "determining how elements such as the story's characters, events, setting, and motives interact, and how these elements together constitute the story plot." It is the structure used to connect the "Way" behind the discourse through the story world and causal relationships. The modernization of harmony between humanity and nature integrates the Chinese story into the international context, narrating a story in which the Communist Party of China, focusing on the century-old question of "What is wrong with the world, and what should we do about it?" with the responsibility and commitment of a responsible major country, gives a Chinese answer to the global challenges of sustainable development and governance dilemmas.

戏剧结构是叙事文本呈现的内在逻辑机理，“确定了故事的角色、事件、背景和动机等要素如何相互作用，以及这些要素如何共同构成故事情节”，是用于将话语背后的“道”贯通于故事世界与因果关系的结构。人与自然和谐共生现代化将中国故事融入国际背景，叙述了一个中国共产党着眼于“世界怎么了、我们怎么办”这一世纪之问，以负责任大国的责任与担当，为破解全球可持续发展难题与治理困境给出中国答案的故事。

First, the situation: the increasing prominence of the ecological crisis and the urgency of global environmental governance. Situation-setting is the construction of the scene and environment in which a story occurs; describing the narrative situation from different perspectives often conveys different meanings. The situation of the discourse narrative of the modernization of harmony between humanity and nature is precisely a reflection of China’s objective understanding, based on a global perspective and a world vision, of the current global ecological problems and the state of governance. At present, the world is in the midst of multiple planetary crises, including climate change, the loss of natural environment and biodiversity, and pollution and waste, which pose a serious threat to human survival and development. To solve this problem, the international community has also made active efforts and attempts; global environmental protection and pollution control have achieved certain results, but the momentum of global ecological deterioration has not been fully curbed. The United Nations Environment Programme’s *Emissions Gap Report 2024*, released in October 2024, points out that if the ambition of new nationally determined contributions is not raised and implementation begun immediately, global temperatures will rise by 2.6–3.1°C within the 21st century. This will have devastating impacts on humanity, the planet, and the economy. This issue has issued a serious warning to the international community to actively respond to global climate change and strengthen ecological and environmental governance. Xi Jinping pointed out: “Faced with ecological and environmental challenges, humanity is a community with a shared future where one’s prosperity or loss affects all; no country can stand aloof.” [5]5 Xi Jinping, “Working Together to Build a Community of Life for Man and Nature,” speech at the Leaders’ Summit on Climate, April 22, 2021. However, the West still follows an imperialist-style governance paradigm. To maintain global “green hegemony” and alleviate its ecological and resource anxiety, Western countries, on the one hand, rely on their economic and technological advantages and their monopolistic position in discourse interpretation, responding to the tension between development and resources through imperialist-style monopolies of global ecological and energy resources, and transferring pollution to developing countries through capital export to achieve a “spatial fix” for alleviating the ecological crisis, the result of which is the global spread of the ecological crisis. When facing ecological governance issues, they often adopt a passive and evasive attitude, constantly creating discourse traps to shirk governance responsibilities, unreasonably demanding that developing countries bear unreasonable environmental protection responsibilities, seriously hindering collective action in global ecological governance. On the other hand, by leveraging their dominant position in international trade and their technological advantages, they engage in unilateralism and protectionism that reverse globalization in ecological governance, constructing exclusionary green technology barriers and trade barriers, using “building walls and setting up barriers” and “decoupling and severing supply chains” under ideological struggle to lock in and contain the green development and low-carbon transition of developing countries, squeezing the space for multilateral cooperation in global climate governance, and plunging global ecological governance into a “collective action dilemma.” The increasing prominence of the ecological crisis and the urgency of global environmental governance require all countries in the world to take urgent action, adhere to the path of modernization of harmony between humanity and nature, and promote the building of a clean and beautiful world.

一是情境：生态危机的日益凸显与全球环境治理的紧迫性。情境设置是对故事发生的场景与环境的建构，立足不同视野对叙事情境进行描述往往会传递出不同的意义。人与自然和谐共生现代化话语叙事的情境正是中国基于全球视野与世界眼光对当前全球生态问题与治理现状客观认知的反映。当前，世界正处于气候变化、自然环境和生物多样性丧失、污染和废弃物等多重地球危机之中，人类的生存与发展受到严重威胁。为解决这一难题，国际社会也作出了积极努力和尝试，全球环境保护和污染治理取得了一定成效，但全球生态环境恶化的势头并没有完全遏制。2024年10月，联合国环境规划署发布的《2024年减排差距报告》指出，如果不能提高新一轮国家自主贡献的雄心并立即开始落实，21世纪内全球气温将上升2.6—3.1℃。这将会对人类、地球和经济带来破坏性影响。这对国际社会发出了积极应对全球气候变化、加强生态环境治理的严重警告。习近平指出：“面对生态环境挑战，人类是一荣俱荣、一损俱损的命运共同体，没有哪个国家能独善其身”。然而，西方仍沿袭帝国主义式的治理范式。为了维护全球“绿色霸权”、缓解其生态与资源焦虑，西方国家一方面凭借其经济与科技优势以及话语诠释上的垄断地位，通过对全球生态资源、能源资源进行帝国主义式的垄断来应对发展与资源张力，以资本输出的方式向发展中国家转嫁污染来为缓解生态危机进行“空间修复”，其结果是造成生态危机的全球扩散。而在面对生态治理问题时往往采取消极回避的态度，不断制造话语陷阱推诿治理责任，无理要求发展中国家背负不合理的环境保护责任，严重阻滞了全球生态治理的集体行动。另一方面借助其在国际贸易中的主导地位和技术优势，大搞生态治理逆全球化的单边主义和保护主义，构筑具有排斥性色彩的绿色技术壁垒和贸易壁垒，以意识形态斗争下的“筑墙设垒”“脱钩断链”来规锁和遏制发展中国家的绿色发展与低碳转型，挤压了全球气候治理多边合作空间，全球生态治理陷入“集体行动困境”。生态危机的日益凸显与全球环境治理的紧迫性要求世界各国必须紧急行动起来，坚持走人与自然和谐共生的现代化道路，推动建设清洁美丽世界。

Second, the role: an important participant, contributor, and leader in global ecological civilization construction. “Role-shaping is the narrator’s setting of the identity, status, value orientation, goals, and intentions of actors in a specific situation, often presented in the form of identity narratives,” and is constructed in the process of interaction and gaming between actors and others. China, as the narrator, based on its understanding of the constructive role it plays on the world stage of environmental diplomacy, positions itself as “an important participant, contributor, and leader in global ecological civilization construction.” “Participant” emphasizes the change in China’s attitude and stance in global environmental governance. Since participating in the United Nations Conference on the Human Environment in the 1970s, China has always actively and proactively participated in the global climate governance process. With the enhancement of China’s comprehensive national strength and its increased contribution to global climate governance, China has achieved a role upgrade from adaptive participation to constructive participation. In the future, China will continue to play the role of a responsible major country, participating in the agenda-setting and governance practices of global climate governance with a more proactive posture. “Contributor” emphasizes that China provides tangible, effective ecological public goods for global environmental governance. For a long time, China has adhered to the concept of “teaching a man to fish,” [6]6 A Chinese idiom meaning to give someone the means to help themselves rather than just providing temporary relief. supporting developing countries in addressing climate change through building low-carbon demonstration zones, implementing mitigation and adaptation projects, and holding capacity-building exchange seminars. As of November 2024, China has signed 54 memoranda of understanding on South-South cooperation on climate change with 42 developing countries, contributing China’s strength to global climate governance. At the same time, China has also contributed Chinese wisdom and Chinese strength in areas such as global desertification environmental governance, marine environmental protection, and global ozone layer protection. “Leader” emphasizes more the worldwide influence of China’s ecological governance concepts and practices. Since the 18th National Congress of the CPC, [7]7 The 18th National Congress of the CPC was held in November 2012, marking the beginning of the New Era under Xi Jinping’s leadership. China has played an important guiding and coordinating role in quite challenging negotiation topics, such as the maintenance of multilateral environmental relations, the fairness of material welfare and ecological well-being brought by green and sustainable development, and the exchange and transformation of green and low-carbon technologies. Particularly in global biodiversity protection, China has established the Kunming Biodiversity Fund, promoted the adoption of the “Kunming-Montreal Global Biodiversity Framework,” and established milestone achievements such as cross-border nature reserves and ecological corridors with Russia and other countries, leading global biodiversity protection onto a path of recovery. Philip Clayton, President of the Institute for Postmodern Development of China in the United States, stated: “China is a leader in global ecological civilization construction, and there are many practices that other countries can learn from.” China has always insisted on actively participating in and advancing global environmental governance, achieving a major transformation from participant to leader, demonstrating the responsibility and commitment of a responsible major country.

二是角色：全球生态文明建设的重要参与者、贡献者和引领者。“角色塑造是叙事者对特定情境下行为体身份地位、价值取向、目标意图等进行的设定，经常以身份叙事的形式呈现”，是行为体在与他者的互动博弈过程中建构而成的。中国作为叙事者，基于中国在世界环境外交舞台上发挥的建设性作用的认识，将自身定位为“全球生态文明建设的重要参与者、贡献者、引领者”。“参与者”强调中国在全球环境治理中态度与立场的变化。从20世纪70年代参加联合国人类环境会议以来，中国始终积极主动参与全球气候治理进程，随着中国综合国力的提升以及对全球气候治理贡献度的增强，中国实现了从适应性参与向建设性参与的角色进阶。未来，中国将继续发挥负责任大国的作用，以更加积极主动的姿态参与全球气候治理议程设置和治理实践。“贡献者”强调中国为全球环境治理提供看得见、摸得着、有实效的生态公共产品。长期以来，中国秉持“授人以渔”的理念，通过建设低碳示范区、开展减缓和适应项目、举办能力建设交流研讨班等方式，为广大发展中国家应对气候变化提供支持。截至2024年11月，中国已与42个发展中国家签署了54份应对气候变化南南合作谅解备忘录，贡献了全球气候治理的中国力量。同时还在全球荒漠化环境治理、海洋环境保护、全球臭氧层保护等领域贡献了中国智慧与中国力量。“引领者”更多地强调我国生态治理理念与实践的世界性影响。党的十八大以来，中国在多边环境关系的维护、绿色可持续发展带来的物质福利与生态福祉的公平问题、绿色低碳技术交流与转向等颇具挑战性的谈判议题上均起到重要的引导与协调作用。特别是在全球生物多样性保护方面，中国成立昆明生物多样性基金、推动达成“昆明—蒙特利尔全球生物多样性框架”、与俄罗斯等国家建立跨境自然地保护和生态廊道等具有里程碑意义的成果，引领全球生物多样性保护走上恢复之路。美国中美后现代发展研究院院长菲利普·克莱顿表示：“中国是全球生态文明建设的引领者，有很多做法值得其他国家借鉴。”中国始终坚持积极参与和推进全球环境治理，实现由参与者到引领者的重大转变，展现了负责任大国的责任与担当。

Third, plot: the comic plot of reconstructing global ecological justice. Plot is the container of narrative events, roles, and causal relationships; it is a reinterpretation of the development process of the referent object and the external image it presents. The plot structures of discourse narrative include romance, satire, tragedy, and comedy. Among these, the fundamental characteristic of the comic plot lies in its progressive developmental trend and outcome. The discourse narrative of the modernization of harmony between humanity and nature highlights the characteristics of the comic plot, emphasizing that the ecological outlook of Chinese-path modernization is a new value paradigm and modality for humanity’s transformation from ecological injustice to ecological justice. First, the modernization of harmony between humanity and nature points toward interspecies justice that maintains the integrity of the community of life for humanity and nature. The realization of ecological interspecies justice cannot resort to the “wilderness” imagination that restricts human activities; its core remains the question of the mode of economic and social development. The modernization of harmony between humanity and nature abandons the development model that sacrifices the ecological environment, insists on planning development from the height of harmony between humanity and nature, empowers the green and low-carbon transformation of production methods through technological innovation, and forms production methods and lifestyles compatible with protecting the ecological environment. Second, the modernization of harmony between humanity and nature points toward intragenerational justice that realizes the enjoyment of ecological rights and interests and the distribution of ecological governance responsibilities for all members of society. Compared with the narrowness of class interests in Western modernization and the unidirectional thinking mode of Western-centrism, the modernization of harmony between humanity and nature firmly upholds the fundamental interests of the broadest masses of the people, treats the good ecological environment as the most inclusive public good for people’s wellbeing and the broadest public product to meet the people’s needs for a beautiful ecological environment, continuously establishes and improves the ecological civilization institutional system, and promotes the fair distribution of ecological rights, interests, and responsibilities for all members of society. At the same time, it points toward global ecological justice that transcends national borders and race. China actively promotes the joint construction of a green Belt and Road Initiative, extensively carries out green and low-carbon international cooperation, shares green technologies, experiences, and resources, and promotes the enhancement and sharing of material welfare and ecological well-being among different nation-states. China resolutely opposes the politicization of ecological issues and acts of ecological imperialism that curb the development of other countries, advocates adhering to the principle of “common but differentiated responsibilities” in global ecological governance, reasonably coordinates the responsibilities and obligations of developed and developing countries in ecological governance, and continuously promotes the development of the global ecological governance system in a more just and reasonable direction. Third, the modernization of harmony between humanity and nature points toward intergenerational justice that realizes the sustainable development of human society. The value appeal of the construction of the modernization of harmony between humanity and nature is, in the short term, to provide a beautiful ecological environment to meet the needs of contemporary people for a better life; in the long term, it seeks to achieve the sustainability of production development through the rational use and effective protection of ecological resources, “both enhancing the well-being of contemporary people and safeguarding the rights and interests of future generations,” ensuring the fair enjoyment of resource rights between different generations.

三是情节：重构全球生态正义的喜剧情节。情节是叙事事件、角色与因果关系的容器，是对指涉对象的发展过程及其所表现出来的外在形象进行再诠释。话语叙事的情节结构有浪漫剧、讽刺剧、喜剧和悲剧之分，其中，喜剧情节的根本特征在于进步性的发展趋势和结果。人与自然和谐共生现代化话语叙事凸显喜剧情节特征，强调中国式现代化生态观是人类谋求生态非正义向生态正义变革的一种新的价值范式与样态。其一，人与自然和谐共生现代化指向维护人与自然生命共同体整体性的种际正义。生态种际正义的实现不能诉诸限制人类活动的“荒野”想象，其核心仍然是关注经济社会发展方式的问题。人与自然和谐共生现代化摒弃以牺牲生态环境为代价的发展方式，坚持站在人与自然和谐共生高度谋划发展，以科技创新赋能生产方式绿色低碳转型，形成了与保护生态环境相适应的生产方式和生活方式。其二，人与自然和谐共生现代化指向实现全体社会成员在生态权益享有与生态治理权责分配方面的代内正义。相较于西方现代化的阶级利益狭隘性与西方中心主义单向度思维模式，人与自然和谐共生现代化坚定维护最广大人民群众的根本利益，把良好生态环境作为最普惠的民生福祉和最广泛的公共产品以满足人民群众对优美生态环境的需要，不断建立健全生态文明制度体系，推动实现全体社会成员生态权益和生态责任的公正分配。同时指向跨越国界、种族的全球生态正义，中国积极推动共建绿色“一带一路”，广泛开展绿色低碳国际合作，共享绿色技术、经验与资源，促进物质福利和生态福祉在不同民族国家间的增进与共享。中国坚决反对将生态问题政治化、遏制别国发展的生态帝国主义行径，主张坚持以“共同但有区别的责任”原则开展全球生态治理，合理协调发达国家与发展中国家在生态治理中的责任与义务，不断推动全球生态治理体系朝着更加公正合理的方向发展。其三，人与自然和谐共生现代化指向实现人类社会可持续发展的代际正义。人与自然和谐共生现代化建设的价值诉求从近期看是提供优美生态环境满足当代人的美好生活需要，从长期看则是力图通过对生态资源的合理利用与有效保护实现生产发展的永续性，“既增进当代人福祉，又保障子孙后代权益”，确保不同代际之间公平享有资源的权利。

(3) Narrative projection: the communication matrix of the discourse narrative of the modernization of harmony between humanity and nature

（三）叙事投射：人与自然和谐共生现代化话语叙事的传播矩阵

Narrative projection refers to the process by which a story text, after its generation, achieves effective dissemination in the international community, thereby acting on the thoughts and concepts of the audience. Currently, around the discourse topic of the modernization of harmony between humanity and nature, a three-dimensional discourse communication matrix has been formed, with official narrative as the leading force and the participation of multiple civil subjects. Official narrative mainly refers to telling China’s story through narrative subjects such as speeches by national leaders, home-field diplomacy, official media, and international forums. Leaders’ climate diplomacy is an important channel for telling China’s ecological story. Xi Jinping has repeatedly elaborated China’s climate governance propositions on important international occasions such as the United Nations General Assembly, the Conference of the Parties to the United Nations Framework Convention on Climate Change, and the United Nations Biodiversity Summit, advocating that the international community jointly build a clean and beautiful world, which has received widespread recognition and positive responses from the international community. International exchange and cooperation platforms hosted or co-hosted by China for the international community, such as the Belt and Road Initiative International Green Development Coalition and the Eco Forum Global Guiyang, as well as intergovernmental international organizations and regional development assistance financial institutions, have all become important discourse platforms for the international dissemination of China’s ecological civilization values. In October 2023, Xi Jinping announced at the Third Belt and Road Forum for International Cooperation that China would continue to deepen cooperation in green infrastructure, green energy, green transportation, and other fields, and jointly released the “Beijing Initiative for Belt and Road Green Development” with relevant participants, showcasing China’s ecological civilization concepts and actions to the international community. In addition, official media such as *People’s Daily* (Overseas Edition), *China Daily*, and *Global Times* (English Edition), through comprehensive and continuous reporting on China’s ecological governance process, have shown the world a green China committed to achieving harmony between humanity and nature.

叙事投射是指故事文本生成后在国际社会获得有效传播，使其作用于受众思想和观念的过程。当前，围绕人与自然和谐共生现代化话语议题，已经形成了以官方叙事为主导、民间多元主体参与的立体式话语传播矩阵。官方叙事主要是指依托国家领导人演讲、主场外交、官方媒体、国际论坛等为叙事主体讲述中国故事。领导人气候外交是讲述中国生态故事的重要渠道。习近平多次在联合国大会、气候变化大会、生物多样性峰会等重要国际场合阐述中国的气候治理主张，倡导国际社会携手共建清洁美丽世界，得到了国际社会的普遍认同与积极回应。中国面向国际社会主办或合办的国际交流合作平台，如“一带一路”绿色发展国际联盟、生态文明贵阳国际论坛等，以及政府间国际组织与区域性发展援助金融机构等平台都成为中国生态文明价值理念国际传播的重要话语平台。2023年10月，习近平在第三届“一带一路”国际合作高峰论坛上宣布，中方持续深化绿色基建、绿色能源、绿色交通等领域合作，并与相关参与方共同发布了《“一带一路”绿色发展北京倡议》，向国际社会展示了中国生态文明理念与行动。此外，《人民日报》（海外版）、《中国日报》《环球日报》（英文版）等官方媒体通过对中国生态治理进程的全方位持续报道，让世界看到了一个致力于实现人与自然和谐共生的绿色中国。

Civil narrative, as an important supplement to official narrative, mainly refers to subjects such as social organizations, academic organizations and think tanks, and enterprises and institutions telling China’s story to international audiences from different perspectives. Civil discourse and international communication practices, through individual micro-narratives and based on flexible, diverse, and people-friendly communication methods, often create more affinity in communication effects, making the ecological discourse of Chinese-path modernization more amiable, respectable, and credible. For example, the China-based Global Environmental Institute (GEI), by working with policymakers, entrepreneurs, scientists, community leaders, and local communities to advance projects in biodiversity conservation, green finance, and sustainable investment in China, Southeast Asia, and South Africa, has made active explorations in promoting the diffusion of local biodiversity conservation and environmental governance practices, as well as the promotion of ecological service-oriented economic development models. This is a direct manifestation of China’s civil forces transmitting the concept of harmony between humanity and nature. Furthermore, academic exchange activities conducted by international scientific research institutions and think tank platforms around the topic of China’s ecological civilization, with their professional and authoritative discourse style, have become important windows for telling China’s story.

民间叙事作为官方叙事的重要补充，主要是指社会团体、学术组织与智库、企事业机构等主体从不同视角向国际民众讲述中国故事。来自民间的话语和国际传播实践通过个体微观叙事，基于灵活多样、贴近民心的传播方式往往能够创造出更具亲和力的传播效果，使中国式现代化生态话语更加可亲可敬可信。如中国永续全球环境研究所（GEI），通过与政策制定者、企业家、科学家、民间团体领袖和地方社区共同推进中国、东南亚和南非等地区的生物多样性保护、绿色金融与可持续投资等项目，为推进地方生物多样性保护和环境治理实践扩散，以及生态服务型经济发展模式的推广作出积极探索，是中国民间力量传递人与自然和谐共生理念的直接体现。此外，国际性科学研究机构与智库平台围绕中国生态文明议题开展的学术交流活动以其专业性与权威性的话语风格成为讲述中国故事的重要窗口。

III. Optimization strategies for the discourse narrative of the external communication of the modernization of harmony between humanity and nature

三、人与自然和谐共生现代化对外传播话语叙事的优化策略

The discourse narrative of the modernization of harmony between humanity and nature is a signifying symbol system organically integrating the knowledge system, theoretical system, and logical map that condense the internal logic and development laws of the modernization of harmony between humanity and nature, based on the practice of Chinese-path modernization construction. In the New Era, constructing a discourse narrative system for the modernization of harmony between humanity and nature requires joint efforts in framework construction, content innovation, and enhancement of communication effectiveness, so as to enhance China’s green discourse power while promoting global ecological civilization construction.

人与自然和谐共生现代化话语叙事是基于中国式现代化建设实践凝聚而成的诠释人与自然和谐共生现代化内在逻辑与发展规律的知识体系、理论体系和逻辑图谱有机集成的表意符号系统。新时代建构人与自然和谐共生现代化话语叙事体系，需要从框架建构、内容创新、传播效能提升等方面共同发力，在提升中国绿色话语权的同时推动全球生态文明建设。

(1) Constructing a discourse framework supported by China’s independent knowledge system

（一）建构以中国自主知识体系为支撑的话语框架

The so-called "frame" refers to "a relatively stable psychological structure artificially constructed and organized to form a set of understandings for comprehending things." It is an interpretive system for grasping the ideological core and value cognition behind narrative discourse. To break free from the constraints of Western discourse research paradigms and knowledge frameworks, China should accelerate the construction of a discourse framework supported by an independent knowledge system, consciously and proactively endowing green issues with a new interpretive framework and system of meaning. This allows audiences to perceive and understand the theoretical elaboration and practical guiding value of China’s ecological civilization construction through a preset meaning pipeline, thereby enhancing the persuasiveness of the narrative discourse on the modernization of harmony between humanity and nature. First, construct a discourse framework of exchange and mutual learning. The modernization of harmony between humanity and nature, as a new terminological and theoretical form, has emerged through cultural exchanges conducted while maintaining the subjectivity of Chinese civilization. The construction and dissemination of its discourse narrative should highlight "dialogicality," participating in global green development discourse exchanges on an equal footing from all angles. It should tell China’s "green story" through the dual logic of "China in the world" and "the world in China’s perspective," avoiding the narrative pitfall of one-way, "centrist" output. Second, construct a discourse framework of peaceful development. The modernization of harmony between humanity and nature embodies the value concept of "harmony among all nations" [11]11 H5: A Chinese term for HTML5, commonly used in China to refer to interactive multimedia web pages or mobile content, often used for promotional or informational purposes. upheld by the Chinese nation since ancient times. In international communication, it is necessary to highlight the logic of peaceful development embedded in the Chinese-path modernization ecological outlook, narrating how the CPC has incorporated the concept of a community of life on Earth into the modernization of the path of peaceful development, how it has jointly promoted global green development and ecological civilization construction with a vision of embracing the world, and how it has led global environmental governance away from the old logical track of unilateralism, "developing itself by safeguarding world peace and safeguarding world peace through its own development." [12] Third, construct a discourse framework of win-win cooperation. The existing global environmental governance discourse system, dominated by Western countries, exhibits a narrative logic of confrontation between the ideological "self" and the "other," aimed at maximizing self-interest through competition and conflict. The result is an exacerbation of global economic imbalances and ecological crises. The practice of modernization of harmony between humanity and nature points the way toward win-win cooperation in building a community with a shared future for mankind, reflecting China’s narrative logic of "welcoming others to ride on its coattails." [13] In international communication, starting from a "we" mindset, it is essential to clearly explain that ecological crises are a common challenge facing the world, to tell the story of a community with a shared future for mankind well, and to more fully demonstrate the reality and tangible results of mutually beneficial cooperation between China and other countries in global green development and ecological governance.

所谓“框架”，是指“人为构造的并加以组织化而形成的一套理解事物的相对稳定的心理结构”，是理解叙事话语背后思想内核与价值认知的诠释体系。为摆脱西方话语的研究范式与知识框架的束缚，中国应当加快以建构自主知识体系为支撑的话语框架，自觉主动赋予绿色议题以一种新的理解框架与意义体系，让受众按照预设的意义管道认知与理解中国生态文明建设的理论阐述与实践引导价值，增强人与自然和谐共生现代化叙事话语的说服力。一是建构交流互鉴的话语框架。人与自然和谐共生现代化作为一个新的术语形态和理论样态，是在保持中华文明主体性的基础上开展文化交流形成的，其话语叙事的建构与传播要突出“对话性”，以平等姿态全方位参与全球绿色发展话语交流，从“中国视野中的世界”和“世界大局中的中国”双重逻辑讲述中国的“绿色故事”，避免陷入单向度输出的“中心主义”叙事误区。二是建构和平发展的话语框架。人与自然和谐共生现代化蕴含着中华民族自古以来秉持的“协和万邦”的价值理念。在对外传播中，要突出中国式现代化生态观展开的和平发展逻辑，讲述中国共产党如何将地球生命共同体理念纳入和平发展道路现代化中、如何以胸怀天下的格局共同推动全球绿色发展与生态文明建设、如何引领全球环境治理摆脱单边主义的旧逻辑轨道，“既通过维护世界和平发展自己，又通过自身发展维护世界和平”。三是建构合作共赢的话语框架。西方国家主导形成的既有全球环境治理话语体系展现出隶属于意识形态的“自我”与“他者”对抗的叙事逻辑，目的是在竞争与冲突中获得自身利益的最大化，结果是导致全球经济发展的不平衡与生态危机的加剧。人与自然和谐共生现代化实践指明了构建人类命运共同体的合作共赢之路，体现出中国“欢迎搭便车”的叙事逻辑。在对外传播中，要从“我们”思维出发，讲清楚生态危机是全球共同面对的挑战，讲好人类命运共同体的故事，更加充分展现中国与世界各国在全球绿色发展与生态治理方面互利共赢的合作现实与务实成果。

(II) Creating a Discourse Narrative Text That Integrates China’s Development with Human Progress

（二）打造融合中国发展与人类进步的话语叙事文本

On the basis of constructing a discourse framework with Chinese logic and Chinese style, efforts must also be made to create a discourse narrative text that integrates China’s development with human progress. This involves focusing on the ecological issue interests and ecological interest convergence points of international audiences, using small, accessible stories to reflect the grand narratives of the value concepts, path models, and global significance of the modernization of harmony between humanity and nature. By innovating the content of discourse narrative, the ideological and spiritual power of this modernization can be better demonstrated. On the one hand, it is necessary to tell the story of how the modernization of harmony between humanity and nature provides new impetus for humanity’s exploration of an ecological modernization path. Although this modernization is a theoretical crystallization based on Chinese practice, summarizing Chinese experience and articulating Chinese wisdom, achieving a green transformation of modernization is an inevitable trend in global development. Therefore, it is essential to identify as much as possible the focal points of ecological concern between China and other countries, and to conduct ecological discourse narrative based on common ground. This is key to promoting the modernization of harmony between humanity and nature globally. For example, how has this modernization broken free from the control of Western modernization logic and independently explored an ecological modernization development path suited to national conditions? How has it escaped the old Western path of "pollute first, treat later," achieving coordinated progress between modernization and ecological civilization? How has it broken the ecological inequality and wealth gap among social members and between countries caused by the capital-centered development model of Western modernization, using a distinct people-centered value orientation and humanistic sentiment to promote common prosperity for all people and global ecological civilization construction? These narratives enhance the appeal and inspirational power of China’s ecological discourse. On the other hand, it is necessary to tell the story of how the modernization of harmony between humanity and nature provides new opportunities for global green development. Xi Jinping has pointed out: "Our country’s development achievements are so great, its development momentum is so strong, and our country has done so many good things in the world—this is the greatest capital for doing a good job in guiding international public opinion." [14] The most inspiring and attractive stories in the international discourse arena are precisely those about how our country overcomes difficulties to solve its own problems and how it fulfills its responsibilities as a major country to contribute to the world. Therefore, narrative material about how China’s development has broadly benefited countries around the world should

在建构具有中国逻辑、中国风格的话语框架基础上，还要着力打造融合中国发展与人类进步的话语叙事文本，聚焦国际受众的生态议题兴趣点与生态利益交汇点，以受众易于理解和接受的小切口故事折射人与自然和谐共生现代化价值理念、路径模式、世界意义等宏大叙事，通过创新话语叙事内容更好地彰显人与自然和谐共生现代化的思想力量与精神力量。一方面，要讲好人与自然和谐共生现代化为人类探索生态现代化道路提供新助力的故事。人与自然和谐共生现代化虽然是基于中国实践、总结中国经验、阐发中国智慧的理论结晶，但实现现代化绿色转型是全球发展的必然趋势。因此，要尽可能发掘中国与他国之间的生态关切焦点，立足共通点开展生态话语叙事，这是推动人与自然和谐共生现代化走向世界的关键所在。诸如人与自然和谐共生现代化是如何摆脱西方现代化逻辑的控制，独立自主探索适合本国国情的生态现代化发展道路；如何跳出西方先污染后治理的老路，实现现代化与生态文明协同共进；如何打破西方现代化以资本为中心的发展模式导致的社会成员间以及国家间的生态不平等和贫富差距，以鲜明的人民性价值取向和人类情怀推动全体人民共同富裕与全球生态文明建设等，增强中国生态话语叙事的吸引力和感召力。另一方面，要讲好人与自然和谐共生现代化为全球绿色发展提供新机遇的故事。习近平指出：“我们国家发展成就那么大、发展势头那么好，我们国家在世界上做了那么多好事，这是做好国际舆论引导工作的最大本钱。”国际话语场中最具感召力和吸引力的故事就是我们国家如何克服困难解决自身问题以及如何践行大国担当作出世界贡献。因此，要充分挖掘中国发展使世界各国广泛受益的叙事素材。比如绿色“一带一路”以包容性发展为核心理念，为沿线国家绿色低碳发展创造历史机遇。要运用多种具象化的生动话语打造贴近群众的生态文明叙事精品，让“一带一路”在绿色基建、绿色能源、绿色交通等领域惠及民生的故事真正走进受众心里，在引发国际受众普遍关注与情感共鸣的同时提升中国生态现代化的国际认同度。

(3) Enhancing the narrative discourse dissemination effectiveness of the modernization of harmony between humanity and nature

（三）提升人与自然和谐共生现代化叙事话语传播效能

To overcome problems such as the "loss of voice" and "aphasia" of Chinese-path modernization ecological discourse on the international stage, it is necessary to enhance the effectiveness of external communication of narrative discourse and strengthen the international influence of narrative discourse. First, adopt diverse narrative techniques. An important reason why Chinese-path modernization ecological discourse is distorted in the international public opinion arena lies in the language barriers and cognitive differences between information senders and receivers. Therefore, based on the cultural contexts and linguistic forms of different countries and regions, flexible and diverse narrative strategies should be adopted to open up the cognitive pathways between abstract concepts and the audience's ways of thinking, thereby enhancing the efficiency of discourse communication. It is necessary to actively transform, adjust, and rationally reconstruct the content of discourse, employing linguistic rhetorical practices such as framing and metaphor, and using symbolic imagery with a broad cognitive foundation to concretely present abstract concepts related to the Chinese-path modernization ecological view. For example, "leaving a production and living environment with blue skies, green land, and clean water for future generations" constructs an ethical relationship based on the imagery of "future generations," highlighting the ecological responsibility issues between today's humanity and the subjects of future society. It is necessary to follow the trend of visualization and mobilization of information dissemination, comprehensively using multimodal symbolic resources such as pictures, videos, audio, animation, and H5 to visually express the modernization of harmony between humanity and nature, thereby improving the acceptance of the Chinese-path modernization green development discourse. Second, consolidate the strength of multiple subjects. Combine the "main melody" represented by official institutions such as the government and mainstream media with the "multiple voices" represented by non-official subjects such as think tanks, civil organizations, and overseas enterprises, forming a rational division of labor based on the advantages of various subjects in the production and transmission of information resources, thereby enhancing the experiential cognition of international audiences regarding China's ecological civilization construction. At the same time, international friends should be encouraged to tell China's stories, enhancing the credibility of the Chinese-path modernization ecological discourse. For example, Tim Gould, Chief Energy Economist of the International Energy Agency, highly praised China's leading role in the global energy transition. He stated that as the world transitions to clean energy, China's contribution will continue to have a profound positive impact on the global energy landscape. Third, build multi-dimensional communication platforms. On the one hand, it is necessary to make good use of both domestic and international media platforms, not only creating high-end international media with Chinese characteristics to break down the technical barriers set by Western countries on global information flow and open up new fronts for China's external propaganda, but also cooperating with internationally influential mainstream media, especially paying attention to the role of non-Western global media such as Al Jazeera and RT (Russia Today), to broaden the communication channels of Chinese-path modernization green development discourse. On the other hand, it is necessary to value the voice channels of multilateral and multi-dimensional international cooperation platforms, continuously consolidate and expand international exchange platforms such as the Eco Forum Global Guiyang, the Belt and Road Journalists Forum, and the China-Africa Media Cooperation Forum, to enhance the communication effect of the concept of modernization of harmony between humanity and nature.

为克服中国式现代化生态话语在国际舞台上“失语”“失声”等问题，需要提升叙事话语对外传播效能，增强叙事话语的国际影响力。一是采取多样叙事技巧。中国式现代化生态话语在国际舆论场上被曲解的重要原因在于信息传受双方之间的语言壁垒与认知差异。因此，要基于不同国家和地区的文化语境和语言形式，采用灵活多样的叙事策略，打通抽象概念与受众思维方式之间的认知通路，增强话语传播的高效性。要主动对话语内容进行转换调试与合理重构，运用框定、隐喻等语言修辞实践，借助具有广泛认知基础的符号意象对中国式现代化生态观的相关抽象性概念进行具象化呈现。如“为子孙后代留下天蓝、地绿、水清的生产生活环境”，构造了一种基于“子孙后代”意象的伦理关系，以突出当今时代人类与未来社会主体之间的生态责任问题。要顺应信息传播视觉化、移动化趋势，综合运用图片、视频、音频、动画、H5等多模态符号资源对人与自然和谐共生现代化进行可视化表达，提高中国式现代化绿色发展话语接受度。二是凝聚多元主体力量。将政府、主流媒体等官方机构所代表的“主旋律”与智库、民间组织、驻外企业等非官方主体所代表的“多声部”结合起来，依据各类主体在信息资源的生产与传递等方面的优势构建合理分工格局，提升国际受众对中国生态文明建设的体验认知。同时，还要鼓励国际友人讲述中国故事，增强中国式现代化生态话语可信度。如国际能源署首席能源经济学家古尔德高度评价中国在全球能源转型中发挥的引领作用。他表示，随着全球向清洁能源转型，中国贡献将继续对全球能源格局产生深远的积极影响。三是打造多维传播平台。一方面，要利用好国内外媒介平台，既要打造具有中国特色的国际高端媒体，破除西方国家对全球信息流通设置的技术壁垒，开辟中国对外宣传新阵地，又要与国际有影响力的主流媒体开展合作，尤其要重视卡塔尔半岛电视台、今日俄罗斯（RT）等非西方全球性媒体的作用，拓宽中国式现代化绿色发展话语传播渠道。另一方面，要重视多边多维国际合作平台的发声渠道，持续巩固拓展生态文明贵阳国际论坛、“一带一路”记者组织论坛、中非媒体合作论坛等国际交流平台，提升人与自然和谐共生现代化理念的传播效果。

(The authors are professors and doctoral supervisors at the School of Marxism, Dalian University of Technology)

（作者系大连理工大学马克思主义学院教授博士生导师）

Online editor: Ma Jingren

网络编辑：马京仁