Using Digital and Intelligent Technology to Better Promote Chinese Culture to the World

General Secretary Xi Jinping has emphasized: “Deepen exchanges and mutual learning among civilizations, and better promote Chinese culture to the world.” Empowering the international dissemination of Chinese culture with digital and intelligent technology is an inherent requirement for better promoting Chinese culture to the world; it highlights the use of digital and intelligent technology to innovate the methods of Chinese culture’s international dissemination, promotes the digital transformation and upgrading of Chinese culture’s international dissemination, and is an important pathway for enhancing the communication power, appeal, and influence of Chinese civilization.

习近平总书记强调：“深化文明交流互鉴，推动中华文化更好走向世界。”以数智技术赋能中华文化对外传播，是推动中华文化更好走向世界的应有之义；凸显了以数智技术创新中华文化对外传播方式，推动了中华文化对外传播的数字化转型升级，是增强中华文明传播力、吸引力、感染力的重要途径。

Using Digital and Intelligent Technology to Promote Chinese Culture as a Global Spiritual Public Good

以数智技术推动中华文化成为全球精神公共品

To better promote Chinese culture to the world, it is necessary both to achieve an upgrade in dissemination from “one-way expansion” to “emotional resonance” and to promote a value leap for Chinese culture to become a “spiritual public good” deeply recognized globally. In the process of deepening the integration of culture and technology, technologies such as big data, artificial intelligence, and cloud computing further accelerate the construction of a “digital gene bank of Chinese civilization,” gradually forming a system for expressing civilizational genes that can be quantified, correlated, and analyzed. This provides foundational support for accurately interpreting the intrinsic characteristics and contemporary value of Chinese culture, powerfully reshapes the new landscape for better promoting Chinese culture to the world, and helps Chinese culture step onto the world stage with confidence and openness.

推动中华文化更好走向世界，既要实现中华文化从“单向拓展”到“情感共鸣”的传播升级，也要推动中华文化实现成为全球深度认同的“精神公共品”的价值跃迁。在促进文化和科技深度融合的过程中，大数据、人工智能与云计算等技术进一步加快“中华文明数字基因库”的构建进程，逐步形成可做量化、关联、解析处理的文明基因表达体系，为精准诠释中华文化的内在特点与当代价值给予基础支撑，有力重塑中华文化更好走向世界新格局，助力中华文化以自信开放的姿态更好走向世界舞台。

First, using digital and intelligent technology to shape the sharing of Chinese culture as it better goes to the world. Digital and intelligent technology can transform the essence of Chinese culture into narrative languages and experiential forms that can be universally recognized and understood by global audiences. The Palace Museum uses 3D scanning of cultural relics and virtual reality technology to allow global audiences to witness the splendor of precious artifacts remotely, while the Dunhuang Academy uses VR technology to restore the actual scenes of the caves. Such practices, endowed with immersive artistic experiences, not only expand the scope of dissemination coverage but also increase the enthusiasm of public participation in the experience. The core of this is using digital means to encode and translate civilizational genes, rekindling the vitality of cultural resources, completing the transition from static preservation to dynamic activation, advancing Chinese culture from “being seen” to “being shared,” highlighting the contemporary charm of Chinese culture, and enhancing its global recognition.

一是以数智技术塑造中华文化更好走向世界共享。数智技术能将中华文化的精髓转化为可被全球受众普遍认可与理解的叙事语言及体验形式。故宫博物院借助文物三维扫描及虚拟现实技术让全球观众远程见证珍品文物的风采，敦煌研究院借助VR技术把洞窟实景复原。此类被赋予沉浸式艺术体验感的实践，不仅拓展了传播覆盖范围，还提高了民众参与体验的积极性，其核心是采用数字手段对文明基因做编码与转译，推动文化资源再次燃起活力，完成从静态保护到动态活化的过渡，推进中华文化从“被看见”转向“被共享”，彰显中华文化的时代魅力，提升中华文化的全球认同度。

Second, using digital and intelligent technology to shape an innovative window for Chinese culture to better go to the world. Traditional cross-cultural dissemination relies on language translation, which can easily lead to the loss of cultural connotations. Digital and intelligent technology, through multimodal means of expression such as images, sounds, and animations, generates more intuitive and immersive forms of cultural presentation. The National Museum of China, through its “Digital Cultural Relics” project, uses 3D modeling and augmented reality technology to stimulate the inner vitality of cultural relics; CCTV’s *Every Treasure Tells a Story* uses animation and visual effects to transform the historical context behind artifacts into simple and understandable contemporary narratives. This kind of “re-creation” dissemination, while maintaining the authenticity of the culture, significantly enhances its appeal and communication effectiveness, reshaping a new window for Chinese culture to better go to the world.

二是以数智技术塑造中华文化更好走向世界的创新性窗口。传统的跨文化传播凭借语言翻译开展，易引起文化内涵的消耗，数智技术借助图像、声音、动画等多模态的表达手段，生成更具直观性与沉浸氛围的文化呈现样式。中国国家博物馆凭借“数字文物”项目，运用3D建模与增强现实技术激发文物的内在生命力；央视《如果国宝会说话》借助动画与视觉特效，把器物背后的历史语境变成简单易懂的当代叙事。此类“再造”式传播在维系文化原真性的同时，显著提升了它的感染力及传播效力，重新塑造了中华文化更好走向世界的新窗口。

Third, using digital and intelligent technology to shape precise dissemination for Chinese culture to better go to the world. Intelligent algorithm recommendations can more accurately detect audience needs and preferences, achieving precise targeting and personalized settings. The “Guofeng Plan” [n1] implemented by the Douyin platform uses algorithm recommendations to precisely push traditional cultural content to people with relevant interests, building a unique “Guofeng” cultural circle; Tencent’s externally launched “Digital Great Wall” project analyzes differentiated cultural experiences and conducts knowledge analysis based on users’ different points of interest. Therefore, digital and intelligent technology shaping Chinese culture’s journey to the world is reflected not only in the technical realm but also as a precise dissemination from passive acceptance to active engagement, and from cultural display to cultural experience.

三是以数智技术塑造中华文化更好走向世界的精准化传播。智能算法推荐能更准确探知受众需求及偏好，完成精准推送及个性化设定。抖音平台所实施的“国风计划”采用算法推荐，把传统文化内容精确推送至有相关兴趣的人群，构建别具一格的“国风”文化圈；腾讯向外推出的“数字长城”项目，按照用户的不同兴趣点，剖析差异性文化感受并进行知识分析。为此，数智技术塑造中华文化走向世界不仅体现在技术范畴，更体现为从被动接纳到主动介入、从文化展示到文化体验的精准化传播。

Continuously Innovating New Carriers and New Forms of Chinese Culture with Digital and Intelligent Technology

以数智技术不断创新中华文化的新载体新形式

Digital and intelligent technologies represented by big data, artificial intelligence, virtual reality, and augmented reality are by no means cold and numb tools, but rather wings for deepening exchanges and mutual learning among civilizations. Fully leveraging the advantages of digital and intelligent technology and continuously innovating new carriers and new forms for Chinese culture to better go to the world can not only enrich the image of Chinese culture’s dissemination and make dissemination effects more effective with less effort, but also make the target audience of Chinese culture more precise, forming a new ecosystem of deep global recognition of Chinese culture and cultural resonance on a larger scale.

以大数据、人工智能、虚拟现实、增强现实等为代表的数智技术绝不是冰冷麻木的工具，而是深化文明交流互鉴的翅膀。充分发挥数智技术的优势，不断创新中华文化更好走向世界的新载体和新形式，不仅能推动中华文化传播形象更为丰富、传播效果事半功倍，也能使中华文化的受众群体更加精准，在更大范围内形成全球深度的中华文化认同和文化共鸣的新生态。

First, using digital and intelligent technology to revitalize the new presentation of Chinese culture as it better goes to the world. The presentation mode of Chinese cultural resources is transforming from static, physical traditional forms into dynamic digital forms. Technologies such as high-precision scanning, 3D modeling, virtual reality, and augmented reality promote a visual upgrade for Chinese culture going to the world from static viewing to dynamic experience. The “Digital Palace Museum” allows global audiences to stroll through the Forbidden City in the cloud and closely “handle” rare ceramics; the “Digital Dunhuang” allows global audiences to “travel through time” to the former splendor of the Mogao Caves and immersively examine the thousand-year-old charm of murals and sculptures. This “revitalized” new presentation promotes a visual upgrade of Chinese culture, effectively enhancing the modernity and intimacy of dissemination, shaping a contemporary image of Chinese culture that is more vibrant and shared.

一是以数智技术活化中华文化更好走向世界的新呈现。中华文化资源的呈现方式正从静态、实物化的传统样态转化成数字化的鲜活形态。高精准扫描、三维建模、虚拟现实、增强现实等技术，推动中华文化走向世界从静态观赏到动态体验的视觉升级。“数字故宫”让全球观众得以云端漫步紫禁城，近距离“把玩”珍稀瓷器；“数字敦煌”让全球观众“穿越”到莫高窟昔日盛景，沉浸式端详壁画雕塑的千年风采。这一“活化”的新式呈现推动了中华文化在视觉层面的升级，切实增强了传播的现代感、亲近感，塑造出更具活力与共享意义的中华文化当代形象。

Second, using digital and intelligent technology to revitalize the new narrative for Chinese culture to better go to the world. Chinese culture going to the world is not a one-way transmission of one’s own culture, but a two-way resonance between one’s own culture and other cultures. Digital and intelligent technology can assist in establishing a three-dimensional dissemination network that integrates online and offline and crosses national borders. Moreover, through digital channels such as social media, short video platforms, and streaming media services, selected cultural content can reach hundreds of millions of users around the world in an instant, thereby constructing a narrative method that transcends one-way transmission, making exchanges and mutual learning between one’s own culture and other cultures more convenient and in-depth. In the “empathic interaction” between the two, it seeks the greatest common denominator, promoting a shift in Chinese culture going to the world from “one-way indoctrination” to a new narrative of “empathic interaction.”

二是以数智技术活化中华文化更好走向世界的新叙事。中华文化走向世界并非自我文化的单向式传递，而是自我文化与他者文化的双向式共鸣。数智技术能辅助建立起一个线上线下整合、跨越国界的立体传播网络，且以社交媒体、短视频平台、流媒体服务等数字渠道为途径，精选的文化内容可在刹那间触达全球数亿用户，从而构建起一种超越单向传递的叙事方式，让自我文化与他者文化之间的交流互鉴更加便捷与深入，并在二者的“共情互动”中寻找最大公约数，推动中华文化走向世界从“单向灌输”转变为“共情互动”的新叙事。

Third, using digital and intelligent technology to revitalize the new expression for Chinese culture to better go to the world. The market competition in digital media is, to a certain extent, a competition for audiences. Intelligent algorithm recommendations can precisely push Chinese stories to interested groups, achieving a dissemination effect of silent infiltration and building a “full coverage, smart linkage” dissemination channel for Chinese culture going to the world. By creating new business forms such as online digital museums, cloud cultural festivals, and metaverse Guofeng neighborhoods, these cultural and exchange spaces not limited by physical constraints allow international audiences to “experience firsthand” the unique charm of Chinese culture, thereby shaping an image of Chinese culture that is open, inclusive, distinctly modern, and rich in heritage.

三是以数智技术活化中华文化更好走向世界的新表达。数字媒体的市场竞争在一定程度上是争夺受众的竞争。智能算法推荐可以精准地把中国故事推送至感兴趣的人群，实现无声浸润的传播效应，搭建起中华文化走向世界的“全域覆盖、智慧联动”的传播渠道。借助创建线上数字博物馆、云端文化节、元宇宙国风街区的新业态，这类不受物理限制的文化以及交流空间使国际受众“身临其境”地体验中华文化的独特魅力，由此塑造出开放、包容、现代风格显著且底蕴深厚的中华文化形象。

Expanding New Symbols of Chinese Culture with Digital and Intelligent Technology

以数智技术拓展中华文化新标识

Digital and intelligent technology has comprehensively enhanced the effect of mass cultural experiences, greatly increased the appeal of cultural expression, helped digital culture increasingly enter people’s daily lives, and steadily become an irreplaceable part. Digital and intelligent technology is not just a product of technological progress, but also an important path to promote the “vivid” display of Chinese culture, continuously endowing Chinese culture with new vitality as it better goes to the world. Digital and intelligent technology not only fits the new patterns of information dissemination and reception in the digital intelligence era, but can also drive a fundamental transformation in the production, dissemination, and reception methods of Chinese culture, realizing a cultural sharing scenario of “a bosom friend afar brings a distant land near” [n2], and expanding new symbols for Chinese culture to better go to the world.

数智技术全面增进了大众文化体验效果，极大增强了文化表达的感染力，助力数字文化日益走进人们日常生活世界，并稳步成为不可替代的部分。数智技术并非只是技术进步的成果，更是推动“生动”展现中华文化的重要路径，能不断为中华文化更好走向世界赋予新的活力。数智技术不仅贴合了数字智能时代信息传播与接收的新模样，还能带动中华文化生产、传播及接受方式的根本性转变，实现“天涯若比邻”的文化共享情境，拓展中华文化更好走向世界的新标识。

First, using digital and intelligent technology to expand the symbolic objects for Chinese culture to better go to the world. Digital and intelligent technology can reshape the presentation and dissemination mechanisms of cultural resources, transforming the material and intangible elements of Chinese culture into a digital symbol system that can be widely recognized and understood across contexts. For Chinese culture to better go to the world, it is necessary to build a multi-layered, dynamic, and open digital symbol network, strengthening the overall global audience’s cognition and recognition of Chinese culture, and establishing a more systematic and influential Chinese cultural symbol system in the globalized digital space. Technical means such as artificial intelligence, extended reality, and multi-dimensional data modeling can greatly enhance the visual expression ability, narrative dimension, and emotional penetration of cultural symbol objects, shaping a system of Chinese cultural symbol objects with stronger adaptability and appeal in cross-cultural dissemination.

一是以数智技术拓展中华文化更好走向世界的标识对象。数智技术可重塑文化资源的呈现与传播机制，把中华文化的物质及非物质要素转化为可广泛辨识、跨语境理解的数字符号系统。中华文化更好走向世界需要搭建一个多层、动态、开放的数字标识网络，加强全球受众对中国文化的整体认知与认同效力，在全球化数字空间里确立更具系统性与影响力的中华文化标识体系。人工智能、扩展现实及多维数据建模等技术手段能大幅提升文化标识对象的视觉表现能力、叙事维度与情感渗透力，在跨文化传播里塑造拥有更强适配性与感染力的中华文化标识对象体系。

Second, using digital and intelligent technology to expand the iconic image of Chinese culture as it better reaches the world. The icons of Chinese culture are gradually evolving from a traditional image that is static, singular, and fixed in form into a dynamic, three-dimensional, and interactive digital cultural expression image. Relying on artificial intelligence, virtual imaging, and multimodal sensing technologies, the visual presentation and symbolic representation of Chinese culture can break free from the constraints of traditional media, achieving multi-dimensional integration and dynamic development. Digital and intelligent technology not only enhances the visual precision and artistic appeal of cultural symbols but also, by constructing immersive and interactive narrative contexts, deepens global audiences’ perceptual understanding of and emotional resonance with Chinese culture, greatly strengthening the modern feel, approachability, and recognizability of the Chinese cultural image, thereby forging a more inclusive and shareable system of iconic images for Chinese culture.

二是以数智技术拓展中华文化更好走向世界的标识形象。中华文化标识正从静态、单一、固化样式的传统形象，渐渐演变成动态、立体、可介入的数字化文化表达形象。中华文化以人工智能、虚拟成像和多模态感知技术为依托，其视觉展现与符号呈现可突破传统媒介的束缚，实现多维融合与动态的发展。数智技术不仅增进了文化符号的视觉精准度与艺术感染力，还借助搭建沉浸式、交互式叙事情境，增进全球受众对中华文化的感性理解与情感共振，极大增强中华文化形象的现代感、亲近感和辨识度，打造出更具包容性和共享性的中华文化标识形象体系。

Third, using digital and intelligent technology to expand the iconic imagery of Chinese culture as it better reaches the world. Digital and intelligent technology can not only provide visual and contextualized expression for the essence of fine traditional Chinese culture, such as “the world is for all,”[3]3 “The world is for all” (天下为公) is a classical Confucian ideal from the *Book of Rites* (*Liji*), referring to a society governed by public virtue rather than private interest. “harmony between humanity and nature,”[4]4 “Harmony between humanity and nature” (天人合一) is a foundational concept in Chinese philosophy, especially in Daoism and Confucianism, emphasizing the unity and interdependence of the human and natural realms. and “the Great Harmony under Heaven,”[5]5 “The Great Harmony under Heaven” (天下大同) is a utopian vision of a peaceful, equitable world order, also derived from the *Book of Rites*. but can also, by means of affective computing and narrative algorithms, transform abstract cultural meanings into perceptible and resonant digital experiences, thereby enhancing the international recognition and identification of Chinese cultural iconic imagery. This ensures that it is no longer confined to the superficial transmission of material symbols but penetrates to the level of value comprehension and meaning sharing. Here, digital and intelligent technology plays a crucial role in the translation of imagery and the activation of meaning, promoting the transformation of Chinese culture from “being gazed upon” to “being understood,” and constructing a system of Chinese cultural iconic imagery imbued with profound spiritual influence and contemporary value significance.

三是以数智技术拓展中华文化更好走向世界的标识意象。数智技术不仅能对“天下为公”“天人合一”“天下大同”等中华优秀传统文化精髓做可视化、情境化表达处理，也可凭借情感计算与叙事算法，把抽象的文化意趣转变为可察觉、可共鸣的数字体验，进而提升中华文化标识意象在国际层面的识别与认同，使其不再局限于物化符号的浅层次传递，而是深入到价值领会与意义分享的层面。数智技术于此处充当了意象转译与意义激活的重要角色，推动中华文化从“被凝视”到“被明白”的转变，搭建起带有深厚精神影响力和当代价值意义的中华文化标识意象体系。

(The authors are a professor at the School of Marxism, Jiangxi Normal University, and a researcher at the Jiangxi Research Center for the Practice of Civilization in the New Era, Jiangxi Normal University.)

（作者系江西师范大学马克思主义学院教授；江西师范大学江西新时代文明实践研究中心研究员）