Providing Strong Public-Opinion Support for Advancing the 15th Five-Year Plan

On February 19, 2016, General Secretary Xi Jinping presided over a symposium on the Party’s news and public-opinion work and delivered an important speech (hereinafter referred to as the “2·19” important speech), which profoundly answered a series of directional, fundamental, and strategic questions concerning the Party’s news and public-opinion work, providing scientific guidance and a course of action for doing this work well in the New Era.

2016年2月19日，习近平总书记主持召开党的新闻舆论工作座谈会并发表重要讲话（以下简称“2·19”重要讲话），深刻回答了党的新闻舆论工作的一系列方向性、根本性、战略性问题，为新时代做好党的新闻舆论工作提供了科学指引和行动指南。

This year marks the start of the 15th Five-Year Plan. [1]1 The 15th Five-Year Plan (2026–2030) is the next five-year plan for China’s national economic and social development, following the 14th Five-Year Plan (2021–2025). Situated in the magnificent journey of comprehensively advancing the building of a strong country and the great rejuvenation of the Chinese nation through Chinese-path modernization, we feel ever more deeply the enduring truth and practical power of the “2·19” important speech. The blueprint drawn and direction set by General Secretary Xi Jinping for the Party’s news and public-opinion work is the fundamental basis on which we respond to changes and open up new situations.

今年是“十五五”开局之年。置身以中国式现代化全面推进强国建设、民族复兴伟业的壮阔征程，我们愈加深刻体会到“2·19”重要讲话历久弥新的真理力量与实践伟力。习近平总书记为党的新闻舆论工作擘画蓝图、指明方向，是我们应对变局、开创新局的根本遵循。

Theoretical navigation: the epochal expression and systematic leap of the Marxist view of journalism

理论领航：马克思主义新闻观的时代化表达与体系化飞跃

Looking back ten years, with the development of China’s social informatization, the media landscape, public-opinion ecology, and communication technologies underwent revolutionary changes. Mainstream media faced severe tests of diluted influence, diverted distribution channels, and challenged modes of discourse; the enormous energy released by the internet, along with its attendant uncertainties, made the public-opinion arena increasingly complex and ideological confrontations more frequent. Faced with this profound transformation, the Party’s news and public-opinion work bore the mission of upholding fundamentals while breaking new ground. It was precisely at this critical juncture that the “2·19” important speech, through a series of groundbreaking and landmark major judgments and systematic expositions, achieved a historic leap in the Party’s understanding of the laws governing news and public-opinion work.

回望10年前，随着我国社会信息化发展，媒体格局、舆论生态、传播技术发生革命性变化。主流媒体面临影响力被稀释、传播渠道被分流、话语方式受到挑战的严峻考验；互联网释放的巨大能量与伴随的不确定性，使舆论场日趋复杂，思想交锋更加频繁。面对这一深刻变革，党的新闻舆论工作肩负着坚守根本与开拓新局的使命。正是在这样的关键时刻，“2·19”重要讲话以一系列具有开创性、标志性意义的重大论断和系统阐述，实现了我们党对新闻舆论工作规律性认识的历史性飞跃。

Elevating strategic positioning: from “throat, tongue, ears, and eyes” to “a major matter of governance and national stability.” The “2·19” important speech, for the first time, explicitly defined the Party’s news and public-opinion work as “a major matter of governance and national stability,” profoundly revealing that this work is by no means a routine professional task but a holistic and strategic undertaking concerning the consolidation of political power, the cohesion of popular will, national security, and the advancement of the cause. This major judgment deeply embedded the Party’s news and public-opinion work into the grand narrative and practical logic of the Party’s governance and rejuvenation of the country, marking that the Party’s understanding of the laws governing socialist cultural development and the laws of public-opinion dissemination in the information age had reached a new historical height.

升华战略定位，从“喉舌耳目”到“治国理政、定国安邦的大事”。“2·19”重要讲话首次将党的新闻舆论工作明确为“治国理政、定国安邦的大事”，深刻揭示党的新闻舆论工作绝非一般性的业务工作，而是关系到政权巩固、民心凝聚、国家安全、事业推进的全局性、战略性工作。这一重大论断将党的新闻舆论工作深度嵌入我们党执政兴国的宏大叙事与实践逻辑中，标志着我们党对社会主义文化建设规律、信息时代舆论传播规律的认识达到新的历史高度。

Clarifying functional impact: using the “five matters concerning” to calibrate the holistic coordinates of the Party’s news and public-opinion work. The “2·19” important speech creatively put forward the profound exposition of the “five matters concerning”: doing the Party’s news and public-opinion work well concerns the banner and the path; concerns the implementation of the Party’s theories, line, principles, and policies; concerns the smooth advancement of the Party’s and the state’s various undertakings; concerns the cohesion and centripetal force of the entire Party and the people of all ethnic groups across the country; and concerns the future and destiny of the Party and the state. These five aspects, advancing layer by layer and interlocking like five pillars, together support the grand framework of the Party’s news and public-opinion work within the overall cause of the Party and the state in the New Era, endowing it with an unprecedented sense of historical weight and epochal mission.

廓清功能影响，以“五个事关”标定党的新闻舆论工作全局性坐标。“2·19”重要讲话创造性提出“五个事关”的深刻论述：做好党的新闻舆论工作，事关旗帜和道路，事关贯彻落实党的理论和路线方针政策，事关顺利推进党和国家各项事业，事关全党全国各族人民凝聚力和向心力，事关党和国家前途命运。这5个方面层层递进、环环相扣，如同5根支柱，共同撑起党的新闻舆论工作在新时代党和国家事业全局中的宏伟架构，赋予其前所未有的历史厚重感和时代使命感。

Condensing duties and missions: using the “48-character” policy to construct the general program of action for the Party’s news and public-opinion work. “Hold high the banner and guide the direction; center on the core and serve the overall situation; unite the people and boost morale; cultivate virtue and consolidate strength; clarify fallacies and distinguish right from wrong; connect China and the world and facilitate communication.” These refined 48 characters are one of the core essences of the “2·19” important speech. They are systematic, complete, and logically clear, covering the political attributes, value pursuits, social functions, struggle requirements, and international role of the Party’s news and public-opinion work. They represent the organic unity of stance, viewpoint, and method; the high condensation of goals, tasks, and standards; and provide the news front with a clear, comprehensive, and systematic work guideline.

凝练职责使命，以“48字”方针构建党的新闻舆论工作行动总纲。“高举旗帜、引领导向，围绕中心、服务大局，团结人民、鼓舞士气，成风化人、凝心聚力，澄清谬误、明辨是非，联接中外、沟通世界”，精炼的48个字，是“2·19”重要讲话的核心精髓之一，系统完整、逻辑清晰，涵盖了党的新闻舆论工作的政治属性、价值追求、社会功能、斗争要求和国际角色，是立场、观点、方法的有机统一，是目标、任务、标准的高度凝练，为新闻战线提供清晰明了、全面系统的工作遵循。

Establishing fundamental principles: using the “four firm adherences” to consolidate the political foundation of the Party’s news and public-opinion work. Put the correct political direction first; firmly adhere to the principle of Party spirit; firmly adhere to the Marxist view of journalism; firmly adhere to correct guidance of public opinion; firmly adhere to giving priority to positive propaganda. These “four firm adherences” are the “ballast stone” of news and public-opinion work. The “2·19” important speech provided a profound exposition of them, especially making a clear-cut and justified answer to the major proposition that “Party spirit and people’s nature are consistent and unified,” further clearing up long-standing ideological fog and cognitive misunderstandings. The “2·19” important speech also clearly stated: “The principle of the Party supervising the media must be implemented in the new media field”; “We must deeply carry out education on the Marxist view of journalism, take the Marxist view of journalism as the ‘guiding star’ of the Party’s news and public-opinion work, and guide the vast number of news and public-opinion workers to become disseminators of the Party’s policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice”; “We must adhere to guiding people with correct public opinion, ensuring that all work is conducive to upholding the leadership of the Communist Party of China and China’s socialist system, conducive to promoting reform and development, conducive to enhancing the unity of the people of all ethnic groups across the country, and conducive to maintaining social harmony and stability”; “In doing positive propaganda, we must focus on improving quality and level, enhancing appeal and influence”; “News media must face up to the problems existing in our work, face up to social ugliness and dark sides, eliminate the evil and promote the good, and criticize malpractice.” The “four firm adherences” and related important expositions together constitute the political cornerstone ensuring the stable and long-term progress of the Party’s news and public-opinion work, and are fundamental principles that must always be observed and never shaken.

确立根本原则，以“四个牢牢坚持”夯实党的新闻舆论工作政治根基。把正确政治方向摆在第一位，牢牢坚持党性原则，牢牢坚持马克思主义新闻观，牢牢坚持正确舆论导向，牢牢坚持正面宣传为主，这“四个牢牢坚持”是新闻舆论工作的“压舱石”。“2·19”重要讲话对此进行了深刻阐述，特别是对“党性和人民性是一致的、统一的”这一重大命题作出了旗帜鲜明、理直气壮的回答，进一步廓清了长期以来的思想迷雾和认识误区。“2·19”重要讲话还鲜明提出：“要把党管媒体的原则贯彻到新媒体领域”“要深入开展马克思主义新闻观教育，把马克思主义新闻观作为党的新闻舆论工作的‘定盘星’，引导广大新闻舆论工作者做党的政策主张的传播者、时代风云的记录者、社会进步的推动者、公平正义的守望者”“要坚持以正确舆论引导人，做到所有工作都有利于坚持中国共产党领导和我国社会主义制度，有利于推动改革发展，有利于增进全国各族人民团结，有利于维护社会和谐稳定”“做好正面宣传，要注重提高质量和水平，增强吸引力和感染力”“新闻媒体要直面我们工作中存在的问题，直面社会丑恶现象和阴暗面，激浊扬清，针砭时弊”等。“四个牢牢坚持”和相关重要论述，共同构成了确保党的新闻舆论工作行稳致远的政治基石，是必须始终恪守、丝毫不能动摇的根本原则。

Insight into the trends of the times: using forward-looking deployment to guide the direction of the Party’s news and public-opinion work. The “2·19” important speech keenly grasped the disruptive impact of the information technology revolution, represented by the internet, on the communication field, pointing out that “managing and using the internet well is the key to controlling the news and public-opinion battlefield under the new situation.” It emphasized that the Party’s news and public-opinion work must innovate concepts, content, genres, forms, methods, means, formats, systems, and mechanisms; it emphasized adapting to the trend of segmented and differentiated communication and accelerating the construction of a new pattern of public-opinion guidance; it emphasized that timeliness, intensity, and effectiveness are the yardsticks for testing the level of news and public-opinion work; it emphasized strengthening the construction of international communication capacity and enhancing international discourse power; it emphasized accelerating the cultivation and building of a news and public-opinion work team that is politically steadfast, professionally skilled, with excellent conduct, and trusted by the Party and the people. The “2·19” important speech made strategic deployments for promoting media convergence, building new mainstream media, and constructing a modern communication system, providing scientific methodology and a clear roadmap for mainstream media to uphold fundamentals, innovate, transform, upgrade, and win future competitive advantages amid the waves of digitalization, networking, and intelligence.

洞察时代趋势，以前瞻性布局指引党的新闻舆论工作前进方向。“2·19”重要讲话敏锐把握以互联网为代表的信息技术革命给传播领域带来的颠覆性影响，指出“管好用好互联网，是新形势下掌控新闻舆论阵地的关键”，强调党的新闻舆论工作必须创新理念、内容、体裁、形式、方法、手段、业态、体制、机制；强调要适应分众化、差异化传播趋势，加快构建舆论引导新格局；强调时度效是检验新闻舆论工作水平的标尺；强调要加强国际传播能力建设，增强国际话语权；强调加快培养造就一支政治坚定、业务精湛、作风优良、党和人民放心的新闻舆论工作队伍。“2·19”重要讲话对推动媒体融合发展、打造新型主流媒体、构建现代传播体系作出战略部署，为主流媒体在数字化、网络化、智能化浪潮中守正创新、转型升级、赢得未来竞争优势提供了科学方法论和清晰路线图。

The power of theory lies in guiding practice. The “2·19” important speech, together with General Secretary Xi Jinping’s series of new expositions and requirements on the Party’s news and public-opinion work in areas such as media convergence, network governance, and international communication—including “promote media convergence to a deeper level, make mainstream public opinion bigger and stronger,” “strengthen the construction of an all-media communication system, shape a new pattern of mainstream public opinion,” “adhere to the general requirement of positive energy, the hard truth of being able to manage, and the real skill of using it well,” “tell China’s stories well, spread China’s voice well, and show the world a true, multi-dimensional, and comprehensive China,” as well as the Party’s news and public-opinion workers enhancing the “four capabilities” [2]2 The “four capabilities” refer to the footwork, eyesight, brainpower, and writing ability required of news and public-opinion workers, as emphasized by Xi Jinping. and adhering to the “four orientations and four practices” [3]3 The “four orientations and four practices” refer to adhering to the correct political orientation, public-opinion orientation, news value orientation, and work orientation, and striving to be practitioners of the Party’s policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice.—together constitute a scientific theoretical system that is logically rigorous, rich in connotation, open and developing. It is the concrete embodiment and vivid unfolding of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era in the field of news and public opinion. Over the past ten years, China’s news front has worked vigorously and forged ahead with determination. The mainstream ideological and public-opinion positions have been continuously consolidated and strengthened; media convergence has moved from “addition” to “integration”; the construction of international communication capacity has been accelerated; the political literacy, theoretical level, professional ability, and practical skills of the Party’s news and public-opinion workers have been systematically enhanced. This has created a strong public-opinion atmosphere of vigorous advancement, rational calmness, and open confidence for completing the building of a moderately prosperous society in all respects on schedule, achieving the First Centenary Goal, and then embarking with high spirits on the new journey of comprehensively building a modern socialist country, playing an irreplaceable and important role.

理论的伟力在于指导实践。“2·19”重要讲话，连同习近平总书记在媒体融合、网络治理、国际传播等方面提出的“推动媒体融合向纵深发展，做大做强主流舆论”“加强全媒体传播体系建设，塑造主流舆论新格局”“坚持正能量是总要求、管得住是硬道理、用得好是真本事”“讲好中国故事、传播好中国声音，向世界展现真实、立体、全面的中国”，以及党的新闻舆论工作者增强“四力”、坚持“四向四做”等关于党的新闻舆论工作的一系列新论述新要求，共同构成一个逻辑严密、内涵丰富、开放发展的科学理论体系，是习近平新时代中国特色社会主义思想在新闻舆论领域的具体体现和生动展开。10年来，我国新闻战线奋发有为、锐意进取，主流思想舆论阵地不断巩固壮大，媒体融合从“相加”迈向“相融”，国际传播能力建设加快推进，党的新闻舆论工作者政治素养、理论水平、业务能力、实践本领得到系统性增强，为如期全面建成小康社会、实现第一个百年奋斗目标，进而意气风发迈上全面建设社会主义现代化国家新征程，营造了昂扬奋进、理性平和、开放自信的浓厚舆论氛围，发挥了不可替代的重要作用。

Mission gathers strength: consolidating souls and providing safeguards for Chinese-path modernization

使命聚力：为中国式现代化凝心铸魂、保驾护航

The decade-long, magnificent practice of the Party’s news and public-opinion work has proven that the “2·19” important speech [1]1 The 15th Five-Year Plan (2026–2030) is the next five-year plan for China’s national economic and social development, following the 14th Five-Year Plan (2021–2025). is a beacon of thought that shines ever brighter as the times develop. The wheel of history has rolled into a new decade, and we stand at the starting point of the 15th Five-Year Plan [2]2 The “four capabilities” refer to the footwork, eyesight, brainpower, and writing ability required of news and public-opinion workers, as emphasized by Xi Jinping.. The world today is marked by turmoil and interweaving changes, with challenges and opportunities coexisting. Internationally, the changes unseen in a century are unfolding in an all-round and deep-reaching manner, with profound adjustments in the balance of power, increasingly complex ideological struggles, and a situation in the international public-opinion landscape where “the West is strong and we are weak” [3]3 The “four orientations and four practices” refer to adhering to the correct political orientation, public-opinion orientation, news value orientation, and work orientation, and striving to be practitioners of the Party’s policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice. that has yet to be fundamentally reversed. The need to enhance China’s international discourse power and narrative capacity is more urgent than ever before. Domestically, the tasks of reform, development, and maintaining stability are arduous and heavy. China’s development has entered a period of strategic opportunities and risk challenges coexisting, with increasing uncertainties and unpredictable factors. Social thought and consciousness are diverse, pluralistic, and changeable, making it more difficult to unify thinking and build consensus. From a technological perspective, a new round of scientific and technological revolution and industrial transformation, represented by generative artificial intelligence, the metaverse, and quantum information, is deepening. This profoundly reshapes the modes of information production and dissemination, social interaction patterns, and the mechanisms of public-opinion generation and evolution. Online ideological security faces new challenges, and the difficulty for mainstream media to consolidate their dominant position and guide public opinion continues to increase.

党的新闻舆论工作10年波澜壮阔的实践证明，“2·19”重要讲话是历经时代发展而愈显璀璨的思想之光。历史的车轮驶入新的10年，我们站在“十五五”的起点上。当今世界变乱交织，挑战与机遇并存。从国际看，百年未有之大变局全方位、深层次演进，力量对比深刻调整，意识形态领域的较量更加复杂，国际舆论格局“西强我弱”态势尚未根本扭转，提升我国国际话语权和叙事能力的需要比以往任何时候都更加迫切。从国内看，改革发展稳定任务艰巨繁重，我国发展进入战略机遇和风险挑战并存、不确定难预料因素增多的时期，社会思想意识多元多样多变，统一思想、凝聚共识的难度进一步加大。从技术维度看，以生成式人工智能、元宇宙、量子信息等为代表的新一轮科技革命和产业变革深入发展，深刻重塑信息生产传播方式、社会交往模式和舆论生成演变机制，网络意识形态安全面临新挑战，主流媒体巩固主导地位、引领舆论走向的难度持续加大。

The period of the 15th Five-Year Plan is a critical juncture for laying a solid foundation and making comprehensive efforts to basically realize socialist modernization. Party news and public-opinion workers must be guided by Xi Jinping Thought on Culture, thoroughly implement General Secretary Xi Jinping’s important discourses on the Party’s news and public-opinion work, earnestly fulfill their duties and missions, and, through upholding fundamental principles and breaking new ground, gather the mighty force to advance and expand Chinese-path modernization.

“十五五”时期是基本实现社会主义现代化夯实基础、全面发力的关键时期。党的新闻舆论工作者要以习近平文化思想为指引，深入贯彻落实习近平总书记关于党的新闻舆论工作的重要论述，切实履行好职责使命，在守正创新中凝聚推进和拓展中国式现代化的磅礴力量。

Hold high the banner of thought and continuously consolidate the common ideological foundation for united struggle. General Secretary Xi Jinping emphasized: “Holding high the banner means holding high the banner of Marxism and socialism with Chinese characteristics, unremittingly using

高举思想旗帜，持续巩固团结奋斗的共同思想基础。习近平总书记强调：“举旗帜，就是要高举马克思主义、中国特色社会主义的旗帜，坚持不懈用新时代中国特色社会主义思想武装全党、教育人民、推动工作，在学懂弄通做实上下功夫，推动当代中国马克思主义、21世纪马克思主义深入人心、落地生根。”党的新闻舆论工作要把深入学习宣传、研究阐释习近平新时代中国特色社会主义思想作为首要政治任务。紧密结合“十五五”时期经济社会发展的火热实践，紧密联系干部群众的思想实际，不断创新话语体系和表达方式，做好党的创新理论的通俗化、大众化、具象化阐释。善于运用生动案例、翔实数据、鲜活表达，全景式展现中国式现代化的宏伟蓝图、光明前景和丰富实践，深刻揭示其历史逻辑、理论逻辑、实践逻辑，引导干部群众不断增强对党的创新理论的政治认同、思想认同、理论认同、情感认同，持续筑牢道路自信、理论自信、制度自信、文化自信的思想根基。

Focus on the central task, and make every effort to create a strong public-opinion atmosphere for high-quality development. General Secretary Xi Jinping has pointed out: “Ideological work must take centering on the central task and serving the overall situation as its basic responsibility” and “must grasp the Party’s news and public-opinion work from the overall perspective of the Party’s work, achieving high ideological attention and precise, forceful work.” High-quality development is the primary task of comprehensively building a modern socialist country. The Party’s news and public-opinion work must closely revolve around this primary task, thoroughly publicizing and explaining the Party Central Committee’s major strategic deployments, policy measures, and target requirements concerning development during the 15th Five-Year Plan period. Strengthen and improve economic publicity and public-opinion guidance work, do a good job of policy interpretation, stabilize social expectations, boost market confidence, and stimulate the vitality of the whole society to start undertakings and innovate. Analyze and report on the economic situation comprehensively, dialectically, and developmentally; while faithfully reflecting the difficulties and challenges faced, even more fully demonstrate the fundamentals of our economy’s long-term positive trajectory, and sing the praises of the bright prospects of the Chinese economy.

聚焦中心任务，着力营造高质量发展的浓厚舆论氛围。习近平总书记指出：“意识形态工作一定要把围绕中心、服务大局作为基本职责”“必须从党的工作全局出发把握党的新闻舆论工作，做到思想上高度重视、工作上精准有力”。高质量发展是全面建设社会主义现代化国家的首要任务。党的新闻舆论工作必须紧紧围绕这一首要任务，深入宣传阐释党中央关于“十五五”时期发展的重大战略部署、政策举措和目标要求。加强改进经济宣传和舆论引导工作，做好政策解读，稳定社会预期，提振市场信心，激发全社会干事创业的活力。全面、辩证、发展地分析和报道经济形势，既实事求是反映面临的困难挑战，更充分展现我国经济长期向好的基本面，唱响中国经济光明论。

Firmly take the people’s stand, and earnestly gather the striving strength of hundreds of millions of people. General Secretary Xi Jinping has pointed out: “News and public-opinion workers must strengthen the awareness of running newspapers as politicians, find their coordinate positioning in centering on the central task and serving the overall situation, keep in mind social responsibility, and continuously solve the fundamental question of ‘for whom, relying on whom, and who I am.’” The Party’s news and public-opinion work must always adhere to a people-centered work orientation, taking realizing, safeguarding, and developing the fundamental interests of the broadest majority of the people as the starting point and落脚点 [n4]. Aim the camera lens more at the grassroots, leave more space in the layout for the masses, and thoroughly publicize the great creations and moving deeds of the people in striving forward in the 15th Five-Year Plan period and making contributions in the New Era. Sincerely listen to the voices of the masses, truthfully reflect the wishes of the masses, genuinely care about the hardships of the masses, and through news reports with thought, warmth, and quality, communicate social conditions and public opinion, channel public sentiment, and promote the resolution of problems. Be adept at drawing wisdom and strength from the practice of the masses, making news reports more grounded and more popular, truly playing the role of strengthening confidence, gathering popular support, warming people’s hearts, and building common purpose.

站稳人民立场，用心凝聚亿万人民的奋进力量。习近平总书记指出：“新闻舆论工作者要增强政治家办报意识，在围绕中心、服务大局中找准坐标定位，牢记社会责任，不断解决好‘为了谁、依靠谁、我是谁’这个根本问题。”党的新闻舆论工作必须始终坚持以人民为中心的工作导向，把实现好、维护好、发展好最广大人民根本利益作为出发点和落脚点。把镜头更多对准基层，把版面更多留给群众，深入宣传人民群众在奋进“十五五”、建功新时代中的伟大创造和感人事迹。真诚倾听群众呼声，真实反映群众愿望，真情关心群众疾苦，通过有思想、有温度、有品质的新闻报道，通达社情民意，疏导公众情绪，推动解决问题。善于从群众实践中汲取智慧和力量，使新闻报道更接地气、更聚人气，真正起到强信心、聚民心、暖人心、筑同心的作用。

Aim to influence customs and educate people, and strive to gather a strong combined force for striving forward in the New Era. General Secretary Xi Jinping has pointed out that news reports “must convey correct positions, viewpoints, and attitudes, guide people to distinguish right from wrong, good from bad, good from evil, and beauty from ugliness, and stimulate people’s spiritual strength to strive upward and toward goodness,” and that “we are carrying out a great struggle with many new historical characteristics, facing unprecedented challenges and difficulties, and must persist in consolidating and strengthening the mainstream ideological public opinion, promote the main theme, spread positive energy, and stimulate the whole society’s powerful strength for unity and striving.” “Influencing customs” (成风) lies in transforming people through culture and educating people through culture; the Party’s news and public-opinion workers must become leaders of social customs, running the core socialist values through the entire process of news reporting, typical publicity, and public-opinion guidance, nourishing social conscience and enhancing civilized literacy with high-quality cultural supply and deep value infiltration. Excavate and tell the advanced models and touching stories emerging from the masses, promote truth, goodness, and beauty, spread positive energy, and establish a value orientation across society of advocating models and learning from advanced examples. Through sustained, vivid, and effective positive publicity, subtly guide people to understand great virtue, uphold public virtue, and strictly observe private virtue, promoting the formation of a strong atmosphere of admiring virtue and practicing virtue across the world, thereby “educating people” (化人) in the heart and凝聚共识 [n5], converging each person’s spiritual strength into a mighty combined force driving Chinese-path modernization.

着眼成风化人，努力汇聚奋进新时代的强大合力。习近平总书记指出，新闻报道“要传达正确的立场、观点、态度，引导人们分清对错、好坏、善恶、美丑，激发人们向上向善的精神力量”，“我们正在进行具有许多新的历史特点的伟大斗争，面临的挑战和困难前所未有，必须坚持巩固壮大主流思想舆论，弘扬主旋律，传播正能量，激发全社会团结奋进的强大力量”。“成风”在于以文化人、以文育人，党的新闻舆论工作者要成为社会风尚的引领者，将社会主义核心价值观贯穿于新闻报道、典型宣传、舆论引导全过程，以高质量的文化供给和深沉的价值浸润，滋养社会良知，提升文明素养。挖掘和讲述人民群众中涌现的先进典型和感人故事，弘扬真善美，传播正能量，在全社会树立崇尚模范、学习先进的价值导向。通过持续、生动、有效的正面宣传，潜移默化地引导人们明大德、守公德、严私德，推动形成见贤思齐、德行天下的浓厚氛围，从而“化人”于心、凝聚共识，将每个人的精神力量汇聚成推动中国式现代化建设的磅礴合力。

Timely clarify fallacies, and actively engage on the front line of struggle in the ideological publicity field. General Secretary Xi Jinping has pointed out: “Comrades on the ideological publicity front must fulfill their sacred duties and glorious missions, and with a fighting posture and the responsibility of a warrior, actively engage on the front line of struggle in the ideological publicity field.” Currently, the situation in the ideological field is complex, various currents of thought interweave and clash, and erroneous viewpoints appear from time to time. The Party’s news and public-opinion workers must carry forward the spirit of struggle, enhance their ability to struggle, and dare to draw the sword and be good at speaking out on matters of principle. Closely monitor the dynamics of social thought, precisely identify and analyze vague understandings, promptly refute fallacious arguments, defend the truth, and clarify the fundamentals. In the face of major public events and hot public opinion, release authoritative information at the first opportunity, speak with facts and data, dispel doubts and clarify misunderstandings, and set the record straight. Through well-reasoned, advantageous, and measured public-opinion struggle, help cadres and the masses draw lines between right and wrong and clarify vague understandings, consolidate Marxism’s guiding position in the ideological field, firmly grasp the initiative and dominance in the public-opinion arena, and create a clean, rational, and healthy public-opinion environment for development during the 15th Five-Year Plan period.

及时澄清谬误，积极投身宣传思想领域斗争一线。习近平总书记指出：“宣传思想战线的同志要履行好自己的神圣职责和光荣使命，以战斗的姿态、战士的担当，积极投身宣传思想领域斗争一线。”当前，意识形态领域形势复杂，各种思潮交织激荡，错误观点不时出现。党的新闻舆论工作者必须发扬斗争精神，增强斗争本领，在原则问题上敢于亮剑、善于发声。密切关注社会思潮动态，精准辨析模糊认识，及时批驳歪理邪说，捍卫真理、正本清源。面对重大公共事件和热点舆情，第一时间发布权威信息，用事实和数据说话，解疑释惑、以正视听。通过有理有利有节的舆论斗争，帮助干部群众划清是非界限、澄清模糊认识，巩固马克思主义在意识形态领域的指导地位，牢牢掌握舆论场主动权和主导权，为“十五五”时期发展营造风清气正、理性健康的舆论环境。

Rooted in Chinese culture, accelerate the construction of a Chinese discourse and Chinese narrative system. General Secretary Xi Jinping pointed out: “We must accelerate the construction of a Chinese discourse and Chinese narrative system, use Chinese theory to explain Chinese practice, use Chinese practice to elevate Chinese theory, create new concepts, new categories, and new expressions that integrate China and the foreign, and more fully and more vividly present the ideological power and spiritual power behind Chinese stories.” [1]1 The 15th Five-Year Plan (2026–2030) is the next five-year plan for China’s national economic and social development, following the 14th Five-Year Plan (2021–2025). Chinese-path modernization has created a new form of human civilization, and its world significance is increasingly prominent. Party news and public opinion workers must seize this historical opportunity, profoundly explain the civilizational connotation of Chinese-path modernization, and accelerate the construction of a Chinese discourse and narrative system that matches China’s comprehensive national strength and international status. Innovate in the concepts, content, forms, methods, and mechanisms of external communication, use language, perspectives, and methods that overseas audiences can easily understand and accept, clearly tell the story of the Communist Party of China, the story of socialism with Chinese characteristics, the story of the Chinese people’s struggle to realize their dreams, clearly explain the principles, theories, and philosophies behind China’s development, strive to shape a credible, lovable, and respectable image of China, enhance the international community’s understanding and recognition of China, and create a favorable external public opinion environment for China’s reform, development, and stability.

立足中华文化，加快构建中国话语和中国叙事体系。习近平总书记指出：“要加快构建中国话语和中国叙事体系，用中国理论阐释中国实践，用中国实践升华中国理论，打造融通中外的新概念、新范畴、新表述，更加充分、更加鲜明地展现中国故事及其背后的思想力量和精神力量。”中国式现代化创造了人类文明新形态，其世界意义日益凸显。党的新闻舆论工作者要把握这一历史机遇，深刻阐释中国式现代化的文明内涵，加快构建与中国综合国力和国际地位相匹配的中国话语和叙事体系。创新对外传播理念、内容、形式、方法、机制，用海外受众易于理解和接受的语言、视角、方式，讲清楚中国共产党的故事、中国特色社会主义的故事、中国人民奋斗圆梦的故事，讲清楚中国发展背后的道理、学理、哲理，努力塑造可信、可爱、可敬的中国形象，增进国际社会对中国的理解和认同，为我国改革发展稳定营造有利外部舆论环境。

Innovation and Breakthrough: Shaping a New Pattern of Mainstream Public Opinion through Systemic Change

创新突破：以系统性变革塑造主流舆论新格局

The “2·19” important speech is an important theoretical achievement formed in the development of our Party’s news and public opinion work, with distinct contemporaneity and creativity. [2]2 The “four capabilities” refer to the footwork, eyesight, brainpower, and writing ability required of news and public-opinion workers, as emphasized by Xi Jinping. Over the past 10 years, media convergence has progressed from initial exploration to in-depth advancement, achieving significant results. At the same time, as reform enters the deep-water zone, some deep-seated contradictions and problems have gradually emerged: the institutional mechanisms adapted to all-media production have not yet been fully established, the loss of core talent coexists with a shortage of new-type talent, and the connection between technological innovation and application transformation is not smooth. These problems indicate that the reform of mainstream media cannot stop at partial patching or simple addition; it must move toward deeper systemic, holistic, and restructuring change.

“2·19”重要讲话是在我们党的新闻舆论工作发展中形成的具有鲜明时代性和创造性的重要理论成果。10年来，媒体融合从起步探索到纵深推进，取得显著成果。同时，随着改革进入深水区，一些深层次矛盾和问题逐渐显现：适应全媒体生产的体制机制尚未完全建立，核心人才流失与新型人才短缺并存，技术创新与应用转化衔接不畅等。这些问题表明，主流媒体的改革不能停留在局部的修修补补或简单相加，必须向更深层次的系统性、整体性、重构性变革迈进。

In response to this historical requirement, General Secretary Xi Jinping, from the strategic height of further comprehensively deepening reform and advancing the modernization of the national governance system and governance capacity, has made important deployments on cultural system reform, ideological work, and network governance, and put forward clear requirements for the systemic change of mainstream media. We must integrate the spiritual guidance of the “2·19” important speech with the decisions and deployments of the Party Central Committee, study them together, implement them together, and put them into practice together, promoting mainstream media to effectively play the role of the main force on the main battlefield of the internet, firmly occupying the commanding heights of public opinion guidance, ideological leadership, cultural inheritance, and serving the people.

顺应这一历史要求，习近平总书记从进一步全面深化改革、推进国家治理体系和治理能力现代化的战略高度，对文化体制改革、意识形态工作、网络治理等作出重要部署，对主流媒体系统性变革提出明确要求。我们要将“2·19”重要讲话的精神指引与党中央决策部署一体学习、一体贯彻、一体落实，推动主流媒体在互联网主战场切实发挥主力军作用，牢牢占据舆论引导、思想引领、文化传承、服务人民的制高点。

Grasp the core essence, deeply understand the strategic upgrade from “deep convergence” to “systemic change.” The challenges currently faced by mainstream media are essentially the contradiction between the organizational structure, management model, and mindset formed in the era of traditional media and the development requirements of the all-media era. Systemic change means breaking these deep-seated institutional and mechanism obstacles, strengthening internet thinking, carrying out all-round and deep-level restructuring of work concepts, institutional mechanisms, and management methods, and fully releasing and stimulating content productivity, technological innovation capability, and market competitiveness. This is a tough battle concerning the survival and development of mainstream media and the consolidation and strengthening of the Party’s propaganda, ideology, and cultural positions. It is necessary to make up our minds, seek major breakthroughs, and achieve major results.

把握核心要义，深刻理解从“深度融合”到“系统性变革”的战略升级。当前主流媒体面临的挑战，本质上是传统媒体时代形成的组织架构、管理模式、思维定势与全媒体时代发展要求不相适应的矛盾。系统性变革，就是要打破这些深层次的体制机制障碍，强化互联网思维，对工作理念、体制机制、管理方式等进行全方位、深层次重构，全面释放和激发内容生产力、技术创新力和市场竞争力。这是一场关乎主流媒体生存发展、关乎党的宣传思想文化阵地巩固壮大的攻坚战，必须下定决心，谋大突破、见大成效。

Anchor key links, comprehensively advance the integrated management of news propaganda and online public opinion. Currently, cyberspace has become the main battlefield and the forefront of public opinion struggle. The “Proposal” of the Fourth Plenary Session of the 20th Party Central Committee [3]3 The “four orientations and four practices” refer to adhering to the correct political orientation, public-opinion orientation, news value orientation, and work orientation, and striving to be practitioners of the Party’s policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice. put forward “promoting the integrated management of news propaganda and online public opinion,” which is an important link in building concentric circles online and offline and seizing the initiative in public opinion struggle. Adhere to the main force fully advancing into the main battlefield, promote mainstream media to gather high-quality content, advanced technology, professional talent, and project funds toward the main internet position and tilt toward mobile terminals, build self-controllable new media platforms with strong influence, consolidate and expand the mainstream public opinion position, and shape a new pattern of mainstream public opinion. At the same time, strengthen the regulation and guidance of various commercial website platforms, social media platforms, and self-media accounts according to law, promote them to fulfill their main responsibility for information content management, and form a communication synergy with multiple subjects working together. Adhere to the combination of online public opinion guidance and offline problem-solving, establish and improve a linkage mechanism for online public opinion monitoring, judgment, response, and handling, and treat online public opinion feedback as an important channel for understanding social conditions and public opinion and improving government work. Timely absorb constructive opinions, timely clarify vague understandings, and timely guide and correct erroneous views. Adhere to the combination of internal propaganda cohesion and external propaganda image-building, coordinate the two public opinion fields at home and abroad, and strengthen the linkage planning of agenda-setting. Internal propaganda should build consensus and boost morale; external communication should focus on enhancing trust, dispelling doubts, and shaping the image. In response to the concerns and misunderstandings of the international community, actively set agendas, innovate discourse expression, not only show China’s development achievements but also frankly face problems and challenges, use a true, three-dimensional, and comprehensive Chinese narrative to effectively respond to slander and defamation, and comprehensively enhance the effectiveness of international communication.

锚定关键环节，全面推进新闻宣传与网络舆论一体化管理。当前，网络空间已成为舆论斗争的主战场和最前沿。党的二十届四中全会《建议》提出“推进新闻宣传和网络舆论一体化管理”，这是构建网上网下同心圆、掌握舆论斗争主动权的重要环节。坚持主力军全面挺进主战场，推动主流媒体将优质内容、先进技术、专业人才、项目资金向互联网主阵地汇集、向移动端倾斜，打造自主可控、具有强大影响力的新媒体平台，巩固壮大主流舆论阵地，塑造主流舆论新格局。同时，依法加强对各类商业网站平台、社交平台、自媒体账号的规范引导，推动其履行信息内容管理主体责任，形成多方主体协同的传播合力。坚持线上舆论引导与线下问题解决相结合，建立健全网络舆情监测、研判、回应、处置联动机制，将网上舆论反映作为了解社情民意、改进政府工作的重要渠道。对建设性意见及时吸纳，对模糊认识及时廓清，对错误看法及时引导和纠正。坚持内宣聚力与外宣塑形相结合，统筹国内国际两个舆论场，加强议题设置的联动策划。对内宣传要凝聚共识、鼓舞干劲；对外传播要聚焦增信释疑、塑造形象。针对国际社会的关切和误解，主动设置议题，创新话语表达，既展现中国发展成就，也坦诚面对问题挑战，以真实、立体、全面的中国叙事，有效回应抹黑诋毁，全面增强国际传播效能。

Focus on practical breakthroughs, coordinate efforts in key areas, and seek practical results. Facing challenges, mainstream media can only truly maintain their mainstream status and truly realize their value function by genuinely engaging in systemic change and achieving a substantial increase in communication power and influence. No matter how the form of communication changes, high-quality content is always the foundation. It is necessary to firmly establish user thinking, deeply transform work style and improve writing style, abandon condescension and empty preaching, and avoid deliberate pandering and blind pleasing. Vigorously promote supply-side structural reform of content production, increase authoritative releases, innovate positive reporting, strengthen hot-topic guidance, and do a good job of public opinion supervision. Actively use means such as storytelling narration, visual presentation, and interactive experience to enable mainstream values to achieve more effective communication through vivid and lively expressions. With technological empowerment as the engine, drive the digital transformation of the entire chain. Actively embrace technologies such as artificial intelligence, big data, cloud computing, and blockchain, deeply embed them into all links of news collection, production, distribution, reception, and feedback. Build intelligent content production platforms, communication analysis platforms, and user service platforms to improve content production efficiency and communication accuracy. Deepening institutional and mechanism reform is the core and key to the systemic change of mainstream media. Establish a flat, flexible, and efficient organizational structure that adapts to the laws of all-media communication. Reform the personnel system, explore the establishment of a salary distribution system and career promotion channels based on job responsibilities and oriented by performance contributions. Innovate production organization methods, encourage the establishment of cross-departmental and cross-media integrated innovation teams or studios. Optimize the performance appraisal system, establish a comprehensive evaluation standard that integrates indicators of communication power, guidance power, influence, and credibility, and coordinates the effects of online and offline, internal and external propaganda. Systemic change ultimately depends on people to promote and implement. Improve the full-chain talent work mechanism of “introduction, cultivation, use, and retention.” Increase the introduction and cultivation of urgently needed and scarce talents in all-media editing and reporting, technology research and development, product operations, data analysis, and international communication. Focus on cultivating and training talents in practice, identifying and using talents in major tasks and innovation projects, and build a Party news and public opinion work iron army that is politically reliable, highly skilled, realistic and innovative, and capable of winning battles.

聚焦实践突破，在关键领域协同发力，务求实效。面对挑战，主流媒体唯有真正投身系统性变革，实现传播力影响力大幅提升，才能真正守住主流地位和真正发挥价值功能。无论传播形态如何变化，优质内容永远是根本。必须牢固树立用户思维，深入转变作风、改进文风，摒弃居高临下、空洞说教，避免刻意迎合、一味取悦。大力推进内容生产供给侧结构性改革，加大权威发布、创新正面报道、加强热点引导、做好舆论监督。积极运用故事化叙述、可视化呈现、交互式体验等手段，让主流价值通过灵动鲜活的表达方式，实现更有效的传播。以技术赋能为引擎，驱动全链条数字化转型。主动拥抱人工智能、大数据、云计算、区块链等技术，将其深度嵌入新闻采集、生产、分发、接收、反馈各环节。建设智能化内容生产平台、传播分析平台和用户服务平台，提升内容生产效率和传播精准度。深化体制机制改革，是主流媒体系统性变革的核心和关键。要建立扁平、灵活、高效，适应全媒体传播规律的组织架构。改革人事制度，探索建立以岗位职责为基础、以业绩贡献为导向的薪酬分配体系和职级晋升通道。创新生产组织方式，鼓励成立跨部门、跨媒介的融合创新团队或工作室。优化绩效考核体系，建立融合传播力、引导力、影响力、公信力指标，统筹网上网下、内宣外宣效果的综合评价标准。系统性变革，最终要靠人来推动和落实。要完善“引、育、用、留”全链条人才工作机制。加大全媒体采编、技术研发、产品运营、数据分析、国际传播等急需紧缺人才的引进和培养。注重在实践中培养锻炼人才，在重大任务、创新项目中识别和使用人才，打造一支政治过硬、本领高强、求实创新、能打胜仗的党的新闻舆论工作铁军。

The clarion call to strive forward in the 15th Five-Year Plan has sounded, and the magnificent picture is unfolding. [4]4 The term “落脚点” (luòjiǎo diǎn), literally “foothold” or “point where one sets foot,” is used here in the sense of the ultimate goal or fundamental purpose of an action, the point at which efforts are directed to land. As the bridge and bond between the Party and the government and the news community, the All-China Journalists Association will always keep in mind its responsibilities and mission, deeply study and implement Xi Jinping’s cultural thought, implement General Secretary Xi Jinping’s important expositions on the Party’s news and public opinion work, deeply study, carefully comprehend, faithfully believe in, and practice the spirit of the “2·19” important speech, continuously unite and lead the vast number of journalists, uphold fundamental principles and break new ground, forge ahead with determination, continuously consolidate and strengthen the mainstream public opinion of striving forward in the New Era, and provide strong spiritual strength and public opinion support for comprehensively advancing the building of a strong country and the great rejuvenation of the Chinese nation through Chinese-path modernization.

奋进“十五五”的号角已经吹响，壮丽的画卷正在铺展。中华全国新闻工作者协会作为党和政府联系新闻界的桥梁纽带，将始终牢记职责使命，深入学习贯彻习近平文化思想，贯彻落实习近平总书记关于党的新闻舆论工作的重要论述，深学细悟、笃信践行“2·19”重要讲话精神，持续团结引领广大新闻工作者，守正创新、锐意进取，不断巩固壮大奋进新时代的主流思想舆论，为以中国式现代化全面推进强国建设、民族复兴伟业提供强大精神力量和舆论支持。

(The author is Secretary of the Party Leadership Group, Vice Chairman, and Secretary of the Secretariat of the All-China Journalists Association)

（作者为中华全国新闻工作者协会党组书记、副主席、书记处书记）