Accelerating the Construction of a Chinese Discourse and Chinese Narrative System

The great rejuvenation of the Chinese nation will inevitably be accompanied by cultural rejuvenation, and inevitably by an increase in the attractiveness and influence of discourse. At the new historical starting point, to adhere to Xi Jinping’s cultural thought as a guide and continuously open up new prospects for international communication work, we must deeply recognize that constructing a Chinese discourse and Chinese narrative system embodies our Party’s strategic planning to enhance national cultural soft power and occupy the international moral high ground. We must strive to create new concepts, new categories, and new expressions that integrate Chinese and foreign elements, tell China’s stories well, disseminate China’s voice well, and form an international discursive power commensurate with our comprehensive national strength and international status.

中华民族伟大复兴，必然伴随着文化复兴，必然伴随着话语吸引力和感染力的提升。在新的历史起点上，坚持以习近平文化思想为引领，不断开创国际传播工作新局面，就要深刻认识到构建中国话语和中国叙事体系体现了我们党提高国家文化软实力、占据国际道义制高点的战略谋划，就要着力打造融通中外的新概念新范畴新表述，讲好中国故事，传播好中国声音，形成同我国综合国力和国际地位相匹配的国际话语权。

1. Adhere to the Stance of Chinese Culture and Break Down Abstract Dualism

1.坚守中华文化立场，破除抽象二元论

General Secretary Xi Jinping has pointed out that we must adhere to the stance of Chinese culture, refine and showcase the spiritual symbols and cultural essence of Chinese civilization, accelerate the construction of a Chinese discourse and Chinese narrative system, tell China’s stories well and disseminate China’s voice well, and present a credible, lovable, and respectable image of China. [1]1 “Orientalist” refers to the critical concept developed by Edward Said in his 1978 work *Orientalism*, describing the Western construction of the “Orient” as a static, exotic, and inferior Other, serving to justify colonial and imperial domination. This important exposition has indicated the cultural stance and practical path for constructing a Chinese discourse and Chinese narrative system.

习近平总书记指出，坚守中华文化立场，提炼展示中华文明的精神标识和文化精髓，加快构建中国话语和中国叙事体系，讲好中国故事、传播好中国声音，展现可信、可爱、可敬的中国形象。这一重要论述，指明了构建中国话语和中国叙事体系的文化立场和实践路径。

Adhering to the stance of Chinese culture and constructing a Chinese discourse and Chinese narrative system fundamentally involves drawing nourishment from fine traditional Chinese culture. To achieve this, the primary task is to break down the abstract dualism of “tradition-modernity.” This dualism understands tradition as backward, ignorant, and rigid, and modernity as progressive, civilized, and developmental. It holds that tradition inevitably hinders modernization, and that realizing modernization requires negating tradition. This dualism also often uses the “tradition-modernity” dichotomy to explain the relationship between Eastern and Western cultures, constructing their differences as an opposition between tradition and modernity, backwardness and progress, ignorance and civilization. The direct significance of breaking down the abstract dualism of “tradition-modernity” lies in scientifically understanding and grasping the positive significance of fine traditional Chinese culture. General Secretary Xi Jinping has emphasized that “fine traditional Chinese culture is the prominent advantage of the Chinese nation and our deepest cultural soft power.” [2]2 “Harmonizing all nations” (协和万邦) is a classical Chinese ideal from the *Book of Documents* (《尚书》), expressing the aspiration for peaceful coexistence and harmony among all states. The positive functions of fine traditional Chinese culture are manifested in many aspects. From the perspective of constructing a Chinese discourse and Chinese narrative system, two points cannot be ignored: First, Chinese civilization has continued uninterrupted for over 5,000 years without decline. In its long process of evolution, it has formed a unique value system, cultural connotation, and spiritual quality through which Chinese people view the world, society, and life. It has formed a broad and profound ideological system. Filial piety, fraternal duty, loyalty, faithfulness, propriety, righteousness, integrity, a sense of shame, benevolence and love for others, kindness to others, harmony between man and nature, following the Dao and the laws of nature, unceasing self-renewal – these still deeply influence the life and spiritual world of Chinese people today. [3]3 This is a quotation from the “Canon of Yao” (尧典) chapter of the *Book of Documents* (《尚书》), one of the Five Classics of Confucianism. It describes the legendary Emperor Yao’s virtuous governance, extending harmony from his own clan to the entire realm. Second, fine traditional Chinese culture plays an important role in solving the difficult problems of human society and the crisis of modernity. Fine traditional Chinese culture contains important insights for solving the difficult problems faced by contemporary humanity. It can provide beneficial enlightenment for people to understand and transform the world, can provide beneficial insights for governance, and can also provide beneficial inspiration for moral construction. As General Secretary Xi Jinping has pointed out, fine traditional Chinese culture is the cultural root of the Chinese nation. The ideological concepts, humanistic spirit, and moral norms it contains are not only the core of our Chinese people’s thought and spirit, but also have important value for solving human problems. [4]4 This quotation is from a speech by Xi Jinping at a forum on philosophy and social sciences in May 2016.

坚守中华文化立场，构建中国话语和中国叙事体系，其基本思路在于从中华优秀传统文化中汲取养分。要做到这一点，首要的就是破除“传统—现代”的抽象二元论。这种二元论，将传统理解为落后的、愚昧的、僵化的，将现代理解为进步的、文明的、发展的，认为传统必然阻碍现代化，实现现代化必须要否定传统。二元论还常以“传统—现代”两分法阐释东西方文化之间的关系，两者的差别被建构为传统与现代、落后与先进、愚昧与文明之间的对立。破除“传统—现代”的抽象二元论，其直接意义在于科学理解和把握中华优秀传统文化的积极意义。习近平总书记强调，“中华优秀传统文化是中华民族的突出优势，是我们最深厚的文化软实力”。中华优秀传统文化的积极功能表现在诸多方面，从构建中国话语和中国叙事体系的角度看，有两点不可忽视：其一，中华文明5000多年绵延不断、经久不衰，在长期演进过程中，形成了中国人看待世界、看待社会、看待人生的独特价值体系、文化内涵和精神品质，形成了博大精深的思想体系，孝悌忠信、礼义廉耻、仁者爱人、与人为善、天人合一、道法自然、自强不息等，至今仍然深深影响着中国人的生活和精神世界。其二，中华优秀传统文化对于解决人类社会难题和现代性危机具有重要作用。中华优秀传统文化蕴藏着解决当代人类面临的难题的重要启示，可以为人们认识和改造世界提供有益启迪，可以为治国理政提供有益启示，也可以为道德建设提供有益启发。正如习近平总书记所指出的，中华优秀传统文化是中华民族的文化根脉，其蕴含的思想观念、人文精神、道德规范，不仅是我们中国人思想和精神的内核，对解决人类问题也有重要价值。

Adhering to the stance of Chinese culture requires focusing on refining and showcasing the spiritual symbols and cultural essence of Chinese civilization from the three dimensions of “symbolic identity,” “contemporaneity,” and “world significance.” General Secretary Xi Jinping has emphasized: “We must refine and showcase the spiritual symbols of excellent traditional culture, and refine and showcase the cultural essence of excellent traditional culture that has contemporary value and world significance.” [5]5 The Global Development Initiative, Global Security Initiative, and Global Civilization Initiative were proposed by Xi Jinping in 2021, 2022, and 2023 respectively, as Chinese frameworks for addressing global challenges. This important exposition provides the basic guidance and direction of effort for adhering to the stance of Chinese culture and constructing a Chinese discourse and Chinese narrative system. First, refine and showcase the spiritual symbols and symbolic concepts of Chinese culture. Fine traditional Chinese culture is the cultural root of the Chinese nation. We must refine and summarize the core spiritual symbols from it, using these as the “core components” for constructing a Chinese discourse and Chinese narrative system. We must refine and summarize the core terms and symbolic concepts that represent Chinese culture. These are a key for the world to understand China, and an indispensable “theoretical toolbox” for us to tell China’s stories well and disseminate China’s voice well to the outside world. The five prominent characteristics of Chinese civilization summarized and proposed by General Secretary Xi Jinping provide a model for refining and showcasing the spiritual symbols and cultural essence of Chinese civilization. [6]6 The five prominent characteristics of Chinese civilization, as articulated by Xi Jinping: continuity, innovativeness, unity, inclusiveness, and peaceful nature. Second, refine and showcase the essence of Chinese culture that has contemporary value. In the construction of a Chinese discourse and Chinese narrative system, we must strengthen the excavation and elucidation of fine traditional Chinese culture, so that the most basic cultural genes of the Chinese nation adapt to contemporary China, coordinate with modern society, and integrate with contemporary culture. We must promote the creative transformation and innovative development of fine traditional Chinese culture, activate its vitality, and refine and promote the cultural essence that transcends time and space, transcends national borders, possesses eternal charm, and has contemporary value. Third, refine and showcase the essence of Chinese culture that has world significance. The purpose of constructing a Chinese discourse and Chinese narrative system is to enhance the communication power and influence of Chinese civilization. To this end, we must be adept at refining and showcasing from fine traditional Chinese culture those ideological concepts, humanistic spirit, and moral norms that have universal value and universal significance, such as the world is for all, great harmony under heaven, unceasing self-renewal, great virtue carries all things, benevolence and love for others, and establishing oneself through virtue. [7]7 These are classical Chinese ideals: the world is for all (天下为公), great harmony under heaven (世界大同), unceasing self-renewal (自强不息), great virtue carries all things (厚德载物), benevolence and love for others (仁者爱人), and establishing oneself through virtue (以德立人). We must clearly explain the universal significance of the Chinese people’s worldview, view of the world order, social outlook, and moral outlook.

坚守中华文化立场，需要着力从“标识性”“当代性”“世界性”三重维度，提炼展示中华文明的精神标识和文化精髓。习近平总书记强调：“要把优秀传统文化的精神标识提炼出来、展示出来，把优秀传统文化中具有当代价值、世界意义的文化精髓提炼出来、展示出来。”这一重要论述，为坚守中华文化立场，构建中国话语和中国叙事体系提供了基本遵循和努力方向。一是提炼展示中华文化的精神标识以及标识性概念。中华优秀传统文化是中华民族的文化根脉，要从中提炼概括出核心的精神标识，以此作为构建中国话语和中国叙事体系的“核心要件”；要从中提炼概括出表征中华文化的核心术语、标识性概念，这是世界理解中国的一把钥匙，也是我们对外讲好中国故事、传播好中国声音不可或缺的“理论工具箱”。习近平总书记概括提出的中华文明五个突出特性，为提炼展示中华文明的精神标识和文化精髓提供了典范。二是提炼展示具有当代价值的中华文化精髓。在中国话语和中国叙事体系的构建中，要加强对中华优秀传统文化的挖掘和阐发，使中华民族最基本的文化基因同当代中国相适应、同现代社会相协调、同现实文化相融通；推动中华优秀传统文化创造性转化和创新性发展，激活其生命力，把跨越时空、超越国界、富有永恒魅力、具有当代价值的文化精髓提炼出来、文化精神弘扬起来。三是提炼展示具有世界意义的中华文化精髓。构建中国话语和中国叙事体系的目的，就是要增强中华文明传播力影响力。为此，要善于提炼展示中华优秀传统文化中诸如天下为公、世界大同、自强不息、厚德载物、仁者爱人、以德立人等具有世界性价值、普遍性意义的思想观念、人文精神、道德规范，讲清楚中国人的宇宙观、天下观、社会观、道德观所具有的普遍意义。

2. Break the Hegemony of Western Discourse, Establish the Chinese Discourse System

2.破西方话语霸权，立中国话语体系

Behind discourse lies thought, which reveals principles; behind narrative lies fact, which reflects practice. General Secretary Xi Jinping has pointed out: “We must accelerate the construction of a Chinese discourse and Chinese narrative system, use Chinese theory to explain Chinese practice, use Chinese practice to elevate Chinese theory, create new concepts, new categories, and new expressions that integrate Chinese and foreign elements, and more fully and more clearly present the ideological power and spiritual power behind China’s stories.” [8]8 Xi Jinping, speech at a meeting on the construction of philosophy and social sciences with Chinese characteristics, 2022. Based on Chinese theory and Chinese practice, constructing a Chinese discourse and Chinese narrative system hinges on simultaneously breaking and establishing, taking a two-pronged approach.

话语背后是思想，揭示的是道理；叙事背后是事实，反映的是实践。习近平总书记指出：“要加快构建中国话语和中国叙事体系，用中国理论阐释中国实践，用中国实践升华中国理论，打造融通中外的新概念、新范畴、新表述，更加充分、更加鲜明地展现中国故事及其背后的思想力量和精神力量。”基于中国理论和中国实践，构建中国话语和中国叙事体系，关键在于破立并举，双管齐下。

Break the hegemony of Western discourse. Why do we have principles but cannot articulate them, and why, when articulated, do they not spread? One reason that cannot be ignored is that for a long time, Chinese scholarship, theory, and discourse have been in a state of “apprenticeship” to Western scholarship, theory, and discourse. That is, they have been trapped in a Western-centric discourse system, using Western discourse to interpret the Chinese path and using Western theory to tailor Chinese reality. [9]9 “Western-centric discourse system” (西方中心主义话语体系) refers to the tendency to view the world through Western conceptual frameworks and historical experiences as the universal standard. Within the framework of Western discourse and Western narrative, it is impossible to truly reveal “Chinese principles.” Constructing a Chinese discourse and Chinese narrative system requires an urgent intellectual task: to break free from Western theory, Western discourse, and Western narrative, and to put forward a true “self-assertion.” Some Western theoretical viewpoints and academic achievements can be used to explain their own development process and have a certain rationality within specific regions and historical cultures. But if they are forcibly applied to China, or even used as a criterion for judgment, that is absurd. “Theoretical porters” and “discursive apprentices” are manifestations of a lack of cultural confidence and cannot possibly tell China’s stories well or transmit China’s voice well. The only feasible and correct path is to base ourselves on the great historical and contemporary practice of the Chinese nation, use Chinese principles to summarize Chinese experience well, elevate Chinese experience into Chinese theory, neither blindly follow any dogma nor copy foreign theories, and achieve spiritual independence and self-reliance.

破除西方话语霸权。为什么我们有理说不出、说了传不开？一个不可忽视的原因是，长期以来，中国学术、理论、话语表现为对西方学术、理论、话语的“学徒状态”，即陷入西方中心主义话语体系中，用西方话语解读中国道路，用西方理论裁剪中国现实。而在西方话语和西方叙事框架下，是不可能真正揭示“中国道理”的。构建中国话语和中国叙事体系，一项紧迫的思想任务就是摆脱西方理论、西方话语、西方叙事，提出真正的“自我主张”。西方一些理论观点和学术成果可以用来说明其自身发展历程，在一定地域和历史文化中具有合理性，但如果硬要把它们套在中国头上，甚至以此为裁判，那就是荒谬的了。“理论上的搬运工”“话语上的学徒工”是缺乏文化自信的表现，不可能讲好中国故事、传递好中国声音。唯一可行的、正确的大道，就是立足中华民族伟大历史实践和当代实践，用中国道理总结好中国经验，把中国经验提升为中国理论，既不盲从各种教条，也不照搬外国理论，实现精神上的独立自主。

Constructing a discourse system for Chinese-path modernization. At present, on the international stage, the contest of cultural soft power and the struggle for international discourse power between China and the West revolve, in many cases, around narratives of modernization. The global process of modernization began in Western countries, and the developed countries of the contemporary world are mainly European and American nations and capitalist countries deeply influenced by Western civilization. This creates an illusion that modernization equals Westernization and that Western civilization is modern civilization. Since the Enlightenment, Western scholars, grounded in the historical process of modernization in developed Western countries, have continuously constructed narratives of “modernity.” Western countries have linked various elements of their own modernization process—such as science and technology, instrumental rationality, and electoral democracy—with modernity, gradually forming a discourse system, standard system, and evaluation system of modernity. Western countries have constructed a singular, monistic narrative system of modernization, equating “modernization = Westernization,” and asserting that any country achieving modernization must copy the Western model. Within the Western narrative system of modernization, China is constructed as an ancient, backward, closed, and Orientalist “Other.” [1]1 “Orientalist” refers to the critical concept developed by Edward Said in his 1978 work *Orientalism*, describing the Western construction of the “Orient” as a static, exotic, and inferior Other, serving to justify colonial and imperial domination. The success of Chinese-path modernization has broken the Western monopoly on modernization and declared the bankruptcy of the unilinear historical view that all countries must ultimately converge on the Western institutional model. However, practical success does not automatically translate into discursive success or narrative success. The main task of constructing Chinese discourse and Chinese narrative systems is to build a discourse system for Chinese-path modernization and to unfold a pluralistic narrative of modernization. On the one hand, it is necessary to clearly explain that Chinese-path modernization is an important component of humanity’s modernization practice and shares the common features of modernization. On the other hand, it is necessary to clearly explain that Chinese-path modernization unfolds in a unique way on Chinese soil, possessing distinct Chinese characteristics. The unique worldview, values, view of history, view of civilization, view of democracy, and view of ecology embodied in Chinese-path modernization, along with its great practice, provide new options for developing countries to achieve modernization and add an indispensable new paradigm and new type to the “spectrum of world modernity.”

构建中国式现代化话语体系。当前，在国际舞台上，中西之间文化软实力较量、国际话语权争夺，在很多情况下是围绕现代化叙事展开的。世界现代化进程是从西方国家开始的，当今世界的发达国家也主要是欧美国家和深受西方文明影响的资本主义国家。这就给人们一种错觉，似乎现代化就是西方化、西方文明就是现代文明。自启蒙时期以来，西方学者立足于西方发达国家现代化历史进程，不断进行着“现代性”叙事。西方国家把其现代化历史进程中的诸多要素，如科学技术、工具理性、选举民主等，与现代性勾连起来，逐步形成了现代性的话语体系、标准体系、评价体系。西方国家构建了单数的、一元论的现代化叙事体系，将“现代化=西方化”，提出任何国家要实现现代化必须照搬西方模式。在西方现代化叙事体系中，中国被建构成古老的、落后的、封闭的、东方主义的“他者”。中国式现代化的成功打破了西方对现代化的垄断，宣告了各国最终都要以西方制度模式为归宿的单线式历史观的破产。但是，实践上的成功并不会自然而然地转化为话语上的成功、叙事上的成功。构建中国话语和中国叙事体系，主要任务是构建中国式现代化话语体系，展开多元现代化叙事。一方面，讲清楚中国式现代化是人类现代化实践的重要组成部分，具有现代化的共同特征。另一方面，讲清楚中国式现代化是在中国的土壤中以独特方式展开的，具有鲜明的中国特色，中国式现代化蕴含的独特世界观、价值观、历史观、文明观、民主观、生态观及其伟大实践，为发展中国家实现现代化提供了新的选择，在“世界现代性谱系”中增添了不可或缺的新范式、新类型。

3. Firmly Take China’s Stand, Cultivate a Global Vision

3.站稳中国立场，树立世界眼光

Constructing Chinese discourse and Chinese narrative systems requires both firmly taking China’s stand and cultivating a global vision, by actively setting agendas, refining signature concepts, and shaping the image of a major country that contributes to solving common problems facing humanity.

构建中国话语和中国叙事体系，既要站稳中国立场，也要树立世界眼光，通过主动创设议题，提炼标识性概念，塑造好中国为解决人类面临的共同问题作出贡献的大国形象。

Adhering to a narrative perspective of embracing the world with a broad mind and harmonizing all nations. [2]2 “Harmonizing all nations” (协和万邦) is a classical Chinese ideal from the *Book of Documents* (《尚书》), expressing the aspiration for peaceful coexistence and harmony among all states. Great harmony under heaven and harmonizing all nations have been the consistent stance of Chinese civilization. “He made clear his eminent virtue and treated the nine branches of his kindred with affection. When the nine branches were in harmony, he regulated the hundred clans. When the hundred clans were enlightened, he harmonized the myriad states.” [3]3 This is a quotation from the “Canon of Yao” (尧典) chapter of the *Book of Documents* (《尚书》), one of the Five Classics of Confucianism. It describes the legendary Emperor Yao’s virtuous governance, extending harmony from his own clan to the entire realm. Since ancient times, Chinese culture has emphasized “all under heaven as one family,” stressing fraternity among all people, good faith and amity, establishing oneself and helping others to do likewise, and harmonious coexistence. Constructing Chinese discourse and Chinese narrative systems requires transcending narrow nationalist narratives, taking the world as one’s responsibility, cultivating a global vision, and committing to universal narratives of the common interests of all humanity. Since the 18th National Congress of the CPC, the Party Central Committee with Comrade Xi Jinping at its core has been dedicated to advancing human progress and seeking common good for the world, proposing the concept of a community with a shared future for mankind. This discourse takes the common interests of all humanity as its realistic foundation, the common values of all humanity—peace, development, fairness, justice, democracy, and freedom—as its normative basis, understands the contemporary world from a perspective that transcends the nation-state, and contemplates the destiny of humanity using the world as its measure. The narrative perspective of a world standpoint and the logic of universal human narratives also mean that we must be adept at elevating “China’s story” into “the world’s story,” transforming “our story” into “everyone’s story,” vividly presenting the common emotions, common values, and common cognition of all humanity; in the process of telling China’s story well, we must excavate narratives with world significance and human value, enhancing the affinity of external communication.

坚持胸怀天下、协和万邦的叙事视角。天下大同、协和万邦是中华文明一贯立场。“克明俊德，以亲九族。九族既睦，平章百姓。百姓昭明，协和万邦。”自古以来，中华文化讲求“天下一家”，强调民胞物与、讲信修睦、立己达人、和合共生。构建中国话语和中国叙事体系，要超越狭隘的民族主义叙事，以天下为己任，树立世界眼光，致力于全人类共同利益的普遍性叙事。党的十八大以来，以习近平同志为核心的党中央致力于为人类谋进步、为世界谋大同，提出了人类命运共同体理念。这一话语以全人类共同利益为现实基石，以和平、发展、公平、正义、民主、自由的全人类共同价值为规范性基础，以超越民族国家的视野去理解当今世界，以世界为尺度去思考人类命运。世界立场的叙事视角和人类普遍性叙事逻辑还意味着，我们要善于把“中国的故事”上升为“世界的故事”、把“我们的故事”变成“大家的故事”，生动展现全人类共同情感、共同价值、共同认知；在讲好中国故事的过程中，挖掘具有世界意义和人类价值的叙事，增强对外传播的亲和力。

Actively and proactively create global agendas, refine signature concepts, and forge new concepts, new categories, and new expressions that are easily understood and accepted by the international community. General Secretary Xi Jinping emphasizes: “We must focus on the major issues facing the development of our country and the world, and strive to put forward ideas, propositions, and solutions that embody China’s stance, China’s wisdom, and China’s values.” [4]4 This quotation is from a speech by Xi Jinping at a forum on philosophy and social sciences in May 2016. In response to global challenges such as the governance deficit, trust deficit, peace deficit, and development deficit, the Party Central Committee with Comrade Xi Jinping at its core has actively created a series of global agendas and refined a series of highly influential signature concepts, making outstanding contributions to constructing Chinese discourse and Chinese narrative systems. For example, it has proposed the global governance concept of extensive consultation, joint contribution, and shared benefits, and the concept of civilization based on equality, mutual learning, dialogue, and inclusiveness. As another example, it has proposed major initiatives such as the Belt and Road Initiative, the common values of all humanity, the Global Development Initiative, the Global Security Initiative, and the Global Civilization Initiative. [5]5 The Global Development Initiative, Global Security Initiative, and Global Civilization Initiative were proposed by Xi Jinping in 2021, 2022, and 2023 respectively, as Chinese frameworks for addressing global challenges. These signature concepts have gained broad recognition from the international community and have produced enormous international communication effectiveness. Looking to the future, constructing Chinese discourse and Chinese narrative systems requires, on the one hand, focusing on the new situation of the accelerating changes unseen in a century and profound changes in the international environment, comprehensively elaborating on China’s views on development, civilization, security, human rights, ecology, international order, and global governance; on the other hand, it requires consistently paying attention to major human issues and global challenges, actively responding to the common concerns of people of all countries, actively participating in the resolution of global agendas such as peaceful development, global governance, inter-civilizational exchange, and climate change, and providing more and more effective Chinese propositions, Chinese wisdom, and Chinese solutions that solve world problems and embody the common values of humanity.

积极主动创设世界性议题，提炼标识性概念，打造易于为国际社会所理解和接受的新概念、新范畴、新表述。习近平总书记强调：“要围绕我国和世界发展面临的重大问题，着力提出能够体现中国立场、中国智慧、中国价值的理念、主张、方案。”针对治理赤字、信任赤字、和平赤字、发展赤字等全球性挑战，以习近平同志为核心的党中央主动创设了一系列世界性议题，提炼出一系列极具影响力的标识性概念，为构建中国话语和中国叙事体系作出了卓越贡献。比如，提出了共商共建共享的全球治理观，平等、互鉴、对话、包容的文明观等。再比如，提出共建“一带一路”倡议、全人类共同价值，以及全球发展倡议、全球安全倡议、全球文明倡议等重大理念。这些标识性概念获得了国际社会广泛认同，产生了巨大的国际传播效能。面向未来，构建中国话语和中国叙事体系，一方面要着眼于世界百年变局加速演进、国际环境发生深刻变化的新形势，全面阐述我国的发展观、文明观、安全观、人权观、生态观、国际秩序观和全球治理观；另一方面，始终关注人类重大问题和全球性挑战，积极回应各国人民普遍关切，积极参与和平发展、全球治理、文明交流、气候变化等世界性议题的解决，提供更多、更有效的解决世界难题、体现人类共同价值的中国主张、中国智慧、中国方案。

Occupying the international moral high ground, shaping an image of China that is credible, lovable, and respectable. Actively and proactively creating global agendas and providing wise solutions for human problems are the basic conditions for Chinese discourse to occupy the international moral high ground. The most direct discursive effect of this is shaping China’s image as a major civilized country, a major Eastern country, a responsible major country, and a major socialist country. From the perspective of creating global agendas and their solutions, the international narrative of Chinese discourse is to broadly publicize Chinese propositions, Chinese wisdom, and Chinese solutions; to publicize China’s view of peace, showcasing China’s image as a builder of world peace; to publicize China’s view of development, showcasing China’s image as a contributor to global development; to publicize China’s view of global governance, showcasing China’s image as a defender of the international order; to publicize the correct view of righteousness and benefit, showcasing China’s image as a reliable friend and sincere partner of developing countries; to publicize China’s view of civilization, showcasing China’s image as an advocate of the common values of all humanity; and so on. On this basis, make China’s story more and more splendid, and make China’s voice louder and louder.

占据国际道义制高点，塑造可信、可爱、可敬的中国形象。积极主动创设世界性议题，为解决人类问题提供智慧方案，是中国话语占据国际道义制高点的基本条件，其最直接的话语效果就是塑造中国的文明大国形象、东方大国形象、负责任大国形象、社会主义大国形象。从创设世界性议题及其解答角度看，中国话语的国际叙事就是要广泛宣介中国主张、中国智慧、中国方案，宣介中国的和平观，展示中国始终做世界和平建设者的形象；宣介中国的发展观，展示中国始终做全球发展贡献者的形象；宣介中国的全球治理观，展示中国始终做国际秩序维护者的形象；宣介正确义利观，展示中国始终做发展中国家可靠朋友和真诚伙伴的形象；宣介中国的文明观，展示中国始终做全人类共同价值倡导者的形象；等等。在此基础上，把中国故事讲得愈来愈精彩，让中国声音愈来愈洪亮。

Online Editor: Paul

网络编辑：保罗