The Intelligent International Communication of the Concept of a Community with a Shared Future for Mankind: Dimensions of Significance, Communication System, and Pathways

The report of the 20th National Congress of the CPC, on the one hand, profoundly states that "building a community with a shared future for mankind is where the future of the peoples of all countries lies," and that China must "devote itself to promoting the building of a community with a shared future for mankind"; on the other hand, it profoundly states the need to "strengthen international communication capacity building, comprehensively enhance the effectiveness of international communication, and form an international discourse power commensurate with China's comprehensive national strength and international status." How to effectively explain and disseminate the concept of a community with a shared future for mankind, thereby presenting a more truthful, multi-dimensional, and comprehensive China, is an important mission for strengthening China's international communication capacity building in the New Era. In today's world, the rapid rise and constant evolution of intelligent technologies, along with the continuous expansion of their application scenarios, have provided technological support for people of all countries to access and understand different ideas and concepts. The dissemination of various global governance concepts has shown unprecedented precision, penetration, and coverage. Currently, with the business upgrading of artificial intelligence technology, technologies such as intelligent systems and algorithmic recommendations have begun to intervene as subjects in the entire process of information dissemination, bringing about a continuous improvement in the level of intelligence. This has profoundly affected the international communication ecology and has also opened up new spaces, created new possibilities, and broken new ground for the international communication of the concept of a community with a shared future for mankind. This means that the international communication of the concept of a community with a shared future for mankind must leverage the unique advantages of intelligent communication in dimensions such as value orientation, communication system, and pathways, to promote innovation in the means of international communication of this concept, thereby transforming the concept of a community with a shared future for mankind—a "Chinese discourse" imbued with Eastern wisdom—into a "world discourse" deeply concerned with the development of human civilization.

中共二十大报告一方面深刻指明“构建人类命运共同体是世界各国人民前途所在”，中国要“致力于推动构建人类命运共同体”；另一方面深刻指明要“加强国际传播能力建设，全面提升国际传播效能，形成同我国综合国力和国际地位相匹配的国际话语权”。如何把人类命运共同体理念讲好、传播好，从而展示更加真实、立体、全面的中国，是新时代加强中国国际传播能力建设的重要使命。当今世界，智能技术的迅速崛起和日新月异以及应用场景的不断拓展，使各国民众对不同思想和理念的接触与认知有了技术性支撑，各类全球治理理念的传播呈现出前所未有的精准度、渗透性与覆盖面。当前，随着人工智能技术的业务升级，智能系统、算法推荐等技术开始以主体身份介入信息传播全过程，带来智能化水平的不断提升，深刻影响了国际传播生态，也为人类命运共同体理念的国际传播打开了新空间、创造了新可能、开辟了新天地。这意味着人类命运共同体理念的国际传播要借助智能化传播在价值向度、传播体系与路径等方面的独特优势，推动人类命运共同体理念国际传播手段的创新，使人类命运共同体理念这一内蕴着东方智慧的“中国话语”转变为深具人类文明发展现实关怀向度的“世界话语”。

I. Intelligence Provides a New Platform for the International Communication of the Concept of a Community with a Shared Future for Mankind

一、智能化为人类命运共同体理念国际传播提供新平台

Intelligent communication, as the penetration and extension of artificial intelligence in the field of communication, is influenced by the synergistic resonance of the three elements of "data, algorithms, and computing power." In handling general communication issues, it has begun to apply "human thinking" to address them, producing a fundamental impact on international communication: big data, as a communication medium, has laid a digital foundation for intelligent international communication, opening up a new digital environment for the international communication of the concept of a community with a shared future for mankind; precise and efficient intelligent computing power, embedded as a "power engine" for intelligent international communication, has enhanced the efficiency of cognition and understanding of communication content and concepts; and intelligent algorithms, as the "central nervous system" of intelligent international communication, coordinate the distribution and supply relationships within intelligent communication.

智能化传播作为人工智能在传播领域的渗透和延伸，受“数据、算法和算力”三要素同频共振的影响，在处理一般性传播议题上开始运用“人类思维”加以应对，对国际传播产生了根本性影响：大数据作为传播媒介为智能化国际传播奠定了数字化基础，开辟了人类命运共同体理念国际传播的新数字环境；精准高效的智能算力嵌入为智能化国际传播提供了“动力引擎”，提升了传播内容与传播理念的认知与理解效率；智能算法作为智能化国际传播的“中枢神经”，协调了智能化传播中的分配和供给关系。

(A) Big Data Ensures the Digital Foundation of Intelligent International Communication

（一）大数据确保智能化国际传播的数字化基础

Data occupies a foundational position in intelligent communication. Intelligent communication must rely on big data as the means of production for communication. Possessing massive data and a training base is a key condition for constructing successful communication models and making precise predictions. Under the conditions of big data, the original binary computing concept gradually transitions to "data collection + intelligent computing," with data thinking and computing power thinking beginning to advance in parallel. In data thinking, individual sample data is replaced by full-volume data, focusing on macro-level insights and the complexity of things, and paying more attention to the correlational relationships between things. Under the revolutionary influence of data thinking, communication methods using numbers as media have led to a paradigm shift in communication research. Some scholars believe that data has become the essence of the world in the era of big data, that in today's world "everything is number," and that in the future, the entire world will be "mirrored" by digital technology. Data, as the carrier of numbers, allows all people, things, and application services to be represented by data containing numbers. The essence of intelligent communication is to use data to describe the world "digitally." In intelligent communication, digital technology completes a comprehensive digital transformation through digital methods, including dimensions such as the digitization of communication information, the digitization of communication processes, and the digitization of communication services. Based on this, data is not just the basic content of communication but becomes an important communication medium. Viewed from the entire lifecycle of communication content, data includes functions such as basic collection, massive storage, real-time transmission, cross-border use, barrier-free sharing, and automatic destruction. With its diverse forms of presentation and long lifecycle, it spans history and the future, bridges physical and virtual spaces, links computational information and biological information, and completes the internal interaction and chain communication among humans, society, and nature. Therefore, intelligent communication, with numbers as its intelligent foundation, is developing rapidly, driven by digital technology and digital media that use digital symbols as their underlying mode of existence, opening up a new digital environment for the international communication of the concept of a community with a shared future for mankind. Data mining technology supported by big data can not only massively collect and store various types of ultra-large-capacity data from the international community but can also extract from massive data, thereby uncovering the characteristics, trends, and development laws of global governance hidden behind the data. Thus, with the help of big data and artificial intelligence, it is possible to capture in real time, dynamically track, and holographically analyze relevant information such as the current state, progress, and degree of acceptance of the dissemination of the concept of a community with a shared future for mankind, making the international communication of this concept more convenient and efficient.

数据在智能化传播中占有基础性地位，智能化传播要依靠大数据作为传播的生产资料来进行。拥有海量数据和训练基础是建构成功传播模型以及进行精准预测的关键条件。在大数据条件下，原本二进制的计算理念逐渐向“数据收集＋智能计算”过渡，数据和算力思维开始并驾齐驱。在数据思维中，单独的样本数据被全量数据所替代，开始关注宏观洞察和事物的复杂性，更加注重事物之间的相关关系。以数字为媒介的传播方式在数据思维的革命性影响下出现传播研究范式的转移，部分学者认为数据在大数据时代已然成为世界的本质，当今世界“万物皆数”，未来整个世界都会被数字化技术实现“镜像”。数据作为数字的载体，所有的人、事物以及应用服务都可以尝试用内含数字的数据予以表征。智能化传播的本质就是利用数据“数字化”地描述世界，智能化传播中数字技术通过数字化方式完成全方位的数字化转型，这其中包括实现传播信息的数字化、传播流程的数字化以及传播业务的数字化等维度。基于此，数据就不仅仅是传播的基本内容，而是成为一种重要的传播媒介。从整个传播内容生命周期来看，数据包含着基本采集、海量存储、实时传输、跨界使用、无障碍共享以及自动销毁等功能，它以多样态的呈现方式和漫长的生命周期跨越历史和未来、架起物理空间和虚拟空间的桥梁、链接计算信息和生物信息，完成人、社会、自然之间的内在交互和链条传播。因此，以数字为智能基础的智能化传播正在以数字符号为底层存在样态的数字技术和数字媒介推动下快速发展，为人类命运共同体理念的国际传播开辟了新的数字环境。以大数据为支撑的数据挖掘技术不仅能够海量收集、存储国际社会各类超大容量数据，同时还能够在海量数据中进行提取，从而挖掘出隐藏在数据背后的全球治理特征、走向和发展规律。由此，借助大数据人工智能，就可以实时捕捉和动态追踪以及全息分析人类命运共同体理念的传播现状、传播进展和认同状况等相关信息，使人类命运共同体理念的国际传播更加便捷、高效。

(B) Intelligent Computing Power Ensures the Priority of Efficiency in Intelligent International Communication

（二）智能算力保障智能化国际传播的效率优先

Computing power plays a major role in processing massive amounts of data. It is generally composed of top-down service capabilities such as hardware and software infrastructure, application platforms, and intelligent systems, and functions as the neural hub of the entire process of intelligentization. In intelligent communication, computing power must also serve as a guarantee. Computing power here mainly provides basic computing power, platform computing power, and service computing power. At the same time, the cloud computing and edge computing functions inherent in distributed computing power also play an important role in processing massive amounts of data. Among these, the computing power needed to support intelligent communication is realized through multi-level network platforms, because the general communication platforms, grassroots communication facilities, and the Internet of Everything connections required in the process of intelligent communication all need to be borne by network platforms. Intelligent communication proceeds under the multi-terminal linkage of the terminal, cloud, edge, and fog ends of computing power. Computing power ensures that content creators simultaneously hold the dual identity of producer and receiver, thereby generating more content, providing support for massive code streams and storage requirements as communication content enters the cloud for analysis, storage, and distribution, comprehensively enhancing data storage and analysis capabilities, and providing deep computing power support for content production and communication. With the assistance of algorithms, the productive forces of intelligent communication gradually break through the limitations of time and space. Under the conditions of a basic computable and programmable computing power platform, influenced by distributed computing and architecture, computing power brings about a shift in the subject of content production from humans to devices, a change in production capacity from a computing center to a computing power network, a transfer in production layout from centralized to distributed, and an elevation in communication levels from single-layer to N-layer communication. Intelligent computing power continuously enhances the data processing capabilities of intelligent communication, significantly optimizing the entire ecological chain of intelligent communication. The speed at which computing power processes intelligent communication is generally divided into two modes: hardware and software. The improvement of chip computing power determines the hardware capability of computing power, while the use of optimized algorithm models to process massive data and complex logic determines the software capability of algorithms. The unlimited communication methods and effective content production inherent in algorithms boost the production and relay of content, constituting a full-time-and-space communication productive force. This special function of computing power provides key support for new communication formats such as VR/AR display, visual presentation, omnimedia participation, and intelligent production and distribution, so that the international communication of the vision of a community with a shared future for mankind is no longer confined to traditional communication models and fixed forms; embedded with intelligent algorithms, its communication concept will be more dynamic. At the same time, in the 5G era, computing power drives the transformation of information expression modes in international communication from a single modality to multi-modality, with a series of non-linguistic information becoming important content elements in communication. Compared with information expression modes in a single content form, multi-modal information produced by converged media and intelligent media can provide users with an immersive media experience. Non-linguistic forms of information such as emojis and behavioral actions in a series of scenario-based social interactions like VR/AR will further enrich the meaning of the entire communication content. In addition, the emerging concept of the metaverse has begun to comprehensively integrate various Internet technologies and VR/AR technologies, attempting to construct an artificial space parallel to the real world with a high degree of interconnection between the virtual and the real. This future direction of Internet development will also bring new attempts to international communication. With the gradual promotion of intelligent communication, after actively using various computing powers to continuously calculate communication concepts, a clearer communication picture will be obtained, and the values a country wishes to display will gradually be seen, touched, and understood by the international community. In this regard, extensive computing power support can allow the public to more transparently obtain information and content about the vision of a community with a shared future for mankind. This requires using computing power to achieve mutual interaction, mutual embedding, and mutual calculation between the nation and the international community, continuously improving each other's clarity. This means that once more and more precise computing power enters intelligent communication, it can better enhance the efficiency of cognition and understanding of communication content and concepts.

算力在处理海量数据方面作用重大，一般由硬软件的基础设施、应用平台、智能系统等自上而下的服务能力所构成，在整个智能化中起到神经中枢的作用。在智能化传播中也要以算力作保障，算力在其中主要提供基础算力、平台算力与服务算力的作用，同时分布式算力所具有的云计算和边缘计算功能也在海量数据的处理中发挥重要作用。这之中支持智能化传播所需要的算力依靠多层次的网络平台实现，这是因为智能化传播过程中所需要的传播通用平台、基层传播设施和万物互联链接都需要网络平台予以承担。智能化传播在算力的终端、云端、周边端和雾端等多端联动下进行。算力确保内容原创者身兼生产者与接受者双重身份，进而催生更多内容，提供支持巨量码流和存储要求的传播内容进入云端分析、存储和分发，全面提升数据存储和分析能力，为内容生产和传播提供深度算力支持。在算法加持下，智能化传播的生产力逐渐突破时空限制，在可计算与可编程的基本算力平台条件下，算力受分布式计算和架构的影响，出现从人到设备的内容生产主体的转变、计算中心到算力网络生产能力的改变、集中式到分布式生产布局的转移以及单层传播到N层传播层次的提升。智能算力使智能化传播在数据处理上的能力不断提升，整个智能化传播生态链明显优化。算力在处理智能化传播的速度上一般分为硬软件两类方式，芯片计算能力的提升决定算力的硬件能力，利用优化的算法模型处理海量数据和复杂逻辑决定算法的软件能力。算法所具有的传播方式无限制和内容生产有效性助推内容的生产和传播接力，构成全时空传播生产力。算力这种特殊功能为VR/AR展示、可视化呈现、全媒体参与以及智能生产投放等传播新业态提供关键支撑，使人类命运共同体理念国际传播不再囿于传统的传播模式和固化形态，受智能算法嵌入其传播理念将更加富有张力。同时，在5G时代，算力推动国际传播的信息表现方式从单一态向多模态转变，一系列非语言信息成为传播的重要内容要素。相比于单一内容形态的信息表现方式，融媒体、智能媒体生产的多模态信息可以带给用户沉浸式的媒介体验，VR/AR等一系列场景化社交中具有的表情符号和行为动作等非语言形态信息将进一步丰富整个传播内容的意涵。此外，新兴的元宇宙理念开始对各类互联网技术、VR/AR技术进行全面整合，尝试构建一个平行于现实世界并且具有虚拟与现实高度互通特征的人造空间，这种未来互联网的发展方向也将给国际传播带来新的尝试。随着智能化传播的逐渐推广，在积极利用各种算力对传播理念进行持续计算后，将获得更为清晰的传播图景，一个国家想要展示的价值观也会逐渐被国际社会所看见、所触及、所理解。就此而言，广泛的算力支持可让民众更为透明地获得人类命运共同体理念的信息和内容，这之中需要通过算力实现国家与国际的交相互动、相互嵌入、相互计算，不断提升彼此的清晰度。这意味着更多、更精准的算力一旦进入智能化传播中，可以更好地提升传播内容与传播理念的认知与理解效率。

(3) Intelligent Algorithms Facilitate the Matching of Supply and Demand in Intelligent International Communication

（三）智能算法促成智能化国际传播的供求达成

In the traditional view, content generation and distribution are the two main roles algorithms play in media applications and practice. “Algorithmists” have always believed that algorithms can calculate everything, including the entire macroscopic world, life cycles, and the human mind; indeed, algorithms can even dominate the entire universe. In fact, traces of algorithms are present throughout the entire process of intelligent communication. The content supply, actual demand, and communication levels in intelligent communication all need to be regulated by intelligent algorithms. This fully proves that algorithms are ubiquitous in the entire process of intelligent communication and are embedded in each link of information collection, content production, and actual communication. The raw materials of content, the basic content and structure, and the mode of content presentation all undergo changes in the information production link. The process of content output and creation is continuously shortened, thereby enhancing the efficiency and effectiveness of content creation. The process by which people process and summarize information is replaced by built-in algorithms and intelligent coding. The original methods by which people acquire and process information have also changed. People’s basic logical reasoning and pure speculation are influenced by decoding algorithms, leading to changes in the mode of information communication. Communication scenarios are gradually generated under the platform interaction interface embedded with intelligent algorithms. The care for customer needs undergoes a qualitative change under the continuous strengthening of learning algorithms, gradually moving from basic care to ultimate care. By adapting to the logic of attention in the “attention” economy era, product volume is generated, thereby affecting the supply-demand relationship in communication. In intelligent communication, in order to make communication supply and demand more stable, algorithms gradually approach the way the human brain works. First, basic intelligence and physical strength begin to form under the action of algorithms. In the various generation and communication links such as general collection, strategy, compilation, distribution, and service, the original traditional behavioral modes and communication logic begin to dissolve. Second, an intelligent supply-demand relationship begins to form under the application of algorithms. Algorithms attempt to act as a key intermediary between massive data and people, thereby connecting the communication reception relationship with the supply-demand model. The public obtains the content that the supplier wishes to present based on algorithm support, and uses algorithms to obtain basic information and form rational cognition. The intelligence of algorithms makes the matching between people, scenarios, things, and concepts more precise and rapid. By setting group portraits and individual portraits, information and concepts begin to actively find people, using a third party outside the communication reception to change the information supply-demand relationship and connection relationship in the communication process. Finally, algorithms facilitate the formation of an international intelligent communication platform and influence the level of intelligent communication. Under the influence of algorithms, the communication capacity of international communication continues to strengthen. In addition to ordinary learning and unsupervised learning, algorithms also use reinforcement learning and deep learning to help the international communication platform train its communication capacity, satisfying the supply-demand relationship of the international communication platform. In short, various types of intelligent algorithms aggregate into higher-level intelligent international communication models such as intelligent communication traffic distribution, communication pattern recognition, communication situation awareness, and communication dynamic decision-making, thereby achieving precise intelligent international communication. General Secretary Xi Jinping emphasized: “We must adopt precise communication methods that are close to audiences in different regions, different countries, and different groups, promote the global expression, regional expression, and segmented expression of Chinese stories and Chinese voices, and enhance the affinity and effectiveness of international communication.” [n1] The communication model constructed by intelligent algorithms can possess human-like abilities such as discovering past communication patterns, diagnosing communication problems, and predicting future communication trends—description, diagnosis, prediction, and decision-making. Intelligent communication is endowed with human-like intelligence by algorithms, thereby assisting precise communication. As the “central nervous system” of intelligentization, algorithms can satisfy the distribution and supply relationships in intelligent communication to varying degrees, accelerate the mediatization and modernization of the entire international communication system, and create a new intelligent communication format.

在传统观点中，内容生成、分发两环节是算法在传媒应用和实践中所发挥的主要作用。“算法主义”者始终认为算法能够计算一切，包括整个宏观世界、生命周期与人的心智，甚至算法可以支配整个宇宙。事实上，在智能化传播全过程都含有算法的痕迹，智能化传播中的内容供给、现实需求以及传播等级都需要智能算法加以调节。这充分证明算法泛在智能化传播的全流程，并内置于信息采集、内容生产和现实传播的各环节。内容的原始素材、基本的内容和结构、内容呈现方式都会在信息的生产环节中产生改变，内容产出和创作的流程不断缩短，进而提升了内容创造的效率和效果。人们处理和归纳信息的过程被内置算法和智能编码所替代，人原有的获取与处理信息的方法也发生了改变，人基本的逻辑推理和纯粹思辨受到译码算法影响发生了信息传播方式的变化。传播场景在智能算法嵌入平台互动界面下逐渐生成，对客户需求的关怀在学习算法不断强化下发生质的改变，逐渐从基本关怀向终极关怀迈进，并通过适应“注意力”经济时代的关注度逻辑生成产品的走量，从而影响传播中的供需关系。在智能化传播中，算法为了使传播供求更加平稳，会逐渐向人脑的方式贴近。首先，基本的智力体力在算法作用下开始形成，在一般的采集、策略、编制、分发和服务等各个生成与传播环节中，原本传统的行为方式和传播逻辑开始消弭。其次，智能化的供需关系在算法应用下开始形成，算法尝试充当庞大数据和人之间的关键中介，从而连结传播接受关系与供给需求模式。民众依据算法支撑获得供给方想要呈现的内容，并借助算法获取基本信息、形成理性认知。算法的智能化使人、场景、事物、理念间的匹配更加精准和迅捷，通过设置群体画像与个体画像，信息和理念开始主动找人，以传播接受外的第三方来改变传播过程中的信息供求关系以及联结关系。最后，算法促成国际智能传播平台并影响智能化传播的等级，国际传播在算法影响下传播能力持续加强，除了普通学习、无监督学习以外，算法还运用强化学习和深度学习助力国际传播平台训练传播能力，满足国际传播平台供需关系。总之，各类智能算法聚合为智能传播流量分配、传播模式识别、传播态势感知和传播动态决策等更高层次的智能化国际传播模式，从而实现智能化精准国际传播。习近平总书记强调：“要采用贴近不同区域、不同国家、不同群体受众的精准传播方式，推进中国故事和中国声音的全球化表达、区域化表达、分众化表达，增强国际传播的亲和力和实效性。”由智能算法构建的传播模型能够具备发现过往传播规律、诊断传播问题、预测未来传播趋势等类人的描述、诊断、预测、决策等能力，智能化传播被算法赋予类人智能从而助力精准传播。算法作为智能化中的“中枢神经”，可以不同程度地满足智能化传播中的分配和供给关系，加速整个国际传播体系的媒介化和现代化，营造智能化传播新业态。

II. The Value Dimension of the Intelligent International Communication of the Vision of a Community with a Shared Future for Mankind

二、人类命运共同体理念智能化国际传播的价值向度

To effectively communicate the vision of a community with a shared future for mankind and continuously enhance the effectiveness of its international communication, it is necessary to break down cultural communication barriers through the empowerment of intelligent technologies, thereby steadily improving the discursive efficacy of the international communication of this vision; to rely on intelligent media to construct “agenda-setting,” thereby steadily enhancing the discursive confidence of the international communication of this vision; and to rely on intelligent technologies to build a narrative meta-network in which Chinese stories and the peoples of the world share a common destiny [1]1 “命运与共” (sharing a common destiny) is a four-character idiom frequently used in Chinese political discourse to emphasize interconnectedness and shared fate, particularly in the context of the vision of a community with a shared future for mankind., thereby steadily elevating the discursive appeal of the international communication of this vision.

要把人类命运共同体理念传播好，持续增强人类命运共同体理念的国际传播效度，需通过智能化加持打破文化传播壁垒，不断提升人类命运共同体理念国际传播的话语效力；依托智能媒体构建“议程设置”，不断提升人类命运共同体理念国际传播的话语自信；依靠智能技术搭建中国故事与世界人民“命运与共”的叙事元网络，不断提升人类命运共同体理念国际传播的话语魅力。

(I) The empowerment of intelligent technologies helps enhance the discursive efficacy of the international communication of the vision of a community with a shared future for mankind

（一）智能化加持有助于提升人类命运共同体理念国际传播的话语效力

Due to differences in economy, politics, history, religion, living environment, and values, different countries and nations often possess distinct cultural forms and modes of thought. As a cross-cultural, cross-regional concept of global governance, the vision of a community with a shared future for mankind, because its communicative ideas differ from the positions and views of other recipient cultures, can make it difficult to perceive the psychology of audiences in different countries and nations during the communication process, creating obstacles in communication between the transmitting subject and the receiving subject. In the process of international communication, the audience’s stance generally tends toward the cultural logic of its own nation, which may create cognitive barriers to the communicated concept and thereby trigger unnecessary cultural conflicts. This stems from the natural barriers constituted by different cultural differences. Therefore, it is necessary to eliminate these barriers based on the original intention of seeking common ground while reserving differences and achieving mutual benefit and win-win outcomes. At the same time, “in the choice of methods for international discourse expression, strategy must also be emphasized, with attention to targeting and differentiation.” Edward T. Hall once stated, “Culture is communication.” AI translation and virtual reality technologies, with the participation of intelligent systems, help break down cultural communication barriers between nations, provide assistance for the cross-regional dissemination of national concepts, enhance people’s communication and interaction under the empowerment of intelligent technologies, and gradually resolve misunderstandings and eliminate barriers through more transparent “intelligent interaction.” In terms of segmenting audience groups in different countries, methods of data collection and intelligent analysis can be used to grasp the forms of communication that the people of different countries find appealing, thereby better understanding the psychology of audiences in various countries. For example, by relying on artificial intelligence algorithms to analyze user characteristics and published information in overseas versions of some domestic apps, it is possible to intelligently match the common interests and pursuits that may exist among different user groups, seek the value basis and practical needs of cultural identification between the transmitting and receiving parties, and then precisely push personalized content to them, in order to achieve the greatest common divisor of shared positions, aesthetic tastes, etc., between the communicator and the audience. For instance, the overseas version of the Douyin app, TikTok, can recommend creative videos depicting China’s image and telling Chinese stories to users who enjoy Chinese culture through intelligent algorithm recommendations. Based on the self-organizing and self-driven forms of communication rooted in the recognition of cultural concepts, the vision of a community with a shared future for mankind—a scientific concept concerning the future and destiny of humanity—will, under the influence of intelligent technologies, be widely disseminated to the greatest extent across different national, regional, and cultural environments overseas, helping to achieve a global cognitive consensus and behavioral consciousness for jointly building a community with a shared future for mankind.

因经济、政治、历史、宗教、生存环境和价值观念等差异，不同国家与民族间往往存在特色各异的文化形态和思维活动。人类命运共同体作为一项跨文化、跨区域的全球治理理念，会因其传播理念与其他受众文化的立场和观点不同，造成传播过程中难以洞察不同国家和民族的受众心理，形成传播主客体间沟通交流的滞阻。在国际传播过程中，受众的立场一般会倾向于本民族的文化理路，可能会形成传播理念的认知隔阂进而引发不必要的文化冲突，这源自于不同文化差异所构成的天然壁垒，因此需要本着双方求同存异与互利共赢的初衷消除其阻隔，同时，“在国际话语表达方式的选择上同样需要讲求策略,注意针对性与差异化”。爱德华·霍尔（Edward T. Hall）曾声言：“文化即交流。”智能化参与下的AI翻译和虚拟现实技术有助于打破民族间的文化传播壁垒，能够对国家理念的跨地域传播提供帮助，在智能化加持下增进人们的交流互动，以更加透明的“智能化交往”逐步化解误会、消除隔阂。在对待不同国家的受众群体细分上，可借助于数据采集和智能分析的办法掌握不同国家民众所喜闻乐见的传播形式，更好洞察各国的受众心理。例如，依托人工智能算法对一些国内APP海外版中的用户特点和发布信息进行分析，智能匹配不同用户群体中可能存在的相同爱好与追求，寻求受众方和传播方在文化认同上的价值基础和现实需求，并对其进行个性化内容精准推送，以求实现传播与受众双方共同立场、审美情趣等的最大公约数。例如，抖音APP海外版TikTok平台可将一些有关描绘中国形象和讲述中国故事的创意视频，以智能算法推荐给喜爱中国文化的用户。基于文化理念认同基础上的自组织和自驱动传播形式，人类命运共同体这一关乎人类前途命运的科学理念在智能化作用下，将最大程度地在海外不同民族地域和文化环境中广泛传播，助力实现全世界共建人类命运共同体的认知共识和行为自觉。

(II) The agenda-setting thinking of intelligent media helps demonstrate the discursive confidence in the international communication of the vision of a community with a shared future for mankind

（二）智能媒体的议题设置思维有助于展现人类命运共同体理念国际传播的话语自信

As “the ability to influence the salience of various topics on the public agenda,” “agenda-setting” initially focused on the intrinsic relationship between public opinion and the dissemination of issues. Entering the intelligent era, agenda-setting has differed from its basic functions in the past, exhibiting new setting functions and communication forms. Compared with before, its characteristics have become more focused, categorized, and intelligent. In particular, the content homogenization achieved by “agenda-setting” in the intelligent era has a more significant traction effect on the public agenda. This new form of agenda-setting, on the one hand, has a driving effect on the dissemination of mainstream ideologies and national cultural concepts in various countries; on the other hand, the mainstream ideology and national concepts of society may also experience a certain degree of communication disorder in intelligent scenarios, easily leading to ideological rigidity and group polarization. In an intelligent society, relying on “agenda-setting” to enhance the communication effectiveness of the vision of a community with a shared future for mankind, the key is not to overlook the potential risks of technological uncertainty that artificial intelligence may bring during the process of intelligent international communication. Instead, the orderly dissemination of the vision of a community with a shared future for mankind should be achieved throughout the entire process of research, development, promotion, and improvement of intelligent technologies. Therefore, in setting the agenda for a community with a shared future for mankind, in order to guard against the orientation of public opinion in an intelligent society being regulated by the logic of capital, it is urgent to establish “agenda-setting” thinking, seize the high ground of agenda-setting in key issues and areas, and ensure that the vision of a community with a shared future for mankind always holds the initiative in agenda-setting. In this regard, General Secretary Xi Jinping emphasized: “We use the initiative in issue and agenda setting to create highlights, highlight characteristics, generate momentum, and build up a powerful force.” On the one hand, possible countervailing situations at the level of agenda-setting need to be addressed in a targeted manner, especially in response to the questioning, slander, and attacks on Chinese concepts and Chinese stories commonly used in Western agendas. These can be clarified and criticized through the vision of a community with a shared future for mankind, thereby fundamentally reversing the international community’s misunderstanding of this vision. On the other hand, the international communication of the vision of a community with a shared future for mankind needs to ride the “fast lane” of omnimedia in the intelligent era. With the support of holographic media, omni-effective media, omni-participatory media, and omni-process media, a broader, more systematic, and more three-dimensional intelligent communication can be achieved, continuously enriching the forms of communication of this vision, allowing the epochal tension it manifests to radiate to every corner of the world, and steadily enhancing the discursive confidence of the vision of a community with a shared future for mankind in the process of generating momentum and building up a powerful force.

作为“影响各种话题在公众议程上的显要性的能力”，“议程设置”起初所关注的是公众舆论和议题传播之间的内在关联问题。进入智能时代，议程设置已不同于以往的基本作用，而展现出新的设置功能与传播形态，在特征方面相较于之前更加聚焦化、类别化和智能化，尤其是智能时代“议题设置”实现的内容同质化对公众议程的牵引作用更加显著。这种新型议题设置形式，一方面对于各国主流意识形态和各民族文化理念的传播具有推动效应；另一方面，社会的主流意识形态和民族理念也可能会在智能化场景下发生一定程度的传播失序现象，极易出现思想的僵化和群体的极端化。在智能社会中，依靠“议题设置”提升人类命运共同体理念的传播效力，关键是切勿在智能化国际传播过程中忽视人工智能可能带来的技术不确定性风险，应在智能技术的研发、推进和改良全过程中实现人类命运共同体理念的有序传播。由此，在人类命运共同体的议题设置上，为警惕智能社会舆论导向受资本逻辑所规制，亟须树立“议题设置”思维，在一些关键问题和领域率先抢占议题设置的高地，使人类命运共同体理念在议题设置上始终占据主动权。对此，习近平总书记强调：“我们运用议题和议程设置主动权，打造亮点，突出特色，开出气势，形成声势。”一方面，在议题设置层面可能会出现的对冲情况需有针对性地应对，尤其是针对西方议题中惯用的对中国理念和中国故事的质疑、诋毁和攻击，可通过人类命运共同体理念予以澄清和批判，从深层次扭转国际社会对人类命运共同体理念的误解。另一方面，人类命运共同体理念的国际传播需搭乘智能时代全媒体的“快车道”，在全息媒体、全效媒体、全员媒体和全程媒体支持下实现更为宽广、更为系统、更为立体的智能化传播，不断丰富人类命运共同体理念的传播形式，使人类命运共同体理念所彰显的时代张力辐射到世界各个角落，在开出气势和形成声势中不断增强人类命运共同体理念的话语自信。

(III) The narrative meta-network constructed by metaverse technology helps highlight the discursive appeal of the international communication of the vision of a community with a shared future for mankind

（三）元宇宙技术搭建的叙事元网络有助于彰显人类命运共同体理念国际传播的话语魅力

The metaverse is widely regarded by people as the next form of the internet. It can be seen as an embodied internet, where participants not only view content but are also "in it," something that cannot be experienced on 2D flat applications or web pages. Today, social networks are moving from the flat Web 2.0 era toward a three-dimensional, immersive Web 3.0 era, and the metaverse is precisely a "real virtual world" built on Web 3.0. It integrates the information revolution, the internet revolution, and the artificial intelligence revolution, and its phenomenal "meta-narrative" of communication is expected to break down barriers, enhance global interconnection, and construct new rules of communication for the economy, trade, and exchange. Currently, relying on intelligent technology, a narrative meta-network of "shared destiny" between Chinese stories and the people of the world is being built. First, through virtual-real symbiosis technology, deep interaction based on scenarios and emotions between Chinese stories and the people of various countries, and between communicators and audiences, can be achieved: the concept of a community with a shared future for mankind, which inherently contains the encoding and decoding relationship linking Chinese stories with the people of various countries, can realize a transformation from a basic-level narrative structure to a fully experiential, immersive advanced narrative structure; the decentralized nature of the metaverse can eliminate the role distinction between China and other countries. With the help of intelligent technologies such as intelligent calculation, AR virtual reality, and deep mining, China can, in the international communication of the concept of a community with a shared future for mankind, deeply explore the real needs and value consensus of users across cultures, regions, and circles; within the metaverse narrative network, people from various countries can, through the manipulation of "virtual identities," engage in deep interaction with intelligent scenes and plot stories embodying Chinese spirit and Chinese stories, as well as with users from different countries, forming a cross-cultural virtual communication community based on the narrative meta-network. Second, an open narrative meta-network is conducive to communicators, network streamers, AI platforms, and traditional media practitioners jointly constituting an actor structure for disseminating the concept of a community with a shared future for mankind. On the one hand, the diversification of communication actors plays an important role in enriching the communication rules, expression forms, and value pursuits of the concept of a community with a shared future for mankind, making it a reality to construct a "shared destiny" international communication pattern of two-way interaction between the virtual and the real. On the other hand, strategic planning can be carried out for the narrative techniques, communication teams, and integration methods of the concept of a community with a shared future for mankind, and the cross-circle, cross-boundary concept of "shared destiny" can be run through the entire metaverse strategic layout, thereby realizing the integration of channels, talent, resources, and technology for the international communication of the concept of a community with a shared future for mankind, and fully demonstrating the discursive charm of the concept of "shared destiny" in the intelligent era.

元宇宙被人们广泛认为是互联网的下一代形态，它可以被看作是一个具体化的互联网，参与者不仅观看内容，同时“身在其中”，这是2D平面应用程序或网页上所无法体验到的。如今社交网络正从平面化web2.0时代向立体化、沉浸式web3.0时代迈进，元宇宙正是建立在web3.0之上的“真实虚拟世界”。它集信息革命、互联网革命与人工智能革命于一体，其现象级传播的“元叙事”有望打破壁垒、提升世界的互联互通，构建新型经济、贸易、交流的传播规则。当前依靠智能技术搭建中国故事与世界人民“命运与共”的叙事元网络。首先，可借助虚实共生技术实现中国故事与各国人民、传播者与受众之间基于场景和情感的深度交互：人类命运共同体理念这一内蕴中国故事与各国人民相互联系的编码和解码关系，可实现从基础层叙述结构向全真体验、沉浸式高级叙述结构转变；元宇宙的去中心化特征可消弭中国与其他国家的角色区隔，借助智能推算、AR虚拟现实、深度挖掘等智能技术，中国在人类命运共同体理念的国际传播中能够深挖跨文化、跨区域、跨圈层用户的现实需求和价值共识；在元宇宙叙事网络中，各国人民可通过对“虚拟身份”的操控，同凝聚有中国精神和中国故事的智能场景和情节故事以及不同国家用户进行深度互动，形成基于叙事元网络的跨文化虚拟交往共同体。其次，开放性的叙事元网络有利于不同传播用户、网络主播、AI平台以及传统媒体从业者共同构成传播人类命运共同体理念的行动者结构。一方面，传播行动者的多元化对于丰富人类命运共同体理念的传播规则、表达形式、价值追求具有重要推动作用，使构建虚拟现实双向互动的“命运与共”国际传播格局成为现实。另一方面，可对人类命运共同体理念的叙事手法、传播队伍、融合方式进行战略谋划，将跨圈层、跨界的“命运与共”理念贯穿于元宇宙战略布局的始终，从而实现人类命运共同体理念国际传播的渠道、人才、资源、技术的整合，充分彰显智能时代“命运与共”理念的话语魅力。

III. Bottleneck Constraints Facing the International Communication of the Concept of a Community with a Shared Future for Mankind in the Context of Intelligentization

三、智能化背景下人类命运共同体理念国际传播面临的瓶颈制约

Although intelligent technology has theoretical advantages in the breadth of communication and persuading the public, in the face of the Western world's dominance over the public opinion sphere and control of intelligent technology, the international communication of the concept of a community with a shared future for mankind faces a series of bottleneck constraints: the Western public opinion sphere, constrained by capital, seeks to dominate intelligent communication and formulate discourse rules, intensifying profit-driven competition in intelligent international communication, which to a certain extent erodes the positive effects of the international communication of the concept of a community with a shared future for mankind; given differences in communication concepts and measures, some ideological biases inadvertently derived from intelligent communication applications have become important factors restricting the international communication of a community with a shared future for mankind; based on the different value pursuits and values of various countries within the intelligent international communication system, it is very easy to bring about a "discourse gap" that hinders the international communication of the concept of a community with a shared future for mankind.

尽管智能技术在传播广度和说服大众上具有理论优势，但面对西方世界对舆论场的主导和智能技术的控制，人类命运共同体理念的国际传播面临着一系列瓶颈制约：资本制约下的西方舆论场为谋求智能化传播主导权和话语规则制定权，加剧了智能化国际传播中的逐利性竞争，在一定程度上消弭人类命运共同体理念国际传播的积极效应；鉴于传播理念和举措上的差异，智能化传播应用无形中衍生出的一些意识形态偏见，成为制约人类命运共同体国际传播的重要因素；基于智能化国际传播体系中各国价值追求和价值观不同，极易带来“话语鸿沟”阻碍人类命运共同体理念的国际传播。

(IV) The Dominance of the Western Public Opinion Sphere over Intelligent Communication Further Intensifies Global Profit-Driven Competition

（四） 西方舆论场对智能化传播的主导进一步加剧了全球范围内的逐利性竞争

Currently, different stakeholders are all focusing their attention on the field of international communication under the application of artificial intelligence technology. Governments, as the leaders in the application and research and development of artificial intelligence technology, including major countries and organizations globally such as China, the United States, and the European Union, have begun to successively launch artificial intelligence policy plans, making forward-looking deployments for the involvement of artificial intelligence in the field of international communication. At the same time, various non-governmental institutions, academic organizations, and individual organizations have also begun to pay attention to the application of artificial intelligence in international communication, providing technical support for artificial intelligence to play an important role in international communication. However, it must be noted that after different stakeholders acquire the power endowed by artificial intelligence, it may intensify competition among actors, bringing certain security risks to international communication. In the international community, due to the anarchic state of international society, various actors may find it difficult to construct a leading and coordinating body with absolute authority, and thus seizing the dominant power of communication has become the goal that various subjects in international communication strive to compete for. To this end, given the current trend of intelligentization, on the one hand, countries have regarded artificial intelligence technology as a key factor in future international communication, placing greater emphasis on enhancing their own communication capabilities and advantages in the competition for artificial intelligence technology, thereby occupying the dominant position in the international communication system; on the other hand, various private sectors and private organizations globally are relatively easily constrained by sovereign states in terms of public power, and to enhance their own strength and influence, they have to strive vigorously for the discursive power over artificial intelligence communication rules. Currently, developed countries such as the United States, as well as some global enterprises and institutions, have long dominated the rules and system of intelligent international communication. In particular, the United States, in order to obtain a larger share of dominance, has embedded important tendencies of external technological containment and technological decoupling in the global governance of artificial intelligence, and the effectiveness of artificial intelligence governance under global conditions is continuously weakening. Faced with the technological gap existing in intelligent international communication, emerging developing countries, in order to continuously enhance their own capabilities and weight in international communication, are vying to promote the application of artificial intelligence in the field of international communication, so as to seek the dominant power in the competition for artificial intelligence and the power to formulate discourse rules within the international communication system. The game between emerging developing countries and Western developed countries in intelligent international communication is deepening day by day. In this process, different stakeholders, in order to obtain maximum benefits, compete to become leaders in intelligent international communication, which is bound to lead to the atrophy of the coordination capacity for collective action, becoming an important constraining force on international communication. The concept of a community with a shared future for mankind advocates a new international political and economic order that is fair and just, and has always taken building a new type of international relations featuring win-win cooperation as its core. This directly conflicts with the interests of Western monopoly capital in intelligent international communication. To ensure their vested interests under the international political and economic pattern, Western monopoly capital will strive to maintain the old order of international communication, with the Western public opinion sphere constrained by capital and the theoretical circles controlled by capital defending it, setting up obstacles to block the international communication of the concept of a community with a shared future for mankind, and eroding the positive effects of the concept of a community with a shared future for mankind on building a new international political and economic order.

目前，不同利益相关者都将目光对准人工智能技术应用下的国际传播领域。政府作为人工智能技术应用和研发的主导者，包括中国、美国和欧盟等在内的全球主要国家和组织开始相继推出人工智能政策规划，对人工智能介入国际传播领域进行前瞻性部署。同时，各类非政府机构、学术组织和个人组织也开始关注人工智能在国际传播中的应用，为人工智能在国际传播中发挥重要作用提供技术保障。但需注意的是，不同利益相关者在获得人工智能所赋予的力量后，可能会加剧行为体的竞争程度，为国际传播带来一定的安全隐患。在国际社会中，各行为体可能因国际社会的无政府状态，难以建构一个具有绝对权威的领导协调机构，获取传播主导权由此成为国际传播中各主体竭力争夺的目标。为此，鉴于当前的智能化潮流，一方面，各国已将人工智能技术视为未来国际传播的关键因素，更加重视在人工智能技术竞争中提升本国传播能力和优势，以此占据国际传播体系的主导权；另一方面，全球各类私营部门和私人组织在公共权力上较容易受制于主权国家制约，为增强自身实力和影响力不得不极力谋求人工智能传播规则的话语权。当前，美国等发达国家以及一些世界性企业与机构长期主导智能化国际传播规则和体系，尤其是美国为获得更大份额的主导权，在人工智能的全球治理问题上内含着重要的对外技术遏制和技术脱钩的倾向，全球条件下的人工智能治理有效性不断弱化。面对智能化国际传播中存在的技术鸿沟问题，新兴发展中国家为不断提升自身在国际传播中的能力和分量，争相推动人工智能在国际传播领域的应用，以谋求国际传播体系中的人工智能竞争主导权和话语规则制定权，新兴发展中国家与西方发达国家在智能化国际传播中的博弈日益加深。在这之中，不同利益相关者为获取最大收益，争相成为智能化国际传播的领导者，这势必导致集体行动的协调能力萎缩，沦为国际传播的重要制约力量。而人类命运共同体理念倡导公平正义的国际政治经济新秩序，始终以构建合作共赢的新型国际关系为核心，这就与西方垄断资本在智能化国际传播中产生直接利益冲突。西方垄断资本为保证国际政治经济格局下的既得利益，将极力维护国际传播的旧秩序，由资本制约下的西方舆论场和资本控制下的理论界为其辩护，设置障碍阻断人类命运共同体理念的国际传播，消弭人类命运共同体理念对构建国际政治经济新秩序的积极效应。

(II) The Drawbacks of Intelligent International Communication in Models and Methods Become Important Factors Restricting the International Communication of the Concept of a Community with a Shared Future for Mankind

（二）智能化国际传播在模式和方法上的弊端成为制约人类命运共同体理念国际传播的重要因素

Although intelligent technology as a technology possesses the characteristic of a “double-edged sword,” the internal risks of technological application come more from the key factor of human “use.” Therefore, given differences in communication concepts and measures, the influence and leverage brought by intelligentization to international communication have not been fully utilized and integrated by various countries, while its drawbacks in models and methods have to a certain extent become important factors constraining the international communication of the concept of a community with a shared future for mankind. Intelligent international communication generally has multiple methods and channels, becoming an important manifestation of the incommensurability of ideologies among countries. From a global perspective, regarding the possible risks of intelligent international communication, the response and prevention models of countries around the world exhibit characteristics of spontaneity, fragmentation, and diversification, and discussions on the application of intelligentization have basically formed two different international communication perspectives: globalism and nationalism. Among them, the side holding nationalism takes its own national concepts and rules as the highest requirement for communication in the process of intelligent international communication, meaning that the government uses the supreme power of the state and political legitimacy to forcibly intervene in the direction of intelligent international communication, with the aim of maximizing the prevention of threats and harm that the application of artificial intelligence may bring to international communication. And this nationalism will invisibly give rise to the ideological bias of Western countries. Regarding governance plans and development blueprints from China such as the concept of a community with a shared future for mankind, Western countries have always examined them through colored glasses. Nationalism in intelligent international communication will further strengthen the hegemonic character of Western countries, and they will arbitrarily believe that the existing Western-led international order will be deconstructed by the proposal of the concept of a community with a shared future for mankind, thereby adopting a series of political, economic, diplomatic, and communicative public opinion measures to deliberately suppress and smear the concept of a community with a shared future for mankind, attempting to continue, as in previous eras, to constantly inhibit the “taking root” of the concept of a community with a shared future for mankind in the international field in the era of intelligent communication.

尽管智能技术作为一项技术存在“双刃剑”特征，但是技术应用的内在风险更多来自于人类的“使用”这一关键因素。因此，鉴于传播理念和举措上的差异，智能化为国际传播带来的影响力和杠杆作用并没有被各国充分利用和整合，其在模式和方法上的弊端却在一定程度上成为制约人类命运共同体国际传播的重要因素。智能化国际传播一般具有多种方式和途径，成为各国意识形态不可通约性的重要表征。从全球范围来看，对于智能化国际传播可能存在的风险，世界各国的应对和防范模式呈现出自发、分散和多元化特点，在有关智能化应用的探讨上也基本形成全球主义和国家主义两种不同的国际传播视野。其中持国家主义的一方在智能化国际传播过程中以本国理念和规则作为传播的最高要求，即政府通过运用国家最高权力和政治合法性对智能化国际传播走向进行强制性干预，目的是最大限度防范人工智能应用可能对国际传播带来的威胁和造成的损害。而这种国家主义会在无形之中衍生出西方国家的意识形态偏见。对于人类命运共同体这样的中国治理方案和发展蓝图，西方国家历来是戴着有色眼镜加以审视，国家主义在智能化国际传播中将会进一步强化西方国家的霸权主义色彩，并武断地认为西方既有的国际领导秩序会因人类命运共同体理念的提出而被解构，从而采取一系列政治、经济、外交以及传播舆论等手段刻意遏制和抹黑人类命运共同体理念，试图在智能传播时代继续像以往时代一样不断抑制人类命运共同体理念在国际场域的“落地生根”。

(3) Cultural differences in the intelligent international communication system easily produce a discourse gap in the international communication of the concept of a community with a shared future for mankind

（三）智能化国际传播体系中的文化差异极易产生人类命运共同体理念国际传播的话语鸿沟

Compared with the significance of artificial intelligence for technological change, its task of cultural change undertaken in values, ideology, and socio-historical development appears more arduous. As a technology, artificial intelligence itself does not possess values; its practical needs and value concepts all come from the country that is developing and utilizing this technology, and thus the values of this country also reflect the basic value orientation of artificial intelligence. Given differences in national development processes, variations in traditional culture, and differences in institutional choices, when artificial intelligence acts on international communication, it will exhibit diversified communication characteristics and produce different value orientations. In response, more and more countries are attempting to construct intelligent international communication models that meet communication needs and interest demands, and take their own value pursuits as the core driving force of intelligent international communication. It can be seen that cultural values in the process of intelligent communication play a key role in communication effectiveness, especially in the international communication system, where cultural differences pose significant challenges to intelligent international communication. On the one hand, the values generally followed by the international community may be deviated from by nation-states, who always firmly believe in the unique values of their own culture, which to a large extent hinders the executability of intelligent communication in the global environment; on the other hand, deeply influenced by different value concepts, intelligent technology is deployed in different cultural fields, correspondingly presenting different intelligent communication methods, and value differences affect the effective promotion of intelligent communication methods. Therefore, if the differences in cultural values among countries cannot be bridged, the application of intelligent technology to the international communication system will be severely hindered, thereby making it difficult for intelligent international communication to form a combined force. Over time, these countries that believe in their own cultural values use the intelligent technology they possess to control the public opinion of the world’s people, and strive to demonize development models and development concepts outside the Western context, thereby continuously maintaining their dominant position in international communication. At the same time, they are accustomed to suppressing with public opinion and slandering with theory the reasonable demands of developing countries in intelligent international communication, causing developing countries to be “voiceless” for a long time on the world stage. This extreme pressure of Western discourse hegemony in intelligent international communication will constitute a communication barrier that the concept of a community with a shared future for mankind finds difficult to penetrate.

相比于人工智能对于技术变革的意义，其在价值观念、意识形态以及社会历史发展中所承担的文化变革任务显得更为艰巨。人工智能作为一项技术，自身并不具有价值观念，它的现实需求和价值理念全部来自于正在开发和利用这项技术的国家，因而这个国家的价值观也映射出人工智能的基本价值取向。鉴于国家发展进程的差异、传统文化的不同以及制度选择的差异化，人工智能作用于国际传播时会呈现出多元化的传播特点，产生出不同的价值取向。对此，越来越多的国家尝试构建符合传播需求和利益诉求的智能化国际传播模式，并将本国的价值追求作为智能化国际传播的核心驱动力。可见，在智能化传播过程中的文化价值对传播效力具有关键作用，尤其是在国际传播体系中，文化差异对智能化的国际传播构成较大挑战。一方面，国际社会普遍遵循的价值观可能会被民族国家所背离，并始终坚信本国文化所特有的价值观，这在很大程度上阻碍了全球环境下智能化传播的可执行性；另一方面，受不同价值观念的深刻影响，智能技术被部署在不同的文化领域，相应呈现出不同的智能化传播方式，而价值观差异则会影响智能传播方式的有效推广。因此，如果不能够弥合各国文化价值差异，智能技术对国际传播体系的应用将遭到严重阻碍，进而导致智能化国际传播难以构成合力。长此以往，这类信奉本国文化价值的国家利用所掌握的智能技术对世界民众进行舆论上的控制，并竭力妖魔化非西方语境下的发展模式和发展理念，从而不断维护自身在国际传播中的统治地位，同时还习惯将发展中国家在智能化国际传播中的合理呼声加以舆论压制和理论诋毁，造成发展中国家在世界舞台中长期“失语”。这种西方话语霸权在智能化国际传播中的极限施压，将构成人类命运共同体理念难以穿透的传播屏障。

4. System Construction for the Intelligent International Communication of the Concept of a Community with a Shared Future for Mankind

四、人类命运共同体理念智能化国际传播的体系建构

To further enhance the effectiveness of the intelligent international communication of the concept of a community with a shared future for mankind, it is first necessary to construct an intelligent international communication system with appeal, influence, and persuasiveness from the dimensions of “warmth,” “breadth,” and “precision”: construct a communication logic with more “warmth” to resonate with the hearts of people in various countries, thereby internalizing it as the value concept of the world’s people and externalizing it as their practical guide; construct communication channels with greater “breadth” to break through the constraints of time and space, using the “disintermediation” of intelligent communication to promote smooth communication and transmission; construct communication scenarios with richer “precision” to achieve precise alignment with the “individualization” of the audience, exploring and identifying people who have potential recognition and intrinsic pursuit of values.

要进一步提升人类命运共同体理念智能化国际传播的效度，首先需从“温度”“广度”和“精度”上构建起具有感召力、影响力、说服力的智能化国际传播体系：构建更有“温度”的传播逻辑以贴合各国民众的心灵，从而内化为世界人民的价值理念、外化为他们的实践遵循；构建更具“广度”的传播途径以突破时空掣肘，以智能化传播的“去中介化”促进沟通与传递的畅通化；构建更富“精度”的传播场景以实现受众“个性化”的精准对接，挖掘和摸清在价值观上有潜在认可与内在追求的民众。

(1) Construct a more “warm” international communication logic for the concept of a community with a shared future for mankind

（一）构建更有“温度”的人类命运共同体理念国际传播逻辑

The “warmth” manifested in the intelligent international dissemination of the concept of a community with a shared future for mankind derives both from the unique appeal of the idea of a world commonwealth (天下大同) that this concept radiates, and from the demonstration of its alignment with the interests of people of all nations. In intelligent international dissemination, the sense of participation, interaction, and experience among audiences influenced by the concept of a community with a shared future for mankind will be further enhanced, fostering a psychological resonance among people of all nations with this concept. Applying the communication characteristics of intelligent dissemination—namely, “immersive experience” and “barrier-free connection”—to international communication can free traditional international communication from the singular, linear, and centripetal logic of communication, truly altering the previous simplistic “communicator–receiver” logic in terms of both communication channels and content. At the same time, under the influence of intelligent international dissemination, receivers will, through a mode of “mutual exchange of needed goods” (互通有无), shape a new type of communication environment for the intelligent era, bringing people of all nations into closer contact with the disseminated concept and achieving a deep integration between the subjects—the people themselves—and the perceptual external world, thereby making the process of international dissemination of the concept of a community with a shared future for mankind appear more “warm.” On the one hand, the “immersive communication” unique to intelligent dissemination structures ordinary physical space and virtual space, enabling receivers to engage with the concept of a community with a shared future for mankind not only through “narration” and “viewing” but also through “experience” and “perception,” allowing people of all nations to truly “place themselves” within the experience of the common values of all humanity that the concept of a community with a shared future for mankind creates, effectively compensating for the fragmentation of communication content that may occur in traditional international communication. The intelligent international dissemination of the concept of a community with a shared future for mankind utilizes intelligent systems and VR virtual reality technology to enable people of all nations to fully enjoy the “immersive experience” of this concept; audiences can, from a first-person perspective, accurately cognize and deeply comprehend the connotation of the concept of a community with a shared future for mankind through vision, hearing, and even spiritual perception, thereby enhancing their value identification with this concept. On the other hand, based on the communication characteristic of “barrier-free connection,” intelligent dissemination will shorten the sense of distance between the concept of a community with a shared future for mankind and people of all nations, providing users with a user experience that better fits their actual needs. Looking at past international communication, the communicator occupying the dominant position was the customary approach in traditional international communication, whereas intelligent international dissemination strives to break this traditional relationship, thereby shaping a more reasonable and effective logic of international communication. The intelligent international dissemination of the concept of a community with a shared future for mankind emphasizes using intelligent algorithms to analyze global raw data to construct new “communication channels” for heterogeneous groups, helping us comprehensively and three-dimensionally ascertain and understand the unique preferences and value pursuits of people of all nations, and, through the “feedback” of people of all nations, more conveniently and precisely grasp their actual reactions and reception habits, so as to adjust in real time the dissemination model of the concept of a community with a shared future for mankind, optimize its dissemination methods, and update its dissemination content, making this new type of global governance system better align with the living habits and psychological expectations of different countries and their peoples, enhancing the degree of acceptance of the concept of a community with a shared future for mankind among people of all nations, thereby internalizing it as the value concept of people worldwide and externalizing it as their practical guide.

人类命运共同体理念智能化国际传播所表现出的“温度”，既来自于这一理念所散发出的天下大同思想的独特魅力，也彰显了同各国民众利益的契合关系。在智能化国际传播中，受人类命运共同体理念影响的受众参与感、互动感和体验感将进一步提升，营造各国民众对人类命运共同体理念的契合心理。智能化传播“沉浸式体验”和“无障碍联结”的传播特征运用到国际传播之中，能够使传统国际传播摆脱单一化、线性化和中心化的传播逻辑，从传播途径和传播内涵上真正改变以往单纯“传播者—受播者”的传播逻辑。同时，受播者在智能化国际传播影响下，将通过“互通有无”的传播方式塑造智能时代新型的传播环境，推进各国民众更加近距离接触传播理念，实现民众主体本身与感性外部世界的深度融合，使人类命运共同体理念国际传播的过程显得更有“温度”。一方面，智能化传播所特有的“沉浸式传播”将普通的物理式空间和虚拟空间进行架构，令受播者对人类命运共同体理念的接触不仅靠“叙说”和“观看”，还可以“体验”和“感知”，让各国民众真正“置身”于人类命运共同体打造的全人类共同价值体验中，有效弥补传统国际传播可能出现的传播内容碎片化现象。人类命运共同体理念的智能化国际传播利用智能系统和VR虚拟现实技术，让各国民众充分享受到这一理念的“沉浸体验”，受众者能够以第一人称的视角从视觉、听觉以至于心灵感知等方面准确认知和深度体悟人类命运共同体理念的内涵，提升各国民众对这一理念的价值认同。另一方面，智能化传播依据“无障碍联结”的传播特征将缩短人类命运共同体理念与各国民众的距离感，为人们提供更加契合自身实际需求的用户体验。从过往国际传播来看，传播者占据主体位是传统国际传播所惯用的方式，而智能化国际传播则力求打破这一传统关系，从而塑造更加合理、有效的国际传播逻辑。人类命运共同体理念的智能化国际传播注重通过智能算法分析全球原始数据对异质化群体构设新型“传播渠道”，助推我们全方位、立体化摸清和了解各国民众的独特喜好和价值追求，并在各国民众的传播“反馈”下更便捷、更精准地掌握他们的现实反应和接受习惯，以便实时调整人类命运共同理念的传播模式，优化人类命运共同体理念的传播方式，更新人类命运共同体理念的传播内容，使这一新型全球治理体系更加契合不同国家和人民的生活习惯与心理预期，增强人类命运共同体理念在各国民众中的迎合度，从而内化为全世界人民的价值理念、外化为他们的实践遵循。

(II) Constructing an International Dissemination Pathway for the Concept of a Community with a Shared Future for Mankind with Greater “Breadth”

（二）构建更具“广度”的人类命运共同体理念国际传播途径

Under the effect of intelligentization, the international dissemination of the concept of a community with a shared future for mankind helps break down barriers of ethnicity, region, language, and culture, truly realizing unimpeded mutual communication and transmission, which is conducive to further expanding the “breadth” of the international dissemination of the concept of a community with a shared future for mankind. Among these, the communication characteristics of intelligent dissemination—namely, “mobile-first” and “disintermediation”—mean that information dissemination is no longer restricted by time and space, and a more open communication pattern is gradually taking shape. On the one hand, “mobile-first” has always been an important mode of intelligent dissemination throughout the communication process; the communication platforms involved are primarily mobile clients, enabling information dissemination to “increasingly break through the constraints of time and the shackles of space, allowing information to be transmitted to any place at the first moment, and enabling live broadcasting and synchronous transmission of events.” [6]6 The quotation is from a Chinese source on intelligent communication; the original citation is not provided in the text. It can be seen that the traditional one-to-many mode of communication will be gradually abandoned under intelligent dissemination; with the support of intelligent technology, converged media (融媒体) will generate new communication modes such as interactive communication, aggregated communication, and integrated communication, deeply integrating the dissemination of the concept of a community with a shared future for mankind with world politics, economy, and society. Driven by the ever-increasing scale of global internet users and “mobile-first,” the intelligent international dissemination of the concept of a community with a shared future for mankind not only improves the reach rate of this concept among people of all nations but also continuously expands the coverage of this concept’s dissemination across the globe. On the other hand, the “disintermediation” characteristic of intelligent dissemination means that different things begin to possess the attribute of media communication, and a scene of the Internet of Everything is gradually unfolding. As intelligent dissemination takes smart media as its basic carrier, its communication form requires basic infrastructure for support, among which the construction and improvement of the Internet of Things plays a key role. The Internet of Things, as an emerging technology, first appeared in the 1990s. Along with the exponential decline in costs following Moore’s Law and the rapid development of modern technology, the costs of intelligent technologies such as big data, intelligent algorithms, and deep learning have begun to drop significantly, gradually intervening in all fields of human life, and a communication attribute of media transmission and content interaction has been integrated into real social life. In this scenario, any node can communicate without barriers and transmit information directly with other connected nodes through intelligentization, breaking the previous communication mode that relied on hierarchical progression, fully revealing the “disintermediation” trait of intelligent dissemination. Based on this, under the effect of intelligentization, the international dissemination of the concept of a community with a shared future for mankind can, with the help of intelligent technology, achieve unimpeded mutual communication and transmission, which is more conducive to the international dissemination of the concept of a community with a shared future for mankind.

人类命运共同体理念国际传播在智能化作用下助力打破民族、地域、语言、文化的藩篱，真正实现相互沟通与传递的畅通化，有利于进一步开拓人类命运共同体理念国际传播的“广度”。其中智能化传播所具有的“移动优先”和“去中介化”的传播特征使信息传播不再受时间和空间的限制，一种更为开阔的传播格局逐渐形塑。一方面，传播过程中“移动优先”始终是智能化传播的重要方式，这之中的传播平台主要是移动客户端，使信息传播“日益突破时间的限制和空间的掣肘，可以第一时间将信息传播到任一地方，对事件进行现场直播和同步传播。”可以看出，传统的以一对多的传播方式将在智能化传播下被逐渐抛弃，融媒体在智能技术加持下将产生交互传播、聚合传播以及融合传播等新的传播方式，使人类命运共同体理念的传播与世界政治、经济、社会深度融合。在全世界网民规模不断增大和“移动优先”刺激下，人类命运共同体理念的智能化国际传播既实现了这一理念在各国民众中的到达率的提升，也不断扩充这一理念在全球的传播覆盖面。另一方面，智能化传播所具有的“去中介化”使不同事物开始具有媒介传播的属性，一幅万物互联的场景正在徐徐展开。作为将智媒体视为基本载体的智能化传播，它的传播形式需要基础的设施予以支撑，这之中物联网的搭建和完善起着关键作用。物联网作为新兴技术最早出现于20世纪90年代，伴随着遵循摩尔定律的成本呈现指数级下降和现代技术发展的突飞猛进，大数据、智能算法、深度学习等智能技术的成本开始出现大幅度下降，逐渐介入人类生活的全领域，一种媒介传播和内容交互的传播属性融入现实社会生活中。在这一场景中，任何一个节点都可以通过智能化与其他相连节点进行无障碍沟通和直接信息传递，打破了过去那种依靠层级递进的传播方式，智能化传播所具有的“去中介化”特质显现无遗。基于此，人类命运共同体理念国际传播在智能化作用下能够借助智能技术实现相互沟通与传递的畅通化，更加有利于人类命运共同体理念的国际传播。

(III) Constructing an International Dissemination Scene for the Concept of a Community with a Shared Future for Mankind with Greater “Precision”

（三）构建更富“精度”的人类命运共同体理念国际传播场景

Intelligent dissemination has the characteristic of “point-to-point” communication, making the international dissemination of the vision of a community with a shared future for mankind more targeted and better suited to the individualized reception needs of audiences. In reality, a series of diverse communication scenarios are beginning to take shape, benefiting from audiences’ concrete consideration of their own geographical location and social conditions, and to a certain extent also reflecting the expression of interest by different peoples in various types of information and ideas. The iterative updating of intelligent technology drives the rapid change and transformation of communication scenarios, causing the information needs and content pursuits of people in different countries to shift at any moment within these ever-changing communication scenarios. Moreover, for the general public, “prudent deliberation is certainly not their concern, nor can it be their concern; they simply follow their own wishes and preferences.” [7]7 The author is quoting or paraphrasing a common observation about mass public opinion, likely drawing on classical elite theory or early 20th-century crowd psychology (e.g., Gustave Le Bon or Walter Lippmann), though no specific source is cited in the original text. Therefore, how to construct a more “precise” international communication scenario for the vision of a community with a shared future for mankind has become a practical criterion for international communication. The intelligent international dissemination of the vision of a community with a shared future for mankind requires正视 and actively integrating into this special mode of communication in the intelligent era, using intelligent dissemination to allow this vision to permeate all fields of global political and economic life, and making this more “precise” mode of international communication a realistic possibility for people of all countries to reach a value consensus on a community with a shared future for mankind. On the one hand, big data and intelligent algorithms are used to deeply mine and process data, accurately identifying the potential recognition and inner pursuits of people in different countries regarding values, tailoring “labels” for the value pursuits of different peoples, and aligning the needs of people in different countries with the dissemination form and value advocacy of the vision of a community with a shared future for mankind. On the other hand, achieving precise matching of information for people in different countries during the dissemination of the vision has become a new trend in international communication. In international communication, paying attention to the individualized needs of different audiences is an important link, but what is even more crucial is achieving the precise arrival of the vision. The unique intelligent algorithm function in intelligent dissemination can accurately collect the knowledge background and user profiles of target audiences, classify and differentiate people in different countries by category, and complete the precise matching of the vision to different audiences. Based on this, the acceptance of various types of information and ideas by the public becomes smoother under the effect of intelligence, enabling them to instantly match the information they need. At the same time, during the reception process, algorithmic recommendations will further provide individuals with information more suited to their own needs based on audience differences. In this way, people can find the information content most suitable for their own needs amidst the various “noisy” voices globally, truly making “information actively finding people” a reality. Relying on intelligent international dissemination, the Party and the state can comprehensively predict and understand the value pursuit status and ideological changes of people in different countries, promptly conveying the basic connotations, values, and a series of global governance concepts of the vision of a community with a shared future for mankind to people in all countries, fully resolving the urgent and difficult problems that are hard to communicate effectively due to differences in region and ethnicity.

智能化传播具有“点对点”的传播特征，使人类命运共同体理念的国际传播更有针对性，更有利于受众的个性化接受需求。现实中，一系列形态各异的传播场景开始形成，这得益于受众对于自身地域位置和社会状态的切实考量，一定程度上也反映着不同民众对各类信息和理念的兴趣表达。智能技术的更新迭代左右着传播场景的迅速变迁和转换，使得各国民众的信息需求和内容追求在瞬息万变的传播场景中随时产生变化。另外，对于普通大众来讲，“审慎的深思熟虑当然不是他们关心的对象，也不可能是他们的关心对象；他们只是简单地遵照自己的愿望和喜爱”。因此，如何构建更富“精度”的人类命运共同体理念国际传播场景就成了国际传播的现实准则。人类命运共同体理念的智能化国际传播，需要正视并积极融入智能时代这一特殊的传播方式当中，通过智能化传播使这一理念浸润进全球政治经济生活各领域，让这种更富“精度”的国际传播方式成为各国民众达成人类命运共同体价值共识的现实可能。一方面，利用大数据和智能算法对数据进行深度挖掘和处理，精准摸清各国民众在价值观上的潜在认可与内在追求，为不同民众的价值追求量体裁衣般地制作“标签”，使各国民众的需求同人类命运共同体理念的传播形式和价值观倡导相符合。另一方面，理念传播过程中实现对各国民众的信息精准匹配成为国际传播的新趋势。在国际传播中，关注不同民众的个性化需求是重要环节，但更为重要的是要实现理念的精准抵达。智能化传播中所特有的智能算法功能能够对受众目标的知识背景和用户画像精准收集，分门别类对各国民众加以个性化区分，完成理念对不同民众的精准化匹配。基于此，民众对各类信息和理念的接受在智能化作用下更加畅通无阻，能够瞬间匹配到自身所需求的信息，同时在接收过程中算法推荐还会依据受众差异进一步为单个人提供更加符合自身需求的信息。这样，人们就能够在全球各类“嘈杂”声音中寻找最适宜于自身需求的信息内容，真正让信息“主动找人”成为现实。依靠智能化的国际传播，党和国家就能够全面预测和了解不同国家民众的价值追求状况和思想观念变化，及时将人类命运共同体理念的基本内涵、价值观念等一系列全球治理理念传达给各国民众，充分解决因地域、民族相异而难以传达到位的急难愁盼问题。

V. Practical Choices for the Intelligent International Dissemination of the Vision of a Community with a Shared Future for Mankind

五、人类命运共同体理念智能化国际传播的现实选择

Comprehensively applying various types of intelligent communication technologies to promote the coordinated and in-depth development of the international dissemination of the vision of a community with a shared future for mankind is a key move in telling China’s story well in the New Era. Establishing intelligent scenario thinking and incorporating it into the international dissemination field of the vision of a community with a shared future for mankind; basing oneself on technological thinking to enhance the value-leading power of the international dissemination of the vision of a community with a shared future for mankind in the era of artificial intelligence; constructing a dual-track driving mechanism of “intelligent technology + value concepts” to achieve the upgrading of the international dissemination carrier of the vision of a community with a shared future for mankind; using intelligent data algorithms to shape a point-state international dissemination environment for the vision of a community with a shared future for mankind; applying blockchain technology to enhance the trustworthiness of the international dissemination of the vision of a community with a shared future for mankind; and elevating the intelligent international dissemination of the vision of a community with a shared future for mankind into a strategic communication system, etc., have become the practical choices for the intelligent international dissemination of the vision of a community with a shared future for mankind.

综合运用各类智能传播技术，推动人类命运共同体理念国际传播向协同、纵深发展，是新时代讲好中国故事的关键之举。树立智能场景思维，并将之纳入到人类命运共同体理念国际传播场域；立足技术思维，增强人工智能时代人类命运共同体理念国际传播的价值引领力；构建“智能技术＋价值理念”双轨驱动机制，实现人类命运共同体理念国际传播载体再升级；通过智能数据算法，塑造人类命运共同体理念点态国际传播环境；运用区块链技术，增强人类命运共同体理念的国际传播信任度；将人类命运共同体理念的智能化国际传播，上升为战略传播体系等，成为人类命运共同体理念智能化国际传播的现实选择。

(1) Incorporating Intelligent Scenario Thinking into the International Dissemination Field of the Vision of a Community with a Shared Future for Mankind

（一）将智能场景思维纳入人类命运共同体理念国际传播场域

Regarding scenarios, Peng Lan believes that scenarios have become the core element of media after content, form, and social interaction. [8]8 Peng Lan (彭兰) is a prominent Chinese scholar of media and communication studies, known for her work on new media and the internet in China. Currently, technologies such as algorithmic recommendation and human-computer interaction can customize intelligent push services following audience characteristics, but this type of intelligent push is currently only established at the individual audience level. In the future, with the rapid advancement of intelligent communication technologies, new types of communication scenarios with international dissemination as the main task will emerge in the communication process, and the role of geographical spatial characteristics in information dissemination will be further highlighted. Furthermore, driven by various intelligent technologies, the international dissemination of the vision of a community with a shared future for mankind can both comprehensively understand and grasp the characteristics and needs of individual audience members, and accurately assess the scenario characteristics of the audience’s location, understanding the basic information and actual needs of individual audience members in specific scenarios, in order to deliver information services that match and adapt to them. At the same time, with the help of VR virtual reality technology, future human interaction, communication, and transmission will increasingly take place in virtual scenarios, and the metaverse, as an emerging advanced scenario, may become a new field for the dissemination of important information. Under the wave of the intelligent revolution, the international dissemination of the vision of a community with a shared future for mankind needs to continuously improve the production and transmission of basic concepts based on scenarios, especially virtual scenarios. The original traditional communication models are already difficult to meet the requirements of information dissemination in the intelligent era, and it is necessary to deeply incorporate intelligent scenario thinking into the dissemination field of the vision of a community with a shared future for mankind.

对于场景，彭兰认为，场景已经成为继内容、形式、社交之后媒体的核心要素。目前算法推荐、人机交互等技术可以遵循受众特征定制智能化推送服务，不过这类智能化推送目前只建立在受众个体层面。今后随着智能化传播技术的突飞猛进，传播过程中将出现以国际传播为主要任务的新型传播场景，地域空间特征在信息传播中的作用将进一步彰显。进而言之，人类命运共同体理念的国际传播在各类智能技术带动下，既可以全方位了解和掌握受众个体的特征和需求，又可以精准研判受众个体所处场景特征，了解特定场景中受众个体的基本信息和现实需求，以便投放与之相匹配和适应的信息服务。同时，借助VR虚拟现实技术，未来人们的交往、互动和传递将更多地在虚拟场景中进行，元宇宙这一新兴进阶式场景可能会成为重要信息的传播新领域。在智能革命浪潮下，人类命运共同体理念的国际传播需要依据场景尤其是虚拟场景来不断完善基础理念的生产和传递，原本传统的传播模式已难以应对智能时代信息传播的要求，需要把智能场景思维深度纳入人类命运共同体理念的传播场域之中。

(2) Basing Oneself on Technological Thinking to Enhance the Value-Leading Power of the International Dissemination of the Vision of a Community with a Shared Future for Mankind

（二）立足技术思维以增强人类命运共同体理念国际传播的价值引领力

From the instrumental characteristics of technology, artificial intelligence seems not to involve issues related to values, but in reality, the global governance system centered on the vision of a community with a shared future for mankind is evolving along the boundaries of intelligent technology development, giving rise to new forms in terms of dissemination methods, dissemination content, dissemination audiences, dissemination language, etc. Based on this, the value-leading power of the vision of a community with a shared future for mankind must be embodied through the enhancement of intelligent empowerment, consolidating the foundation for the existence of mainstream value paradigms around the logic of the connection between intelligent technology and the international dissemination of the vision of a community with a shared future for mankind. In this process, one must guard against excessive reliance on intelligent dissemination and be wary of the “reverse” dissemination of erroneous governance concepts in intelligent society. The expansion of intelligent technology’s application to life scenarios may intensify people’s dependence on intelligent technology, thereby causing audiences to unconsciously attach themselves to intelligent communication channels during the dissemination process. Over time, mainstream values such as the vision of a community with a shared future for mankind will be dominated by the “reverse” dissemination of erroneous governance concepts. One-dimensional thought aimed at indoctrination, the domination of capital logic, closed-off circle-based social interaction, and the homogenizing contamination of content by erroneous governance concepts will all become issues that people need to confront in intelligent dissemination. To this end, the Party and the state should use intelligent technology to exclude, filter, and block those erroneous trends of thought that attempt to endanger global political security, incite national and ethnic division, maliciously attack China’s institutional system, and promote local wars and terrorism. They should use intelligent means to eliminate and correct those harmful ideas that arbitrarily undermine the vision of a community with a shared future for mankind, such as universal values, neoliberalism, populism, historical nihilism, and democratic socialism, [9]9 “Universal values” (普世价值) is a term often used critically in Chinese political discourse to refer to Western liberal values (e.g., democracy, human rights) as distinct from the “core socialist values.” “Democratic socialism” (民主社会主义) is distinguished from “socialism with Chinese characteristics” and is often criticized in CPC discourse as a reformist deviation from Marxism-Leninism. continuously enhancing the leading power of the vision of a community with a shared future for mankind in international dissemination through the identification and comparison of multiple values.

从技术的工具性特征来看，人工智能貌似不涉及有关价值的问题，但实际上以人类命运共同体理念为集中呈现的全球治理体系正沿着智能技术的发展界限，在传播方式、传播内容、传播受众、传播语言等方面衍生新形态。基于此，人类命运共同体理念的价值引领力必须依靠智能赋权的增强予以体现，围绕智能技术与人类命运共同体理念国际传播的联结逻辑，夯实主流价值观范式的存在基础。在这一过程中，要防止对智能化传播的过分依赖，警惕错误的治理理念在智能社会中的“逆向”传播。智能技术对生活场景的应用拓展可能会加剧人们对智能技术的依赖性，从而造成受众在传播过程中不自觉地依附于智能传播渠道。长此以往，人类命运共同体理念这类主流价值观将被错误治理理念的“逆向”传播所统摄，以灌输为目的的单向度思想、资本逻辑的宰制、具有封闭性的圈层化社交，以及错误治理理念对内容的同质化浸染等，均会成为人们在智能化传播中所需要直面的问题。为此，党和国家对那些企图危害全球政治安全、煽动国家和民族分裂、恶意攻击中国制度体系、促动局部战争和恐怖主义的错误思潮要以智能化技术予以排除、过滤和屏蔽，对那些肆意动摇人类命运共同体理念的普世价值、新自由主义、民粹主义、历史虚无主义、民主社会主义等不良思想进行智能化剔除和矫正，在多元价值观的鉴别和比较中不断提升人类命运共同体理念在国际传播中的引领力。

(3) Constructing a Dual-Track Driving Mechanism of “Intelligent Technology + Value Concepts” to Achieve the Upgrading of the International Dissemination Carrier

（三）构建“智能技术＋价值理念”双轨驱动机制以实现国际传播载体再升级

General Secretary Xi Jinping has pointed out: “From a global perspective, the intelligentization of media has entered a stage of rapid development. We must enhance our sense of urgency and mission, promote continuous breakthroughs in independent innovation of key technologies, explore the application of artificial intelligence in news gathering, production, distribution, reception, and feedback, steer ‘algorithms’ with mainstream value orientation, and comprehensively improve the capacity for public opinion guidance.” [10]10 Xi Jinping, “Accelerating the Development of New Quality Productive Forces and Promoting High-Quality Development” (加快推动媒体融合发展 构建全媒体传播格局), speech at the 12th collective study session of the Political Bureau of the 19th CPC Central Committee, January 25, 2019. Published in Qiushi, No. 6, 2019. This requires that the international communication of the vision of a community with a shared future for mankind be guided by the common values of all humanity, focus on constructing a dual-track driving mechanism of “intelligent technology + value concepts,” and achieve a further upgrade of the carriers for the international communication of this vision. From the dimension of intelligent technology, in the intelligent process of shaping China’s image and telling China’s stories, emphasis should be placed on the functions of intelligent gathering, information distribution, content production, and real-time feedback, so as to seize the technological high ground for the external communication of the vision of a community with a shared future for mankind in the intelligent era. From the dimension of intelligent gathering, the data and materials generated in the international communication of the vision of a community with a shared future for mankind should be intelligently collected and edited through digital acquisition functions such as data collection and intelligent sensing, further expanding the scope of application and communication horizons of the materials for the external communication of this vision. From the dimension of information distribution, it is necessary to rely on algorithmic recommendation mechanisms to precisely classify the characteristics of audiences in different countries, delineate detailed audience profiles, and achieve precise distribution in the external communication of the vision of a community with a shared future for mankind. From the dimension of content production, the automated production of intelligent systems should be used to improve the content of the external communication of the vision of a community with a shared future for mankind, intelligently processing, integrating, and outputting relevant materials in diverse forms, thereby enhancing the communication efficiency of this vision, freeing communication subjects from formulaic content production, and producing high-quality communication content with more “warmth” and “soul.” From the dimension of real-time feedback, intelligent sensing technology should be employed to embed the feedback on the vision of a community with a shared future for mankind into both physiological and psychological structures, enabling a more authentic and accurate grasp of the current state of communication, and allowing for timely adjustments to the practical strategies for the international communication of this vision in the intelligent and sensor-based process of “transmission-reception.”

习近平总书记指出：“从全球范围看，媒体智能化进入快速发展阶段。我们要增强紧迫感和使命感，推动关键技术自主创新不断实现突破，探索将人工智能运用在新闻采集、生产、分发、接受、反馈中，用主流价值导向驾驭‘算法’，全面提高舆论引导能力。”这要求人类命运共同体理念的国际传播要本着全人类共同价值旨归，着力构建“智能技术＋价值理念”的双轨驱动机制，实现人类命运共同体理念国际传播载体的再升级。从智能技术维度看，要在塑造中国形象与传播中国故事的智能化流程中，着重关注智能采集、信息分发、内容生产、现实反馈的功能，抢占智能时代人类命运共同体理念对外传播的技术制高点。从智能采集维度来看，人类命运共同体理念在国际传播中产生的数据和素材，要通过数据采集和智能传感等数字撷取功能对其进行智能采编，进一步拓展人类命运共同体理念对外传播素材的适用范围和传播视野。从信息分发维度来看，要依托算法推荐机制对各国受众特征加以精准分类，详细刻画不同受众画像，达到人类命运共同体理念对外传播的精准化分发。从内容生产维度来看，要以智能系统的自动化生产完善人类命运共同体理念对外传播的内容，智能处理、整合和多样态输出人类命运共同体理念相关素材，增强人类命运共同体理念的传播效率，将传播主体从模式化内容生产中摆脱出来，生产出更有“温度”和“灵魂”的优质传播内容。从现实反馈维度来看，要借助智能传感技术将人类命运共同体理念反馈植入生理、心理双重结构，更加真实、准确掌握传播现状，在人类命运共同体理念“传—受”的智能化、传感化过程中及时调整这一理念国际传播的现实策略。

(IV) Shaping a Point-State International Communication Environment for the Vision of a Community with a Shared Future for Mankind through Intelligent Data Algorithms

（四）通过智能数据算法塑造人类命运共同体理念点态国际传播环境

The modes of international communication mainly include point-state, line-state, surface-state, and volume-state international communication. [11]11 These four terms (点态, 线态, 面态, 体态) are neologisms in Chinese communication studies, describing modes of international communication based on the dimensionality of the communication network: point (single target), line (linear chain), surface (broadcast or network), and volume (multi-dimensional, immersive). Currently, in international communication, how to rationally leverage the technological legitimacy and utility legitimacy of artificial intelligence to construct a point-state international communication environment is crucial to the effectiveness of the international communication of the vision of a community with a shared future for mankind. In the international communication of this vision, artificial intelligence technology should be used to precisely identify various audience points in international communication, distinguishing between adversaries and supporters, and using intelligent data algorithms to accurately lock onto friendly countries and neutral third parties. At the same time, based on the global raw data formed by international communication, relying on artificial intelligence to precisely profile each audience point, international hostile elements and forces that oppose the vision of a community with a shared future for mankind and attempt to undermine its communication should be intelligently removed, while friendly countries and third parties without malicious intent should be given maximum point-state international communication. More precise point-state international communication should be carried out using intelligent data algorithms. Due to factors such as different knowledge backgrounds, living environments, values, ages, experiences, and levels of thinking, various audience groups and individuals have significant differences in their expectations and acceptance of the vision of a community with a shared future for mankind. There is an urgent need to use intelligent data algorithms to systematically, accurately, and objectively grasp the forms, states, conditions, qualities, and related states of each audience point, and to comprehensively, precisely, and scientifically understand the actual needs of each audience point and delineate the behavioral logic of their acceptance of the communicated content. Indeed, the diversity of human beings inherently contains the multiplicity and complexity of needs, which makes it extremely difficult to grasp people’s needs. “Humans differ from all other animals by the infinity and extensiveness of their needs.” [12]12 Quote from Karl Marx, Economic and Philosophic Manuscripts of 1844, in Marx/Engels Collected Works, Vol. 3 (Moscow: Progress Publishers, 1975), p. 303. This requires adhering to a problem-oriented approach and enhancing problem awareness in point-state international communication, focusing on the practical problems that audience points may face in the international communication of the vision of a community with a shared future for mankind. The actual circumstances of each international communication target of this vision should be examined with a strong problem awareness, potential problems that may exist at each audience point in the international communication of the vision should be precisely uncovered, the development trends of each audience point in international communication should be better grasped, and the precision of the international communication of the vision of a community with a shared future for mankind should be enhanced overall.

国际传播的模式主要有点态国际传播、线态国际传播、面态国际传播和体态国际传播等类型。当前在国际传播中，如何合理发挥人工智能的技术正当性与效用正当性，构建点态国际传播环境，关乎人类命运共同体理念国际传播的效度。在人类命运共同体理念国际传播中，要利用人工智能技术精准识别国际传播中各受众点，解决分清敌对者和支持者，利用智能数据算法精准锁定友好国家与保持中立的第三方。同时，基于国际传播形成的全球原始数据，依靠人工智能对国际传播各受众点进行精准画像描绘，从中将反对人类命运共同体理念和企图破坏这一理念传播的国际敌对分子与势力进行智能剔除，对友好国和不存在恶意的第三方最大限度地予以点态国际传播。以智能数据算法开展更加精准的点态国际传播。各受众群体和个人因其不同的知识背景、生活环境、价值观念、年龄阅历、思维程度等因素，对于人类命运共同体所传播理念的期望值和接受度存在较大差异，迫切需要以智能数据算法系统、准确、客观地掌握各受众点形态、体态、情态、质态及其相关状态，整体、精准、科学地摸清各受众点的现实需要以及刻画受众点对传播内容接受的行为逻辑。诚然，人的多样性内蕴着需求的多元化与复杂化，会造成对人需要的把握极其困难。“人以其需要的无限性和广泛性区别于其他一切动物。”这就需要在点态国际传播中坚持问题导向、提升问题意识，着重关注人类命运共同体理念国际传播中受众点可能会面临的现实问题。对于人类命运共同体理念各国际传播对象的实际境遇，要以强烈的问题意识加以审视，精准挖掘人类命运共同体理念国际传播中各受众点可能会存在的隐性问题，更好掌握各受众点在国际传播中的发展态势，从整体上提升人类命运共同体理念国际传播的精准度。

(V) Using Blockchain Technology to Enhance Trust in the International Communication of the Vision of a Community with a Shared Future for Mankind

（五）运用区块链技术增强人类命运共同体理念的国际传播信任度

From the perspective of the mutual construction of society and technology, blockchain technology “combines ideas such as technocracy, regional autonomism, and globalism, expressing normative pursuits of decentralization, autonomy, sharing, and cosmopolitanism.” [13]13 The original Chinese text does not provide a source for this quotation. The description of blockchain technology as combining technocracy, regional autonomism, and globalism is a common characterization in Chinese academic discourse on blockchain governance. At the behavioral level, blockchain technology can solve the problem of insufficient trust in global collective action. If the international communication of the vision of a community with a shared future for mankind seeks to break through the boundaries of different nations, regions, and circles, and thereby spread across all of humanity, it will inevitably face the real challenge of a crisis of trust. Blockchain technology can use algorithms to transfer the trust sources of individual audience members, groups, collectives, and states, reducing uncertainty in global collective action and providing sufficient trust sources for it. At the decision-making level, blockchain technology is conducive to promoting the democratization of global decision-making. The reconstruction of the current global governance system remains fraught with difficulties, with various ideological struggles hidden in political interactions. Coupled with the “reverse” feedback of the COVID-19 pandemic on the reconstruction of the global governance system in recent years, the international communication of the vision of a community with a shared future for mankind faces persistent obstacles. The decentralized and distributed ledger characteristics of blockchain technology enable it, when applied to global public affairs, to rely on the constraining and auxiliary functions of algorithms, topple the barriers of decision-making autocracy originally constructed by traditional power politics, push international politics towards greater democratization, and truly return decision-making power to the audience subjects, completing the “people-centered” transformation of global democratic decision-making. At the governance level, blockchain technology can construct a more transparent and efficient vision of a community with a shared future for mankind. Constrained by the wave of “anti-globalization,” global governance faces dual constraints from nationalist exclusionism and capitalist globalization. Due to concerns about the monopoly of public decision-making by elite classes and poor trust in conventional establishments, the wind of populism has taken the opportunity to rise. In response, it is necessary to rely on the open and transparent characteristics of blockchain technology to ease the long-standing divisions between classes and build new social trust, steadily advance the process of globalization on the basis of equality, and create an international environment more conducive to the communication of the vision of a community with a shared future for mankind. At the same time, in conventional global governance practice, post-hoc enforcement is often the basic condition for the coercive force of mechanisms. Smart contracts in blockchain technology can achieve the pre-positioning of the coercive force of mechanisms. At this point, once pre-established smart contracts meet trigger conditions, they can directly execute underlying technical commands, completely不受 external decentralized environments. This supranational and transregional approach of smart contracts can effectively improve the efficiency of global governance, eliminate attempts to extort gains or evade responsibility, and ensure the orderly advancement of the international communication of the vision of a community with a shared future for mankind.

从社会和技术相互构建的视域来看，区块链技术“糅合了技术专家治国论、地区自治主义和全球主义等理念，表达了去中心化、自治、共享和世界主义的规范追求”。在行为层面，区块链技术可以解决全球集体行动中存在的信任不足问题。人类命运共同体理念国际传播想要打破不同民族、地域和圈层边界，进而在全人类范围内传播，必然会受到信任危机的现实挑战。区块链技术可利用算法将受众个体、群体、集团和国家的信任来源进行风险转移，削弱全球集体行动中的不确定性，为全球集体行动提供充足信任来源。在决策层面，区块链技术有利于推动全球决策向民主化发展。当前全球治理体系重构依旧困难重重，各类政治交往中隐藏着不同意识形态之争，加之近年来新冠疫情对全球治理体系重构的“反向”回馈，人类命运共同体理念国际传播面临持续阻碍。区块链技术的去中心化和分布式账本特征，使它在运用于全球公共事务时能够借助于算法的约束和辅助功能，推倒原本由传统权力政治所构建的决策专制藩篱，推动国际政治朝着更加民主化的方向迈进，并将决策权力真正交还到受众主体手中，完成全球民主决策的“以人为本”化。在治理层面，区块链技术能够构建更加透明、高效的人类命运共同体理念。受制于“逆全球化”浪潮的影响，全球治理面临民族排外主义和资本主义全球化的双重制约。基于对精英阶层垄断公共决策所产生的忧虑，以及对常规建制派的信任感较差，民粹主义之风乘机刮起。对此，需要借助于区块链技术的开放透明性特征，缓和阶层间长期存在的分裂并构建新的社会信任感，以平等为基础稳步推进全球化进程，营造更适合人类命运共同体理念传播的国际环境。同时，在常规全球治理实践中，事后执行往往是机制强制力的基本条件，区块链技术中的智能合约可以实现机制强制力的前置，这时提前制定好的智能合约一旦具备触发条件，能够直接使技术执行底层命令，完全不受外部分散环境所制约。智能合约这种超国界和地域的方式，能有效提高全球治理效率，以消除那些企图讹诈成果和试图逃避责任的做法，确保人类命运共同体理念的国际传播有序推进。

(VI) Elevating the Intelligent International Communication of the Vision of a Community with a Shared Future for Mankind into a Strategic Communication System

（六）将人类命运共同体理念的智能化国际传播上升为战略传播体系

General Secretary Xi Jinping has stressed: “We must strengthen top-level design and research deployment, and build a strategic communication system with distinct Chinese characteristics.” [14]14 Xi Jinping, speech at the 30th collective study session of the Political Bureau of the 19th CPC Central Committee, May 31, 2021. The phrase “strategic communication system” (战略传播体系) is a term used in Chinese official discourse to denote a coordinated, top-down framework for projecting China’s narrative internationally. At present, elevating the intelligent international dissemination of the concept of a community with a shared future for mankind to the level of a national strategic communication system requires, on the one hand, effectively solving the problem of “aiming accurately” based on the point-state international communication environment created by intelligent data algorithms, and on the other hand, efficiently fulfilling the requirement of “delivering accurately” based on the “point-to-point” characteristics of intelligent communication. On this foundation, it is necessary to continuously strengthen the intelligent construction of international communication, apply intelligent technology at the strategic and theoretical levels of communication, comprehensively enhance the precision of the international communication system, and constantly optimize the international dissemination methods of the concept of a community with a shared future for mankind, so as to achieve the goal of “standing firm” in the international arena. On the one hand, the cultivation of talent must be strengthened at the strategic level. People are the baseline of communication; the ultimate purpose of communication is still to persuade people. “We must comprehensively enhance the effectiveness of international communication and build a specialized talent team that meets the needs of international communication in the New Era.” Precision international communication based on intelligent technology is a systematic project. It requires both professional talent in intelligent algorithms and international communication as intellectual support, and the organic coordination of these two types of professional talent to generate a “synergy” in communication. This puts forward new requirements for international communication work in the New Era at the strategic level. On the other hand, theoretical research on intelligent communication must be strengthened. In the intelligent era, how to use intelligent international discourse to tell China’s story is a key issue currently facing international communication research. It is necessary to further enhance the awareness of the intelligent international dissemination of the concept of a community with a shared future for mankind, broaden the horizon of intelligent international communication, and continuously improve the strategic capability of the intelligent international dissemination of the concept of a community with a shared future for mankind.

习近平总书记强调：“必须加强顶层设计和研究布局，构建具有鲜明中国特色的战略传播体系。”当前，将人类命运共同体理念的智能化国际传播上升为国家战略传播体系，既要基于智能数据算法营造的点态国际传播环境有效解决“瞄得准”的问题，又要基于智能传播“点对点”特征高效实现“投放准”的要求。在此基础上，需持续强化国际传播的智能化建设，将智能技术应用于传播的战略和理论层面，全方位提升国际传播体系的精准程度，不断优化人类命运共同体理念的国际传播方式，实现在国际场域中“立得准”。一方面，要从战略层面强化人才的培育。人是传播的基准面，传播的旨归还是要说服人。“要全面提升国际传播效能，建强适应新时代国际传播需要的专门人才队伍。”基于智能技术的精准国际传播是一项系统工程，既要以智能算法和国际传播两方面的专业人才作为智力支撑，又要将两方面的专业人才有机协调起来产生传播“合力”，这从战略层面对新时代国际传播工作提出了新要求。另一方面，要加强智能化传播的理论研究。在智能时代，怎样用智能化国际话语传播中国故事，是当前国际传播研究面临的关键问题。要进一步增强人类命运共同体理念智能化国际传播意识、拓宽智能化国际传播视野，不断提高人类命运共同体理念智能化国际传播的战略能力。

(Author’s bio: Xu Yanling, Doctor of Law, Deputy Director of the Institute of Marxist Studies at Shandong University, Distinguished Professor and Doctoral Supervisor at Shandong University, Academic Leader in the Discipline of Marxist Theory; New Century Outstanding Talent of the Ministry of Education, Member of the Teaching Steering Committee for the Marxist Theory Discipline of the Ministry of Education, Chief Expert of a Major Project of the National Social Science Fund.)

（作者简介：徐艳玲，法学博士，山东大学马克思主义研究院副院长，山东大学特聘教授、博士生导师，马克思主义理论学科学术带头人；教育部新世纪优秀人才，教育部马克思主义理论专业教学指导委员会委员，国家社科基金重大项目首席专家）

Online editor: Tongxin

网络编辑：同心